technical.ly presentation dek
DESCRIPTION
A look at the impact of Technical.ly, the technology news and events network.TRANSCRIPT
2014 Advertising Rates
Everything you need to know about local and regional advertising on Technical.ly.
What isTechnical.ly?• Online news: Respected daily journalism
• Events: Tech conferences, recruiting events, and public engagement
• Mission-minded: Community accelerates growth
• Civic-focused: Operations in 5 U.S. cities
Why Care?
• We are part of a Philly tech tradition
• This is a moment to attract and retain
• Tech/startups: fashionably driving future
• Technology: from sector to underpinning
• Trends are in our favor: grab them
• You want to take part in this coming together
We provide original editorial, expert programming and tools which improve recruitment, marketing, community cultivation and economic development. We serve
technologists, entrepreneurs and people who care about technology’s local impact.
What isthe mission?
Technical.ly grows local technology communities by connecting organizations and people through
news, events and services.
Who is the audience?Young, diverse leaders that are vital to city growth: entrepreneurs, programmers, designers, marketers, civil servants and more.
Gender 62% Male / 38% Female
Geography 90% Local / 10% National
Age 34% Ages 35-49 / 32% Ages 18-24
Education 47% College Degree / 25% Graduate Degree
Race 78% Caucasian / 14% African-American & Hispanic / 8% Asian
Income 40% $100k / 24% $60k-$100k / 21% $30k-$60k
Entrepreneurs 21%Developers/designers 21%Marketing and operations 19%
Civic leaders 10%IT fields, students, academia 26%
2012: 10,000 attendees
2013: 20,000 attendees
2014: 35,000 attendees
Growth by audience:
2012: 30,000 readers
2013: 60,000 readers
2014: 100,000 readers
Editorial (monthly) Events (annual)
We excel atdeveloping new audiences.
Breaking it down...
Why Care?
• We are part of a Philly tech tradition
• This is a moment to attract and retain
• Tech/startups: fashionably driving future
• Technology: from sector to underpinning
• Trends are in our favor: grab them
• You want to take part in this coming together
Who am I?
• We are part of a Philly tech tradition
• This is a moment to attract and retain
• Tech/startups: fashionably driving future
• Technology: from sector to underpinning
• Trends are in our favor: grab them
• You want to take part in this coming together
What are the pieces?Technical.ly Philly: founded in 2009, local tech
community news, history and future
What are the pieces?• City as part of 11-county region• Mature business (both IT departments and IT firms)• Universities and talent pipeline• Economic Development orgs• Investors and Mentors• Service providers (lawyers, accountants)• Meetup groups and events• Early-stage startups• Coworking spaces, incubators, accelerators• Access groups, STEM education, digital arts• Media network
Why does it work?• Innovative Match: Journalism + community
building
• Authenticty and independence: Refusing to
stand for the status quo
• Celebrating diversity of people, places and ideas
• Technical.ly team: we’ve assembled leaders
• We are part of a Philly tech tradition
• This is a moment to attract and retain
• Tech/startups: fashionably driving future
• Technology: from sector to underpinning
• Trends are in our favor: grab them
• You want to take part in this coming together
• We are part of a Philly tech tradition
• This is a moment to attract and retain
• Tech/startups: fashionably driving future
• Technology: from sector to underpinning
• Trends are in our favor: grab them
• You want to take part in this coming together
Technical.ly Philly: founded in 2009, local tech
community news, history and future
2012: 85 events, 10,000 people
2013: 110 events, 20,000 people
2014: 140 events, 25,000 people
What’s next?2009: Philadelphia
2012: Baltimore
2013: Brooklyn
2014: Delaware and Washington D.C.
2015: Boston area
What are the pieces?Paths forward.• Customized event sponsorship
• Recruiting events and jobs board
• Sponsored content and advertising
Think big with us.
• We are part of a Philly tech tradition
• This is a moment to attract and retain
• Tech/startups: fashionably driving future
• Technology: from sector to underpinning
• Trends are in our favor: grab them
• You want to take part in this coming together
• We are part of a Philly tech tradition
• This is a moment to attract and retain
• Tech/startups: fashionably driving future
• Technology: from sector to underpinning
• Trends are in our favor: grab them
• You want to take part in this coming together
Some of our clients
Brian James KirkBusiness [email protected]
Peter EricksonBusiness Development [email protected](267) 244-7014
Kate LeshkoEvent [email protected]
Christopher WinkEditorial [email protected]
Catherine SontagEvent [email protected]
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