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Technology meets Strategy – Digitale Trends 2017Hartmut König | Director Specialist Sales | Marketing Cloud
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12 Monate
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© 2017 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
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Nein, nicht längerkann ichs lassen;will ihn fassen.Das ist Tücke!Ach! nun wird mir immer bänger!Welche Miene! welche Blicke!
Herr, die Not ist groß!Die ich rief, die Geisterwerd ich nun nicht los.
Goethe, Der Zauberlehrling
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… Facebook has focused on connecting friends and families. With that foundation, our next focus will be developing the social infrastructure for community -- for supporting us, for keeping us safe, for informing us, for civic engagement, and for inclusion of all.
Mark Zuckerberg, 16.02.2017
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Trends
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Anything that is in the world when you’re born is normal and ordinary and is just a natural part of the way the world works.Anything that's invented between when you’re fifteen and thirty-five is new and exciting and revolutionary and you can probably get a career in it.
Anything invented after you're thirty-five is against the natural order of things.
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Medienkonsum
In der Altersgruppe 16 – 44 übersteigt die tägliche
Nutzungsdauer des Smartphones die Nutzung
aller anderen Medien
95% Prozent der Jugendlichen besitzen einSmartphone, 55% einen
Fernseher
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Soziale Netzwerke
Facebook zählt in 2016 1,79 Mrd aktive Nutzer
Jugendliche finden Sie beiSnapchat, WhatsApp & Co
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Digitalisierung
„Die Digitalisierung ist einsolcher Umbruch wie die
Zeit des Buchdrucks und die Zeit von der Agrarwirtschaft
zur Industrialisierung“
Fertigungsprozesse
Industrie 4.0
Internet of ThingsDigitales Marketing
Avatare
Künstliche Intelligenz
Machine Learning
Bots
Individual Products
Digital Enterprise
Digitale Geschäftsmodelle
eCommerce
Wachstumsfokus - Optimierungsfokus
Digitale DNA
Bi-modale IT
Technologietrends
Experimentieren mit dem Unbekannten
Cloud
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Digitalisierung
Customer Experience ist nur für 28% der Top Manager eine Priorität
Customer Experience
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200.000,00
400.000,00
600.000,00
800.000,00
1.000.000,00
1.200.000,00
1.400.000,00
1.600.000,00
1.800.000,00
2.000.000,00
Appl
e
Goo
gle
(Alp
habe
t)
Amaz
on
Face
book
SAP
Siem
ens
Baye
r
BASF
Allia
nz
Deu
tsch
e Te
leko
m
Dai
mle
r
Volk
swag
en
BMW
Hen
kel
Fres
eniu
s
Deu
tsch
e Po
st
Cont
inen
tal
adid
as
Mue
nche
ner R
ueck
Lind
e
Deu
tsch
e Ba
nk
Fres
eniu
s Med
ical
Car
e
Beie
rsdo
rf
Infin
eon
Hei
delb
erg
Cem
ent
Deu
tsch
e Bo
erse
Vono
via
E.O
N
Mer
ck
Thys
senK
rupp
Com
mer
zban
k
ProS
iebe
nSat
1
RWE
Lufth
ansa
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Digitalisierung
„ Uber, the world’s largest taxi company owns no vehicles, Facebook, the
world’s most popular media owner creates no content, Alibaba, the most valuable
retailer has no inventory and Airbnb, the world’s largest accommodation provider
owns no real estate.“
Experience is the Business
0,00
200.000,00
400.000,00
600.000,00
800.000,00
1.000.000,00
1.200.000,00
1.400.000,00
Face
book
Alib
aba
Ube
r
AirB
nB SAP
Siem
ens
Baye
r
BASF
Allia
nz
Deu
tsch
e Te
leko
m
Dai
mle
r
Volk
swag
en
BMW
Hen
kel
Fres
eniu
s
Deu
tsch
e Po
st
Cont
inen
tal
adid
as
Mue
nche
ner R
ueck
Lind
e
Deu
tsch
e Ba
nk
Fres
eniu
s Med
ical
Car
e
Beie
rsdo
rf
Infin
eon
Hei
delb
erg
Cem
ent
Deu
tsch
e Bo
erse
Vono
via
E.O
N
Mer
ck
Thys
senK
rupp
Com
mer
zban
k
ProS
iebe
nSat
1
RWE
Lufth
ansa
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Medienkonsum Soziale Netzwerke Digitalisierung
Customer Experience
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Studie
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Digital Intelligence Briefing2017 Digital Trends
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Soziale Netzwerke
28
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Medienkonsum
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Digitalisierung
Customer Experience
Customer Experience: Einflussfaktoren (Auswahl)
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Digitalisierung
Customer Experience
Data
Strategy
Process
Technology
Skills
Collaboration
World
Bedeutung der Einflussfaktoren für die Customer Experience
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Digitalisierung
Customer Experience
Bedeutung der Einflussfaktoren für die Customer Experience
Data
Strategy
Process
Technology
Skills
Collaboration
Germany
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Digitalisierung
Customer Experience
Bedeutung der Einflussfaktoren für die Customer Experience
Data
Strategy
Process
Technology
Skills
Collaboration
World Germany
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Digitalisierung
Customer Experience
Schwierigkeit, die Einflussfaktoren zu beherrschen
Strategy
Skills
Data
Collaboration
Process
Technology
World Germany
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Fazit
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Medienkonsum Soziale Netzwerke Digitalisierung
Customer Experience
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Agilität und Kundenfokus sind entscheidend für den Erfolg von Unternehmen
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Werbung
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Customer ExperienceMedienkonsum Soziale Netzwerke
39
Adobe Sensei
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