Multi-Channel Fundraising Tools…….

If we consider the most commonly used channels, Direct Mail, Face-to-Face and Phone, the Internet is the vehicle enabling the most rapid technological innovation

Mature Technology

•Direct mail•Face-to-face•Phone

Rapidly Innovating

•Internet

WebsiteEmail Social Media

SomeChange

Freq.Change

Internet Enabled Technologies…….

Mission Fish

Network for Good

Acteva

Democracy in Action

Friends Asking Friends

TeamRaiser

GiftCatalogs

Employee Portal

DONOR FOCUSED ORGANIZATION/CAUSE FOCUSED

ChipIn

SixDegrees.org

Change.org

Donation Forms

Campaign MicroSites

Membership Forms

Event Registration

TwitterEXTERNALPLATFORM

orSERVICE

INTERNALPLATFORM

orWEBSITE

Social Networking

Space

Sources: Blackbaud – The State of Online Fundraising; Idealware.org

Facebook Causes

Internet Enabled Technologies…….

ORGANIZATION/CAUSE FOCUSED – Donation Widgets

ChipIn.comChipin is best known as a widget that supporters can place on their own Web sites or Facebook profiles, with a donate button and a thermometer measuring progress toward the campaign goal.

2.5% per transaction transaction fees via PayPal

SixDegrees.org, which is affiliated with Network for Good, lets individuals and organizations create donation widgets. These widgets, or badges, can be created online and inserted into a Web site or integrated into social networking sites like MySpace.

Processing by Network for Good with a fee of 4.75% for each donation

Change.org provides a social networking site geared toward nonprofit causes, which includes both online giving and distributed fundraising tools.

Processing by Network for Good with a fee of 4.75% for each donation - premium package for an additional $20

Facebook Causes is specifically geared to let supporters who use Facebook (a popular social networking site) fundraise from their own Facebook contacts.

More information is available at “A Few Good Tools for Online Distributed Fundraising by Stella Hernandez, April 2009” on IDEALWARE.ORG

SixDegrees.org

Change.org

Facebook.comCosts are 4.75% per donation, processed through Network for Good.

COSTS

Social Networking / Web 2.0 and more?…….

Mass Collaboration

Consumer/Audience -Generated content

Inbound MarketingUse the 4 Ps e.g. Personas, Participation, Publishing & PageRanks

•Blogs•Social Newsroom •Forums•Micro-Blogging•Social Networks•Photo Sharing•Podcasting•Online Video•Virtual Worlds•RSS Feeds•Social Bookmarking•Webinars

Characteristics….. Tools…..

There are many Tools…….

Who is the Social Network Audience?…….

The chart from Forrester Research breaks down a “wave” slowly moving from the 22 to 26 demographic and beginning to push in the Generation X and Baby Boomer generations (27 to 50)

EARLYADOPTERS

LATEADOPTERS

LAGGARDS

How is it being used?…….

Where is the Audience Found?…….

And what about Twitter?…….Internet users who already use social network sites such as MySpace, Facebook or LinkedIn are likely to also use Twitter: 35%, compared to 6% of internet users who do not use such social network sites.

Some more about Twitter?…….

comScore’s continuous surveys of internet users and real-time network data capture confirm findings that Twitter traffic exploded over the last year, going from about 2 million unique visitors per month in December 2008 to over 17 million in May 2009.

Harvard Business School researchers analyzed a random sample of 300,000 Twitter accounts and found that “the top 10% of prolific Twitter users accounted for over 90% of tweets.”

Sysomos analyzed 11.5 million Twitter accounts and found that most people post just once per day (and one in five have never posted).

Fundraising & following the trend…….

Marketers who closely follow social media can find some enticing statistics and are excited about these technology platforms:

Facebook•More than 10,000 websites use Facebook Connect, a service that lets Facebook users log in to affiliated sites using their Facebook account and share information from those sites with their Facebook friends. About 30 million Facebook members access it through mobile devices.Twitter•Twitter users spend 66% more dollars on the Internet than non-Twitter users, says market researcher ComScore.LinkedIn•LinkedIn has more than 365,000 company profiles. More than 12 million small-business professionals are members of LinkedIn.MySpace•More than 1 million small businesses and individuals promote their goods and services on MySpace.

Smartphones power the trend

Smartphones are part of the toolset

Fundraising – The Tools and Tactics

Listen Participate

Community Building &

Social Networking

Generate Buzz

Less Time More Time

5hr 10hr 15hr 20hr

ShareContent

Decide which social technologies to use to support strategies

© Beth Kanter

Fundraising – The Tools and TacticsConversations are happening online in all kinds of places. It’s important to understand how to get in there, and how to listen where the conversations are happening

Google Reader is a tool that makes reading LOTS of blogs and other RSS feeds really easy. Technorati. Get an account, then build a watchlist. Click the watchlist button and put in relevant search

terms to find what you need to track. Google Blog Search. Similar plan here. Go to the sitehttp://blogsearch.google.com, type in your search

terms, and then note the left sidebar where you can subscribe. Twitter. With Twitter’s new Track feature, you see another place where information can come to you

simply. Google Alerts – This is another service for tracking information and it might give you something different.

You might also try Yahoo! Alerts too, to be sure you’re catching everything.

Example Tools

BLOG SEARCHES RSS FEEDS SPECIALIZED SEARCH (usually for a fee)

Where are people listening?

What Next Technology-wise…….

Create a Social Media Listening post

Experiment with some of the free tools

There are lots of free sources of information NTEN.ORG IDEALWARE.ORG or just go online and search

Select the tools to support your strategy

THANK YOU

Simon Moloney

Principal, Conifer AnalyticsA management consulting firm focusing on Revenue Growth Strategy for nonprofitsemail: simon.f.moloney@coniferanalytics.com

Major Account Manager, NPowerNPower is a network of locally based not for profit organizations that provide comprehensive, high-quality and affordable

technology assistanceemail: simon.moloney@npowerny.org