tceq2015 environmental trade fair - the top 5 things scientists need to know
TRANSCRIPT
The Top 5 Things Scientists Need to Know about Social
Media
Amy Hays, Texas A&M Institute of Renewable Natural Resources
THERE ISN’T A SINGLE GENERATION THAT IS USING THE INTERNET LESS
Your outreach and activity should use the strengths for generations
• Who trusts/uses sites?• Will a video be better?• Should I select IM?• Are they socially online?• Where are they getting news?
NOT ALL TOOLS ARE USED EQUALLY
HOPING TO BE FOUND ON SEARCH ENGINES WON’T GET YOU FOUND
SEO (Search Engine Optimization) Now Includes Social Networks
If your content is important, what steps are you taking to be found?
• Are YOU online
• Is your AGENCY online
• Is your CONTENT promoted
– How
– By whom
• Is your content CURRENT?
• Is your content WELL WRITTEN?
POORLY DEVELOPED CONTENT WILL PERFORM….POORLY
Good title
Pictures[shares for social spaces]
Links to resources****
Call to action *****
Become a Better Story-teller
Be Tactical
• What do you want to be known for?
• Can you plan with the seasons?
• Plan on a monthly theme
• Layout a posting strategy
Posting Strategy
• video
• webpageHighlight a Resource
• Show people
• DetailsShare a Success
• Link to their resources
• Congrats or newsShare from a Partner
• Hold a contest
• Be funAsk a Question
• What is their job
• Personal perspective
Highlight a Staff member
Content Calendars
Summary
• Online users are increasing in number
• Choose your platforms wisely• SEO alone is not enough
• Poor content needs to be purged or re-
done
• Be a good story-teller
Amy E. HaysEmerging Technologies Program Specialist
Texas A&M Institute of Renewable Natural [email protected]