tech talk with adcolony: why in-feed mobile video ads are the next big thing

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Why In-Feed Mobile Video Ads Are the Next Big Thing Nikao Yang, SVP Business Development, Monetization, & Marketing @nikao David Kurtz, Chief Product Officer @daveyk39

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Post on 16-Jul-2015

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Why In-Feed Mobile Video Ads Are the Next Big Thing

Nikao Yang, SVP Business Development, Monetization, & Marketing!

@nikao!!

David Kurtz, Chief Product Officer!@daveyk39

Monetization of feed-based content is challenging1

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When users see ads, they prefer to see high quality video advertising

Native, in-feed video ads = better, fewer ads & better user experience

THANK YOU