© 2008 Hewlett-Packard Development Company, L.P.The information contained herein is subject to change without notice.

Jack Richard, Lucy Ellis, Wendy Harms, Wendy Schumer

G.E.M.S.*for HP + Microsoft Solutions

Academy Awards

* Growing ESS Market Share.

“The secret of greatness is simple: do better work than any other man in your field - and keep on doing it.”Wilfred A. Peterson

#1: Nomination Best FY09 Microsoft OS Market Opportunity for HP ProLiant Home Server

Small Business Server 2008 Windows Essential Business

Server 2008 Windows Server 2008 (all

editions) Standard Enterprise HPC

#1: Nomination Best FY09 Microsoft OS Market Opportunity for HP ProLiant

…Small Business Server 2008

The Winner is….

Best FY09 Microsoft OS Market Opportunity for HP ProLiant : Small Business Server

Midsize Business

1.2 M33M

Small Business

17K

Corporate Enterprise

2K40M+

Home

19k Entities, 33% of Servers

Windows Home

Server

Small Business

Server< 75 PCs

Essential Business Server

< 300 PCs

Multi-PC, Broadband Connected

Homes

<25 PCs

1-49 employees

25-500 PCs

50-1,000 employees

500-1,000 PCs

1,000 -5,000employees

>1,000 PCs

>5,000 employees

80M+ Entities, 67% of Servers

Windows Server, Exchange Server, SQL

Server

Did you know - WW Windows Server Market

10%

20%

30%

40%

Q107 Q207 Q307 Q407 Q108 Q208

HP IBM Dell Others

Q208Rev Share

Q/QRev Growth

Y/YRev

Growth

Vs. MktY/Y

HP 34.7% 0.4% (3.1%) -

IBM 15.6% (0.6%) (2.8%) -

Dell 26.5% 9.3% 11.8% 6.9x

Others 23.2% (9.0%) 2.0% 1.2x

Mkt 100% (0.0%) 1.7% 0.3x

Source: IDC WW Q208 Server Tracker

Market Highlights• Windows server market revenue grew by

1.7% Y/Y to reach $5.1 billion in factory revenue during 2Q08

• HP retained its #1 position with a revenue market share of 34.7%, Y/Y decline of 3.1%. Dell followed at #2 position with a revenue share of 26.5%, Y/Y growth of 11.8%. IBM was at #3 with 15.6% revenue share

• Windows servers comprised 36.5% of all server revenue in 2Q08 and account for the single largest segment of spending, by operating system, in the worldwide server market.

Vendor Market Share Trends CQ208

HP Restricted – For HP Internal Use Only

#2: Nomination Server most often sold with Windows Server as the Operating System DL 380 DL 360 BL 460c ML 350

…The DL 380 DL 380 at 135,056 units shipped in 2Q08

DL 360 at 74,666 units shipped in 2Q08

ML 350 at 40,561 units shipped in 2Q08

BL 460c at 36,435 units shipped in 2Q08

#2: NominationServer most often sold with Windows Server as the OSThe Winner is….

Storage

HP StorageWorks MSA2000 External Storage Solution

Did you know that the DL 380 is perfect for the following infrastructure solution?

Management, Messaging, and Security Servers

3 x HP ProLiant DL380 G5 Quad Core

4 to 16GB RAM based on role (per server)

3 x iLO Advanced Pack

2 x 146GB SAS RAID 1 (per server)

Redundant Power Supplies

HP Slim DVD Kit per server

And don’t forget…

HP 14U Rack

1PRHP ProCurve 1800 Series

Gigabit Switch

DL380 + MSA for Windows EBS 2008 Std. Recommendation

Did you know that the ML 350 is US Resellers system of choice for SBS?

Mainstream SBS 2008 ProLiant Recommendations (Up to 30 Users)

HP ProLiant ML350

HP ProLiant Tower Servers

• 2 Socket

• Dual or Quad Core

• Intel Xeon Processors

• Smart Array

• Up to 8 Drive Bays

• Lights-Out Management

HP ProLiant ML150

Did you know that the BL 460 & 465c is perfect for Windows Essential Business Server 2008?

Management Server

HP ProLiant BL465cQuad Core4 to 8GB RAM2 x 146GB SAS RAID 1

(OS Volume)HP SB40c Storage Blade4 x 146GB SAS RAID 5

(Data Volume)

Messaging Server

HP ProLiant BL465cQuad Core4 to 16GB RAM2 x 146GB SAS RAID 1

(OS Volume)HP SB40c Storage Blade4 x 146GB SAS RAID 5

(Data Volume)

Shared Storage

HP StorageWorks AiO SB600c Storage Solution

Future Expansion

Room for Additional Servers

C3000 Blade EnclosureTower

HP GbE2c Managed Switch

Security Server

HP ProLiant BL465cQuad Core2 to 4GB RAM2 x 146GB SAS RAID 1

(OS Volume)

4th (Premium) Server

HP ProLiant BL465cQuad CoreRAM based on purpose2 x 146GB SAS RAID 1

(OS Volume)

HP iLO Advanced Dell Remote Access Controller (DRAC) IBM Remote Supervisor Adapter

(RSA) Sun Integrated Lights Out

Management (ILOM)

#3: Nomination Best Original Value Add Software Options for Operating Systems

…HP iLO Advanced, a part of HP Insight Control

#3: Nomination Best Original Value Add Software Options for Operating Systems

The Winner is….

Did you Know that the following offerings are HP Value Adds to Windows?

Increase TSG P&L by offering the following with Windows solutions:

HP Insight Control Environment• HP Systems Insight Manager• HP iLO Advanced• HP Rapid Deployment Pack

Customers who deploy HP management products are more satisfied with HP servers.

Windows Server 2003 Standard Windows Server 2003 Enterprise Windows Server 2008 Windows Small Business Server Client Access Licenses

#4: NominationBest OEM ISS Product Family with the highest Server Sales

…Windows Server 2003

The Winner is….

#4: NominationBest OEM ISS Product Family with the highest Server Sales

Did you know? In March 2009, Windows

Server 2003 sales from HP will be End of Life.

SBS 2008 and EBS 2008 license SKU’s launched November 17

Average total attach of ISS OEM SKU’s to Server sales over HP FY08 is 10% globally

Some countries like Japan have as high as 25% attach OS to server sales

Type of ISS OEM Product Sales

Microsoft Hyper-VPart of Windows Server 2008, released in June 2008

Standalone free version (Hyper-V Server) released in Oct 2008

Next release (“R2”) planned for late 2009Key new feature is Live Migration

Full range of supported ProLiant serverswww.hp.com/go/windowscert

HP management tools complement and extend Microsoft System CenterHP PRO Pack and System Center Hyper-V agents in late

2008Hyper-V support in ID-VSE, ICE, SMP, SIM, etc. in early 2009

Reference configurations, solutions blocks, white papers, etc. on HP Active Answershttp://activeanswers.compaq.com/ActiveAnswers/cache/604725-0-0-0-121.html

Joint HP-Microsoft sales tools and GTM plans as part of Frontline Partnershipwww.hp-microsoft.com

Do you know how Customers buy a Server license?

Did you know these license types offer different Benefits to our customers?Microsoft

License Options

Open Value Open Business

From HP Factory (Drop in

Box ,Preinstall, non-Preinstall) (“OEM”)

From HP Authorized Reseller Kit (“ROK”)

Who can Buy?

End-User or Reseller

End-User or Reseller

End-User or Reseller Reseller Only

Sales Proposition

Best flexibility & value plus

payment terms for SMBs who

buy or upgrade OS separate from server

Best flexibility & value for

SMBs who bye or upgrade OS separate from

server

Best price & OEM support when buying a factory

configured OEM-branded server with OS

Best price & OEM support

for resellers who sell OS along with an OEM-branded

server

Terms & Restrictions

• Minimum 3-year term

• Minimum 5-year license

on initial purchase• Media separate

• Minimum 2-year term

• Minimum 5-year license

on initial purchase• Media separate

• License may only be marketed & sold to an end user along with a server

• End user cannot move licenses from the server (unless Software Assurance is added)

Must be sold with a server?

No No YesSoftware Assurance Available?

(Included)Available

option

Available: Must be purchased separately within 90 days of initial license purchase.

20

#5: Nomination - Best ESS Software Growth Category in FY08

Operating System Virtualization Management High Availability

#5: Nomination - Best ESS Software Growth Category in FY08

The Winner is….

… Virtualization

0

50

100

150

200

250

300

Q1FY07

Q2FY07

Q3FY07

Q4FY07

Q1FY08

Q2FY08

Q3FY08

Q4FY08

Q1FY09

Q2FY09

Q3FY09

Q4FY09

April 11, 2023 © 2007 Hewlett-Packard Development Company, L.P.The information contained herein is subject to change without notice

Management – the core foundation of our software sales, doubling the per quarter revenue from FY07 to FY09

Operating Systems – a key solution enabler growing to close to $200M per year in revenue in FY09

Virtualization – HP has the largest share of virtual solutions on x86, exiting FY09 with a $60M/qtr run rate businessHigh Availability – growing software value-added revenue at 8% in a challenging market while establishing leadership in the x86 market

ESS Software Revenue$ M, Segmented by GTM Category

ESS Software is a significant growth engine for ESS, on track to sell $250M per quarter in licenses at the end of ’09.

ESS Software FY07-FY09 Revenue Significant Growth & Leadership Across Our Portfolio

HP Portfolio enhanced by Microsoft Solutions

SQL, Exchange, SharePoint, EBS, SBS,

Dynamix, etc

Insight Software + Systems Center

Windows 2008, CCS 2008

Hyper-V

HP ProLiant Servers and Storage

#6: NominationBest Score (ActiveAnswer Sizer usage)

Microsoft Exchange Server 2007

Microsoft Office Communication Server 2007

Microsoft Office SharePoint Server 2007

Microsoft SQL Server 2008

#6: NominationBest Score (ActiveAnswer Sizer usage)

… Microsoft Exchange Server (all Server product lines)

The Winner is….

Total: $6.3B*OCS: 2 months’ worth of data

Average deal valueExchange: $288.5KSharePoint: $1.01M

($457K in Q2)SQL BI: $532.9KSQL TP (IA64): $210KSQL TP (x64): $99K OCS: $28.7K

Did you know HP has Solution Sizers for all major Microsoft applications, unlike the competitors?

27* Q3 2008 Value of Solutions Sized

Average solutions / month:Exchange: 4184OCS: 1484SharePoint: 765SQL: 707

Did you know – you can help promote?

28

#7: Nomination Best Documentary (Solution Case Study)

HP Japan (SharePoint) Syngenta (Office Communication

Server) Lion Nathan (Exchange, OCS &

SharePoint) British Energy (SQL)

#7: Nomination Best Documentary (Customer Success)

… Lion Nathan – DL360, DL365, DL380, DL385,DL585, iLO2, StorageWorks MSL5000

The Winner is….

Business needs Customer benefitsHP solution

• Improve communication efficiency

• Achieve greater productivity

• Enhance return on investment (ROI)

• Streamlined collaboration

• Reduce data center infrastructure overhead

•HP ProLiant servers: DL585, DL385, DL380, DL365, and DL360 • HP Integrated Lights Out (iLO) 2 remote-management technology• HP StorageWorks MSL5000 Tape Library with HP SDLT storage media •Microsoft Exchange Server 2007, Office Communication Server 2007, Office SharePoint Server 2007

Lion Nathan is a leading producer of premium beer, fine wine, ready-to-drink spirit products, and spirit brands in Australia and New Zealand. Employees 2,800 people

• Provides low-cost unified messaging solution

• Allows anywhere, anytime communications and collaboration access

• Consolidated multiple communication & collaboration systems to 4 servers from 10 servers

• RoundTable video conferencing reduced travel costs

Lion Nathan

Quenching the thirst for consolidationQuenching the thirst for consolidation

Brett Watkins

Windows Systems Team Leader

Lion Nathan

“We knew that the DL585 offered the 64-bit power to run Exchange Server 2007, plus we love ProLiant manageability, reliability, and scalability. The integration of HP Systems Insight Manager and Integrated Lights Out remote-management features in the HP servers is a big plus that saves us time and effort.”

#8: Nomination Best Documentary Feature

EMC Documentum Microsoft Office

SharePoint Server 2007 IBM FileNet

… Microsoft Office SharePoint Server

#8: Nomination Best Documentary Feature

The Winner is….

Information is the cornerstone to our customers

Collaboration: -Empower your employees who contribute to the bottom line End-users can effectively communicate and share documents regardless of time or

place

Empower teams

• Easy-to-use collaborative workspaces that help your people share information and work together more effectively across boundaries.

• Offline access to documents, e-mails, and workspaces

• Wikis, blogs, and RSS

Project and issue tracking

Connect people, process & information People search, personalized portals and “My Sites” Enables integration of workspaces within existing business processes

Enable work anywhere Mobile Office applications Thousands of mobile business applications

Globally, HP is the leader of servers running SharePoint  46% of server and 39% of storage market share

Fastest growing server product in Microsoft’s history

• ~100 M licenses sold (Open, Select, EA)• ~25,000 customers need to deploy

• Three quarters of the Fortune 100 have SharePoint installed

• CIO’s will play a much bigger part in the strategic use of information, business model innovation and knowledge worker productivity during the next five years

SharePoint Server Brand Share 2007

46%

27%

16%

10% 1%

HP

Dell

IBM

Other brand name

Generic

Did you know that the HP is the Market Share Leader for SharePoint?

*SharePoint Server Market Share Study, commissioned

by HP and conducted by Probit Research, April, 2008

Highly Available Farm

WFE Two HP ProLiant BL460c

Search Two HP ProLiant BL460c

Index HP ProLiant BL460c

App HP ProLiant BL460c

SQL Two HP ProLiant BL460c Clustered

MOSS Storage Capacity: 10TB (EVA4100)

Max Users: 1000+

Did you know – when you sell SharePoint – you sell 10 servers?

SharePoint Server 2007 ProLiant Server Sweet spots

Platform Small business<100 seats

Mid-market100 – 1000 seats

Enterprise>1000 seats

ML110/ML115

DL120

ML150

DL160/165

DL180

DL185

ML310

DL320/320s

ML350

DL360/365

ML370

DL380/385

DL580/DL585

DL785

BL260c

BL460c/465c

BL480c

BL495c

BL680c/685c

#9: NominationBest Complete Communication Offering (Messaging/Voice/Video)

IBM Notes & SameTime Microsoft Exchange Server &

Office Communication Server Cisco Unified Communications

Applications

… Microsoft Exchange Server & Office Communication Server

The Winner is….

#9: NominationBest Complete Communication Offering (Messaging/Voice/Video)

41

What is Unified Communications simply?

UC is an integrated system of e-mail, fax, voice-mail, telephony, calendaring, audio/video conferencing, desktop sharing and instant messaging, available across multiple applications and devices.

Microsoft’s UC offering is software basedOffice Communication Server 2007Exchange Server 2007 with Unified MessagingLiveMeeting 2007

42

Customers want to know - How can I?

• Shorten product development cycles?• Make sure we are using up-to-date information?• Be more responsive to customers?

• Provide a highly available, reliable messaging system?• Reduce costs associated with multiple messaging systems?• Address growing regulatory requirements for email?

• Reduce my mobile phone charges?• Reduce business travel expenses?• Reduce the number of communication devices needed?• Simplify management and operations overheads?

Did you know – HP is the market share leader for Exchange?

• These servers are going to have 2-8x more memory than Exchange 2003 servers (benefits are increased scalability and performance)

• Built in replication options (LCR, CCR) mean more HA & hardware• Exchange 2007 adds new Unified Messaging feature, and is part of

Microsoft Unified Communications Portfolio

Exchange Server Brand Share 2007

31%

13%

8% 2%

46%HP/Compaq

Dell

IBM

Other namebrand

Generic/Other

• HP leads Exchange Server installed base with 45% of server and 29% of storage market share

• Exchange Server 2007 is 64-bit only.

• Even with “consolidation”, the new Exchange 2007 server roles may lead to more servers and storage per Exchange deployment

Exchange Server 2007 RolesProLiant Server Sweet spots

Platform Small business<100 seats

Mid-market100 – 1000 seats

Enterprise>1000 seats

ML110/ML115

DL120

ML150

DL160/165

DL180

DL185

ML310

DL320/320s

ML350

DL360/365

ML370

DL380/385

DL580/DL585

DL785

BL260c

BL460c/465c

BL480c

BL495c

BL680c/685c

#10: NominationBest Access to Information

Microsoft SQL ServerIBM DB2Oracle

The Winner is….

#10: NominationBest Access to Information

… Microsoft SQL Server

Did you know ? Nearly 50% of servers that run Microsoft SQL Server are HP –

double the nearest competitor.

HP Integrity and ProLiant servers and HP storage are Microsoft reference platforms for demanding Microsoft SQL Server 2008 data warehousing and business intelligence solutions.

HP has more than 2800 global BI consultants, with more than a decade of Business Intelligence experience working with thousands of Fortune 500 and Global 2000 organizations

Microsoft endorses HP Services as Worldwide Prime Integrator for Microsoft technologies.

HP is the Only four-time Microsoft Worldwide Enterprise Alliance Partner of the Year

HP sells more Windows®-based servers than any other company in the world, and is the # 1 platform for Microsoft SQL Server, Microsoft Exchange Server and Microsoft Office SharePoint Server .

HP ProLiant servers are a Multiple-year winner of SQL Server Magazine’s Editor’s Choice awards

Why SQL Server 2008 on HP? Why now?

• HUGE server & storage opportunity: Over $2B hw revenue opportunity for HP

• New release, delivers stronger performance, triggering hw upgrades

Customer Paint Points/HP Solutions to address them

• Powerful database for Line-of-Business applications: Top database for SAP new installations market. Top SAP benchmarks.

• IT consolidation is still going strong. HP delivers choices.

• Business Intelligence: Top CIO Priority 3 years running, is BI, making this a prime area of IT purchases.

• SQL Server Upgrades. Data explosion triggering demand for larger databases and stronger hw power.

Up-sell/Cross-sell Opportunities/Scenarios with SQL Server engagements

SQL 2008 RolesServer Sweet spots

Platform Small business<100 seats

Mid-market100 – 1000 seats

Enterprise>1000 seats

ML110/ML115

DL120

ML150

DL160/165

DL180

DL185

ML310

DL320/320s

ML350

DL360/365

ML370

DL380/385

DL580/DL585

DL785

BL260c

BL460c/465c

BL480c

BL495c

BL680c/685c

HP

IBM

Dell

Sun

#11: Nomination The world’s best integrated virtualized solution to analyze and optimize physical and virtual resources

… Hewlett Packard

#11: Nomination The world’s best integrated virtualized solution to analyze and optimize physical and virtual resources

The Winner is….

HP Insight Dynamics - VSE suiteAdvanced infrastructure management

Continuously control and optimize your adaptive infrastructure

Plan capacity and power continuously

Balance physicaland virtual resources

Ensure cost-effective availability

Provision infrastructureconsistently

•As of Jan 09 Microsoft Hyper-V support

•Reference Architecture for Microsoft Exchange include Insight Orchestration

solution template

Continuous Consolidation Transform long-term projects into ongoing efforts Lower cost of IT operations: fewer systems, smaller footprint, fewer

software licenses and lower power requirements. Energy-Aware Planning

Consolidate workloads for maximum power efficiency Reduced energy consumption and cost Analyze power needs more efficiently

Everyday High Availability Fast and affordable HA for non-mission-critical applications Cost-effective disaster recovery Higher quality of service with lower risk

Dynamic Infrastructure Provisioning Quickly repurpose infrastructure without re-installation Accelerate time to production by automating design and provisioning of

test and development infrastructure with the option of a self-service portal

Lower the cost of key data center tasks by up to 40%

HP Insight Dynamics – VSE suite for ProLiant servers

The Benefits are…

Call to Action – Catch the waveEducate yourself on HP Solutions based on Microsoft technologies

Internal WebcastsVirtual Tradeshows

Check out the newest sales tools:Solution Block (BladeSystem; Multi-processor)HP & Microsoft Frontline Partner Sales Tools

Execute new campaigns:DORA: Communication & Collaboration (Mid-Market: FY09 Q2)Identify ESS Marketing campaigns/activities, where Microsoft solution

can be leveragedBuild and Include:

Work with the HP & Microsoft Solutions Alliance teamVisibility to roadmaps, ensure we’re supporting ISS upcoming launchesMicrosoft Example Configurations, Reference Architecture whitepapersEarly access to new hardware for testing, placing with Microsoft

List of Credits-

Microsoft Office Word Document

BACKUP

We would like to recognize the many awards for the distinguished ProLiant product line: 2008 TSG

Product Reviews Awards and Positive Quotes

BladeSystem c3000

Best Blade System for Small Sites InfoWorld, January 2008

BladeSystem c3000

“Compact and powerful system stands tall

above traditional servers and storage devices” InfoWorld, January 3, 2008

BladeSystem c3000 Enclosure

“delivers a fine solution to businesses”

PC Pro, February 2008

400r AiO

“Logical Move from Local Storage to Networked Storage”

CRN, February 22, 2008

ProLiant DL380 G5

Editors’ Choice

PC Magazine, February 22, 2008

57

ProLiant DL320s Storage Server

“Winner”

Bake-Off: Network-Attached Storage

CRN, March 24, 2008

8GB Simple SAN Connection Kit

“future-proofed 8Gbps SAN

bundle” InfoStor, March 13, 2008

ProLiant DL360 G5

“Comes through at crunch time”

Virtualization Review March 18, 2008

2008 TSG Product Reviews Awards and Positive Quotes

8GB Simple SAN Connection Kit

“Out-delivers on Simple SAN promise”

CRN, April 3, 2008

All-in-One 400t

Editors’ Choice

PC Magazine, April 2, 2008

BladeSystem c-Class

Editor’s Choice

ITPro, May, 2008

BladeSystem c-Class

Storage Essentials SRM EE

“Product(s) of the Year”

eWeek Channel Insider, May 12, 2008

Integrity BL870 Server Blade

BladeSystem c3000

“Best of FOSE”

Government Computer News,

April, 200858

BladeSystem c3000

Best of the Tests Network World, February 25, 2008

CRN Channel Champs

HP Wins 9 categories, Sweeps 5 CRN, March, 2008

SMB Networking HardwareSMB Volume Servers

Network Management Software Storage Management Software Enterprise Wireless LAN

External Data BackupNetwork Storage

ProLiant DL580 G5

Editor’s Best Gold

SQL Server Magazine September 2008

April 11, 2023

MICROS-Fidelio*

Objective Approach Results

• Move to a more cost-effective, automated, flexible, and dynamic computing environment

• Deliver turnkey and hosted Software as a Service (SaaS) solutions with data center activities growing 50% per year

• Transform the data center into a more energy-and-space-efficient, automated environment using HP BladeSystem, Virtual Connect, EVA storage, Insight Dynamics – VSE and VMware virtualization software

• 37:1 consolidation ratio with HP/VMware solution—28 racks reclaimed

• Energy consumption reduced by 80%

• 50% fewer IT staff to manage new solution

• Dramatic simplification of audit and compliance requirements

“Our company’s success depends on delivering quality business technology solutions to our hospitality industry customers. To do that we need tools that enable us to proactively manage our IT resources to keep up with a dynamic business environment. We are implementing HP Insight Dynamics - VSE to consolidate and virtualized our entire data center stack, resulting in greater flexibility and significant operational cost savings. The combination of HP’s know-how and portfolio of products deployed across our data center gives us a real competitive advantage.”

– Pete Simpson, Vice President of Business Technology, Micros Fidelio – EMEA

A global company, headquartered in the United States, MICROS-Fidelio is the worldwide #1 IT solutions provider for the hospitality industry providing fully managed hosting solutions and enterprise software to manage hotels and point of sale systems.

(* Micros Inc. MCRS)