Young & Rubicam’s (Y&R’s) BrandAsset® Valuator is the quantitative core of Y&R’s strategic thinking and, within the industry, one of the most well-respected consumer research tools. In October, John Gerzema, Y&R’s Chief Insights Officer, along with Ed Lebar, who leads BAV, published, The Brand Bubble: The Looming Crisis in Brand Value and How to Avoid It.

Praise/Results for The Brand Bubble to date: • #12, Best Seller List, BusinessWeek • #3, Top Ten Business Books of 2008, Amazon.com • #6, Top Ten Books You Should Have Read in 2008, AdvertisingAge • #1, Monthly Top 25 Best Selling Business Books, CEO Read • Best Advertising/Marketing Book of 2008, CEO Read “A wake-up call for marketers.” - Harvard Business Review “A huge reassessment of brand-owning companies may still lie ahead.” - Financial Times “Could a collapse in brand valuations be the next bursting of a financial bubble?” - Los Angeles Times “Fasten your seatbelts for when the bubble bursts.” - Toronto Globe & Mail

Critical Reviews and Best-Selling Book in Corporate America

12/15/08 4:17 PMThe 800-CEO-READ Business Book Awards

Page 1 of 23http://800ceoread.com/bookawards/

"The 800-CEO-READ Business Book

Awards" will recognize the best

business books of 2008. Winners will

be announced on December 15th,

2008. Stay tuned!

M E N U

The winners of 2007 [PDF].About the awards [PDF].Meet 800-CEO-READ.Our blog on business books.

800-CEO-READ Home

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[What is this?]

A R C H I V E SDecember 2008

September 2008

August 2008

April 2008

January 2008

December 2007

November 2007

September 2007

C A T E G O R I E S

P O W E R E D B Y

M O V A B L E T Y P E 3 . 3 3

December 15, 2008

The Winners of the 2008 800ceoread Business BookAwards

800-CEO-READ, an online bookseller and champion of great ideas in the

business book category, today announced the winners of its second

annual 800-CEO-READ Business Book Awards. TRIBES: We Need You to

Lead Us by Seth Godin (Portfolio), was named the Best Business Book of

the Year along with winners in 13 other categories.

In naming Tribes the overall winner, Jack Covert, founder and president

of 800-CEO-READ said, "Tribes is Seth's most ambitious effort and

potentially his most powerful, because when Seth talks about leadership,

he skips the usual and goes right to the heart of it. More importantly, he

is giving us a new way to talk about leadership."

The company received 280 entries, which were evaluated and critiqued

by the company's editorial staff. The semi-finalists were announced over

the last two weeks on 800-CEO-READ's website, www.800ceoread.com.

"We want to congratulate all of this year's winning authors and

publishers," said Todd Sattersten, 800-CEO-READ's vice-president, and

co-author, along with Jack Covert, of the upcoming The 100 Best

Business Books of All Time: What They Say, Why They Matter, and How

They Can Help You (Portfolio, February 2009). "We also want to thank the

nominees and everyone who participated in this year's awards. These

awards, along with our blog, conferences, and the Jack Covert Selects

monthly book reviews, are part of our continued effort to promote great

ideas and the business book category as a whole."

The Best Business Book of 2008:

Tribes

Seth Godin

This may be Seth Godin's most important book yet. It's human nature to

want to be part of a group that shares a connection, passion and a

common leader: a tribe. Technologies today have changed the make-up

and creation of tribes, enabling them to communicate and grow in ways

not possible in the past. In the future, tribes will lead revolutions and

usher in change. All they need is the right leader. Will that be you?

: : : : : : : : : : : : :

Category Finalists:

ADVERTISING/ MARKETING

12/15/08 4:17 PMThe 800-CEO-READ Business Book Awards

Page 1 of 23http://800ceoread.com/bookawards/

"The 800-CEO-READ Business Book

Awards" will recognize the best

business books of 2008. Winners will

be announced on December 15th,

2008. Stay tuned!

M E N U

The winners of 2007 [PDF].About the awards [PDF].Meet 800-CEO-READ.Our blog on business books.

800-CEO-READ Home

Search away:

Search

K E E P I N T O U C H

Receive updates via email:

Subscribe

Delivered by FeedBurner

Subscribe to our RSS Feed

[What is this?]

A R C H I V E SDecember 2008

September 2008

August 2008

April 2008

January 2008

December 2007

November 2007

September 2007

C A T E G O R I E S

P O W E R E D B Y

M O V A B L E T Y P E 3 . 3 3

December 15, 2008

The Winners of the 2008 800ceoread Business BookAwards

800-CEO-READ, an online bookseller and champion of great ideas in the

business book category, today announced the winners of its second

annual 800-CEO-READ Business Book Awards. TRIBES: We Need You to

Lead Us by Seth Godin (Portfolio), was named the Best Business Book of

the Year along with winners in 13 other categories.

In naming Tribes the overall winner, Jack Covert, founder and president

of 800-CEO-READ said, "Tribes is Seth's most ambitious effort and

potentially his most powerful, because when Seth talks about leadership,

he skips the usual and goes right to the heart of it. More importantly, he

is giving us a new way to talk about leadership."

The company received 280 entries, which were evaluated and critiqued

by the company's editorial staff. The semi-finalists were announced over

the last two weeks on 800-CEO-READ's website, www.800ceoread.com.

"We want to congratulate all of this year's winning authors and

publishers," said Todd Sattersten, 800-CEO-READ's vice-president, and

co-author, along with Jack Covert, of the upcoming The 100 Best

Business Books of All Time: What They Say, Why They Matter, and How

They Can Help You (Portfolio, February 2009). "We also want to thank the

nominees and everyone who participated in this year's awards. These

awards, along with our blog, conferences, and the Jack Covert Selects

monthly book reviews, are part of our continued effort to promote great

ideas and the business book category as a whole."

The Best Business Book of 2008:

Tribes

Seth Godin

This may be Seth Godin's most important book yet. It's human nature to

want to be part of a group that shares a connection, passion and a

common leader: a tribe. Technologies today have changed the make-up

and creation of tribes, enabling them to communicate and grow in ways

not possible in the past. In the future, tribes will lead revolutions and

usher in change. All they need is the right leader. Will that be you?

: : : : : : : : : : : : :

Category Finalists:

ADVERTISING/ MARKETING

12/15/08 4:17 PMThe 800-CEO-READ Business Book Awards

Page 1 of 23http://800ceoread.com/bookawards/

"The 800-CEO-READ Business Book

Awards" will recognize the best

business books of 2008. Winners will

be announced on December 15th,

2008. Stay tuned!

M E N U

The winners of 2007 [PDF].About the awards [PDF].Meet 800-CEO-READ.Our blog on business books.

800-CEO-READ Home

Search away:

Search

K E E P I N T O U C H

Receive updates via email:

Subscribe

Delivered by FeedBurner

Subscribe to our RSS Feed

[What is this?]

A R C H I V E SDecember 2008

September 2008

August 2008

April 2008

January 2008

December 2007

November 2007

September 2007

C A T E G O R I E S

P O W E R E D B Y

M O V A B L E T Y P E 3 . 3 3

December 15, 2008

The Winners of the 2008 800ceoread Business BookAwards

800-CEO-READ, an online bookseller and champion of great ideas in the

business book category, today announced the winners of its second

annual 800-CEO-READ Business Book Awards. TRIBES: We Need You to

Lead Us by Seth Godin (Portfolio), was named the Best Business Book of

the Year along with winners in 13 other categories.

In naming Tribes the overall winner, Jack Covert, founder and president

of 800-CEO-READ said, "Tribes is Seth's most ambitious effort and

potentially his most powerful, because when Seth talks about leadership,

he skips the usual and goes right to the heart of it. More importantly, he

is giving us a new way to talk about leadership."

The company received 280 entries, which were evaluated and critiqued

by the company's editorial staff. The semi-finalists were announced over

the last two weeks on 800-CEO-READ's website, www.800ceoread.com.

"We want to congratulate all of this year's winning authors and

publishers," said Todd Sattersten, 800-CEO-READ's vice-president, and

co-author, along with Jack Covert, of the upcoming The 100 Best

Business Books of All Time: What They Say, Why They Matter, and How

They Can Help You (Portfolio, February 2009). "We also want to thank the

nominees and everyone who participated in this year's awards. These

awards, along with our blog, conferences, and the Jack Covert Selects

monthly book reviews, are part of our continued effort to promote great

ideas and the business book category as a whole."

The Best Business Book of 2008:

Tribes

Seth Godin

This may be Seth Godin's most important book yet. It's human nature to

want to be part of a group that shares a connection, passion and a

common leader: a tribe. Technologies today have changed the make-up

and creation of tribes, enabling them to communicate and grow in ways

not possible in the past. In the future, tribes will lead revolutions and

usher in change. All they need is the right leader. Will that be you?

: : : : : : : : : : : : :

Category Finalists:

ADVERTISING/ MARKETING12/15/08 4:17 PMThe 800-CEO-READ Business Book Awards

Page 2 of 23http://800ceoread.com/bookawards/

Brand Bubble

John Gerzema

Companies put a lot of effort and money into their brands, which can

sometimes be higher than the value they place on their customers. As

this occurs, the number of quality performing brands decreases.

According to Gerzema and Lebar, this is the brand bubble, and the result

could have a serious blow to the economy. This powerful book addresses

marketing's impact on the economy, the potential pitfalls of that impact,

and then outlines a detailed 5-stage process for companies to follow to

create a great return for its shareholders.

BIOGRAPHIES/ MEMOIRS

The Thief at the End of the World

Joe Jackson

The fascinating story of Henry Wickham, who went to the jungle to find

the seeds to the most valuable rubber--and pull off one of the greatest

heists of all time--is told here with excitement, intrigue and homage to

the wonders of science and industry. Through Wickham's story, Joe

Jackson reveals the importance of rubber during the Industrial Revolution

and explains how advancements like vulcanization, which makes rubber

harder and more usable, sparked worldwide demand and a renewed

entrepreneurial spirit.

ENTREPRENEURSHIP/ SMALL BUSINESS

Knack: How Street-Smart Entrepreneurs Learn to Handle Whatever

Comes Up

Bo Burlingham and Norm Brodsky

Brodsky and Burlingham have been writing their "Street Smarts" column

for Inc. Magazine since 1995, and now they have compiled that useful

wisdom in this collections of stories about companies that have "the

knack" for facing challenges and pursuing opportunities. The first

chapter's description of gross margin and its make-or-break effect on a

fledging business alone earns it the top spot this year.

FABLES

12/15/08 4:17 PMThe 800-CEO-READ Business Book Awards

Page 2 of 23http://800ceoread.com/bookawards/

Brand Bubble

John Gerzema

Companies put a lot of effort and money into their brands, which can

sometimes be higher than the value they place on their customers. As

this occurs, the number of quality performing brands decreases.

According to Gerzema and Lebar, this is the brand bubble, and the result

could have a serious blow to the economy. This powerful book addresses

marketing's impact on the economy, the potential pitfalls of that impact,

and then outlines a detailed 5-stage process for companies to follow to

create a great return for its shareholders.

BIOGRAPHIES/ MEMOIRS

The Thief at the End of the World

Joe Jackson

The fascinating story of Henry Wickham, who went to the jungle to find

the seeds to the most valuable rubber--and pull off one of the greatest

heists of all time--is told here with excitement, intrigue and homage to

the wonders of science and industry. Through Wickham's story, Joe

Jackson reveals the importance of rubber during the Industrial Revolution

and explains how advancements like vulcanization, which makes rubber

harder and more usable, sparked worldwide demand and a renewed

entrepreneurial spirit.

ENTREPRENEURSHIP/ SMALL BUSINESS

Knack: How Street-Smart Entrepreneurs Learn to Handle Whatever

Comes Up

Bo Burlingham and Norm Brodsky

Brodsky and Burlingham have been writing their "Street Smarts" column

for Inc. Magazine since 1995, and now they have compiled that useful

wisdom in this collections of stories about companies that have "the

knack" for facing challenges and pursuing opportunities. The first

chapter's description of gross margin and its make-or-break effect on a

fledging business alone earns it the top spot this year.

FABLES

#6, Top Ten Books You Should Have

Read in 2008

#1 Monthly Best Seller

#1 Weekly Best Seller

“A wake-up call for marketers.”

“A huge reassessment of brand-owning companies

may still lie ahead.”

#12, Best Seller List

Best Advertising/Marketing Book

of 2008

#3, Top Ten Business Books of 2008

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