tech brew all about apps-scovil
TRANSCRIPT
Randy Scovil
Cuesta College
Yes We Do Apps, Inc.
SLO Tech Brew – Aug. 2011
Tech Brew - 8/11 1All About Apps
The Hit List
Why me?
Latest news in mobile
The dominance of apps
Where’s the action?
What are the development options?
What mobile excels at, and the fabulous
marketing opportunities it presents
Case studies
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So who is this guy anyway?
Developer for 30+ years
Emphasis in Education and Broadcasting
M.S. Computer Science, Cal Poly
14 yrs teaching CompSci - Cuesta/Cal Poly
○ Core + Mobile courses in iOS and Android
Fall 2011: CIS 193G – Mobile Dev. Prog. - iOS
25 yrs Broadcast Media Experience
○ Primarily programming/marketing
management for large-market radio
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iOS/Android? – Phones only
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Platforms (including tablets)
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It’s not which, but both…
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Apps Dominate the Device
Mobile usage is very focused – users
choose apps over browsers because
they’re optimized to a particular task:
Overall time spent in apps exceeds time in a
mobile browser – 81 min/day vs. 74 for web1
80% of Facebook mobile access is via apps2
Your mobile is more than just a browser,
so your mobile presence needs to be
more than just a web site
Tech Brew - 8/111 – Flurry, “Mobile Apps Put The Web In Their Rear-view Mirror”, 6/20/11
2 – Benedict Evans, “Facebook’s Mobile Users”, 7/28/117
When and What
Most likely times…
To use apps: 4-6 PM and 9-11 PM
To be engaged with ads: 8-11 AM
Most popular days: Weekends
(38% of total mobile app time)3
Top App categories for Smartphones:
Games (65%), News/weather (56%),
Maps/Navigation/Search (55%), Social
Networking (54%), and Music (46%)4
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3 - Mobclix, “The What, When, & Where of Apps”, June 2011
4 - NielsenWire, “You Have an App for That…Now What?”, June 2011 8
Development Options
Native App (optimized, resident) Web App (versatile, external)
Fastest performance Can serve multiple platforms
Can utilize all device peripherals Development is simpler
Smaller (faster) download
Look and Feel platform specific
(iOS) Necessary for App Store
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Note that performance and/or location-
awareness are critical in the top app
categories (Games, News/weather,
Maps/search/navigation, Social, Music)
Performance
Apps must load fast, and respond fast
Minimize dependence on network
“Abandonment” – 74% of mobile users
will abandon a page if load time is > 5s5
Also expect connections with desktop speed
HTML 5 – “Not ready for prime time”,
especially for media, and even then still
can’t trump native for optimal
performance
Tech Brew - 8/11 5 – Compuware, “What Users Want from Mobile:, July 2011 10
Case Studies
KTSO – Radio Station app
Faster load
Higher quality audio stream
Smaller download (c. 50% of other apps)
CBC and WPCCU – Credit Union apps
Faster load
Faster performance, especially in loading
dynamic data and localization
Look/feel that users expect on platform
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Thanks!
• Randy Scovil
• CIS (Computer Science)
• Cuesta College
• Chief Instigator
• Yes We Do Apps, Inc.
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