tbc london's ballsy brand quarterly #1
TRANSCRIPT
Ballsy Brands Quarterly 1: 530pm on Friday 16 October at WeWork Moorgate
BALLSY BRANDS QUARTERLY EVENTSTBC London presents the BBQ. Four times a year, Jon curates the best BALLSY content from around the globe. And it’s all powered by booze and BBQ as our ginger-ish emcee is from the global hub of pulled pork — Memphis.
Running order: 1. The TBC Brand Balls-off. 2. Ballsy Stories. 3. Booze & BBQ.
For the Balls-Off, Jon invites three experts on stage to battle each other for the Balon d’Ginger trophy by presenting the audience with the best and worst content created in the last three months. Only show stuff that’s either ballsy as hell or a total balls-up. And prepare to have hundreds of hundreds of ginger balls in your face. That’s how people vote for what they like and don’t like, of course.
For the Ballsy Stories bit, people tell their 5 minute stories of personal balls-ups or moments of grand ballsy-ness and what they learned from the experience.
BALLSY BRANDS QUARTERLY 1 THE SPEAKERS
Jon will battle two of the following folk in the Brand Balls-Off. After the BBQ sliders come out, we’ll then hear 5 minute ballsy or balls-up stories from all 7 of us, back to back with no break.
Other awesome speakers:
Louisa Heinrich, Superhuman Limited
Kulsoom Kausher, Wandering Bear (co-host)
Dan Kirby, Tech Department
Jon Morter, “Social Media Hellraiser”
Tom Ollerton, We Are Social
Simon White, Formation London
Other Stuff Since You Quite Possibly Haven’t Heard From Jon Or TBC London In A While
Jon Burkhart In A Nutshell (Or 7 Long-ish Bullet Points)
• Founder of TBC, where he partners with brands and agencies to create relevant content
• Co-creator of the world’s first blog dedicated to real-time/reactive creativity UrgentGenius.com and the force behind UG experimental creativity marathon “hack days”
• Co-author of Newsjacking: The Urgent Genius of Real-time Advertising
• Consultant to brands and agencies that want to build a bespoke ‘reactive content labs’ aka creative newsrooms
• Keynote speaker on content strategy and reactive content at conferences like South by Southwest Interactive (SXSWi) where he now serves on the advisory board
• Creator of Millennial Mentoring, a programme where digital natives mentor CEOs
• Ex-agency copywriter & creative director with 15 years experience at Iris, VCCP, AKQA, HHCL, etc
Why hire TBC?
In interactive sessions that are part workshop, part hack day, we create films, games, social posts, etc for your brand — all of which are informed by a written content strategy. We get under the skin of real-time and reactive content marketing in a way that suits you and your team.
“I was amazed by how much I learned and by how fast we created content…Jon was an inspiration as well as a great educator – he deserves the ‘Urgent Genius’ tagline.”
Glasgow-based Planning Director
"Learn what’s required to engage in the increasingly demanding world of real-time advertising…from the master of the trade.”
London-based Agency MD
We offer content creation masterclasses for people who don’t do ‘training’ as well as practical consulting on content strategy and rapid content development. Both are aimed at client/agency thinkers and doers.
Featured Content Workshops
Newsjacking
A workshop inspired by Jon’s book and his experience building creative newsrooms with a focus on the role culture has in branded content
WHAT YOU’LL LEAVE WITH:
A complete understanding of how to create a content strategy-led approach to reactive content
A new process for creating culturally relevant content that earns the trust of customers new and old
Content Strategy Influencer Marketing
An action-packed workshop where we explore the importance of a written content strategy in creating shareable content
WHAT YOU’LL LEAVE WITH:
A thorough understanding of content strategy and how it informs the content calendar and production schedule
A new process for creating a content mission statement and how it informs a daily content editorial meeting
A fast-paced workshop where we analyse the power of influencers and find ways for brands to turn them into advocates
WHAT YOU’LL LEAVE WITH:
An understanding of how to find influencers and create content for them that they will want to share
A list of tools/platforms and how to use them to keep track of potential advocates
Live Feedback From Workshops/Keynotes
“The workshop was genuinely helpful — and I am terribly cynical.” Comedy writer at a TV channel
"Jon gave one of the most stimulating marketing talks I’ve attended: he has a maverick’s take on what brands and agencies need to do in order to stay culturally relevant" Strategic Planning Director
“Jon is half content genius, half
comedian, half just mental so should
be a good end note to any conference.” Creative agency MD
“The best bit of the workshop was the vast amounts of information, examples and Jon’s experiences.” CD for a Fortune 100 company
“Way beyond my expectations. Great conversation. Fun content-creation activities.” Media agency comms mgr
“I’m going to ‘social’ the s**t out of you from now on. Engaging and super-interesting.” TV Producer
Clients
