garnering interest in local, sustainable food team #1 casey addy, cheng fan, moe rafiuddin, yujia...

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Garnering Interest in Local, Sustainable Food Team #1 Casey Addy, Cheng Fan, Moe Rafiuddin, Yujia Zhao

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Page 1: Garnering Interest in Local, Sustainable Food Team #1 Casey Addy, Cheng Fan, Moe Rafiuddin, Yujia Zhao

Garnering Interest inLocal, Sustainable Food

Team #1Casey Addy, Cheng Fan, Moe Rafiuddin, Yujia Zhao

Page 2: Garnering Interest in Local, Sustainable Food Team #1 Casey Addy, Cheng Fan, Moe Rafiuddin, Yujia Zhao

Predispositions

Predispositions | Research | Insights | Concept | Prototype | Strategies

Most people are social

http://www.flickr.com/photos/beavis/2425374221/sizes/l/

Page 3: Garnering Interest in Local, Sustainable Food Team #1 Casey Addy, Cheng Fan, Moe Rafiuddin, Yujia Zhao

There is culture around food

Predispositions | Research | Insights | Concept | Prototype | Strategies

Predispositions

http://www.flickr.com/photos/meeshelle/2078402383/sizes/l/

Page 4: Garnering Interest in Local, Sustainable Food Team #1 Casey Addy, Cheng Fan, Moe Rafiuddin, Yujia Zhao

People have different tastes

Predispositions | Research | Insights | Concept | Prototype | Strategies

Predispositions

http://www.flickr.com/photos/osakajon/73926951/sizes/o/

Page 5: Garnering Interest in Local, Sustainable Food Team #1 Casey Addy, Cheng Fan, Moe Rafiuddin, Yujia Zhao

No one is born a cook

Predispositions | Research | Insights | Concept | Prototype | Strategies

Predispositions

http://www.flickr.com/photos/osakajon/73926951/sizes/o/

Page 6: Garnering Interest in Local, Sustainable Food Team #1 Casey Addy, Cheng Fan, Moe Rafiuddin, Yujia Zhao

Research

IU Slow Food members are sources of knowledge & experience

From interviewing IU Slow Food members:

Predispositions | Research | Insights | Concept | Prototype | Strategies

Page 7: Garnering Interest in Local, Sustainable Food Team #1 Casey Addy, Cheng Fan, Moe Rafiuddin, Yujia Zhao

Research

IU Slow food members are willing to share

From interviewing IU Slow Food members:

Predispositions | Research | Insights | Concept | Prototype | Strategies

Page 8: Garnering Interest in Local, Sustainable Food Team #1 Casey Addy, Cheng Fan, Moe Rafiuddin, Yujia Zhao

Research

There are students out there who know that local food is better

From interviewing IU Slow Food members:

Predispositions | Research | Insights | Concept | Prototype | Strategies

Page 9: Garnering Interest in Local, Sustainable Food Team #1 Casey Addy, Cheng Fan, Moe Rafiuddin, Yujia Zhao

Research

Predispositions | Research | Insights | Concept | Prototype | Strategies

It is hard to be local if you cannot cook

From interviewing IU Slow Food members and people at the Bloomington Farmers’ Market:

Page 10: Garnering Interest in Local, Sustainable Food Team #1 Casey Addy, Cheng Fan, Moe Rafiuddin, Yujia Zhao

Research

Change one person, change many around him/her

From focus group with IU Sustainability Task Force:

Predispositions | Research | Insights | Concept | Prototype | Strategies

Page 11: Garnering Interest in Local, Sustainable Food Team #1 Casey Addy, Cheng Fan, Moe Rafiuddin, Yujia Zhao

Insights

If we can make it easier to access cooking knowledge, we can help people to go local

Predispositions | Research | Insights | Concept | Prototype | Strategies

Page 12: Garnering Interest in Local, Sustainable Food Team #1 Casey Addy, Cheng Fan, Moe Rafiuddin, Yujia Zhao

Insights

Predispositions | Research | Insights | Concept | Prototype | Strategies

If we cater to people's interests, they will be more likely to learn about local food

Page 13: Garnering Interest in Local, Sustainable Food Team #1 Casey Addy, Cheng Fan, Moe Rafiuddin, Yujia Zhao

Insights

If we can utilize friendship, people may be more open to using local food 

Predispositions | Research | Insights | Concept | Prototype | Strategies

Page 14: Garnering Interest in Local, Sustainable Food Team #1 Casey Addy, Cheng Fan, Moe Rafiuddin, Yujia Zhao

Predispositions | Research | Insights | Concept | Prototype | Strategies

Channel of knowledge & experience

Page 15: Garnering Interest in Local, Sustainable Food Team #1 Casey Addy, Cheng Fan, Moe Rafiuddin, Yujia Zhao

Predispositions | Research | Insights | Concept | Prototype | Strategies

Page 16: Garnering Interest in Local, Sustainable Food Team #1 Casey Addy, Cheng Fan, Moe Rafiuddin, Yujia Zhao

Predispositions | Research | Insights | Concept | Prototype | Strategies

Page 17: Garnering Interest in Local, Sustainable Food Team #1 Casey Addy, Cheng Fan, Moe Rafiuddin, Yujia Zhao

Channel of knowledge & experience

Predispositions | Research | Insights | Concept | Prototype | Strategies

Page 18: Garnering Interest in Local, Sustainable Food Team #1 Casey Addy, Cheng Fan, Moe Rafiuddin, Yujia Zhao

Channel of knowledge & experience

Predispositions | Research | Insights | Concept | Prototype | Strategies

Page 19: Garnering Interest in Local, Sustainable Food Team #1 Casey Addy, Cheng Fan, Moe Rafiuddin, Yujia Zhao

Prototype

Predispositions | Research | Insights | Concept | Prototype | Strategies

Page 20: Garnering Interest in Local, Sustainable Food Team #1 Casey Addy, Cheng Fan, Moe Rafiuddin, Yujia Zhao

Prototype

Predispositions | Research | Insights | Concept | Prototype | Strategies

Page 21: Garnering Interest in Local, Sustainable Food Team #1 Casey Addy, Cheng Fan, Moe Rafiuddin, Yujia Zhao

Prototype

Predispositions | Research | Insights | Concept | Prototype | Strategies

Page 22: Garnering Interest in Local, Sustainable Food Team #1 Casey Addy, Cheng Fan, Moe Rafiuddin, Yujia Zhao

Prototype

Predispositions | Research | Insights | Concept | Prototype | Strategies

Page 23: Garnering Interest in Local, Sustainable Food Team #1 Casey Addy, Cheng Fan, Moe Rafiuddin, Yujia Zhao

Prototype

Predispositions | Research | Insights | Concept | Prototype | Strategies

Page 24: Garnering Interest in Local, Sustainable Food Team #1 Casey Addy, Cheng Fan, Moe Rafiuddin, Yujia Zhao

Prototype

Predispositions | Research | Insights | Concept | Prototype | Strategies

Page 25: Garnering Interest in Local, Sustainable Food Team #1 Casey Addy, Cheng Fan, Moe Rafiuddin, Yujia Zhao

Prototype

Predispositions | Research | Insights | Concept | Prototype | Strategies

Page 26: Garnering Interest in Local, Sustainable Food Team #1 Casey Addy, Cheng Fan, Moe Rafiuddin, Yujia Zhao

Prototype

Predispositions | Research | Insights | Concept | Prototype | Strategies

Page 27: Garnering Interest in Local, Sustainable Food Team #1 Casey Addy, Cheng Fan, Moe Rafiuddin, Yujia Zhao

Prototype

Predispositions | Research | Insights | Concept | Prototype | Strategies

Page 28: Garnering Interest in Local, Sustainable Food Team #1 Casey Addy, Cheng Fan, Moe Rafiuddin, Yujia Zhao

Strategies

Predispositions | Research | Insights | Concept | Prototype | Strategies

Enterprise Level

Technology Level

Social Value

Page 29: Garnering Interest in Local, Sustainable Food Team #1 Casey Addy, Cheng Fan, Moe Rafiuddin, Yujia Zhao

Thank You!

Predispositions | Research | Insights | Concept | Prototype | Strategies

Page 30: Garnering Interest in Local, Sustainable Food Team #1 Casey Addy, Cheng Fan, Moe Rafiuddin, Yujia Zhao

Future Considerations

User Profiles

Logging In

IU Slow Food Maintenance