HOME CINEMA

Team Widget

The world has had a tremendous technological advance with many high tech gadgets and innovative ideas in the movie industry. We have come along way from drive in theaters to cinema theaters, from vhs to dvds, and now in the age of online streaming. With companies such as Netflix, Hulu and Amazon bridging the gap from going to a local video rental stores to having the convenience of never leaving the comfort of your home to watch a movie online. Why not take it a step further and be able to stream brand new box office hits as they become available in the comfort of your home? Why not have your own personal theater like experience without having to hassle with the everyday obstacles of driving through the city? Home Cinema is the app that can make all these possibilities a reality.

Market Need

Technology is an integral part of everyday life in America

The app would appeal to people with busy lifestyle

Poll

Yes No Maybe0

20

40

60

80

100

120

140

160

180

Would You like a box-office movie app?

Initial Poll

Secondary Poll

My kids love to go to the movies and this way we can get out of the house.

You can't beat the theater experience.

College student "We like the social aspect of the movie theater experience".

Objections

Growth of online streaming

• 2003 5 million customers2007 10 million customers

• Online streaming starts 2007

• 2007-2011 25 million customers

Examples of Home Cinema being successful

Schedule conflictsBabysitter

Elderly people

Budget is tight

Inclement weather

Home Cinema in the comfort of your home

Potential of Success•Netflix revenue

• $682 Million in 2005• $3122 Million in 2011

•Blockbuster revenue

• $2400 Million in 2005• $970 Million in 2011

Cost of Development

•Initial $100,000

•Maintenance $20,000/year

•Microsoft App Builder

•Functionality and Design

How does a movie get to theater screens

•Movie is made by producers

•Film credits are sold to distributors

•Movie Theater buyers and movie distributers negotiate the terms of leasing agreements

•Movie theaters have showings for the movie

Dealing with Piracy

The Copyright Act of 1976

The Piracy and Counterfeiting Amendments Act of 1982

Digital Millennium act of 1998

Digital Rights Management System

Active IR tacking

front facing camera

Tracking people

Home Cinema vs Movie theaters

Home Cinema will charge $8 per viewer per movie

Movie theaters Home Cinema

Average cost per person

$20 $12

Average cost for a family of four

$80 $48

Payment

Advertising

TARGET AUDIENCEIntroducing

Cable/Television Ads focused primarily to specific small town neighborhoods

Families with small kids younger than 4 years old

Senior citizens that have debilitated health

General Population

TELEVISION COMMERCIALS

COMMERCIAL ADS

Commercials allow so much room for creativity and coverage.This is one of our forms of advertising to supplement our other advertisements.BROADCASTING AND CABLE WILL BE FOCUSED FOR OUR TV COMMERCIALS. The following charts shows that the targetAudiences of 18-49 years of age watch broadcast TV for more than any cable network.

TV COMMERCIALS

http://tvbythenumbers.com/2010/10/05/tv-ra...lts-18-49/66655

INTERNET/GOOGLE AD WORD/MOVIE

BANNER ADS

Internet and apps through AdRoll.com

STRATEGIES

EXECUTIONS

TIME ROLL OUT= 2014-2015

PREDICTED

OUTCOME=SUCCESS

TEAMWIDGET

MIC

RO

SO

FT

Implementation

ADVERTISING SUCCESS

TELEVISION COMMERCIALS

INTERNET ADVERTISEMENTS THROUGH ADROLL and GOOGLE ADWORDS CAMPAIGNS

EVALUATION

Conclusion

TEAM WIDGET