techniques for search engine optimization
TRANSCRIPT
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Search Engine Optimization, an essential technique for newsetups. Yes, new setups. If you are starting a new businessventure, chances are that social media and website should bethe last thing at your mind, but here is a tip: setting up awebsite is as essential as anything else. Although setting up awebsite can be a real task, here are some techniques that canhelp you through it.
Techniques for Search Engine Optimization
Setting up a new business? Aspiring to becomean entrepreneur? Then read this, this is for you.Intrigued? That was the prime motive! Nowthat I have your attention, let’s start.
Introduction:
It is really important to create a customized title tag for yourwebsite. A title tag should not be of more than 70characters including spaces. Most importantly, the tagshould be informative enough to draw attention butsecretive enough to not reveal the whole meaning andprompt the viewer to click and visit the page. Also, it shouldinclude the name of the product or the service(s) that isbeing highlighted along with the name of the company.
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Enhance Your Title Tag
Say, for example, you run a pizza company called ‘ABC Pizzas’ which is givingdiscounts on combos. You can use title tag like ‘Heavy discounts on comboonly@ABC Pizzas- Delhi-NCR’. The tag is informative yet intriguing and will drawthe attention of the viewers to click on it and land on the website.
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Once a user lands on the website, the first he orshe sees is the Meta Description. The content ofthe description should be crisp and precise andshould limit in 150-160 characters. The pagesummary should include few of your essential(target) keywords that are integral parts of yourwebsites. The most important role of the MetaDescription is the snippets of information thatcome in the search results. Those snippetsprovide enough information to ignite the interestof the viewers.
Build Fascinating Meta Descriptions
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The search engines use indexing-through programs called‘spiders’- that play an importantrole to analyzing new websites.Creating sitemaps facilitates easymovement of these ‘spiders’through the content of thewebsites and help optimize thecontent for the natural searchtraffic. This can be achievedthrough creating an index pagelisting links to all the other pageson your website.
Creating a Sitemap
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Building internal Links
This is a very important technique as itensures that the content on your websitetravels faster around the web increasingengagement. Internal links help create acatalogue for all the pages you havedeveloped on your website. For instance,you can add the links to your ‘About Us’or ‘Contact Us’ page in the main bodycontent which can interestingly directthe users to the information they arelooking for.
Make Use of Social Media
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SMO acts like a boon to the SEO services. Makeuse of social networking sites to promote yourwebsite and brand and gather a larger amountof audience that can be channelized to the webpage. Make use of interesting content andinnovative ideas that can intrigue the mind ofthe target audience.
Apart from the points given above, there is a lot more to the Search Engine Optimization thatcan help your website shot to the top in website search rankings. Your website can achieve thispinnacle, provided that the work is done smartly and efficiently. Even though the world isbecoming smarter, great rankings in search engine list takes time and can become frustrating forsome SEO experts but, a patient and holistic approach can reap greater than expected rewards.So, give time and show commitment to your users, you will surely excel!
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