technology plus presentation

8/10/2019 Technology Plus Presentation

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TechnoloyPlus

Insightful Training On

Using EmergingInternet Technology & Media

Effectively For

Business Success & Hotel Success.


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Our Commitment

(1) Enable you to SELL ALL ROOMSEveryday.

(2) Provide you with tools to get theHIGHEST rate for your hotel room in yourcity or category.

(3) Suggest simple but powerful steps tobuild your brand.


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Sell All Rooms - Everyday

Hotel Industry

Content

Traveller Generated Content (TGC)

SEO, PPC & Email Marketing

Social Media Optimization

Second Life & Virtual HotelsConclusion

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US Hotel Industry Statistics

U.S. Lodging Industry

Number of Lodging Properties 48,837 2006 STR

Number of Rooms 4.4 Mil. 2006 STR

Annual Revenues 133.9 Bil. US$ 2006 AH&LA

Estimated Annual Profits 26.6 Bil. US$ 2006 STR

Average Occupancy Rate 63.4 % 2006 AH&LA

Average Hotel Room Rate 97.31 US$/Day 2006 AH&LA


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The importance of the Web

Worldwide online travel sales is valued at$147 billion in 2007*

Forecast to grow at 17% per year over thenext 3 years*

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Travel & Technology Facts

86% of all travel and vacation research nowdone online

Over 50% of all travel reservations doneonline

If you are NOT Strongly Online - You Are

Not In the Game

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The importance of the web

Online travel sales will represent 48% oftotal travel sales by 2008*

A further 38% of consumers make theirdecision online, but purchase offline**

This means that almost 86% of travel saleswill either be made online, or strongly

influenced by online

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Why are search engines important?

89% of Internet users regularly use a searchengine

In Europe, Google accounts for 76% of allsearches

In Asia Pacific Google accounts for 67%

In the US Google accounts for 49%

It is important to know where users aresearching to adjust the approachaccordingly

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New and incremental customers

SEO does take up to 4 - 8 months to make asignificant impact

The best results require an iterative process,not a one-time effort

Ensuring high-quality incremental traffic isdelivered is vital

For short-term, tactical, traffic deploy Pay-per-click marketing as a complimentaryactivity

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2.Acquire


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New and incremental customers

PPC is a fantastic medium for turning ontraffic immediately

A well-researched PPC campaign willdeliver significant returns and will quicklybecome an ongoing activity

PPC campaigns compliment SEO activities

Running SEO and PPC side-by-side,ensures that you own the page

182.Acquire


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Email Marketing

Managed effectively they can: Reduce the overall cost of sale through

channel shifting

Increase their loyalty and value Communication of the online proposition in

an offline environment is vital Regular, and relevant, email

communication will build loyalty andreinforce the bran

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Email Marketing

Building the customer database is veryimportant and can be achieved relativelyeasily:

Sign-up process on web site Run online promotions / competitions Sign-up at check-in / check-out Ensure offline communication

encourages email sign-up A communication calendar should be

developed to ensure regular emails aresent with compelling offers

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3.Retain


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Summary Today up to 80% of all bookings are

influenced by the web A strategic, planned, approach to online

marketing will produce far better returnsthan tactical activity

Investing in existing customers, as well asprospecting for new ones, is crucial foroverall success

Measuring performance and adjustingcampaigns will produce stronger returns

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Question

Can an independent non-rated hotel 50Room Property charge more rate than 3-Star Franchise property in the same city andsame area?


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Traveler Generated Content(TGC)

Reviews About Your Hotel On

Internet

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What is TGS?

Traveler-Generated Content (TGC):

Traveler-Generated Content refers to all

travel-related reviews and blog entries

posted on the Internet for fellow travelersto read.

TGC is being read it has become a trusted

resource that travelers rely on during theirpurchasing process.

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Travel Reviews

Millions of reviews on all hotels are availableon Internet. Even if your hotel is small, youwill have some review.

Over 86 % of traveler rely on InternetResearch and Travel Reviews to makepurchase decisions.

Experts fear that with growing popularity ofreviews, franchisor brand may becomeirrelevant.


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Search Engine Optimization

The process of getting higher traffic to yourwebsite through search engine is calledSearch Engine Optimization.

The traffic coming through search engine isfree. You dont need to pay anything to

search engines to get the traffic.


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What is SEO

(Search Engine Optimization)?

The process of improving web pages so they rank higher in search engines

for your targeted keywords.

Crawlability / Optimized Code

Internal Link Structure

Link Popularity / Relevance

Key Factors

Content Relevance


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Where are the Organic Results?

Organic

Pay Per Click

Pay Per Click


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Virtual WorldThe next phase

Virtual worlds are 3-D Internet Websites andsoftware that make the experience of usingInternet completely immersive.

Virtual Worlds are exploding in popularitybecause of the higher bandwidth andunlimited creative options.


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The Future

It is likely that more and more hotelproperties will set-up their business in virtualworld and in second life.

You can start earning money by creatingand selling Virtual Hotel rooms.


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What is Second Life?

Second Life is a 3-D virtual world entirelybuilt and owned by its Residents with a Resident population of over 21,851,664

(and growing)

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