team #1 casey addy, cheng fan, moe rafiuddin, yujia zhao connecting local growers with local...
Post on 20-Dec-2015
214 views
TRANSCRIPT
Team #1Casey Addy, Cheng Fan, Moe Rafiuddin, Yujia
Zhao
Connecting Local Growers with Local
Purchasers
Predispositions
Food spoils
The sale of food involves communication
Communication can be difficult
Centralizing distribution ease the sell of food
Research
“It’s hard to put farmers on the same page.” (Meg, a manager at Bloomingfoods)
“Farmers call, but we have to turn them away because we already ordered from Chicago.” (Meg, a manager at Bloomingfoods)
Farmers prefer traditional means of communication, and enjoy interacting with customers. (Katie, assistant director of the Local Growers Guild)
Interview with Benjamin Schultz (IU Task Force on Campus Sustainability)
Insights
Purchasers of food and farmers do not have enough information or communication with each other
Bloomingfoods have poor inventory management
Farmers are not likely to be technologically savvy
Concept 1 - GIS
Concept 2 - RFID Tag
Concept 3 - RFID Tag
Concept 4 - RFID Card
Concept 5 - Gadget
Concept 6 - Gadget
Concept 7 - Gadget
Concept 8 - Foodcast
Concept 9 - Inventory
Concept 10 - Inventory
Final Concept Overview
Final Concept Storyboard