Titel presentatie [Naam, organisatienaam]

Touring Day – Food Innovation Tour

Agrifood Capital and Grow

Campus

1

WELCOME

We harvest the future!The secrets of a triple helix Triple helix: a strong basis

Entrepreneurhip 3.0. ZLTO: Southern Agriculture andHorticulture Organisation

ZLTO: a farmers’ association

Total members

2015

A broad range of farming sectors A node in clusters and networksNCB Ontwikkeling: our investment company

2

The modern world of ZLTO Facts & figures agri & food Added value agri & food

Added value2014

(millions of euros)

21st Century of agriculture New businesses for farmers

Livelihood

Care

Water

Environment

Biodiversity

Recreation

Experience

Innovation

Energy

Food

Farm(ers) services

Farmers provide a solution! Contemporary representation Future farming: smart & socialinnovation by cross-overs

3

Future Farming | Healthy Living

Connecting society and environmentConnecting technology and design

Environment

Health EnergyGood food BiomassGreen city Sun

Wind

Nature StayBiodiversity Recreation

Landscape RelaxationWater quality Leisure

Society

Care FoodCare farms Community gardenSmart food City farming

Freshlabs

Education Local food

School children Employees Culture

DesignLivelihoodCooperations

Social farmingAgriHightech, design

Precision farmingRoboticsRemote sensingTracking & tracing

GrowtechLED-lightning

Glass houses

Food chainsLogistics, marketing

New conceptsSustainabilityDistribution

Market conceptsPackaging

New productsChemicals, energy

Bioeconomy

AgrobiotechBreedingCoating

Seeds

Life scienceFunctional foodGreen medicines

Smart farming

Plant specific

treatment for H2O, N,

P, etc.

Data interexchangable

through farm cloudIntegration of sensors,

data en techniques

Precision agriculture in 5-10 years

Group to individual

levelHousing to group levelMore on individuals

Lifestock farming in 5-10 years Entrepreneurs in the middle

Know-

ledge

Network Money

Co-operative roots Our co-operative approach Agri coops: clusters in thevertical food supply chain

4

Wellknown branches at our family tree

Current branches at ourfamily tree

VION BMC

VNK TOM

ZLTO: engine of innovation

Chesbrough: open innovation Open innovation principlesClosed innovation Open innovation

The smart people in the field work for us.

Not all the smart people work for us, so owe must find and tap into the knowledge and expertise of bright individuals outside our company.

To profit from R&D, we must discover it, develop it, and ship it ourselves.

External R&D can create significant value: internal R&D is needed to claim some portion of that value.

If we discover it ourselves, we will get it to the market first.

We don’t have to originate the research to profit from it.

The company that gets an innovation to the market first will win.

Building a better business model is better than getting to the market first.

If we create the most and the best ideas in the industry, we will win.

If we make the best use of internal and external ideas, we will win.

We should control our intellectual property (IP) so that our competitors don’t profit from our ideas

We should profit from others’ use of our IP, and we should buy others’ IP whenever it advances our business model.

Open innovation system

ChallengeCo-operative competion: open innovation and competetiveadvantage in one?

Triple Helix: a strong basis Our ambition

One of the

leadingEU

regions in agrifood

5

Our Strategic Board: triple helix Our economic & socially driven goals

Healthy Food Smart Food Circulair Food

Our unique starting pointFrom Farm to Fork: 7.000 companies • 51.000 jobs •

Amsterdam

Rotterdam

Eindhoven

Smart specialisation & connected clusters Our Strategy: open-innovation ecosystem Our Program Portfolio

Excellent

employment market

High-impact

innovationsStrong

entrepreneurship

Resilient

environment

Inspiring platform

Active Government

strategy ideation network, lobby

(co-) funding

launchingcustomer

createconditions

Challenge

Proximity effects inside the box: better involvement of civilians and small

SME’s?

Triple helix: a strong basis

6

INITIATED BY:

DOOR TOM VAN DE SCHOOT, 1 OKTOBER 2015

Founders:

Founders:INITIATED BY:

DOOR TOM VAN DE SCHOOT, 1 OKTOBER 2015

Founders:

Founders:

Heineken

Gruyter fabriekBrabant Water

Freshmarket

Brabanthallen

exhibition center

Avans University A.S.

MBO Green

HAS University

Appl. Sciences

ZLTO

Jeroen Bosch Hospital Koning Willem I College

WIL Research

Anova Seafood

PlantLab

Benier

GEA

Agrifood Plaza

Graduateschool

Datasciences

Jamfabriek

Kaserne Agrifood Capital

TramkadeSligroPali Group

Den BoschDen Bosch

• 13th largest city in the Netherlands;

• Central on the A2-corridor, the economic centralaxis

of NL

• 7th railway station of the Netherlands, 23 mln pass /

yr.

• 6 universitieswithin 1 hour

• 5th city in touristic visitorsa year

• 4th city in ‘quality of life-ranking’ Netherlands

• 2012 chosen ‘economic most vital city of Netherlands’

Location

agrifoodincubator

Shared facilities

- 5 pilot factories

- Labs & machines

26.000 students

- 2 Universities of Applied Sciences

- Graduateschool Datasciences

- 3 community colleges

Real estate

- 4 incubators

- Rental opportunities

Entrepreneurs

- campus-community

- Regional network

Technology

- Retail & marketing

- Smart Agrifood

- Connection to the consumer

Funding

- Grants

- Loans

- Investment funds

Knowledge institutes

Grow Campus

Agrifood incubator

What is Grow Campus?

Focus: future food

Smart agrifood

• High tech solutions in farming

• ICT-solutions in the agrifood-chain

• Smart production models

• Traceability

Retail & Marketing

• Datadriven businessmodels

• New distribution technologies

• New packaging & food design technologies

• New marketing technologies

Connection to the consumer

• Consumer driven product development

• Market acceptance research

• Short production chains

Grow Campus

Test facilities

• 5 pilot factories

• Labs & machines

• Short production runs

• Cost-effective

What is Grow Campus?

The Ecosystem

Coaching

Loans & investment capital

Business Development grants

Incubators

Innovation Networks

HAS University of Applied Sciences:

800 graduates / yr

Focus Areas:

• Food Technology

• Food Design

• Food Marketing

• Green Health

• Applied Biology

• Location Intelligence

• Smart Farming

• Biobased economy

• Horticulture

• Food & Agribusiness

• Environmental Studies

• Animal Care

Facilities:

• Centres of Expertise

• Lectureships

• Test facilities

• Bachelor & Master courses

• Research Projects

• Innovation Events

Avans University of Applied Sciences:

2000 graduates / yr

Focus Areas:

• Business Administration

• Biology

• Chemical Technology

• Health

• Environmental Sciences

• Business IT

• Law

• Business Creation

• Electronics

• Safety

• Financial Management

Facilities:

• Centres of Expertise

• Lectureships

• Bachelor & Master

• Courses

• Research Projects

• Innovation Events

7

3 Community colleges:

3.000 graduates / yr

Focus Areas:

• Economics

• Mechatronics & Industrial Processing

• Catering industry & Food Quality

• Agrotechnology

• Applied biology

Facilities:

• Pilot production

• Testing

• Internships

Graduate School Data Sciences &

Entrepreneurship

• Graduateschool for Data sciences &

Enterpreneurship

• Opening september 2016

• Founders: Universitiesof Eindhoven & Tilburg

• 1500 – 2000 students;

• Research programs co-founded by 50 leading

companies

• Connected: 50 leading industrial companies

Grow Campus

Open innovation events

• Yearly Dutch Agrifood Week http://dutchagrifoodweek.nl/

• Food Experience

http://www.hasfoodexperience.nl/default.aspx

• HAS Year Event http://www.hasyearevent.nl/

• Innovation in a Week http://www.iiaw.nl/home/

• Technology for Agrifood Congress

http://mikrocentrum.nl/evenementen/themabijeenkomste

n/technology-for-agrifood/

• Full calendar at: http://www.growcampus.nl/agenda/

Challenge

Absorption capacity:

how to utilize and present the knowledge

of students, teachers and professionals to

our business community?

Clusters: a strong basis for growth in agrifood

Entrepreunerial strength

Cooperative competion:

open innovation and competitiveness in one?

Knowledge catalyst

Absorption capacity: how to utilize and

present the knowledge of students, teachers

and professionals to our business community?

Governemental guidance

Proximity effects inside the box:

involvement of civilians and small SME’s?