tci 2016 evaluation of the cluster impact on innovation and business performance
TRANSCRIPT
Titel presentatie[Naam, organisatienaam]
Working Day - Track: Academic TrackCluster Evaluation
Teresa PaivaCláudia Domingues
Evaluation of the cluster impact on innovation and
business performance
Evaluation of the cluster impact on innovation and business performance
Teresa PaivaCláudia Domingues
• Who we are• Theoretical framework• Methodology• Results
OVERVIEW
Location
Agro Food Technological Center
7% Medium-size enterprises
27% Small enterprises
64% Micro enterprises/individuals
InovCluster members
Companies
Municipalities
Universities
I&DT Institutions
Associations
14081%
85%
74%
53%
148%
InovCluster Companies
Main areas Dairy products
Wine and vine
Olive oil
Fish
Cereals
Meat products
Fruits and vegetables
Honey
Complementary areas
Cold Packaging Logistics Equipment Supply
Quality Control
Marketing Design
• Promote the Network
• Cluster = facilitator
InovCluster Role
COMPETITIVENESS
1New Products
2New Markets
3Disseminate Members
Products and services
4 Inform 5Knowledge
Transfer 6Projects Development and Support
Main Objectives
Intervention Units
For the Agroindustry Sector
10
Evaluation Areas
Organization of joint participation in International Trade Fairs Support companies at the internationalization process Market Monitoring Organization of Business Missions
11
Evaluation Areas
Intelligence on Research & Development Technologies for Agro Food production:
Events to the dissemination of Trend Reports and improve the innovation
capabilities of our members;
Identification of the regional products that have potential to fit the new consumer
needs worldwide and that can be used to the innovation processes;
Support the process of innovation by facilitation the cooperation between
Companies and the Universities and/or ID&T Institutions;
Dissemination of the innovative products of our members;
12
Theoretical framework
Exploratory Study
Summative evaluation
Counterfactual impact evaluation
Traditional evaluation perspective on direct beneficiaries
Not every aspects are going to be accountable, only the ones that are possible to measure by the cluster management
Strycznski, 2009
Raines, P., 2002
13
Methodology
Documental
Survey
Internationalization
RD and Innovation
In the innovation process evaluation we have to acknowledge that the innovation process doesn’t depend only on the cluster project and support since it’s necessary learning and investment process of the business resources; All types of innovation will be registered.
14
Internationalization Indicators
INDICATOR Starting frame
Goal to achieve
Deadline Results (jan.2015)
A1: Nº of awareness and promotion actions of the project 0 4 June 2015 2
A2: Number of companies present in the actions of awareness and dissemination of project
0 80 June 2015 88
A3: prospect development of awareness/dissemination of project 0 1 June 2015 1
A4: Number of BBP actins performed 0 n.a June 2015 n.aAS: number of actions for the dissemination of results and good practice 0 4 June 2015 0
A6: number of companies in attendance of dissemination of results and good practice
0 80 June 2015 0
A7: number of companies in sectors not agro industrial or actions of dissemination of results and good practice
0 20 June 2015 0
AS: total number of adherent companies 0 20 June 2015 27A9: preparation of catalogues of project presentation 0 13 June 2015 5
AlO: number of international events conducted with the brand "umbrella" Portugal Foods by INOVCLUSTER
0
8 June 2015
5
Project Evaluation impact
(intermediate evaluation)
• Overcome goals of associates engagement
• Nearly reached some indicators of activities execution
15
Internationalization Indicators
Project Evaluation impact
(intermediate evaluation)
• Clearly business beneficiate of the international project activities, finding new partners and developing their international contacts
INDICATOR Starting frame Goal to achieve
Deadline Results (jan.2015)
R1: number of contacts arising from actions of internationalization
0 250 June 2015 203
R2: number of bilateral meetings (one-to-one) with potential customers in several markets, promoted by the actions of the project: promotional activities, international events and business missions and reverse
0 80 June 2015 64
R3:nºof pre agreements of formalized cooperation between the partners (as a result of the actions of the project)
0 36 June 2015 47
R4: report development with detailed information about the potential international partners (contacts, skills, projects to develop, etc.) 0 11 June 2015 6
R5: matchmaking made by lnovCluster, of meetings between companies and potential customers, in Portugal or in the target market 0 36 June 2015 33
R6:elaboração de relatórios das ações efetuadas0 11 June 2015 6
11: increase in the turnover of companies adhering to the project 0 5% June 2015 n.a
12: increase of turnover resulting from export 0 15% June 2015
n.a13: weight increase of turnover resulting from export (export/turnover total turnover) 0 15% June 2015 n.a
14: number of new countries/export markets of companies adhering to the project 0 1 June 2015 2
15: number of companies present in new countries (contacts and/or effective presence) 0 10 June 2015 49
16: global impact of design on companies face their competitive position (BBP) (evolution) 0 n.a June 2015 n.a
1616
Internationalization Survey
Diagnosis:
Lack of human resources dedicated to the export process;
Lack of training in essential areas internationalization;
Lack of preparation for international actions (pre, and Post);
Lack of selection strategy/actions on international markets;
Low rate of doing business;
Lack of appropriate promotional material and adjusted to the
markets of interest
17
Research questions:
When participating in the internacionalization project activities did you conduct business?
Did you started/leveraged your internationalization process with the support of Inovcluster, after your participation?
Following your participation in internationalization actions promoted by Inovcluster, did you already made a deal?
The majority of the interviewed
answer yes
The majority of the interviewed
answer “less than 10% if the times
The majority of the interviewed answer yes but the difference
between yes and no is not big
Internationalization Survey
1818
Internationalization Survey
Future goals:
Increased rate of implementation of business regarding the
participating companies
Increasing export rate, resulting from the participation of
companies of Castelo Branco in international actions
Establishment of ties with potential importers identified in
international actions
Notes: Almost every interviewed answer that if he wouldn’t have participated in the internationalization project he would be just worried with the operative matters os«f
the company and the main reasons for exportation are to get rid of the product stocks; add value to the product and to diversify their clients
19
General Indicators
INDICATOR Starting frame Goal to achieve
Results
Nº Cluster members 148 160 168Signed protocols 0 3 6
Work groups 0 3 6Knowledge acquisition / technical and scientific update
0 12 63
Public support promotion 0 20 2Surveys implementation 0 4 10Studies and sectorial data elaboration 0 2 7Inovcluster institutional representation 0 8 21Product development support 0 10 26New business creation support 0 2 2Events organization 0 10 50International Actions organization 0 12 14Number of business participants in the international actions
0 60 139
Communication and PromotionWritten press 0 24 28Online press 0 12 12Press conferences 0 2 1Social network /website 0 144 177
Meetings Participation / OrganizationOperational meetings 0 10 47Bilateral meetings with associates 0 30 84Bilateral meeting with potential associates 0 10 52
Meetings with national institutional management 0 4 0
Overall cluster activity
• Clear innovation promotion activity within
20
Research questions:
How many interactions with the Cluster and/or CATAA did you have for innovation development?
How many interactions with HEIs and / or others research centers did you have for innovation development?
How many new products did your business launched?
Innovation Survey
Each innovation support process
implies 15 interaction in
average for each
Each innovation support process
implies 12 interaction in
average for each For the business
innovators identified in average one product was
launched
2121
Products“Os Presidentes” (The Presidents)– nannies in brandy sauce (dessert)
Crackers of Castelo Branco cheese (Snack)Cottage Cheese Toast (cold dessert)
Cheese with cured ham embedded in the mass Goat cheese with various flavours
(Curry, pepper, …) -Shiitake flour
-Shiitake Preserved,- Pâté of shiitake,
- Salt flavoured with shiitake flour, herbs, ginger Mixing cheese cured with herbs
Innovation Indicators – New products launched
22
CONCLUSIONS
Summative evaluation permitted to access the cluster effectiveness
Counterfactual impact evaluation clearly quantified the cluster effect that wouldn’t exist without the cluster intervention
Inovcluster was effective in its contribution to improve the internationalization process of the local business as seen in the number of post meeting contacts
If the international project wouldn’t have existed the business would remain without improve their exportations and just focusing in the operational management
Inovcluster was effective in its contribution to improve the innovation process of the local business as seen in the number of reunions and contacts between Research centers and
busness and for the number of innovation registered
Without innovation promotion business wouldn’t launch so many new products and/or the new products might not be acepted
23
Limitations
Number of business involved in the research
No analysis of the origin of the impact effect
No analysis of the impact dimension
No analysis of the temporal effect
24
Teresa [email protected]
Cláudia [email protected]
Luis Pinto de [email protected]
www.inovcluster.ptEdifício do Centro de Apoio Tecnológico Agro-Alimentar
Zona Industrial de Castelo Branco, Rua A6000-459 Castelo Branco
Tel. +351 272 349 100 Fax. +351 272 349 101
CONTACTS
Thank you for
your attention