INTRODUCTIONTech Programming

for Teens

TALKING ‘BOUT THE ‘NET GENERATION

MILLENNIALS

Born with a chip?Trophy kidsDirectSmarter HealthierMore liberalMore conservativeWell-balanced

GAMERS

97% play video games81% of teens play

games online32% of households own

a handheld gaming device

Gaming is the medium of choice for millennials: 3-D, digital, interactive.

MILLENIALS & MEDIA

90% own a home computer85% spend at least 1 hour

a day online75% have a TV in their

room57% are content creators55% have a cell phone

Millennials consume multiple medias at once

PLATFORM AGNOSTIC

Millennials consume media in any format; if they love a franchise, will move seamlessly from format to format.

TEEN CONTENT CREATORS

http://www.pewinternet.org/PPF/r/166/report_display.asp

MICROMEDIA CONSUMERS

iTunesRingtonesPodcastsYouTubeRuneScapeSims 3Twitter

WHY SO POPULAR?

• It’s all about ME!• Customizable• Music-heavy• Social

TEEN DEVELOPMENT

• Biological• Psychological• Social• Assets!