team brontosaurus knight digital media center december 8, 2007 knight digital media center december...
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Team BrontosaurusTeam Brontosaurus
Knight Digital Media Center
December 8, 2007
Knight Digital Media Center
December 8, 2007
Our CompaniesOur Companies
Overall CharacteristicsOverall Characteristics
Not bound by geography Large institutions Reach multi-million audience per month
globally
Not bound by geography Large institutions Reach multi-million audience per month
globally
GoalsGoals
Grow audience, but allow communities of difference to self-define themselves
Incorporate technical ideas and solutions Prioritize promotion of most popular
content
Grow audience, but allow communities of difference to self-define themselves
Incorporate technical ideas and solutions Prioritize promotion of most popular
content
ReutersReuters
ReutersReuters Self-Definition
Tagging – localized coverage Create widgets
Technical User-ranking Search Engine Optimization (SEO) data for text and photos
Promotion Move “Oddly Enough” section up higher In story, reference a related article Partnerships
Self-Definition Tagging – localized coverage Create widgets
Technical User-ranking Search Engine Optimization (SEO) data for text and photos
Promotion Move “Oddly Enough” section up higher In story, reference a related article Partnerships
United Press InternationalUnited Press International
United Press InternationalUnited Press International
Self-Definition Syndication Polling with video, searchable database of polling Rate videos
Technical Search functionality for video and photos
Promotion More sharing and pairing options for text/video Make security and terrorism tabs more prominent Target areas (military and parenting)
Self-Definition Syndication Polling with video, searchable database of polling Rate videos
Technical Search functionality for video and photos
Promotion More sharing and pairing options for text/video Make security and terrorism tabs more prominent Target areas (military and parenting)
AOL NewsAOL News
AOL NewsAOL News
Self-Definition Syndication Control over photos User-generated video
Technical Fewer clicks Reach mobile markets
Promotion Partnerships Give Bloggers more prominent identity
Self-Definition Syndication Control over photos User-generated video
Technical Fewer clicks Reach mobile markets
Promotion Partnerships Give Bloggers more prominent identity
NewsweekNewsweek
NewsweekNewsweek
Self-Definition Tagging Targeted blogs
Technical Homepage tabs
Promotion “Top Ten” “What’s Inside” Photos
Self-Definition Tagging Targeted blogs
Technical Homepage tabs
Promotion “Top Ten” “What’s Inside” Photos
ConclusionsConclusions
Users will define themselves as a community
Technology is only way to support exponential growth
Allowing users to consume content in a variety of places and recognizing and promoting existing content
Users will define themselves as a community
Technology is only way to support exponential growth
Allowing users to consume content in a variety of places and recognizing and promoting existing content