Off Page SEO4 Ways You Can Boost Website Traffic

SEO Storytime

Initially Search Engine Optimization (SEO) was primarily concerned with utilizing content on your own

website to ensure people found it.

This is referred to as On Page SEO.

SEO StorytimeHowever, that has changed over time and On Page SEO isn't enough to bring in viewers.

Off Page SEO is a means of using outside sources, doing things "away" from your website, to make sure people find their way to your site. When utilized, it will give you:

• Higher page rankings in search engines

• Ensure you're seen as an authority in your industry

• Pique visitors' interest, and

• Draw them to your website

This naturally boosts website traffic to your site

Back Linking

• It does so by naturally building back links to your website from other websites or blogs

• It is only effective if those links are of high quality

• The more legitimate back links you have, the higher your "authority ranking" thus placing your website higher in search engine rankings

The following are four top-notch ways off page search engine optimization can boost your website traffic

Blogging• Blogging is a great way to promote your business

and draw more traffic to your website

• Blogging regularly establishes you as an authority in your field and boosts your rankings on search engine result pages (SERPs)

• Producing good content day after day will keep your regulars coming back and attract new visitors too

Utilize Social Media• When you get involved with social networking sites

you're stepping away from your website and putting yourself out into the Internet's vast community

• Social media allows you to connect with visitors and customers, but provides more of an opportunity for interactivity

• Further, the "likes" and "shares" you can generate create back links, which in turn boosts your visibility

Create Videos• Creating short, informational videos is a means of

providing “sharable” content to your blog, website and social networking sites

• It's a great way to show rather than tell what you've got to offer

• Provides another way to connect with your audience

• Some people absorb information best visually rather than textually

Give out Freebies• Free information gets shared and passed on to

others

• Ebooks, whitepapers, and reports can provide this

• Traffic increases because people's interest is piqued and others come to find the item

• An added benefit is that you can capture prospective customers' contact information by requiring them to give it to you before they download it

Quality Content is Key• Remember that blogging, participating on social

networks, giving away free stuff, and creating videos are just different methods you can use to showcase great content

• If you don't provide valuable content with each of these methods, they won't produce any long term results

• Focus on making yourself visible with high quality valuable content to increase website traffic