search engine optimization

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do's and don'ts to improve your site's do's and don'ts to improve your site's ranking ranking Presentation by: Presentation by:

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Free Search Engine Optimization tips to improve your websites ranking for Google, Yahoo, MSN and other search engines, Guiding you to make your sites Search Engine Friendly, Providing quality Website Link Building services, Driving traffic to your website from search engines, Increasing your website visitors and improving your website position. A Complete website promotion guide. Presentation provided by http://cuteleaf.com

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Page 1: Search engine optimization

do's and don'ts to improve your do's and don'ts to improve your site's rankingsite's ranking … …

Presentation by: Presentation by:

Page 2: Search engine optimization

Introduction to SEOIntroduction to SEO

What is SEO?What is SEO?

Search Engine Optimization or SEO Search Engine Optimization or SEO is a technique of optimizing the is a technique of optimizing the pages of your website to be easily pages of your website to be easily accessible by search engine spiders accessible by search engine spiders so they can be easily crawled and so they can be easily crawled and indexed. indexed.

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What are search engine spiders?What are search engine spiders?

A spider is a robot that search A spider is a robot that search engines use to search billions of web engines use to search billions of web pages. A page is indexed by the pages. A page is indexed by the search engines only when it is search engines only when it is crawled by the search engine crawled by the search engine spiders. spiders.

What is website ranking?What is website ranking?

Website ranking means the position Website ranking means the position where the pages of your websites where the pages of your websites are placed by the search engines. are placed by the search engines.

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Search Engine Optimization Search Engine Optimization ProcessProcess

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1) 1) Original Website Original Website ContentContent

For attaining a good page rank it is For attaining a good page rank it is mandatory that the content of your mandatory that the content of your website should be original.website should be original.

Website with Website with unique material is unique material is always placed wellalways placed well in the search in the search engine listing than the copied one’s. engine listing than the copied one’s.

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2) Using 2) Using Relevant Relevant KeywordsKeywords

Search engines rank web pages on the following Search engines rank web pages on the following basis :basis :

• The • The quality of keywordsquality of keywords on your web page; and on your web page; and• How often those keywords appear on the page (• How often those keywords appear on the page (the the frequencyfrequency))

Keywords used on your web page must be catchy and Keywords used on your web page must be catchy and relevant. Proper measures should be taken to avoid any relevant. Proper measures should be taken to avoid any spelling mistake while writing keywords. Search spelling mistake while writing keywords. Search engines also consider the frequency with which engines also consider the frequency with which keywords appear. The frequency is usually determined keywords appear. The frequency is usually determined by how often the keywords are used out of all the by how often the keywords are used out of all the words on a page.words on a page.

ExampleExample : If the keyword is used 4 times out of 100 : If the keyword is used 4 times out of 100 words, the frequency would be 4%. words, the frequency would be 4%.

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3) Using 3) Using Descriptive Descriptive TitlesTitles

Long and Descriptive titles increases Long and Descriptive titles increases keywords of your web page. Search engines keywords of your web page. Search engines consider keywords to be far more relevant if consider keywords to be far more relevant if they appear in the title or headline of the they appear in the title or headline of the page. If you want to increase traffic to your page. If you want to increase traffic to your blog or site, you can do so by simply blog or site, you can do so by simply reviewing your titles.reviewing your titles.

Example :Example :If you have written an article on Computers, If you have written an article on Computers, then instead of naming it as then instead of naming it as "Computers""Computers" you you should use descriptive titles such as should use descriptive titles such as " " Latest Latest News On Computers And Technology News On Computers And Technology "" or or "" Free Articles on Computer Technology Free Articles on Computer Technology ". ".

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4) 4) Submit Website To Submit Website To Search EnginesSearch Engines

You should manually submit your You should manually submit your website to website to top search enginestop search engines, such , such asas

- Google- Google

- Yahoo- Yahoo

- Bing- Bing

- Ask- Ask

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5) Keep 5) Keep size of your web size of your web pagepage less than 50KB less than 50KB

Fast loading web pages are not only easily Fast loading web pages are not only easily crawled by search engine robots but they crawled by search engine robots but they also tend to have high page ranks. An also tend to have high page ranks. An ideal ideal web page sizeweb page size according to search engine according to search engine optimization is optimization is 15 KB15 KB..

Try to avoid the following material in your Try to avoid the following material in your web pagesweb pages

- Images- Images- Java scripts- Java scripts- Flash- Flash- Frames- Frames

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6) Relevant 6) Relevant Domain Domain NamingNaming

Where Where SEOSEO is concerned, the name of your is concerned, the name of your web site is as important as many of the other web site is as important as many of the other SEO elements that you concentrate on.SEO elements that you concentrate on.

Domain name must be related to the Domain name must be related to the content.content.

ExampleExample - If your company name is ABC - If your company name is ABC Company, but your business is selling Company, but your business is selling Wooden Furniture, consider purchasing the Wooden Furniture, consider purchasing the domain name woodenfurniture.com, instead domain name woodenfurniture.com, instead of ABC Company.comof ABC Company.com

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7) Create 7) Create SITEMAP of Your SITEMAP of Your SiteSite

A sitemap is file which consists of all the A sitemap is file which consists of all the URL's which you have in your website. URL's which you have in your website. Sitemaps are easily crawled by search Sitemaps are easily crawled by search enginesengines. It provides accessibility to . It provides accessibility to certain pages which are not easily certain pages which are not easily accessible. A sitemap with XML format accessible. A sitemap with XML format is known as XML Sitemap, for example - is known as XML Sitemap, for example - Sitemap.xml . Sitemap.xml . Generally XML Sitemaps Generally XML Sitemaps are accepted by major search enginesare accepted by major search engines..

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8) Create And Upload 8) Create And Upload Videos Of Your WebsiteVideos Of Your Website

Create a short (2-5 minute) video on the Create a short (2-5 minute) video on the topics related to your website and publish topics related to your website and publish them at Video Sharing Websites such as them at Video Sharing Websites such as Youtube.com, Myspace.com, Youtube.com, Myspace.com, Dailymotion.com, Veoh.comDailymotion.com, Veoh.com etc… etc…

You can create video using Microsoft You can create video using Microsoft Movie Maker.Movie Maker.

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9) 9) Link ExchangeLink Exchange Link Exchange is also known as Link Exchange is also known as Banner Banner

Exchange.Exchange. This is the procedure by which one This is the procedure by which one site agrees to link to another site in return for a site agrees to link to another site in return for a link back from that site. link back from that site.

Tips for exchanging links :Tips for exchanging links :

- Exchange links with pages having higher rank. - Exchange links with pages having higher rank.

- Get as many incoming links as possible - The - Get as many incoming links as possible - The greater the number of incoming links to your greater the number of incoming links to your site, the more popular it becomes on search site, the more popular it becomes on search engines. engines.

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10) Promote Site Using 10) Promote Site Using Free Free Classified WebsitesClassified Websites

Simple and Easy way to drive traffic to Simple and Easy way to drive traffic to your blog or website is to promote it your blog or website is to promote it through through Free Free Online Classified Ad Online Classified Ad PortalPortal. There are money free classified . There are money free classified websites available online. Most of the websites available online. Most of the websites offer this service for free. No websites offer this service for free. No need to pay to promote your website.need to pay to promote your website.

Some of the Indian classified sites are Some of the Indian classified sites are Click.in, ClickIndia.com and Click.in, ClickIndia.com and Vivastreet.co.in Vivastreet.co.in

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11) Add Your Site To 11) Add Your Site To Social Social Bookmarking SitesBookmarking Sites

What is Social Bookmarking ?What is Social Bookmarking ?

Social bookmarking is a method to store, organize, Social bookmarking is a method to store, organize, search, and manage bookmarks of web pages on the search, and manage bookmarks of web pages on the Internet. There are several websites which provides Internet. There are several websites which provides social bookmarking services.social bookmarking services.

What are the benefits of Social Bookmarking ?What are the benefits of Social Bookmarking ?

It helps you get a It helps you get a lot of backlinkslot of backlinks.. It helps you It helps you increase your trafficincrease your traffic.. Your link gets indexed by Google in a matter of Your link gets indexed by Google in a matter of

minutes.minutes. Best of all, it's Best of all, it's free!free!

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12) Adding 12) Adding Copyright Copyright NoticeNotice

Copyright notice gives an impression to Copyright notice gives an impression to the search engines about the the search engines about the authenticity authenticity of the content.of the content. Therefore, Web page Therefore, Web page having copyright notice is generally having copyright notice is generally ranked higher by search engines.ranked higher by search engines.

Copyright Notice ExampleCopyright Notice Example : :

Copyright © 2010 Cuteleaf. All rights Copyright © 2010 Cuteleaf. All rights reserved. reserved.

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LimitationsLimitations Of SEO Of SEO

TimeTime Factor – SEO process takes Factor – SEO process takes several weeks or months to several weeks or months to complete.complete.

ContentContent Dependent – If website Dependent – If website content is not good SEO fails.content is not good SEO fails.

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Benefits Benefits Of SEOOf SEO

SEO drives traffic to SEO drives traffic to your websites from your websites from search engines by search engines by bringing your website to bringing your website to the notice of prospective the notice of prospective customers. SEO is the customers. SEO is the most effective website most effective website marketing tool.marketing tool.

" A website without " A website without SEO is just like a shop SEO is just like a shop without salesman. "without salesman. "

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Thanks for watching :)Thanks for watching :)