1. 1. Technology project Rebeca, Christina, LindaRebeca, Christina, Linda
2. 2. Agenda 1. Description 2. Production & location 3. Target group 4. Sales 5. Cost analysis 6. SWOT-analysis
3. 3. Agenda 1. Description 2. Production & location 3. Target group 4. Sales 5. Cost analysis 6. SWOT-analysis
4. 4. The main idea is to design rucksacks and bags as the costumers likes. If the costumer has his/her own favourite cloth or an old t-shirt we can also sew his/her own personal bag-pack or bag of it. It's cheaper to take one of our ready designed templates which you can see below: THE MAIN IDEATHE MAIN IDEA
5. 5. APPROACHAPPROACH If the costumer decides to design a product he can make his own design or he can choose one of our designs It's a good present as you can design it with your own names/ pictures/ slogan. All students are potential costumers as these bags are very trendy The costs per bag is moderate, between 8 and 17 Euros and depends on costumers demands
6. 6. Agenda 1. Description 2. Production & location 3. Target group 4. Sales channel 5. Cost analysis 6. SWOT-analysis
7. 7. PRODUCTIONPRODUCTION We want to buy the plain bags and rucksacks locally as we dont want them to be produced under bad working conditions. We will use the regular textile spray and we will also need some patterns for spraying the bags.
8. 8. LocationLocation We will create an activity group at school with volunteers to help us with our project. This is good because we have employees who support us with our idea. More over the school provides us the production facilities.
9. 9. Agenda 1. Description 2. Production & location 3. Target group 4. Sales 5. Cost analysis 6. SWOT-analysis
10. 10. TARGET GROUPTARGET GROUP All students especially those who are interested in fashion are potential costumers. A lso those who want to show individuality and don't want to dress like all the others do. Maybe companies are interested, too as they can print their logo or slogan and use it as give away for their costumers.
11. 11. Agenda 1. Description 2. Production & location 3. Target group 4. Sales 5. Cost analysis 6. SWOT-analysis
12. 12. THE MARKETING IDEATHE MARKETING IDEA Our marketing idea is to use our social networks for the promotion of our products. e.g. : Promoting via facebook/twitter/instagram Promoting at school/sport events Put up posters in schools .
13. 13. SALESSALES First we start to sell our products in school. (e.g. school-events/bazaars) Later on we can think about building an online shop in order to reach a bigger audience.
14. 14. Agenda 1. Description 2. Production & location 3. Target group 4. Sales 5. Cost analysis 6. SWOT-analysis
15. 15. Cost analysisCost analysis 8 10 15 17 12 Start-up-costs: Plain bags:..................... Rucksacks:.................... Spray(10 colours) :................. Break even: Minimum 28 sold pieces to make a profit 100 x 1,00 100 x 1,50 10 x 10,00 350,00 Product costs: Printed bag:. Printed rucksack: Individual designed bag:... Individual printed rucksack:.. Individually sewed rucksack/bag:
16. 16. Agenda 1. Description 2. Production & location 3. Target group 4. Sales 5. Cost analysis 6. SWOT-analysis
17. 17. Strengths Weaknesses Opportunities Threats No experiences in painting and designing SWOT-analysisSWOT-analysis Fashionable No rent must be paid Little investment needed Huge buyer base Production capabilities