techseo boost 2017: the state of technical seo
TRANSCRIPT
Russ Jones | @rjonesx #TechSEOBoost
Technical SEO{
• JSON-LD
• HREFLANG
• PRERENDER
• ROBOTS.TXT
• SPEED
Russ Jones | @rjonesx #TechSEOBoost
Technical SEO{
• JSON-LD
• HREFLANG
• PRERENDER
• ROBOTS.TXT
• SPEED
• CONTENT
Russ Jones | @rjonesx #TechSEOBoost
Technical SEO{
• JSON-LD
• HREFLANG
• PRERENDER
• ROBOTS.TXT
• SPEED
• CONTENT
• LINKS
Russ Jones | @rjonesx #TechSEOBoost
Technical SEO
Any sufficiently technical action undertaken with
the intent to improve search results. {
Russ Jones | @rjonesx #TechSEOBoost
Technical SEO{
• JSON-LD
• HREFLANG
• PRERENDER
• ROBOTS.TXT
• SPEED
• CONTENT
• LINKS
Russ Jones | @rjonesx #TechSEOBoost
Technical SEO{
• JSON-LD
• HREFLANG
• PRERENDER
• ROBOTS.TXT
• SPEED
• CONTENT • LINKS
INTENT TO IMPROVE SEARCH RESULTS
TE
CH
NIC
AL D
IFF
ICU
LT
Y
Russ Jones | @rjonesx #TechSEOBoost
Technical SEO{
• JSON-LD
• HREFLANG
• PRERENDER
• ROBOTS.TXT
• SPEED
• CONTENT • LINKS
INTENT TO IMPROVE SEARCH RESULTS
TE
CH
NIC
AL D
IFF
ICU
LT
Y
Russ Jones | @rjonesx #TechSEOBoost
Technical SEO{
• JSON-LD
• HREFLANG
• PRERENDER
• ROBOTS.TXT
• SPEED
• CONTENT • LINKS
INTENT TO IMPROVE SEARCH RESULTS
TE
CH
NIC
AL D
IFF
ICU
LT
Y
• AMP• RESPONSIVE
• REL=NEXT
Russ Jones | @rjonesx #TechSEOBoost
Big Tent{
Data Storage Web Server Code DNS
Speed Speed Speed Speed
Russ Jones | @rjonesx #TechSEOBoost
Big Tent{
Data Storage Web Server Code DNS
Speed Speed Speed SpeedQuery
Caching
NoSQL/
SQL
GZIP Mod Page
Speed
OpCache
MinifyImages
Cache
Control
CDN
HTTP/2
Russ Jones | @rjonesx #TechSEOBoost
Big Tent{
Data Storage Web Server Code DNS
Speed Speed Speed SpeedQuery
Caching
NoSQL/
SQL
GZIP Mod Page
Speed
OpCache
MinifyImages
Cache
Control
CDN
HTTP/2
Bot
ControlBot
ControlBot
Control
Russ Jones | @rjonesx #TechSEOBoost
Big Tent{
Data Storage Web Server Code DNS
Speed Speed Speed SpeedQuery
Caching
NoSQL/
SQL
GZIP Mod Page
Speed
OpCache
MinifyImages
Cache
Control
CDN
HTTP/2
Bot
ControlBot
ControlBot
Control
htaccess
firewall Robots.txt
X-robots
Meta
robots
Russ Jones | @rjonesx #TechSEOBoost
Big Tent{
Data Storage Web Server Code DNS
Speed Speed Speed SpeedQuery
Caching
NoSQL/
SQL
GZIP Mod Page
Speed
OpCache
MinifyImages
Cache
Control
CDN
HTTP/2
Bot
ControlBot
ControlBot
Control
htaccess
firewall Robots.txt
X-robots
Meta
robots
HTTPS
HTTPS HTTPS
Russ Jones | @rjonesx #TechSEOBoost
Big Tent{
Data Storage Web Server Code DNS
Speed Speed Speed SpeedQuery
Caching
NoSQL/
SQL
GZIP Mod Page
Speed
OpCache
MinifyImages
Cache
Control
CDN
HTTP/2
Bot
ControlBot
ControlBot
Control
htaccess
firewall Robots.txt
X-robots
Meta
robots
HTTPS
HTTPS HTTPS
Responsive
Responsive
Responsive
Russ Jones | @rjonesx #TechSEOBoost
Big Tent{
Data Storage Web Server Code DNS
Speed Speed Speed SpeedQuery
Caching
NoSQL/
SQL
GZIP Mod Page
Speed
OpCache
MinifyImages
Cache
Control
CDN
HTTP/2
Bot
ControlBot
ControlBot
Control
htaccess
firewall Robots.txt
X-robots
Meta
robots
HTTPS
HTTPS HTTPS
Responsive
Responsive
Responsive
Internationali
zation
Internationali
zation
Russ Jones | @rjonesx #TechSEOBoost
Big Tent{
Data Storage Web Server Code DNS
Speed Speed Speed SpeedQuery
Caching
NoSQL/
SQL
GZIP Mod Page
Speed
OpCache
MinifyImages
Cache
Control
CDN
HTTP/2
Bot
ControlBot
ControlBot
Control
htaccess
firewall Robots.txt
X-robots
Meta
robots
HTTPS
HTTPS HTTPS
Responsive
Responsive
Responsive
Internationali
zation
Internationali
zation HrefLangDynamic
Geolocation
Russ Jones | @rjonesx #TechSEOBoost
Big Tent{
Data Storage Web Server Code DNS
Speed Speed Speed SpeedQuery
Caching
NoSQL/
SQL
GZIP Mod Page
Speed
OpCache
MinifyImages
Cache
Control
CDN
HTTP/2
Bot
ControlBot
ControlBot
Control
htaccess
firewall Robots.txt
X-robots
Meta
robots
HTTPS
HTTPS HTTPS
Responsive
Responsive
Responsive
Internationali
zation
Internationali
zation HrefLangDynamic
GeolocationSitemaps
Russ Jones | @rjonesx #TechSEOBoost
Big Tent{
Data Storage Web Server Code DNS
Speed Speed Speed SpeedQuery
Caching
NoSQL/
SQL
GZIP Mod Page
Speed
OpCache
MinifyImages
Cache
Control
CDN
HTTP/2
Bot
ControlBot
ControlBot
Control
htaccess
firewall Robots.txt
X-robots
Meta
robots
HTTPS
HTTPS HTTPS
Responsive
Responsive
Responsive
Internationali
zation
Internationali
zation HrefLangDynamic
GeolocationSitemaps
Split Testing
Russ Jones | @rjonesx #TechSEOBoost
Big Tent{
Data Storage Web Server Code DNS
Speed Speed Speed SpeedQuery
Caching
NoSQL/
SQL
GZIP Mod Page
Speed
OpCache
MinifyImages
Cache
Control
CDN
HTTP/2
Bot
ControlBot
ControlBot
Control
htaccess
firewall Robots.txt
X-robots
Meta
robots
HTTPS
HTTPS HTTPS
Responsive
Responsive
Responsive
Internationali
zation
Internationali
zation HrefLangDynamic
GeolocationSitemaps
Split TestingCanonical
Redirects
Redirects
Russ Jones | @rjonesx #TechSEOBoost
Big Tent{
Data Storage Web Server Code DNS
Speed Speed Speed SpeedQuery
Caching
NoSQL/
SQL
GZIP Mod Page
Speed
OpCache
MinifyImages
Cache
Control
CDN
HTTP/2
Bot
ControlBot
ControlBot
Control
htaccess
firewall Robots.txt
X-robots
Meta
robots
HTTPS
HTTPS HTTPS
Responsive
Responsive
Responsive
Internationali
zation
Internationali
zation HrefLangDynamic
GeolocationSitemaps
Split TestingCanonical
Redirects
Redirects
Rel=next
Russ Jones | @rjonesx #TechSEOBoost
Big Tent{
Data Storage Web Server Code DNS
Speed Speed Speed SpeedQuery
Caching
NoSQL/
SQL
GZIP Mod Page
Speed
OpCache
MinifyImages
Cache
Control
CDN
HTTP/2
Bot
ControlBot
ControlBot
Control
htaccess
firewall Robots.txt
X-robots
Meta
robots
HTTPS
HTTPS HTTPS
Responsive
Responsive
Responsive
Internationali
zation
Internationali
zation HrefLangDynamic
GeolocationSitemaps
Split TestingCanonical
Redirects
Redirects
Rel=next
AMP
AMPAMP
Russ Jones | @rjonesx #TechSEOBoost
Big Tent{
Data Storage Web Server Code DNS
Speed Speed Speed SpeedQuery
Caching
NoSQL/
SQL
GZIP Mod Page
Speed
OpCache
MinifyImages
Cache
Control
CDN
HTTP/2
Bot
ControlBot
ControlBot
Control
htaccess
firewall Robots.txt
X-robots
Meta
robots
HTTPS
HTTPS HTTPS
Responsive
Responsive
Responsive
Internationali
zation
Internationali
zation HrefLangDynamic
GeolocationSitemaps
Split TestingCanonical
Redirects
Redirects
Rel=next
AMP
AMPAMP
JSON-LD
Schema
Russ Jones | @rjonesx #TechSEOBoost
When{
High Performing Sites are
Early Adopters of New
Technical SEO
Russ Jones | @rjonesx #TechSEOBoost
Industry Insights{
“JSON-LD” Begins to
Trend Upward
“Technical SEO”
starts its ascent.
Russ Jones | @rjonesx #TechSEOBoost
Industry Themes{
vs
CDN technology bringing high end
Technical SEO features to
enterprise brands
CDN technology bringing
Technical SEO (https, http/2)
features to the masses
Russ Jones | @rjonesx #TechSEOBoost
Industry Themes{
Filling out a Technical SEO
checklist is not a career.
Russ Jones | @rjonesx #TechSEOBoost
ConsultantsIf your knowledge scales, it will be automated.
You must stay on top of the latest and greatest, providing boutique services for complex implementations,
especially at the enterprise level.
Russ Jones | @rjonesx #TechSEOBoost
DevelopersConvert Specialty to Scale
It is your job to put consultants out of theirs by finding methods that scale and delivering them to the masses.
Russ Jones | @rjonesx #TechSEOBoost
InnovatorsSteady the Ship
Your research and innovation gives both consultants and builders new opportunities, even when Google is silent.
Russ Jones | @rjonesx #TechSEOBoost
Consultants & DevelopersInvest in research, it is literally the
future of technical SEO
Russ Jones | @rjonesx #TechSEOBoost
Questions?
All icons from flaticon.com, logos from respective company websites, other graphics and statistics by yours truly.
Russ Jones | @rjonesx #TechSEOBoost
What can I say except,
you’re welcome?
@rjonesx
/u/karmaceutical