technical strategies
DESCRIPTION
How does cloud hosting work? What’s the difference between a mobile site and a mobile app? John Ewing, Managing Director of Engineering, and Josh Jacob, Director of Mobile and Emerging Technologies, lead a user-friendly conversation about advances in hardware and operating systems, and the advantages of owning your own data and business logic. www.hansoninc.com/summitTRANSCRIPT
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HAVE CONVERSATIONS TECHNICAL STRATEGIES
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JOHN EWING MANAGING DIRECTOR,
ENGINEERING
JOSH JACOB DIRECTOR OF MOBILE &
EMERGING TECHNOLOGIES
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TECHNICAL STRATEGIES
• Hardware and Operating Systems
• Mobile Apps vs. everything else
• Own your Data and Business Logic
• Service-oriented Architecture
• Hosting in the Cloud
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HARDWARE
TECHNICAL STRATEGIES
• New sizes and forms
• New inter-connected devices
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HARDWARE
• Bluetooth LE / “beacons”
• NFC (Near-field Communications)
• Contactless payment• Proximity marketing• Check-in coupons• Indoor location
TECHNICAL STRATEGIES
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HARDWARE
• Apple M7 motion co-processor
Health Care• thermometer, glucose, blood pressure
Sports and Fitness• heart rate, speed/cadence, location
Proximity• “electronic leash”
TECHNICAL STRATEGIES
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OPERATING SYSTEMS
TECHNICAL STRATEGIES
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MOBILE APPS VS. EVERYTHING ELSE
• On the desktop, marketing is done through the web browser or email• On mobile, we have the browser, text messages, and also the context of
easily installing software – AKA Apps
• Apps can notify users about new versions and content
• Apps are “closer” to the user than a bookmarked browser link
• Apps integrate with the hardware of the device — for example taking photos, or manipulating content in real-time
• Apps can work offline if need be (upload data later)
• Apps need to be interesting and “worthy” of keeping
TECHNICAL STRATEGIES
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OWN YOUR DATA AND BUSINESS LOGIC
TECHNICAL STRATEGIES
Business Systems
Experiences, Solutions, Sites
Business Data Products Users
CRM TransactionsAnalytics
Logic/Rules
Data StoreLogic/Rules
Data Store
Data Store
Logic/Rules
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SERVICE-ORIENTED ARCHITECTURE
TECHNICAL STRATEGIES
Web Service / Messaging / Communication
Business Systems
Services Layer
Experiences, Solutions, Sites
Business Data Products Users
CRM TransactionsAnalytics
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HOSTING IN THE CLOUD
TECHNICAL STRATEGIES
Admin
Clients(anywhere) CDN
North California
North Virginia
Automatic scaling and routing
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See more at
HANSONINC.COM/SUMMIT