tech talk 2012 incorporating social media in journalism instruction michelle carr hassler college of...
TRANSCRIPT
![Page 1: Tech Talk 2012 Incorporating Social Media in Journalism Instruction Michelle Carr Hassler College of Journalism and Mass Communications mhassler3@unl.edu](https://reader034.vdocuments.us/reader034/viewer/2022050816/5516fc41550346fe558b4e69/html5/thumbnails/1.jpg)
Tech Talk 2012
Incorporating Social Media in Journalism Instruction
Michelle Carr HasslerCollege of Journalism and Mass [email protected]
![Page 2: Tech Talk 2012 Incorporating Social Media in Journalism Instruction Michelle Carr Hassler College of Journalism and Mass Communications mhassler3@unl.edu](https://reader034.vdocuments.us/reader034/viewer/2022050816/5516fc41550346fe558b4e69/html5/thumbnails/2.jpg)
Social media/tech tools
• Twitter• RSS• Social bookmarking• Organization – Dropbox & GoogleDocs• Multimedia class blog, which offers resources
and a place where students post story pitches• Jing for providing audio feedback
![Page 3: Tech Talk 2012 Incorporating Social Media in Journalism Instruction Michelle Carr Hassler College of Journalism and Mass Communications mhassler3@unl.edu](https://reader034.vdocuments.us/reader034/viewer/2022050816/5516fc41550346fe558b4e69/html5/thumbnails/3.jpg)
Twitter use
More than 175 million users.Up from 58 million in 2009.Adding 370,000 a day!
![Page 4: Tech Talk 2012 Incorporating Social Media in Journalism Instruction Michelle Carr Hassler College of Journalism and Mass Communications mhassler3@unl.edu](https://reader034.vdocuments.us/reader034/viewer/2022050816/5516fc41550346fe558b4e69/html5/thumbnails/4.jpg)
How journalists use it
• Engage audiences, create community.• Connect with people, sources.• Develop personal brands. • Link to their work.• Crowd source content.• Get questions answered.• Provide real time news.
![Page 5: Tech Talk 2012 Incorporating Social Media in Journalism Instruction Michelle Carr Hassler College of Journalism and Mass Communications mhassler3@unl.edu](https://reader034.vdocuments.us/reader034/viewer/2022050816/5516fc41550346fe558b4e69/html5/thumbnails/5.jpg)
How students can use it
• Following leaders in industry and the academy. Staying current.
• Connect and network with professionals or other students.
• Research and find sources.• Collaborate.• Study it as a way to distribute news.• Practice distributing news through Twitter.
![Page 6: Tech Talk 2012 Incorporating Social Media in Journalism Instruction Michelle Carr Hassler College of Journalism and Mass Communications mhassler3@unl.edu](https://reader034.vdocuments.us/reader034/viewer/2022050816/5516fc41550346fe558b4e69/html5/thumbnails/6.jpg)
Research
• Many intelligent people are tweeting and willing to share their ideas.
• Insight into the “social” aspects of communication.
• Gain background for interviewing or writing• Verify information• Develop story ideas
![Page 7: Tech Talk 2012 Incorporating Social Media in Journalism Instruction Michelle Carr Hassler College of Journalism and Mass Communications mhassler3@unl.edu](https://reader034.vdocuments.us/reader034/viewer/2022050816/5516fc41550346fe558b4e69/html5/thumbnails/7.jpg)
Twitter as a news source
• News travels fast.• Osama bin Laden’s death: 12.4 million tweets
an hour.• Sense of immediacy.
![Page 8: Tech Talk 2012 Incorporating Social Media in Journalism Instruction Michelle Carr Hassler College of Journalism and Mass Communications mhassler3@unl.edu](https://reader034.vdocuments.us/reader034/viewer/2022050816/5516fc41550346fe558b4e69/html5/thumbnails/8.jpg)
Live tweet assignmentfor capstone multimedia journalism course
• Students have to select an event or speech to cover live by tweeting about it on the college’s news site Twitter account.
• After tweeting the story, they have to write a follow-up story and post that to the college’s news website.
• Booklet with live tweet assignment • Rubric for live tweet assignment
![Page 9: Tech Talk 2012 Incorporating Social Media in Journalism Instruction Michelle Carr Hassler College of Journalism and Mass Communications mhassler3@unl.edu](https://reader034.vdocuments.us/reader034/viewer/2022050816/5516fc41550346fe558b4e69/html5/thumbnails/9.jpg)
How it worked
• Real world examples• Practice assignment• Targeted types of stories• Other reporting tools -- RSS
![Page 10: Tech Talk 2012 Incorporating Social Media in Journalism Instruction Michelle Carr Hassler College of Journalism and Mass Communications mhassler3@unl.edu](https://reader034.vdocuments.us/reader034/viewer/2022050816/5516fc41550346fe558b4e69/html5/thumbnails/10.jpg)
Live tweeting principles
• Live twitter stream is considered a story – it needs a beginning, middle and end.
• Use a hashtag. Automatically groups tweets identified with that hashtag, making topic search easy.
• How to demonstrate hashtags:– Twitterfall– Hootsuite
![Page 11: Tech Talk 2012 Incorporating Social Media in Journalism Instruction Michelle Carr Hassler College of Journalism and Mass Communications mhassler3@unl.edu](https://reader034.vdocuments.us/reader034/viewer/2022050816/5516fc41550346fe558b4e69/html5/thumbnails/11.jpg)
Live tweeting principles
• Each tweet should cover one point at a time.• Think subjects, verbs (like headlines).• Strive to make each an understandable, self-
contained message. • Be a careful observer and have an eye open
for novel and important information that might be relevant to your audience.
![Page 12: Tech Talk 2012 Incorporating Social Media in Journalism Instruction Michelle Carr Hassler College of Journalism and Mass Communications mhassler3@unl.edu](https://reader034.vdocuments.us/reader034/viewer/2022050816/5516fc41550346fe558b4e69/html5/thumbnails/12.jpg)
Live tweeting tips
• Use good grammar.• Punctuate for clarity.• Always be professional.• Avoid using exclamation points, emoticons,
jargon and slang (including LOL)
![Page 13: Tech Talk 2012 Incorporating Social Media in Journalism Instruction Michelle Carr Hassler College of Journalism and Mass Communications mhassler3@unl.edu](https://reader034.vdocuments.us/reader034/viewer/2022050816/5516fc41550346fe558b4e69/html5/thumbnails/13.jpg)
Ethics still apply
• Verify before you Tweet.• Admit what you don’t know.• Credit what you’re using. • Remember it’s public.• Tweets can be libelous.
![Page 14: Tech Talk 2012 Incorporating Social Media in Journalism Instruction Michelle Carr Hassler College of Journalism and Mass Communications mhassler3@unl.edu](https://reader034.vdocuments.us/reader034/viewer/2022050816/5516fc41550346fe558b4e69/html5/thumbnails/14.jpg)
What didn’t work
• Follow-ups were tricky• Mechanical errors• Photos were weak • Logistics failed at times
![Page 15: Tech Talk 2012 Incorporating Social Media in Journalism Instruction Michelle Carr Hassler College of Journalism and Mass Communications mhassler3@unl.edu](https://reader034.vdocuments.us/reader034/viewer/2022050816/5516fc41550346fe558b4e69/html5/thumbnails/15.jpg)
Why it matters
• They learn social media tools
• They use mobile tools
• They learn to be discerning
• They learn power of immediacy
![Page 16: Tech Talk 2012 Incorporating Social Media in Journalism Instruction Michelle Carr Hassler College of Journalism and Mass Communications mhassler3@unl.edu](https://reader034.vdocuments.us/reader034/viewer/2022050816/5516fc41550346fe558b4e69/html5/thumbnails/16.jpg)
How it can be used in other classes
• Editing practice: Mimics headlines • Reporting: Reinforces basics• Great way to practice brevity and clarity in any
type of writing writing
![Page 17: Tech Talk 2012 Incorporating Social Media in Journalism Instruction Michelle Carr Hassler College of Journalism and Mass Communications mhassler3@unl.edu](https://reader034.vdocuments.us/reader034/viewer/2022050816/5516fc41550346fe558b4e69/html5/thumbnails/17.jpg)
How can be used in other classes
• Study new narrative forms• Tweet a day – a running diary; followed by a
compilation or a new perspective• Fiction writing via Twitter– Writing very short fiction is not new. Ernest
Hemingway once wrote the following six-word story:
– “For sale: baby shoes, never worn.”
![Page 18: Tech Talk 2012 Incorporating Social Media in Journalism Instruction Michelle Carr Hassler College of Journalism and Mass Communications mhassler3@unl.edu](https://reader034.vdocuments.us/reader034/viewer/2022050816/5516fc41550346fe558b4e69/html5/thumbnails/18.jpg)
Twitter: A research and reporting tool
• Brain picking– Muck Rack is compiled of real-time Twitter activity by journalists. – Top 50 creative writers on Twitter.– Connect with writers, editors, publishers on Twitter– We Follow – theology; politics– Twitter lists
• To help with reporting and/or research by– Quickly learning about the topic and staying current – News21
food safety project.– Finding sources– Developing story ideas and paper topics
![Page 19: Tech Talk 2012 Incorporating Social Media in Journalism Instruction Michelle Carr Hassler College of Journalism and Mass Communications mhassler3@unl.edu](https://reader034.vdocuments.us/reader034/viewer/2022050816/5516fc41550346fe558b4e69/html5/thumbnails/19.jpg)
Hashtags
• Study the ways communities communicate• Pulse on communities– #LNK– #UNL– #OMA– #immigration
![Page 20: Tech Talk 2012 Incorporating Social Media in Journalism Instruction Michelle Carr Hassler College of Journalism and Mass Communications mhassler3@unl.edu](https://reader034.vdocuments.us/reader034/viewer/2022050816/5516fc41550346fe558b4e69/html5/thumbnails/20.jpg)
Other Twitter resources
• Mashable’s guide • Twitter for Journalists• 20 Tips for Journalists• 10,000 WordsTwitter etiquette• 10 commandments Twitter for newsrooms• #TfN
![Page 21: Tech Talk 2012 Incorporating Social Media in Journalism Instruction Michelle Carr Hassler College of Journalism and Mass Communications mhassler3@unl.edu](https://reader034.vdocuments.us/reader034/viewer/2022050816/5516fc41550346fe558b4e69/html5/thumbnails/21.jpg)
Learning about a topic and staying current
• RSS readers help you quickly get up to speed on a subject
• It pushes information to you and is a one-stop shop for– Blogs– Web sites– Searches– Twitter feeds
![Page 23: Tech Talk 2012 Incorporating Social Media in Journalism Instruction Michelle Carr Hassler College of Journalism and Mass Communications mhassler3@unl.edu](https://reader034.vdocuments.us/reader034/viewer/2022050816/5516fc41550346fe558b4e69/html5/thumbnails/23.jpg)
Social bookmarking
– Keep online documents organized and have quick access to them
– Offer a streamlined way to collaborate and share information – you don’t have to e-mail separate links
– Help with discovery by allowing you to search the bookmarks of others interested in the topic
![Page 25: Tech Talk 2012 Incorporating Social Media in Journalism Instruction Michelle Carr Hassler College of Journalism and Mass Communications mhassler3@unl.edu](https://reader034.vdocuments.us/reader034/viewer/2022050816/5516fc41550346fe558b4e69/html5/thumbnails/25.jpg)
Using social media digital tools
• Digital tools links• Michelle’s multimedia course blog