technical.ly rollout strategy
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Let us cover and connect your tech community.
We’re looking for new partnerships in sister cities beyond our footprint in Philadelphia, Baltimore and Brooklyn.
We build local technology communities by attracting and retaining jobs through
entrepreneurship and business, increasing access and education for underserved
commmunities, and making government more transparent and efficient. We aim to
connect a diverse technology community through daily news content and regular events.
MISSION STATEMENTJobs, access, education, policy and more.
Business Dev Creative Civic AccessTalent and innovation in
design and development.Entrepreneurship and investment activity.
The broad arts and creative community.
Policy and change-making in civic affairs.
Access and education issues in underserved communities.
Focus topics:
Grow partnerships, impact and establish revenue
Full-year Events & Editorial calendar created and published
Events soft-launch
Business Development
Audience Growth
Establish presence
Soft launch
Launch trial presence
Find initial editorial support
ROLLOUT STRATEGYMonths 1-3
Months 3-5
Months 5-7
Months 7-10
Months 11-18
Months 11-13
Months 12-15
Month 16-18
Onward
Using local resources and connections, hire on-the-ground reporting team and contributors who can be introduced to our editorial philosophy and mission and serve as an initial street team at local events.
Plan initial soft launch event, go public with editorial work and begin active outreach to partners, sources and other relationships. Spread far with editorial to find community narrative.
Begin developing targeted, market-specific long-term editorial calendar for both events and content based on needs of community.
Host larger quarterly events in partnership with other organizations, establishing marketing for events business.
Outreach through editorial process as marketing tool to grow regular readership, email subscription and social media follows.
Grow longer term sustainability by highlighting strongest value to existing community, including recruiting, business connection and economic development.
Develop Technical.ly channel, with jobs and RFP board, social media accounts turned active, Meetup group and initial editorial being created. Host initial advertising from founding sponsors and partners.
How Technical.ly becomes a part of a new community.
After identifying needs of the community, produce, publish and execute annual, 12-month calendar that brings together events and editorial.
IMPACT & GROWTHSince 2009, we have connected with 1.5 million engaged
visitors across Technical.ly’s editorial and more than 50,000
people have attended our events. More importantly, existing siloed
tech and entrepreneurship communities have become better
connected, more civic-minded and challenged to be better through
our journalism and events.
Events
Campaigns
Leaderboard (750 X 90)
Medium Rectangle (300 X 250)
Sidebar Square (125 X 125)
Mention in opening event remarks
Logo in event slideshow
Place material at swag table
Logo and link on Meetup website
Guest post
Underwritten article
Topic “sponsored by” your company
Branding
Founding Sponsor logo for 1 year
Custom Directory entry
Mentioned in Meetup email blasts
Included as speaker at one event
Title sponsor of one event
Advertising
FOUNDING SPONSORSHIP
Founding Sponsor logo for 3 years
Silver Gold Platinum Diamond$10,000$5,000$3,000$1,000