tech days june 5, 2015 presented by greg blackwell & josh saiz
TRANSCRIPT
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UNM Digital SignageTech Days
June 5, 2015Presented By Greg Blackwell & Josh Saiz
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What is Digital Signage (DS)? It’s NOT PowerPoint Relate to other mediums of
advertising/promotion & entertainment◦ Movies: Product placement◦ TV: Commercials◦ Internet/Web: Pop-Up/Banner Ads◦ Mobile Devices: Direct delivery
DS allows marketers to promote their brands & messages using digital media
Engage and promote◦ Mind the W’s (Who, What, Where, Why,
When)◦ Paper flyers don’t work on DS – keep it
simple◦ Guide to a web site, email, app…
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Public information Internal information Advertising Brand building Influencing customer/community behavior Enhancing customer experience Enhancing the environment
Uses of Digital Signage
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https://www.youtube.com/watch?v=VI_pcd0fb1o
https://www.youtube.com/watch?v=YrfWvxNb_PA
Examples of Digital Signage
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Displays◦ Indoor◦ Outdoor
Interactivity◦ Way-finding◦ Kiosks
Emergency Notification/Alerts Mobile: Push & Pull
DS Evolution
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Types of DS Point of Sale (POS)
◦ Cash register, shelf◦ Goal: Sell, sell, sell!!!
Point of Wait◦ Waiting area◦ Goal: Reduce wait time
Point of Transit◦ High traffic (foot, car)◦ Goal: Attract viewer
Remember: Don’t write a novel, keep it brief (5 W’s), and redirect for details
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Emergency notification Promotion of departmental information Enforcement of branding using predefined templates Social Media feeds Interactive way-finding Dynamic content: RSS, variety of UNM data sources Inclusion of TV feed (Comcast or DirecTV) Display images of campus Display promotional videos Scheduling/date-parting Integration with exterior signage
Uses of Digital Signage at UNM
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Awarded DS RFP Web-based solution Provides everything that we wanted from
our enterprise vendor Also drives a number of other universities &
colleges’ DS:◦ Ball State◦ University of Oklahoma◦ Notre Dame
UNM’s Enterprise DS Solution: Industry Weapon
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Enterprise DS Components
Authoring Management Distribution Display
Media Bridge HDProduction Server
Media Bridge HDTest and
Development Server
Industry WeaponCommand Center HD
Content Management Workstations at UNM w/ Browser Interface
UNM IT Data Center
Internet
Data Streams from:EMS ServerLoboAlertsLoboVault
Media Repository
MITSUBISHI
S-VIDEO VIDEO L - AUDIO - R IEEE 1394
HP MP9 Player w/Linux Image
Standard Display
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Player◦ HPMP9 or Samsung built in◦ http://industryweapon.com/reference-materials/◦ Linux Appliance◦ Soft player – Windows image on existing workstation◦ Bigger players for complex applications-video walls
UNM IT and Industry Weapon will help you select◦ Multiple identical signs from one player
HDMI Extenders, HDMI over IP, Wireless Broadcast Display
◦ Large – Small – even iPad – 4K - External◦ Interactive◦ Pro Grade
Typical DS Installation
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How to Get Started
• Place a service request at Help.unm.edu • Logon, click “Make a Request”, “Classroom and
Computer Lab Services”, “Media Services”, “Digital Signage”.
• Or just send an e-mail to [email protected]• We will meet with you to evaluate your needs/develop
scope of work• Sign Functionality• Sign Placement• Distribution System• Electrical/network requirements
• Solicit quotes from UNM approved AV vendors
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How to Get Started - Considerations• What you need to think about?• What is the function and content you intend to display• Function/content drives the size, number and placement
of signs• Content Creator – someone from your staff will be
responsible for this• Management – You may wish to implement an approval
process
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How to Get Started - Costs• Typical display costs -$1500 55” display• Player Licenses -$531.50/player/year• Player -$700 - $2000• Electrical/Network -$500 - $1000• Broadcast systems -$500 - $3000
• Example 1 – The President’s office was upgraded to a 60” LED Smart TV with player and installation:
• $2215 – one time costs (player/display/install)• $531.50 – recurring costs starting in March 2016
*these are typical costs and can vary widely based on size, location and environment
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How to Get Started - SLA• SLA outlines responsibilities of department &
UNM-IT• Three year term – first year already paid
Media Bridge HDProduction Server
Media Bridge HDTest and
Development Server
Industry WeaponCommand Center HD
Content Management Workstations at UNM w/ Browser Interface
UNM IT Data Center
Internet
Data Streams from:EMS ServerLoboAlertsLoboVault
Media Repository
MITSUBISHI
S-VIDEO VIDEO L - AUDIO - R IEEE 1394
HP MP9 Player w/Linux Image
Standard Display
Dept/College/Program• Field hardware• Content Creation• Annual license fee
UNM IT• Media Bridge• Contract with IW• Backups of content• Training• Assisting Depts. in
Startup• Integration with
data sources
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How to Get Started - SLA• SLA can be obtained for your review, just e-mail
• Sign and Return SLA
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Future reductions in annual costs◦ @ 75 player licenses price drops to $408.33◦ @ 100 players license price drops to $337.50
Recurring Costs
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Finishing up
• UNM IT can manage the installation process for you, if you choose.
• Defining content creation and approval process• Provisioning of user accounts• Training – UNM IT Basic – Industry Weapon
online videos
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Existing Modules in Industry Weapon• Emergency Alerts• Active Directory Integration• Workflow Approvals• Weather & News feeds • Feed Builder connection to database and data sources
• DBMS (SQL Server, Oracle)• SharePoint Lists• XML
• RSS• PowerPoint, Word, PDF Publishing• Social Media
• Facebook• Instagram• YouTube• Twitter• Yammer
• RS323 Control of LCD/LED’s• Player/Sign health status monitoring• Interactivity
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• Lobo Alerts• EMS Event Scheduling• UNM Events• Media Repositories• Live Video feeds• Ad Astra• UNM Open Data Repository
Planned Integrations with UNM Data Sources
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Anderson School of Management
SUB Res-Life LoboCard Education Engineering Fine Arts Law Global Education Office President’s Office/UCAM
Popejoy Hall UNM Gallup UNM Taos UNM Valencia University Libraries Athletics – Stadium, Pit,
Training Facilities, etc. HSC including HSLIC,
Pharmacy, Nursing, Med School
UNMH
Existing/Planned Systems at UNM
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DS Committee developed draft of standards Standards include
◦ System requirements◦ Steering committee recommendation◦ Departmental responsibilities◦ IT responsibilities
Accessible from CIO Site: http://cio.unm.edu/standards/index.html
Be part of the DS Committee
UNM Digital Signage Standards (Proposed)
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Try Industry Weapon out! Demo account to CommandCenter (CCHD) Can view how to create content Contact Greg Blackwell
View It!: https://industryweapon.zendesk.com/forums/337786-Quick-Look-Videos
Try It!
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http://signage.unm.edu http://industryweapon.com/ https://industryweapon.zendesk.com/home http://www.digitalsignagefederation.org/ http://www.digitalsignagepulse.com/ http://http://www.digitalsignageexpo.net http://www.educommexpo.com/
Links
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Questions?