idea cellular ltd

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n idea can change your life

A project Report On

“Analyzing the corporate sale of Idea post paid with

other service provider”

SUBMITTED IN PARTIAL FULFILLMENT OF THE REQUIREMENT OF

BACHELOR OF BUSINESS ADMINISTRATION

(SESSION 2008-2011)

SUBMITTED BY:VISHESH SRIVASTAVA BBA-3RD YEAR ROLL NO.:

TRAINING SUPERVISION SUBMITTED TO:MR. RAGHAV NAIYYAR MR. (ASST. SALES MANAGER) FACULTY OF BBA

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DECLARATION

I, Vishesh Srivaatava here by declare that I have carried out Summer Training

Project on the topic “Analyzing the corporate sale of Idea post paid with other

service provider” in Idea cellular Ltd. ,Noida.

I further declare this project work is my original work & no part of this report

has been published or submitted to anybody or university award of any other

degree or diploma.

Date:

Place: (Signature)

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PREFACE

Today cellular phone service has change the life style and working

Method of people in India as well as in the whole world. Now we able to

contact anybody any where at any time I had honor and privilege to take

training in Idea cellular ltd., Delhi.

In past few years, India experience a metamorphic changes in

telecommunication services with gradual transaction from the traditional

method of wire a communication .Phone is of common sight in developed

areas.So,because of several utilization of cellular phone there are huge

opportunity in this market and therefore grand operator and not new technology

are marketing the cellular phone market sizzle like never before.

So to say in this point of time, it is very important for any company to retain its

dealers and customer to satisfy by the service provided by it ton maintain the

network.

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ACKNOWLEDGEMENT

A project like this can not be completed without help and advice from different

services. This summer training project has been made possible through the

direct and indirect Co-operation of various person for whom I wish to express

my appreciation and gratitude.

As part of B.B.A. programme, this summer training project helped me and give

me a chance to work and gain experience in my specialization subject.

First and foremost I am thankful to the academic and the administrative

member of this family, for giving me chance to work on this project. I am

thankful to Mr. Raghav Naiyyar ASM (Asst. Sales Manager) not only for his

idea regarding the project work. But also for his effective guideline whole

hearted co-operation and support while developing this project.

I am thankful to our project head (Faculty of BBA) due to her effective

guideline regarding the project work and the support while teaching research

methodology. Without her inquisitive and helpful teaching methodology, I

could not possibly have developed and sustained an abiding interest in learning

Research Methodology.

Last but not least, I am thankful to those person who help me morally while

conducting survey to collect the primary data regarding the project.

VISHESH SRIVASTAVA BBA-3RD YEAR

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CONTENT

Candidate declaration

Preface

Acknowledgment

1.1 Introduction of Idea Cellular Ltd.

1.2 Company profile

1.3 Organization Structure

1.4 value added service for Delhi & NCR

1.5 Different Corporate Plans

1.6 Some major clients of idea cellular Ltd.

1.7 Key marketing strategies

2.1 Objective of the study

2.2 Marketing Research Process

2.3 Research Methodology

2.4 Finding

2.5 Limitation

2.6 Questionnaire

2.7 Conclusion

2.8 Suggestion & Recommendation

2.9 Bibliography

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INTRODUCTION

The word Cellular has been originated from the English word Cell.

Cellular Telephony is a network of wireless equipment, which uses radio

waves. The Cellular phone sends and receives radio signals to and from

the nearest cell site, which is connected to the Mobile Switching Center

(MSC).Te MSC is connected to the conventional local phone network.

The use of radio waves as the communication link eliminates the use of

wires that tie down to one point. As long as you are in the cellular service

area, whether you are moving or stationary you remain connected at all

times.

When you subscribe to cellular phone service you are provide with a SIM

card (Subscriber Identity Module). The SIM Card is about the size of a

regular band Credit Card with a microchip, which stores you cellular

telephone, now days mainly four techniques are used which are G.S.M.,

C.D.M.A., W.L.L., M.P.S./Cellular business based on GSM and P.D.C.S.

Technology is spread all over the world. These 450 GSM networks on air

in more than 170 countries, totaling close to 483 millions subscribers.

Different operator allows assessing different type of GSM networks. There

are essentially three types of networks- 900, 1800, 1900 GSM.

What is GSM ?

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GSM stands for Global System for Mobile Communication. It lays down

the common standard for mobile telephone. Which allows the subscribers

to use their handsets, in any place , which has GSM coverage.

GSM in the PAN European standard for digital cellular telephone service.

It is word’s fastest growing mobile communication standards. GSM was

designed for European markets to provide the advantage of automatic,

International roaming in multiple countries. GSM System has already

been implemented in Asia, Africa and the Middle East.

Being a digital technology GSM provides crystal clear sound, fewer drop

cells, excellent transmission quality and mobility not only in India but

even when you are traveling abroad.

The SIM card is a vital component in GSM operations. The user can store

all relevant data for the phone on a removable plastic care. The card can

be plugged onto any GSM compatible phone and the phone is instantly

personalized for the user.

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How the GSM Cellular phone work ?

1. The caller while stationary or while traveling wants to make a call.

2. His call is transmitted to the nearest radio base station from where, it is

transmitted through a microwave ling or through a fiber Optic cable to

a mobile switch on exchange for mobile phone cells.

3. If the call is to another mobile subscriber, the mobile switch to another

Radio base station, from where it is transmitted to the receiver’s mobile

phone , directs it.

4. In case the call is to subscriber on another network. Fixed or mobile . It

Is directed to the public network via the mobile switch and is then

carried to its destination like a normal call.

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History and Present status

IDEA CELLULAR LTD.

Idea Cellular’s antecedents date back to 1995, when the Aditya Birla

Group and AT & T (through Birla AT&T communication –

Maharasthra & Gujrat circle) and the Tata Group (through Tata cellular

– Andhra Pradesh circle) set up cellular network. Both the above

companies were amongst the first company to commercially start

operation in circles other than metros and achieve financial closure in

India Telecom industry.

In the year 2000, the historic path breaking merger of Tata Cellular with

Birla AT&T communications and the subsequent acquisition of RPG

Cellular –(Madhya Pradesh circle) in the year 2001- helped take the

company to aim even further and led to the formation of Birla Tata

AT&T Limited. In year 2001, company won fourth cellular license for

Delhi metros circle in 5 Nov. 2002. In year 2002 company introduced

common brand “IDEA” and changed the name to IDEA cellular Ltd.

Since then , there has been no looking back for IDEA cellular. The

company launches delhi operations in year 2002 and added a record

100,000 subscriber within one month of launch.

In 2003, the company achieved the largest financial closure in Indian

Telecom for its entire circle. In 2004, the company entered into

definitive agreement to acquire Escotel Mobile Communication

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(existing operator in Haryana , Kerala and U.P.(W) and Escorts

Telecommunications ( Cellular licensee holder for UP(E),Himachal

Pradesh and Rajasthan).

The company is poised well to strengthen its leadership position in the Indian Telecom landscape. Now have a license for 22 circles. Capture 60% of Indian telecom population & 26 Million customers. Every coming year Idea regularly increasing the customers & providing good customer satisfaction & always want to satisfied customers gives 100%. In year 2005 added 700000 lack customer its represent idea growth rate yearly & yearly & also capture 65% market in telecom. In year 2006 increasing with high rate with customer satisfaction & capture market in all the aria of telecom. In year 2007 customer 1400000 its represent the rate of growth. In year 2008 it increasing day by day an achieved a another mile stone 20,00000 lack customers in only Delhi Ncr reason.

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CALL ROUTING WITHIN NETWORK(Idea to Idea)

Mobile

AUC CDR BTSBTS

BSCBSC

BSC

BTS

MSC:-Mobile Switch Center Mobile

BSC:- Base Station Controller BTS:- Base Transceiver Station AUC:-Authentication Center HLR:- Home Location Register VLR:- Visitor Location Register CDR:- Call Detail Records

MSC

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BASIC CALL ROUTING (IDEA TO OTHERS)

Mobile

BTS

BSC Hutch MSC

MobilePSTN

BSC Landline

BTS

Mobile

PSTN:- Public Switched Telephone Network

Idea MSC

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OUR PARTNERS

Singapore Telecom

British Telecom

Warburg Pincus

New York life

Telia AB Swedon

Intel

Siemens

Tosiba telecom

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The net adds and the growths in subscriber bases of IDEA for its Delhi NCR are as under:

.

Journey to the2 million mark

Growth Chart

November 2000 1, 00, 000

March 2002 (18 months) 2, 00, 000 September 2003 (18 months)

3, 00, 000

February 2004 (5 months)

4, 00, 000

August 2004 (6 months)

5, 00, 000

April( 2005) 7,00000

April (2006) 10,00000

April (2007) 14,00000

April (2008) 20,00000

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VISION:

To be the most admire telecom service provider in India through innovation and

quality service.

MISSION:

To achieve the shareholder’s objective of growth and profitability by making cellular

telephone a common mean of communication and a fact of everyday life in our markets.

We will do so by offering a world class service, ease to use with wide coverage ,

offered at a fair price. Supported by exceptional customer service and six sigma processes.

Core Beliefs

The company continuously harnesses the power of wireless revolution to provide

world-class products and services. It aims at responding to customer needs proactively by

anticipating requirements and providing ready solutions.

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Idea Cellular draws inspiration from the loyalty of its subscribers to keep raising the

bar, to shape the future, and to change and enrich the life of each and every member of its

ever-growing family of subscribers.

Idea Cellular's MISSION:

Innovate. Stimulate. Liberate...

Through continuous innovation, Idea Cellular seeks to liberate customers from

the shackles of time and space

CORE VALUE:

We will delight our customer with our simplicity, speed & innovation.

We will honors our commitment.

We will follow the highest standard of professional integrity & behaviour.

We will respect individual, build winning teams and lead by example.

We will create a fun filled and friendly workplace.

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Idea Mobile Communications Limited

Idea Mobile Communications Limited originally started as a joint venture of

Escorts Limited, one of the leading industrial houses in India, and First Pacific

Company Limited of Hong Kong. The original company had Escorts Limited holding 51

per cent stake while First Pacific held the balance 49 per cent. Recently, however Escotel

has transferred its entire business to Idea Cellular, one of the leading Industrial houses of

India.

Idea Cellular's antecedents date back to 1995, when the Aditya Birla Group and AT&T

(through Birla AT&T Communications – Maharashtra & Gujarat circle) and the Tata Group

(through Tata Cellular - Andhra Pradesh circle) set up cellular networks. Both the above

company were amongst the first company to commercially start operation in circles other

than metros and achieve financial closure in Indian Telecom industry.

In the year 2000, the historic path-breaking merger of Tata Cellular with Birla AT&T

Communications and the subsequent acquisition of RPG Cellular - (Madhya Pradesh circle)

in the year 2001 - helped take the company to aim even further and led

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to the formation of Birla Tata AT&T Limited. In year 2001, company won fourth

cellular license for Delhi metro circle and in year 2002 company introduced common brand

“!DEA” and changed the name to IDEA Cellular Limited.

Since then, there has been no looking back for IDEA Cellular. The company launch

Delhi operations in year 2002 and added a record 100,000 subscriber within one month-of-

launch.

In 2003, the company achieved the largest financial closure in Indian Telecom for all

its circle. In 2004, the company entered into definitive agreement to acquire Escotel Mobile

Communications (existing operator in Haryana, Kerala and UP(W)) and Escorts

Telecommunications (cellular licensee holder for UP(e), Himachal Pradesh and Rajasthan)

The company is poised well to strengthen its leadership position in the Indian

Telecom landscape

At Idea, we have always sought to enhance value for our customers by

providing them relevant and easy to use products through innovation and by harnessing

the latest developments in technology. In line with this strategy, we have constantly

Introduced innovative products to suit the different customer segments.

Our mission is to make cellular telephony a common means of communication

and fact of everyday life in all our Circles of Uttar Pradesh (West), Haryana and

Kerala. At the end of Apr-04, we had a combined customer base of 1 Million customers

across the 3 Circles . At present, Idea provides coverage in 3660 small and big

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towns villages in all over the country highway coverage of 6000 Kilometres.Now April 2008, 20,00000 (17,00000 prepaid & 300000 postpaid ) customers.

Idea has established the most extensive roaming tie-ups in the country and

provides service in more than 1200 cities and major highways with Automatic

Roaming. It also provides international roaming in most of the countries across the world.

Idea has also invested in building up an 1800 km long independent

microwavebackbone to ensure reliability of its service and is one of the few operators

in the country to do so. Idea is the first cellular company in the country to provide Service

Guarantee made possible through its Total Quality Management practices.

Idea Mobile Communications Limited

Idea Mobile Communications Limited is a joint venture of Escorts Limited, one

of the leading industrial houses in India, and First Pacific Company Limited of Hong

Kong. Escorts Limited holds 51 per cent stake in Escotel, while First Pacific holds the

balance 49 per cent. Recently, however Escotel has transferred its entire business to

Idea Cellular one of the leading Industrial houses of India.

Idea operates cellular phone services in Uttar Pradesh ( West), Haryana and

Kerala circles and has a total customer base of over 4.2 billions customers in the

country. At present, Idea provides coverage in over 200 towns, highway coverage in 150

towns and 30,000 villages in U.P. ( West ), U.P.(East), Rajasthan Haryana and Kerala -

the widest in these circles. Escotel has established the most extensive roaming tie-ups in the

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country and provides service in more than 1200 cities and major highways with Automatic

Roaming. It also provides international roaming in most of countries across the world. Idea

has alsoinvested in building up an 1800 km long independent microwave backbone to

ensurereliability of its service and is one of the few operators in the country to do so. Idea is

the first cellular company in the country to provide Service Guarantee made possible through

its Total Quality Management practices.

About Idea

Idea operates cellular phone services in Uttar Pradesh ( West ), Haryana

and Kerala circles and has a total customer base of over 4.2 billions customers. At

present, Idea provides coverage in 180 towns, highway coverage in 77 towns and

3000 villages in U.P. (West), Haryana and Kerala – the widest in these circles. Idea

has established the most extensive roaming tie-ups in the country and provides service

in more than 1200 cities and major highways with Automatic Roaming. It also provides

international roaming in most of countries in the world. Idea has also invested in

building up an 1800 km long independent microwave backbone to ensure reliability of its service and is one of the few operators in the country to do so. Idea is the first

cellular company in the country to provide Service Guarantee made possible through its

Total Quality Management practices and had been given rating the No. 1 Non-Metro

cellular service provider in customer satisfaction in the Mobile Users Survey 2002

conducted by Voice & Data.

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Idea Partners

IDEA welcomes all businesses and individuals interested in

partnering with us to enhance and strengthen the IDEA products &

services portfolio.

To explore such potential partnerships, kindly get in touch with

us by submitting the Partners Form.

Some of our Technology and Content Partners:

- Nokia

- Ericsson

- Schlumberger Sema

- NDTV

- Indiatimes

- Rediff

- C2W

http://ideacellular.com/PartnersForm.htm

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Facts and Figures

Do you know that:

This is the highest net adds in the operational history of Idea.

Idea’s customer adds crossed the half million subscriber base in the month of August 2004

Idea almost capture the Delhi & Ncr reason cutomers & also provided students beneficial policies for usesing cell phone.

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The net adds and the growths in subscriber bases of IDEA for its Delhi NCR are as under:

.

Journey to the2 million mark

Growth Chart

November 2000 1, 00, 000

March 2002 (18 months) 2, 00, 000 September 2003 (18 months)

3, 00, 000

February 2004 (5 months)

4, 00, 000

August 2004 (6 months)

5, 00, 000

April( 2005) 7,00000

April (2006) 10,00000

April (2007) 14,00000

April (2008) 20,00000

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A look at the last month’s COAI figures f customer base :

City/Circle Operators June 2007

July 2007 Aug’2008

Delhi ncr(POSTPAID)

Ideal Mobile2,25,000 2,50,328 3,00,456

Airtel 2,86,000 3,25,000 3,098,724 Hutch 1,35,000 2,02,387 2,05,675

we have always sought to enhance value for you as a customer by providing

you the most relevant and easy to use services through innovation and by

harnessing the latest developments in technology. In line with this strategy, we

have constantly introduced innovative products and services to suit your unique

needs and wants.

An IDEA of Finance:-

IDEA has invested as much as Rs. 52,000 million in its existing 5

circles. IDEA Cellular has been blessed with the support of its bankers and a

clean capital structure where the sponsors have directly contributed

equity of around Rs 23,000 million.

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Its recent financial closure with a project cost of Rs. 5,000 crores was the

largest ever in the Indian telecom history.

An IDEA of Awards and Recognitions

IDEA owing to its innovation, excellent customer service and superior

quality of service has been endorsed by various industry authorities by several

awards and recognitions. Some of them are as follows:

• Golden Peacock Innovative Product / Service award in the communication

sector from the Government of India for implementation of the M-coupon

product in the Delhi Circle in 2003;

• Madhya Pradesh circle was rated number one operator twice in two

consecutive surveys of Quality of Service (Q o S) conducted by TRAI in

August 2002 and March 2003

• Chosen as the winner of the award ‘Indira Award for Marketing Excellence’

for being the highest recalled brand in the year 2003

• Ranked second in overall user satisfaction by the Voice & Data – IDC Mobile

User’s

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Satisfaction Survey, October 2003, which was based on parameters like

network availability and performance, customer care, value added services, pre-

sales and sales effort, and billing.

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‘COMPANY’S PLANS’

Seasion Objective:-

By the end of this session you would have knowledge on:

Post paid Product

Pre paid Product

Prepaid Plans :-

Are you worry of committing yourself to a date for making your bill

payments? Is it too much of a bother for you to remember dates for bill

payments? Do you often end up paying late fees against your monthly

utility services bills? Do you end up spending too much if you have the option

to pay the bill later?

Think over for if one of these represents you, we have a solution for

you. Start thinking prepaid is our advise!

So what exactly is this prepaid! It is simply a way of going cellular by

paying for the talk time in advance. For eg if you feel that you need Rs 300

worth of talk time for a month, you can buy a recharge coupon which gives

you that much talk time on your cell phone.Once that money gets exhausted

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you can buy another recharge coupon for the same or different denomination

depending on your future need.

Prepaid allows you to be in control of your cellular expenses even while you

are spending. You will be surprised that today In India, Prepaid connections

account for almost 60 to 70 percent of the total new entrants into cellular

telephony. That’s becausealmost everyone of us wants to be in control of our

cellular expense.

Value Added Service –Delhi & NCR

SMS

Magic Messaging Missed Call Alert Global SMS SMS Short code Language SMS M-Chat (messenger)

VOICE

Dialer Tone -456 Say Idea -456 Rail Booking on Say Idea -456 Ganesha Speaks -181 Cellular jockey -2345 Indiatimes on Voice -128888 Idea Voice Mail Service Idea Voice Courier

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GPRS Ideafresh Idea GPRS –The internet on the Move Idea Get on your web

M-Commerce The Dial ‘n’ Buy Mobile Top Up

Others

Delhi Life

CARD CATEGORY:-

There are two kinds of cards available in the network for using the GSM Mobile service.

(A) !dea CHITCHAT(PRE PAID CARD):-

Call Management Service in Delhi & NCR

CALLER LINE IDENTIFICATION PRESENTATION(CLIP)

CLIP identifies the caller by display the number of the caller on the handset.This allows you the benefit of accepting or rejecting the call; although ,at times caller line Identification may not appear due to technical problem in the network.

CALL HOLD / CALL WAITING

This feature allow you to receive or make another call, while you already busy with a call, without disconnecting it. You can receive or make a second call , by putting the first call on hold. You can activate call waiting by using the menu of your cell phone. You are billed for both the call.

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SHORT MESSAGING SERVICES

This feature allows the user to send and receive messages, to and from, respectively; almost all national and international cellular operator. SMS allows a subscriber access to service like receiving stock quotes, horoscope ,jokes ,messages ,email ,news , and many others. It comes as an in-built feature to all idea subscriber . Idea an array of service that help you manage your calls better. From caller identification to call waiting ,from call Divert to call conference , idea redefines convenience. Most of these features are

optional and can be availed on request and carry a nominal subscription charge.

Products

UP (West) - IDEA CHITCHAT

Regular Starter Pack

Local Call Charges Rs. / min

!dea to !dea Rs. 0.50/-

!dea to Others (Mobile & Landline)

Rs. 1.75/-

LifeTime!dea

Introduces a wide range of Starter PacksEasy Card I-Card

EasiTalk Card In-Card

Regular Starter PackLifetime !dea Reward

ProgramClick on the above Starter Packs for their details

http://www.ideacellular.com/UPW_CCPlans.htm#Lifetime

http://www.ideacellular.com/UPW_CCPlans.htm#Lifetime

http://www.ideacellular.com/UPW_CCPlans.htm#Regular

http://www.ideacellular.com/UPW_CCPlans.htm#In-Card

http://www.ideacellular.com/UPW_CCPlans.htm#Easitalk

http://www.ideacellular.com/UPW_CCPlans.htm#I-Card

http://www.ideacellular.com/UPW_CCPlans.htm#Easy%20Card

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Idea Chit Chat presents "LifeTime !dea". A token of gratitude for choosing

Idea. Now, enjoy bonus talktime on every recharge after 3 month. And bigger benefits

on recharge, every 3 months thereafter Program starts Date 10th December 2005–

Stay3 to 6

Months6 to 9

months9 to 12 months

> 12 months

Gain Bonus Talktime with every recharge

Rs. 20 Rs. 30 Rs. 40 Rs. 50

Prepaid Variety

Easy Card - Rs. 150/-

MRP of Starter Pack - Rs. 150

Validity Period - 7 Days

Talk Time - Rs. 50

I-CARD - 150

MRP of Starter Pack: Rs. 150

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Validity Period: 7 Days

TalkTime: Rs.50

In -CARD - : Rs. 349



Talk Time - Rs.20

Eas! Talk - Rs. 999



Talk Time - Rs.400

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Advantages of prepaid:

· No security deposit

· No STD or ISD deposit

· No monthly rental

· Limited Usage

· More satisfaction in terms of usage.

So what are you waiting for? Go prepaid at our nearest dealer!

Document required with SEF

1. Address proof

2. Photo ID

3. Two Photograph (one Photograph for pre paid)

(License / Passport / Voter card )

Documents that can be produced as Proof of address

Electric bill

Landline Phone bill

Monthly credit card statement

Ration card

Driving license with complete address

Gas connection card

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Documents that can be produced as proof of Identity

Passport

Voter’s card

Driver’s license

PAN card

Picture identity card issue by Govt.Department / Public ltd. Co./

Educational institute.

Gas connection card

(B) POST PAID CARD:-

Call Management Service in Delhi & NCR

CALLER LINE IDENTIFICATION PRESENTATION(CLIP)

CLIP identifies the caller by display the number of the caller on the handset.This allows you the benefit of accepting or rejecting the call; although ,at times caller line Identification may not appear due to technical problem in the network.

CALL HOLD / CALL WAITING

This feature allow you to receive or make another call, while you already busy with a call, without disconnecting it. You can receive or make a second call , by putting the first call on hold. You can activate call waiting by using the menu of your cell phone. You are billed for both the call.

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CALL CONFERENCE (CC)

This feature allows to have a teleconference with up to five people at the same

time, from wherever you are. You can conference with either cellular or

landline phones, including STD and ISD calls. To make a conference call,

simply make your first call. Then put the first call on hold and dial the next

number. To conference , scroll through the handset menu and select the

conference feature.

ITEMISED BILLING

An optimized bill gives you the details of all calls made the received , and of all

the other facilities you availed of, on your mobile number during the month. It

also carries details of the numbers called / received , time and date of the call,

duration and the amount charged.

SHORT MESSAGING SERVICES

This feature allows the user to send and receive messages, to and from, respectively; almost all national and international cellular operator. SMS allows a subscriber access to service like receiving stock quotes, horoscope ,jokes ,messages ,email ,news , and many others. It comes as an in-built feature to all idea subscriber . Idea an array of service that help you manage your calls better. From caller identification to call waiting ,from call Divert to call conference , idea redefines convenience. Most of these features are optional and can be availed on request and carry a nominal subscription charge.

CALL DIVERT(CD)

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With call divert ,you can divert an incoming call to another cell phone ( be it idea or Airtel/Hutch or idea cellular phone)or even a landline phone number (within Delhi dialing list). You can divert your calls UNCONDIONALLY i.e. all call will be diverted by default without ringing or then CONDIONALLY ,under the fallowing three standard conditions-

- Cell Busy- Cell not answerable

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DIFFERENT CORPORATE PLANS:-

1. Rate Plan for HCL Technology Employee

2. Rate Plan for Govt. Employee

3. Rate Plan for Other Corporate Employee

1. RATE PLAN FOR HCL TECHNOLOGY EMPLOYEE

PLAN ARP 12 Months Buzz FREE CUG 24

MONTHSPAY Rs. 500 /- ADVANCE

AS RENTAL FOR 12

MONTHS

PAY Rs. 900/-ADVANCE AS

RENTAL FOR 24 MONTHS

Out GOING:(local) Within Group @ 30 paise

Idea - Idea Rs. 0.99 per min. Rs. 0.99 per min.

Idea - Mobile Rs. 1.75 per min. Rs. 0.99 per min

Idea - Other Rs. 1.75 per min Rs. 1.75 per min

Out Going: (STD)

Idea -All Rs. 2.65 per min Rs. 1.99 per min

SMS: -

Local P - P Rs. 1.50 Rs. 1.50

STD Rs. 2.00 Rs. 2.00

ISD Rs. 5.00 Rs. 5.00

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STD Package : Free

Security deposit: Nil

Activation Charge : Nil

Itemized bill: Nil

CLIP : Free

STD / Roaming Deposit : Nil

Roaming Rent: Nil

2.RATE PLAN FOR GOVT. EMPLOYEE

STD Package : Free



Itemized bill: Nil

CLIP : Free


Roaming Rent: Nil


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MONTHS50 SMS FREE PAY Rs. 500 /- ADVANCE

AS RENTAL FOR 12

MONTHS







Out Going: (STD)


SMS: -

Local P - P Rs. 1.50 Rs. 1.50

STD Rs. 2.00 Rs. 2.00

ISD Rs. 5.00 Rs. 5.00

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3. RATE PLAN FOR OTHER CORPORATE EMPLOYEE


MONTHS50 SMS FREE PAY Rs. 500 /- ADVANCE

AS RENTAL FOR 12

MONTHS







Out Going: (STD)


SMS: -

Local P - P Rs. 1.50 Rs. 1.50

STD Rs. 2.00 Rs. 2.00

ISD Rs. 5.00 Rs. 5.00

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STD Package : Free



Itemized bill: Nil

CLIP : Free


Roaming Rent: Nil

AIRTEL CORPORATE PLAN


MONTHSPAY Rs. 500 /- ADVANCE

AS RENTAL FOR 12

MONTHS




Airtel - Airtel Rs. 1.00 per min. Rs. 1.00 per min.

Airtel - Mobile Rs. 2.00 per min. Rs. 2.00 per min.

AIRTEL - Other Rs. 2.00 per min Rs. 2.00 per min

Out Going: (STD)

Airtel -Airtel

Airtel - other

Rs. 2.00 per min

Rs. 2.65 per min

Rs. 2.00 per min

Rs. 2.65 per min

STD Package : Free

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Itemized bill: Nil

CLIP : Free


Roaming Rent: Nil

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Some major client of idea cellular corporate plan (Noida Region):-

HCL TECHNOLOGY

HCL COMNET

HCL INFOSYSTEMS

HCL BPO

DELHI TRAVEL CORPORATION DEPOTS

ZEE NEWS

ZEE SPORTS

ST MICROELECTRONICS

BHARAT HEAVY ELECTRONICS LIMITED

XANSA ELECTRONICS

TELEATLAS LIMITED

DISH TV

T-SERIES LIMITED

MOTHERSON GROUP OF COMPANIES

EXL LTD (BPO)

BIRLA SOFT

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IDEA CELLULAR.COM

An IDEA whose time has come…

It was just two years ago in the year 2002 when three big entities, each

one with a distinct knack for business, having a reputation of being one of the

most admired corporate in their domains… Tata, Birla & AT&T joined hands

and an IDEA was born. Even before IDEA celebrated its 2 nd birthday, it made

its presence in the annals of Indian telecom by concluding the largest ever

acquisition in Indian wireless industry when it acquired Esco .With the

acquisition, IDEA’s footprint now covers around 60% of India’s population

and over 65% of the potential telecom-market. And IDEA has leapfrogged to

become a national player having its presence in 11 circles

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across the country. IDEA is also the only company with one of its circle having

crossed One Million subscriber mark barring the metro markets.

An IDEA of Customer-Focus

Ahead of the numbers, market shares, revenues, profits, technologies,

marketing, advertising, footprint, investment, growth, and whatever it takes to

run a successful telecom business, remains a single idea of providing an

ultimate customer service that creates a happy, satisfied and loyal base of

customers. Therefore, customer service is an utmost priority for everyone at

IDEA and becomes the single most important driving force gushing through the

arteries, veins and the nervous system of the company. Be it the people or the

technology at the call centre or any other entity within the system, it is solely

geared to ensure the highest level of customer satisfaction.

IDEA covers over 3,660 small and major towns & villages along with a

total highway connectivity of over 6,000 kilometers. Today, there are over 380

IDEA n U outlets and Idea shops and a well-entrenched network of over 44,000

retailers and dealers across the country.

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Each circle with its own dedicated call centre with a single call

resolution approach towards the customer is a unique effort provided by any

operator.

Idea offers roaming across 200 networks in India and across the world,

two way pre-paid roaming is also available to customers while roaming in

India, Customers can stay connected internationally by receiving calls and

sending and receiving SMS.Once in while there comes along an idea that so

profoundly impacts the lives of people that it is said to define an era. Wireless

telephony is one such.

Technology soothsayers are of the view that millennia from now the

21st century will be remembered as the Century of the Wireless.

Just think of it: Cellular connections in the world have raced to 1

billion in just a decade, and cellular users now outnumber fixed-line users in

close to 100 countries.India has leapfrogged into the wireless age. It is perched

on the ascendancy of a huge J curve that is estimated to cross the 100 million-

subscriber mark by 2010.

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Making cellular telephony one of the biggest and fastest growing

sectors in India.

An IDEA of Growth

IDEA is an original licensee in seven of the eight circles with frequency and

other advantages and is expanding the number of subscribers by adopting a

mass-market strategy. IDEA firmly believes that cellular services will continue

to grow in popularity among masses hence the focus would be on growing the

base of pre-paid customers and attracting and retaining the quality post-paid

subscribers.

Since its inception IDEA Cellular has been a fabulous growth story. Idea is the

fastest growing GSM operator in its area of operations. The growth rate in the

last 6 months has been 85% in its area of operations as against 84% of all

operators in the same area of operations. The company is now cash positive,

and is expected be profit positive in the financial year 04-05.

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Coverage

An IDEA of Footprint in India

IDEA controls a portfolio of India’s most attractive and mainly

contiguous properties including the 7 states of Maharashtra (excluding

Mumbai), Goa, Gujarat, Andhra Pradesh, Madhya Pradesh, Chattisgarh, UP

(W), Haryana, Kerala and Delhi (inclusive of NCR). Having operationsin four

of the five largest cellular circles in India, IDEA is the market leader in the

Maharashtra & Goa, Kerala, UP(W) and Madhya Pradesh & Chattisgarh circles

in terms of number of subscribers.

With Escotel acquisition IDEA’s footprint has spread into Kerala,

Haryana, Uttar Pradesh,Rajasthan, Uttaranchal and Himachal Pradesh virtually

covering India from North to South,through 11 circles of telecom operations in

India.

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IDEA’s Delhi circle is also the fastest growing fourth operator in the

country, which is an achievement in itself and also showcases the customer

confidence of a high degree.

Idea Cellular footprint idea is to first achieve critical mass, then drill

deep instead of spreading thin. Thereafter, it is ready for controlled expansion.

With a footprint dominating the map of India, Idea Cellular accesses over 45%

of India's total telephony potential. With the objective of critical mass achieved,

Idea Cellular turned to drilling deep.

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Some Marketing And Business Tools Adopted By IDEA To Promote Its Activities:

Seminars: seminars are conducted at different places by the expert

time by time to make people aware.

Publicity: publicity is done through various media.

Stalls at famous places: they conduct their stall after a particular

period of time on the famous and public place to attract them

towards themselves.

DSA (Direct Sales Agency)

Print media

Hoarding

Banners

Advertisement

Leaflets

Follow ups

By KNOP

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CHARACTERISTICS OF A GOOD SALES PERSON:-

Every executive has a unique set of skills and experience for every selling

situation. Some of the characteristics that describe a good salesperson are listed

below.

1. gives customer 100 % attention.

2. Listens well

3. establishes immediate report.

4. Is enthusiastic about its product.

5. Explains product in terms customer can understand.

6. Having knowledge about the competition

7. Having knowledge about the industry.

8. Is responsive to customers mood or attitude.

9. Uses every contact with customer as a sales opportunity.

10.Is responsive to customer request.

11.shows respect for the customers point of view

12.Asks questions to find out about customer’s wants, needs, interests.

13.Fallows up as promised.

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OBJECTIVE OF THE STUIDY

To study the comparative relationship between company and retailer

To study the level of customer satisfaction in idea.

To study the market potential.

To study customer purchase decision factors.

To study the retailer preferences.

Comparative study of different mobile companies.

To study the comparative service quality of different companies.

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PURPOSE OF STUDY

Study is conducted to study different Tariff measure the level of

satisfaction of the dealer’s and to know the present market position

of idea communication when compare to other.

Another main purpose of the study was to complete of the project

during the summer training.

SCOPE OF STUDY

The whole project constituted to determine the dealer satisfaction.

The survey carried out in Delhi NCR.

The study was carried with special reference to Idea cellular Ltd.

Delhi. The project is carried out for the above mentioned reasons

and to acquire deeper knowledge of telecom sector.

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REASERCH METHODOLOGY

It is the very important part of the project study, which contains various

important things , or heading like.

Research Design

Universe

Sampling

Type of data

Method of data collection

It is quite obvious topic like study on the level dealer satisfaction and

present marketing condition. It is very hard to under to various surveys

without any specification sampling.

(a) Research Design

The research work designed in such a way that study related to the topic was

carried through the sample study by the help of questionnaire and

interviews.

(b) Universe

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The total universe was divided in certain specific units. Here universe mean

that the concerned environment where survey was conducted . actually the

study was carried out in a group of two people . basically the universe for

this study was total Delhi NCR (Noida).

( c) Sampling

It was very touch to conduct survey everywhere and with each customer, so,

sample study was done. The sample design consists;

Sample unit-Dealers

Sample size-here sample size is200.

Sampling procedure- questionnaire, interview, survey.

TYPES OF DATA

There were two type of data and those were primary and secondary data.

Primary data was consisting of data collected during the survey. While

secondary data were consisting of some sort of supported information

regarding company, customers, places and many more.

( e) Method of data collection

Primary data were collected through various survey and interviews of top

personal. The whole customer survey was done through questionnaire and

interview .

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A copy of same is attached in appendix. While the secondary were collected

through company’s magazines and browser and information gathered and

given by training guied.

SWOT ANALYSIS STRENGTH

Idea was the 4TH launched in Delhi NCR.

Wide network franchise and dealers with sales team .

It has its 24 hrs. customer care service in Delhi.

Offers a number of value added service to the customers .

The financial museles of the idea .

Idea cellular network has been built by lucent technology the

leading telecommunication equipment provider in the world.

Idea provides the widest coverage more than any other circle

service provider in the states & country.

Idea provides high levels signal transmission for stable and

ensure network.

Proper and regular advertisement by which customer can easily

know about various changes and new scheme.

Having an internal communication system i.e called RUG.

Customer satisfaction and large number of scheme provider to

customer.

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WEEKNESS

Some customer are not satisfied with the services of the

company.

Should learn to handle its potential customer by there proper

knowledge.

There are some customer who do not pay there bills regularly,

so there must be proper arrangement calling bills from the

such customers.

There are some customers who get collection by depositing

wrong address froof and document so it reduces the reliability

of regular customer.

Business of customer care department reduces the satisfaction

of customer.

Idea has weak signals in interior areas of city & basements

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OPPORTUNITIES

There are tremendous opportunities in cellular market.

Idea has got license of four new circles in India so company

have lots of opportunity in these circles.

Idea have provide post paid in cheaper cost to make market

segment.

Idea has also providing national & international Roaming

facility so that high – income groups can get easy access.

Idea is backed by the financial muscles of tata groups so it

has an opportunities to go in international cellular market

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THREATS

Competition with dot phone like tata & reliance dot phone.

Tata tele services is knocking the door of cellular market with

a least cost.

Government have issued the license to airtel & reliance to

provide services in Delhi circle .

Idea is going to provide it’s services in four new circles so it

has face cut through competition by existing companies.

Huge competition with Hutch & Airtel.

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DATA ANALYSIS

1.

TYPE OF CONNECTION PREFERRED MORE

81%

19%

PRE-PAID

POST-PAID

Interpretation:-

In Delhi NCR there 81% are preferred to take the connection of pre paid and 19%User used post paid connection.

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2.

CRITERIA FOR SELECTING CELLULAR SERVICE

39%

11%30%

20%

BETTERSERVICE

CALL RATES

NETWORK

BRAND IMAGE

Interpretation:-

Better services are the first criteria for selection of a cellular services. Network is the second thing people look for. Call rates and brand image is also important.

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3.

SATISFACTION LEVEL

56%

18%

26%HIGH

MEDIUM

LOW

Interpretation:-

Most of the customers fall in the medium level of satisfaction . Very few customers are highly satisfied with the services provided.

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4.

MARKET SHARE OF VARIOUS SERVICE PROVIDER

AIRTEL46%

HUTCH21%

IDEA19%

OTHERS14%

Interpretation:-

Airtel is the leader in the industry with highest market share. Hutch is the second and Idea is at third position. Others share 19% of the market.

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5. AWARENESS OF CORPORATE PLAN OF INDIA

AWARENESS LEVEL IN %

YES NO

0 20 40 60 80

YES NO

72 28

YES NO

Interpretation:-

More than 70% of people are aware of scheme. Measures should be taken to increase the awareness level of new scheme.

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LIMITATIONS:-

Limitations are the constraints that one goes through while working. While

completing this project report there were various constraints that came in the

way. The various limitations faced during the process of compiling this project

report are as fallows:

1. Limitation pertaining to data collection.

2. Limitation pertaining to time constraint.

3. Limitation pertaining to approach every employee of a particular

organization.

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“CONCLUSION”

Liberalization of the telecommunications market has entered

a new phase: competition already exists (albeit in limited form) in

some markets, such as the long-distance market and the market for

Internet access via the STN. Other segments, such as the local loop

(essentially the high-speed Internet access market), are being

opened up. At this stage, it is no longer simply a question of

opening up particular markets, but rather, consolidating the play of

competition in those markets that have been opened as well as

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developing competitive new services. This explains the importance

of high-speed access technologies for the future of the sector.

After thorough analysis and interpretation the

conclusion that I obtained over the relationship of Idea cellular Ltd

with the retailer are described as follows. The company attract its

customer by adopting effective strategies. The company has the

widest and oldest network , the customer feel that he has got a total

satisfaction after he has joined the company. The COAI figure

shows that Idea has maximum share of existing mobile user in

DELHI NCR circle.

The customers have best relationship with the retailer as

compared with the other service provider such as hutch airtel and

reliance. The customers are also satisfied with the Idea cellular

because of its network coverage, it is economic as compared to

other, easy accessibility and quality of service.

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The customer and retailer give preference to the

service provider as the company has good relationship with the

retailer hence they will confidently protest the company for its

performance and will lead to there preference also there are

different products for different segments of customer.

As concerning about the comparison between the

company for service quality and the overall performance the Idea

is known for its quality service to retailer and customer the staff of

company has proper knowledge about the product and there

behavior is also good towards the retailer & customer.

“Good service is the way to retain clients”

http://www.alliance-infotech.com/news_clients.asp

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SUGGESTION:-

On the basis of the fact and finding of the survey report, for

the future competition of the company the suggestion that I thought

are as follows,

1. There should be local tie up for the brand promotion.

2. For proper understanding there should be quarterly retailer’s meet.

3. Dedicated customer care manpower at Z.O. level.

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4. Facilitating adequate Product knowledge and Brand awareness to retailer.

5. Additional and enough stocks at P.P.D.& Z.O. warehouses.

6. Old issues should be decided and retailer data should be maintained by distributor regressions

7. Improvement into signal power in basement.

RETAILER’S INFORMATION:

Retailers Name : ………………………………………

Location : ………………………………………

Address : ………………………………………

………………………………………

………………………………………

Type of Retailer : ………………………………………

Contact No. : ………………………………………

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Name of Firm : ………………………………………

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QUESTIONNAIRE

1. Which prepaid connection do customers demand specifically?

Service Providers Ranking(4 to 1, 4 is highest & 1 is least)

IdeaAirtelHutch

Reliance

2. Position of network in your location?

Service Providers

Good Medium Poor

IdeaAirtelHutch

Reliance

3. Monthly sales of fresh prepaid connection?

Service Providers Fresh connection

IdeaAirtelHutch

Reliance

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4. Preference of retailer to sell new connection?


IdeaAirtelHutch

Reliance

5. Which service provider do you think has maximum sales in your location?


IdeaAirtelHutch

Reliance

6. Which company gives you the best customer care service ?


IdeaAirtelHutch

Reliance

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7. In which company does the distributors and company staff gives you best support?


IdeaAirtelHutch

Reliance

8. Which company offers the most numbers of products for various categories of customers?


IdeaAirtelHutch

Reliance

9. Which company’s prepaid customers are highly loyal?


IdeaAirtelHutch

Reliance

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10.Which company’s will you want to be customer personally?


IdeaAirtelHutch

Reliance

11.Which company’s provides good frequency of service?


IdeaAirtelHutch

Reliance

12.Which company’s provides good quality of service?


IdeaAirtelHutch

Reliance

13.Which company’s has minimum stock out situation?

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IdeaAirtelHutch

Reliance

14.Which company performs best in claim settlement policy?


IdeaAirtelHutch

Reliance

15.Which company performs best in grievance settlement?


IdeaAirtelHutch

Reliance

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Websites & Search Engine :

www.ideacellular.comwww.researchandmarket.comwww.info-shop.comwww.smartmobs.comwww.yahoosearch.comwww.google.com

IDEA’s reports

Books & magazine on mobile communication.

Marketing Management by Philip Kotler

Research Methodology by C.R. Kothari

http://www.google.com/

http://www.yahoosearch.com/

http://www.smartmobs.com/

http://www.info-shop.com/

http://www.researchandmarket.com/

http://www.ideacellular.com/

idea cellular ltd

Documents

n idea

introduction of idea

cellular phone service

project work

cellular business

life gsm

major clients of idea

cellular telephony