# T B E 2 0 1 5 I M P A C T R E P O R T

Dear Friends and Partners:

Thank you for making the 12th Annual Texas Black Expo Juneteenth Celebration a tremendous success. Our mission to stimulate growth and development within urban communities by strengthening businesses, inspir-ing youth, and building better lives becomes further actualized each year. Texas Black Expo understands however, that continuing to fulfill our mission would not be possible without the endless support of our sponsors, vendors and community partners.

As President of Texas Black Expo, I’m often caught up in the present state of Black Expo to observe the magni-tude of its growth since it began in 2003. Yet as I reflect, I am awed and inspired by how many lives have been positively impacted. With the continuous support of friends and partners, Texas Black Expo has touched hundreds of thousands of lives and warmed countless hearts. Together, our unyielding dedication to “Building Better Lives” has helped make Texas Black Expo June-teenth Summer Celebration the largest tradeshow and empowerment festival throughout Texas.

#TBE2015 hosted thousands of visitors of all ages, cultures and professional backgrounds. From the busi-ness reception to live events and performances and the tradeshow, Texas Black Expo is proud to say that it created and executed a rich selection of events just as diverse as the patrons in attendance.

This years new events featured the Step-Off showcase and How to Build a Career in Entertainment roundtable

discussion, promoted with social media campaigns, radio spots, press releases and more. By leveraging the influence of these marketing mediums, we were able to connect with people on multiple levels and deeply engrain Texas Black Expo mission in the community.

Texas Black Expo encourages you to find a compre-hensive #TBE2015 report in the following pages. It was another remarkable year, and we are excited to share the results. Wit that being said, we also recog-nize there’s much room for growth. We look forward to continuing to partner with you to strengthen businesses, inspire youth and build better lives.

Sincerely,

Jerome LoveFounder and President

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CONTENTS

# T B E 2 0 1 5 I M P A C T R E P O R T

Board of Directors............................................................................................................3Reach & Engagement.......................................................................................................4Social Media Results.........................................................................................................8Onsite Engagement........................................................................................................10Event Summary..............................................................................................................11Sponsors.........................................................................................................................17

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BOARD MEMBERS

# T B E 2 0 1 5 I M P A C T R E P O R T

LaTayne Bruce, Nationwide InsuranceBoard Chair

Jerome Love, Texas Black ExpoBoard Member

Marlen Whitley, Reed Smith LLP.Board Member

Sahira Abdool, The Principle Partnering GroupBoard Member

Brian Penn, Myrtle GroupBoard Member

Carla Lane, Lane StaffingBoard Member

Larence Snowden, Texas Southern UniversityBoard Member

Chris Crear, Reliant NRGBoard Member

Zawadi Bryant, Nightlight Pediatric Urgent CareBoard Member

Derrick Reed, D. Reed and AssociatesBoard Member

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#TBE2015 REACH & ENGAGEMENT

TOTAL IMPRESSIONS:

133 MILLION

# T B E 2 0 1 5 I M P A C T R E P O R T

News Media Impressions

Social Media Impressions

Onsite Engagement

111 M

22 M

9,290

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#TBE2015 REACH & ENGAGEMENTNUMBERS & IMPRESSIONS

# T B E 2 0 1 5 I M P A C T R E P O R T

News Media Impressions

NEWS RELEASE NUMBERS:

Total Headline Impressions

Number of News Outlets Coverage

Number of Original News Clippings

111 M

146,673

9,724

45

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#TBE2015 REACH & ENGAGEMENTNUMBERS & IMPRESSIONS

TOTAL NEWS IMPRESSIONS:

111,258,352

# T B E 2 0 1 5 I M P A C T R E P O R T

Texas Black Expo received statewide and national news coverage from media outlets.

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#TBE2015 REACH & ENGAGEMENTNUMBERS & IMPRESSIONS

# T B E 2 0 1 5 I M P A C T R E P O R T

Houston Chronicle

NEWS CLIPS WITH HIGHEST IMPRESSIONS:

KPRC 2

Dallas Morning News

Houston Press

15.7 M

Outlet Impressions

14.2 M

9.2 M

1.4 M

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SOCIAL MEDIA RESULTSNUMBERS & IMPRESSIONS

*TOTAL SOCIAL MEDIA IMPRESSIONS:

21,962,477

# T B E 2 0 1 5 I M P A C T R E P O R T

Social Media is a key element for Texas Black Expo. Here are the engagement numbers from the main social media platforms.

• Activity: 17,077• Engagement: 11,978• Comments: 698

• Likes: 12,363• Clicks: 2,290

*Only public profiles can be monitored. Actual numbers are likely higher.

440UPDATES

1,067UPDATES

301POSTS

51POSTS

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SOCIAL MEDIA RESULTSNUMBERS & IMPRESSIONS

# T B E 2 0 1 5 I M P A C T R E P O R T

Social Media is a way Texas Black Expo can connect with the community, media, sponsors, and like organizations. These

numbers below speak to the interaction of the expo.

203,891PAGE

IMPRESSIONS

6,350MENTIONS

196COMMENTS

8,758,454POSTS

IMPRESSIONS

1,146CLICKS

951MENTIONS

504RETWEETS

10,849,086REACH

(IMPRESSIONS)

Twitter was is a key element for Texas Black Expo Social Media. Below are some engagement numbers from the Twitter platform.

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ONSITE ENGAGEMENTNUMBERS & IMPRESSIONS

# T B E 2 0 1 5 I M P A C T R E P O R T

Opening Ceremony

ONSITE ENGAGEMENT BREAKDOWN

Professional Networking Happy Hour

Coffee and Conversation

Corporate Luncheon

85

283

368

664

Diva Dialogue

540Black Friday All Black Affair

507

Tradeshow Attendance 6,846

TOTAL ENGAGEMENT 9,293

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#TBE2015: EVENT SUMMARY

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Texas Black Expo (TBE) Juneteenth Summer Celebration is an annual event that is traditionally held to coincide with the Juneteenth holiday. The action-packed Summer Celebration consistently features celebrity guests and entertainment, along with beneficial workshops, symposiums and networking events. The event draws more than 20,000 attendees each year and always emphasizes a new theme that’s relevant to the community. “Building Better Lives” was the theme of #TBE2015. The theme strived to connect the TBE mission to the community by focusing on health care, technological advances and cultural arts:

2015 was a banner year for Texas Black Expo (TBE). We launched several new programs and events for #TBE2015. One of our newest events, “Road to TBE,” was held in Dallas and Austin in the weeks leading up to #TBE2015. The purpose of the "Road to TBE" was to promote and spread the mission of Texas Black Expo, while encouraging professional and social networking among our target audiences. Texas Black Expo partnered with prominent African American organizations, such as the Greater Austin Black Cham-ber of Commerce, Black Professional Alliance Austin, National Black MBA, Young Enterprising Society and others to ensure the success of the events. We hosted hundreds of guests in both cities, and thanks to our monumental success, we will expand to more Texas markets in 2016.

Road To TBE

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# T B E 2 0 1 5 I M P A C T R E P O R T

The Opening Ceremony kicked off the four-day cele-bration and welcomed our distinguished guests to Houston for an action-packed weekend. Media, elected officials, and Texas Black Expo representatives and sponsors, attended this amazing event.

Opening Ceremony

#TBE2015 hosted a Professional Networking and Recruitment Reception to provide business professionals with a distinct opportunity to connect and engage with some of Texas’ top corporations. The Professional Network-ing and Recruitment Reception was an exclusive opportunity to engage with Texas’ top business professionals and organizations. The event offered one-on-one networking, and the reception connected leading organiza-tions. TBE partnered with several of the nation’s most notable professional associations, including the National Black MBA Association, National Association of Black Accountants, Organization of Black Aerospace Profession-als, National Society of Black Engineers, and several others.

Professional Networking and Recruitment Reception

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# T B E 2 0 1 5 I M P A C T R E P O R T

The Building Better Lives Corporate Luncheon featured a special presentation by Secretary of Hous-ing and Urban Development, Julian Castro and a dynamic keynote presentation by Windsor Village United Methodist Pastor, Kirbyjon Caldwell. The luncheon’s purpose was to recognize Texas individu-als, agencies, and organizations for their work in advancing state communities. Esteemed guest include Texas’ foremost business and community leaders, Expo corporate sponsors, and elected officials.

Corporate Luncheon

Texas Black Expo was created to equip entrepreneurs with the knowledge and resources needed to survive and thrive today’s competitive marketplace. Texas’ most influential entrepreneurs and corporate power players over a warm cup of café and a tasty breakfast. The keynote panel featured founder of Chuck E. Cheese, Dr. Gene Landrum; CEO of Myrtle Consulting Group, Edwin Bosso; COO of Nightlight Pediatric, Zawadi Bryant; President of The Lewis Group, Sher-man Lewis III; and President of Greater Austin Black Chamber of Commerce, Natalie Madeira Cofield. Great networking and an all-around good vibes made it one of the festivals’ most popular event.

Coffee & Conversation & Business Empowerment Series

Immediately following Coffee & Conversation, the Business Empowerment Series featured workshops throughout the day aimed at helping small business owners and entrepreneurs gain valuable insight and knowledge into the business landscape. National and regional industry leaders offered a variety of seminars in areas such as marketing, sales, business develop-ment, contracting, legal and messaging. Workshops are co-presented by presented by Houston Area Urban League and the Goldman Sachs 10,000 Small Business Initiative.

Business Empowerment Series: Small Business

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#TBE2015 introduced a new Entertainment panel for the trade show attendees. It was hosted by comedian Rudy Rush and the panel consisted of national radio host DJ Envy, iHeart Media program director Bo Money, and entertainment lawyer Brendeta Payne. The onlookers were treated with invaluable stories of how things truly are in the entertainment industry. The question and answer portion of the discussion allowed the crowd to ask personal questions to the panel to get real life answers.

Entertainment Panel

‘Black Friday’ was an exclusive, heart pounding party designed to kickoff #TBE2015 Weekend. Angela Yee and DJ Envy, the nationally admired and “dangerous” morning show radio hosts of The Breakfast Club, were in the house for the epic night co-presented by 93.7 The Beat. Yee hosted the celebration while DJ Envy dominated the 1s and 2s with the hottest beats.

Black Friday All Black Affair

The George R. Brown Convention Center served as the hub for thousands of people representing businesses, culture, entertainment and health in the African-American community. In addition to the latest technologies, empowerment seminars, new products and purchasing from Texas’ top entrepreneurs, guests enjoyed concerts, hair and fashion shows, workshops, live stage demos and fun for the entire family. Profes-sional services (e.g. insurance, investments, real estate, etc.) were able to connect with the more than 6,000 consumers over the two-day duration.

Texas Black Expo Tradeshow

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# T B E 2 0 1 5 I M P A C T R E P O R T

Texas Black Expo ‘Diva Dialogue’ annually is one of the most highly anticipated weekend events. Hun-dreds of attendees had the unique opportunity to get up-close and personal with queen of celebrity gossip Necole Bitchie, national radio host Angela Yee, fashion and beauty icon Lady Emmy, and the panel is hosted by radio and television personality Devi Dev. The celebrity panelists gave insight on how they have made huge strides thus far in their career, and engaged in a lively discussion on some of the hottest topics impacting today’s modern women. Questions were also taken from the Diva Dialogue live tweeting platform, which allowed questions to come from all over the globe.

Diva Dialogue

Avid readers and aspiring authors partook in intimate, roundtable discussions on best-selling books. The Art of Building a Great Book featured New York Times bestselling-author Eric Jerome Dickey and NAACP Image Award winning author Reshonda Tate Billingsley, and a host of other best-selling authors. Aspiring writers and guests also learned useful tips and tricks to enhance their writ-ing.

The Art of Building a Great Book

The Health and Wellness Pavilion was sponsored by Cigna. #TBE2015 aimed to emphasize, educate, and empower the African-American community in key priority areas in which racial and ethnic minorities experience serious disparities in health access and outcomes. It provided access to beneficial physical health resources, such as free blood pressure and diabetes screenings, fitness exhibitions, and nutrition education presentations, just to name a few.

Health & Wellness Pavilion

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SPONSOR ACKNOWLEDEMENT

# T B E 2 0 1 5 I M P A C T R E P O R T

Darryl KingCEO, The Principle Partnering Group, Vice Chair

Rhonda Skillern-JonesPresident, HISD School Board, Vice Chair

Sheila Jackson LeeU.S. Congresswoman, #TBE2015 Chair

SupportersCouncil Member Larry Green • State Representative Sylvester Turner

U.S. Congressman Al Green • Mayor Annise Parker

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#TBE2016 May 12 – 15Nurturing Strong Communities

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