telecom report june-july 2014
DESCRIPTION
KRDS is concentrating with brands like Tata Docomo, Nokia, Samsung Mobile, Airtel, Aircel and Idea’s best posts in India for June-July 2014.TRANSCRIPT
![Page 1: Telecom Report June-July 2014](https://reader036.vdocuments.us/reader036/viewer/2022062312/554ed6c1b4c905064d8b572b/html5/thumbnails/1.jpg)
www.krds.com feed.krds.com twitter.com/KRDSAsia facebook.com/KRDS
![Page 2: Telecom Report June-July 2014](https://reader036.vdocuments.us/reader036/viewer/2022062312/554ed6c1b4c905064d8b572b/html5/thumbnails/2.jpg)
Brands ConsideredBased on data gathered between June and July 2014
Fans: 1,40,13,900 Fans: 1,15,85,700Fans: 1,18,26,627
Fans: 84,97,009 Fans: 64,71,948 Fans: 55,89,417
![Page 3: Telecom Report June-July 2014](https://reader036.vdocuments.us/reader036/viewer/2022062312/554ed6c1b4c905064d8b572b/html5/thumbnails/3.jpg)
Methodology
![Page 4: Telecom Report June-July 2014](https://reader036.vdocuments.us/reader036/viewer/2022062312/554ed6c1b4c905064d8b572b/html5/thumbnails/4.jpg)
(No. of Likes) + 2 (No. of Shares) + 5 (No. of Comments)
No. of Fans of Page
KRDS Engagement Score on Post
x 1000
This calculation is based on the following assumptions:• Fans like posts most frequently• Fans share posts less frequently• Fans comment on posts rarely
We multiply by 1000 for legibility
Final note: The ideal engagement rate would have the reach (number of people who actually saw the post) as the denominator, but since it's not a publicly available figure, using the number of fans is the best we can do to benchmark pages against each other.
IntroductionWe have ranked all the posts published on telecom & mobile pages in India using the KRDS Engagement Score.
![Page 5: Telecom Report June-July 2014](https://reader036.vdocuments.us/reader036/viewer/2022062312/554ed6c1b4c905064d8b572b/html5/thumbnails/5.jpg)
Top 5 Brand Specific PostsContent unique to the particular brand, including events, slogans, and product information
![Page 6: Telecom Report June-July 2014](https://reader036.vdocuments.us/reader036/viewer/2022062312/554ed6c1b4c905064d8b572b/html5/thumbnails/6.jpg)
20.95
KRDS Engagement Score
Brand
Spe
cific Po
sts
Based on data gathered between June and July 2014
![Page 7: Telecom Report June-July 2014](https://reader036.vdocuments.us/reader036/viewer/2022062312/554ed6c1b4c905064d8b572b/html5/thumbnails/7.jpg)
4.95
KRDS Engagement Score
Brand
Spe
cific Po
sts
Based on data gathered between June and July 2014
![Page 8: Telecom Report June-July 2014](https://reader036.vdocuments.us/reader036/viewer/2022062312/554ed6c1b4c905064d8b572b/html5/thumbnails/8.jpg)
2.03
KRDS Engagement Score
Brand
Spe
cific Po
sts
Based on data gathered between June and July 2014
![Page 9: Telecom Report June-July 2014](https://reader036.vdocuments.us/reader036/viewer/2022062312/554ed6c1b4c905064d8b572b/html5/thumbnails/9.jpg)
0.40
KRDS Engagement Score
Brand
Spe
cific Po
sts
Based on data gathered between June and July 2014
![Page 10: Telecom Report June-July 2014](https://reader036.vdocuments.us/reader036/viewer/2022062312/554ed6c1b4c905064d8b572b/html5/thumbnails/10.jpg)
0.34
KRDS Engagement Score
Brand
Spe
cific Po
sts
Based on data gathered between June and July 2014
![Page 11: Telecom Report June-July 2014](https://reader036.vdocuments.us/reader036/viewer/2022062312/554ed6c1b4c905064d8b572b/html5/thumbnails/11.jpg)
Top 5 Promotional PostsContent to publicize product promotions and discounts
![Page 12: Telecom Report June-July 2014](https://reader036.vdocuments.us/reader036/viewer/2022062312/554ed6c1b4c905064d8b572b/html5/thumbnails/12.jpg)
9.95
KRDS Engagement Score
Prom
otio
nal P
osts
Based on data gathered between June and July 2014
![Page 13: Telecom Report June-July 2014](https://reader036.vdocuments.us/reader036/viewer/2022062312/554ed6c1b4c905064d8b572b/html5/thumbnails/13.jpg)
8.97
KRDS Engagement Score
Prom
otio
nal P
osts
Based on data gathered between June and July 2014
![Page 14: Telecom Report June-July 2014](https://reader036.vdocuments.us/reader036/viewer/2022062312/554ed6c1b4c905064d8b572b/html5/thumbnails/14.jpg)
8.45
KRDS Engagement Score
Prom
otio
nal P
osts
Based on data gathered between June and July 2014
![Page 15: Telecom Report June-July 2014](https://reader036.vdocuments.us/reader036/viewer/2022062312/554ed6c1b4c905064d8b572b/html5/thumbnails/15.jpg)
4.35
KRDS Engagement Score
Prom
otio
nal P
osts
Based on data gathered between June and July 2014
![Page 16: Telecom Report June-July 2014](https://reader036.vdocuments.us/reader036/viewer/2022062312/554ed6c1b4c905064d8b572b/html5/thumbnails/16.jpg)
1.50
KRDS Engagement Score
Prom
otio
nal P
osts
Based on data gathered between June and July 2014
![Page 17: Telecom Report June-July 2014](https://reader036.vdocuments.us/reader036/viewer/2022062312/554ed6c1b4c905064d8b572b/html5/thumbnails/17.jpg)
Top 5 Generic PostsContent aimed at driving engagement that could be posted to the page of any
brand
![Page 18: Telecom Report June-July 2014](https://reader036.vdocuments.us/reader036/viewer/2022062312/554ed6c1b4c905064d8b572b/html5/thumbnails/18.jpg)
30.33
KRDS Engagement Score
Gener
ic Po
sts
Based on data gathered between June and July 2014
![Page 19: Telecom Report June-July 2014](https://reader036.vdocuments.us/reader036/viewer/2022062312/554ed6c1b4c905064d8b572b/html5/thumbnails/19.jpg)
17.21
KRDS Engagement Score
Gener
ic Po
sts
Based on data gathered between June and July 2014
![Page 20: Telecom Report June-July 2014](https://reader036.vdocuments.us/reader036/viewer/2022062312/554ed6c1b4c905064d8b572b/html5/thumbnails/20.jpg)
4.81
KRDS Engagement Score
Gener
ic Po
sts
Based on data gathered between June and July 2014
![Page 21: Telecom Report June-July 2014](https://reader036.vdocuments.us/reader036/viewer/2022062312/554ed6c1b4c905064d8b572b/html5/thumbnails/21.jpg)
0.79
KRDS Engagement Score
Gener
ic Po
sts
Based on data gathered between June and July 2014
![Page 22: Telecom Report June-July 2014](https://reader036.vdocuments.us/reader036/viewer/2022062312/554ed6c1b4c905064d8b572b/html5/thumbnails/22.jpg)
0.36
KRDS Engagement Score
Gener
ic Po
sts
Based on data gathered between June and July 2014
![Page 23: Telecom Report June-July 2014](https://reader036.vdocuments.us/reader036/viewer/2022062312/554ed6c1b4c905064d8b572b/html5/thumbnails/23.jpg)
Priyanka Mehta
Business Development
Executive
KRDS - [email protected]
+919840761683
Priyanka.mehta.krds
THANK YOU