tax practitioners willingness to trust clients

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TAXPRACTITIONERS'WILLINGNESS TOTRUSTCLIENTS :EFFECTSOF PRIOREXPERIENCE,SITUATIONAL ANDDISPOSITIONALVARIABLES WilliamShafer ABSTRACT Thisstudyinvestigatesprofessionaltaxpreparers'willingnesstoinclude questionableclient-provideddatainataxreturnwithoutverifyingthe information .AlthougharecentsurveyoftaxpractitionersbyYetmaretal . (1998)foundthattheissueofrelianceonclientdataisasignificantethical probleminpractice,averylimitedamountofpreviousresearchhas investigatedthefactorsthatinfluencetaxpractitioners'reliancedecisions . Inthecurrentpaper,theissueofclientrelianceisviewedasaproblemof trustandsuspicion,andthegeneralmodeloftrustandsuspicionproposed byKeeandKnox(1970)isadoptedasaconceptualframeworkfor addressingthisissue .Basedonthismodelandpreviousresearchfindings, itwashypothesizedthatclientreliability,theclient'syear-endtaxpayment status,thegeneralpropensitytotrustothers,andtaxpractitioners'attitudes towardriskwouldinfluencereliancedecisions .Thefindings,basedon astudyofCPAtaxpractitioners,indicatethatclientreliabilityand taxpaymentstatuseachhadasignificantimpactonclientreliance . However,contrarytoexpectations,thegeneraltendencytotrustothersdid AdvancesinTaxation,Volume13,pages141-167 . Copyright © 2001byElsevierScienceLtd . Allrightsofreproductioninanyformreserved. ISBN :0.7623-0774-9 141

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  • TAX PRACTITIONERS' WILLINGNESS

    TO TRUST CLIENTS: EFFECTS OF

    PRIOR EXPERIENCE, SITUATIONAL

    AND DISPOSITIONAL VARIABLES

    William Shafer

    ABSTRACT

    This study investigates professional tax preparers' willingness to include

    questionable client-provided data in a tax return without verifying the

    information. Although a recent survey of tax practitioners by Yetmar et al.

    (1998) found that the issue of reliance on client data is a significant ethical

    problem in practice, a very limited amount of previous research has

    investigated the factors that influence tax practitioners' reliance decisions .

    In the current paper, the issue of client reliance is viewed as a problem of

    trust and suspicion, and the general model of trust and suspicion proposed

    by Kee and Knox (1970) is adopted as a conceptual framework for

    addressing this issue. Based on this model and previous research findings,

    it was hypothesized that client reliability, the client's year-end tax payment

    status, the general propensity to trust others, and tax practitioners' attitudes

    toward risk would influence reliance decisions. The findings, based on

    a study of CPA tax practitioners, indicate that client reliability and

    tax payment status each had a significant impact on client reliance .

    However, contrary to expectations, the general tendency to trust others did

    Advances in Taxation, Volume 13, pages 141-167.

    Copyright2001 by Elsevier Science Ltd .

    All rights of reproduction in any form reserved.

    ISBN: 0.7623-0774-9

    141

  • 142

    WILLIAM SHAFER

    not influence client reliance decisions in a tax context . The results provide

    mixed support for the hypothesized effects of tax preparers' risk attitudes

    on decisions. The findings of the study also raise questions regarding the

    appropriateness of tax practitioners' client reliance decisions .

    INTRODUCTION

    Although many studies in the tax literature have investigated professional tax

    preparers' willingness to advocate aggressive return positions, very little empir-

    ical research has examined the issue of reliance on questionable data supplied

    by clients . However, recent evidence reported by Yetmar et al . (1998) suggests

    that the latter issue is one of the most significant ethical issues in tax practice .

    They surveyed a random sample of AICPA Tax Division members to determine

    the extent to which 54 issues were perceived as significant ethical problems .

    The results indicated that two of the top three ethical issues related to reliance

    on client-provided information . The highest rated issue was "accepting a client's

    deduction amount with partial or no documentation," while the third highest

    rated issue was "not determining the accuracy of oral or written representations

    made by the client." Based on a factor analysis of data obtained from twelve

    tax managers and partners, Milliron (1988) also found that the perceived quality

    of client records and client dependability significantly affect tax reporting

    decisions. Taken together, these findings suggest that perceptions of client

    (un)reliability can pose a significant dilemma in tax practice .

    Despite the apparent significance of client reliability in tax reporting

    decisions, very little empirical evidence relating to this issue has been reported .

    Helleloid (1989) appears to be the only study that has addressed the effects of

    client dependability on tax reporting decisions. His study investigated the effects

    of the ambiguity associated with a client's auto mileage records on tax preparers'

    recommended mileage deductions, reporting mixed results .

    The current research extends the study of client reliance to explicitly address

    the issue of trust and suspicion in a tax setting . In contrast to the Helleloid

    (1989) study, which investigated the effects of perceived ambiguity of an

    (apparently) honest client's records, the current study investigates CPAs'

    willingness to rely on client data when the CPA has reason to question the

    client's honesty or credibility, and the client has an incentive to cheat on

    the tax return. To address these issues, the paper adopts the formal model of

    trust and suspicion proposed by Kee and Knox (1970) . Based on this model,

    it was hypothesized that perceptions of taxpayer reliability or trustworthiness,

    based on prior experience in dealing with the client, would have a significant

    impact on practitioners' willingness to include data in a tax return without

  • Tax Practitioners' Willingness to Trust Clients

    1 43

    examining supporting documentation . In addition, it was hypothesized that a

    client's tax payment status would affect CPA trust and suspicion, through its

    effect on perceived incentives to cheat . Finally, two dispositional or personality

    traits : (I) the general predisposition toward trusting behavior, and (2) CPA risk

    attitude, were hypothesized to influence client reliance decisions .

    The data were obtained by mailing instruments to a random sample of AICPA

    members in tax practice, who responded to two cases involving client reliance

    issues. The results indicate that, as hypothesized, perceptions of taxpayer trust-

    worthiness based on client-specific experience significantly affected reliance

    decisions. Also, consistent with the research hypotheses, CPAs were more likely

    to require supporting documentation for deductions claimed by taxpayers who

    were in a tax due position at year-end, which suggests that tax practitioners

    recognize the incentive effects created by the client's year-end payment status .

    Contrary to expectations, the measure of propensity to trust others did not have

    a significant impact on reliance decisions, and mixed support was obtained for

    the hypothesized effects of risk attitudes on client trust .

    The results of this study suggest that the Kee and Knox (1970) model may

    provide a useful theoretical framework for the investigation of trust and

    suspicion among tax preparers . The findings also raise questions regarding

    the appropriateness of CPAs' client reliance decisions . Even in cases where the

    client had overstated deductions or understated revenues in the past and

    had current incentives to cheat, participants' mean estimate of the likelihood

    of relying on questionable data ranged from approximately 30 to 40%. It is

    suggested that future studies should try to obtain a better understanding of the

    factors that affect client trust in tax preparation settings, and attempt to assess

    the appropriateness of CPA tax practitioners' client reliance decisions .

    The next section provides a review of relevant literature and develops the

    research hypotheses . This is followed by discussions of the research method

    and empirical findings . The final section of the paper contains a discussion of

    the findings and limitations of the study, as well as suggestions for future

    research .

    LITERATURE REVIEW AND HYPOTHESIS

    DEVELOPMENT

    General Model of Trust and Suspicion

    The problem of reliance on questionable client data may be viewed as an issue

    of trust and suspicion . Rotter (1971 : 444) defined trust as :

  • 144

    WILLIAM SHAFER

    . ., an expectancy held by an individual or a group that the word, promise, verbal or written

    statement of another individual or group can be relied upon .

    Suspicion, on the other hand, may be viewed as the complement of trust (Shaub,

    1996). Kee and Knox (1970) defined a trust situation, broadly, as a scenario

    involving two parties who are interdependent with respect to certain outcomes

    defined by their joint choices . One of the parties (P) is confronted with the

    choice of either trusting or not trusting the other (0), who in turn has a choice

    of being either trustworthy or untrustworthy . Kee and Knox's basic conceptu-

    alization of trust and suspicion is presented in Fig . 1 .

    The model makes an explicit distinction between subjective and behavioral

    trust or suspicion. Subjective trust refers to P's assessment of the probability

    that 0 will be trustworthy, while behavioral trust refers to the manifest act of

    trust. According to Kee and Knox, a person may manifest complete trust in

    another until the assessed probability of trustworthiness falls below a critical

    threshold, at which point the probability of trusting behavior will decline . The

    level of this threshold will depend on situational variables, such as the risks

    and rewards associated with trusting behavior. Subjective trust or suspicion

    will be determined by P's perception of O's motives and/or competence . The

    model recognizes three types of independent variables that may influence these

    perceptions : (1) structural and situational factors, (2) dispositional factors, and

    (3) previous experience .

    Structural and situational variables include factors such as incentives, power,

    and characteristics of the trusted party . Rational choice models of trust recognize

    the influence of situational variables on trusting behavior . For example, Hardin

    (1992) suggested that a critical element of a trusting relationship is the incentive

    of the trustee to honor the trust . According to Hardin, a person will trust another

    only if he/she believes it will be in that person's best interest to be trustworthy .

    The influence of incentives on trust also is supported by research indicating

    that suspicion is often triggered by situational cues that raise questions about

    the motives of the trustee (Fein, 1996 ; Hilton et al ., 1993) . A rational choice

    model of trust would also suggest that the relative power of the parties will

    influence trusting behavior . For example, P will have a greater incentive to trust

    0 if 0 is in a position of power relative to P. A number of studies also have

    found that general characteristics of a trustee, such as their membership in

    various social categories, influence trust (Kramer, 1999) .

    Dispositional factors refer to characteristics of P, such as motivational

    orientation, personality factors, and attitudes . According to Kramer (1999),

    evidence from both laboratory experiments and field research indicates there are

    significant individual differences in the predisposition to trust others, and the

    predisposition toward trusting behavior is correlated with other dispositional

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  • 146

    WILLIAM SHAFER

    orientations such as beliefs about human nature. Based on the results of several

    studies, Rotter (1971, 1980) also concluded that individual differences in the

    propensity to trust can be reliably measured and used to predict differences in

    trusting behavior. Dispositional traits also include factors such as a person's

    attitude toward risk . According to Kee and Knox (1970), the likelihood of trusting

    behavior will be influenced by perceptions of the relative rewards and risks

    associated with trust and betrayal . Thus, a person who is more tolerant of the risks

    associated with betrayal should be more likely to engage in trusting behavior .

    Kee and Knox (1970) acknowledged the importance of previous experience

    in the development of trusting relationships by positing that experience affects

    P's perceptions of O's trustworthiness directly as well as indirectly, through its

    influence on situational and dispositional factors . Kramer (1999) also concluded

    that perceptions of others' trustworthiness and the willingness to engage in

    trusting behavior are largely dependent on past experience . Here a distinction

    should be made between personalized or knowledge-based trust and generalized

    trusting behavior. A great deal of research has demonstrated that interactional

    histories between two parties serve a critical role in establishing personalized

    trusting relationships (e.g. Deutsch, 1958 ; Boyle & Bonacich, 1970 ; Pilisuk et

    al., 1971 ; Lindskold, 1978). In the context of the Kee and Knox model, the

    interactional history between the two parties should directly affect P's percep-

    tions of O's motives and/or competence, thus serving as a basis for personalized

    trust between P and O .

    Previous experience also may influence generalized trusting behavior through

    its influence on dispositional and situational factors . For example, Rotter (1971,

    1980) proposed that a person's early trust-related experiences will serve as a

    basis for the development of general beliefs about the trustworthiness of others .

    Such beliefs provide the basis for a person's predisposition toward trusting

    behavior, which according to Rotter is a relatively stable personality trait.

    Previous experience also may influence a person's perception of various

    situational variables . For example, positive experiences with individuals from

    a certain social category may carry over to future relationships, providing the

    basis for "category-based trust" (Kramer, 1999) .

    Applicability to Tax Practitioners

    The Kee and Knox (1970) model has been applied to the study of trust and

    suspicion among professional auditors (Shaub, 1996), and also provides a useful

    framework for the study of client reliance decisions in tax practice . However,

    due to important differences between auditing and tax practice, the willingness

    to trust clients, as well as the variables that explain this trust, are likely to differ

  • Tax Practitioners' Willingness to Trust Clients

    147

    between the two contexts . For example, auditors have a professional responsi-

    bility to be skeptical or suspicious of management assertions (AICPA, 1999,

    AU 230.07), while tax preparers have both a right and a responsibility to serve

    as advocates for their clients (AICPA, 1999, TX 112.04) . Thus, tax preparers

    should be more likely than auditors to accept client-provided data at face value .'

    Although tax preparers are not required to audit or otherwise verify data

    supplied by their clients, if the preparer suspects that client-provided data are

    incomplete or incorrect, then the preparer should make reasonable inquiries

    to substantiate the information (AICPA, 1999, TX 132.02) . Thus, if a client

    provides questionable information, tax professionals are faced with a choice of

    either trusting the client and relying on the data, or attempting to verify the

    propriety of the information . If the practitioner trusts the client but the client

    betrays that trust by providing fraudulent data, both parties may face potential

    penalties. The survey results reported by Yetmar et al . (1998) indicate that the

    issue of client trust and reliance is perceived as a serious ethical dilemma by

    professional tax practitioners, yet very little empirical research relating to this

    issue has been reported .

    A number of variables recognized in the Kee and Knox (1970) model may

    influence tax practitioners' willingness to rely on client data . For example, prior

    experience with the taxpayer potentially affects reliance through its influence

    on perceptions of client dependability . As observed by Roberts (1998) . tax

    practitioners should consider client dependability when evaluating the risks

    involved in tax reporting . Based on interview data, client dependability was

    identified by Milliron (1988) as one of several factors that affect tax preparers'

    reporting decisions, but Helleloid (1989) is the only study that has attempted

    to assess the effects of client dependability on tax reporting judgments .

    Helleloid (1989) examined the effects of the ambiguity of a client's automobile

    mileage records, operationalized as the frequency with which the auto mileage

    log was updated, on tax professionals' recommended mileage deductions . The

    results of an initial experiment indicated that the frequency with which the log

    was updated had no significant effect on recommended mileage deductions . In

    a follow-up experiment, the frequency of update had a statistically significant,

    but rather small effect on recommended deductions . Helleloid (1989) concluded

    that, overall, his subjects exhibited very limited sensitivity to the quality or

    dependability of client records .

    Although Helleloid's (1989) findings provide limited support for the effect of

    client dependability on reporting decisions, his study did not address the issue of

    CPAs' willingness to trust clients when they may have reason to suspect client

    dishonesty, or the effects of the perceived incentives of the client to cheat on the

    tax return . Based on the Kee and Knox (1970) model, the current study proposes

  • 148

    WILLIAM SHAFER

    that prior experience with a client will influence subsequent client reliance

    decisions through its effect on perceptions of the client's trustworthiness . The

    effects of prior experience on CPAs' willingness to rely on client-provided data

    is an important issue that has not been addressed by previous research .

    Although the issue of client credibility or trustworthiness has received very

    little attention in the tax literature, several studies have investigated the effects

    of client aggressiveness, or client risk preferences, on CPAs' advice (e.g . Cloyd,

    1995; Cuccia et al ., 1995; Schisler, 1994; Duncan et al ., 1989) . The results of

    these studies generally have indicated that CPAs attempt to accommodate the

    risk preferences of their clients ; i .e . they are more (less) likely to make aggres-

    sive reporting decisions for aggressive (conservative) clients (Roberts, 1998) .

    Analogous reasoning might suggest that CPAs will be more likely to rely on

    questionable data supplied by more aggressive or untrustworthy clients ;

    however, there are important differences between the two situations. According

    to the AICPA Statements on Responsibility in Tax Practice, it is permissible

    for a tax practitioner to advocate an aggressive tax return position for a client,

    provided the practitioner has a good faith belief that there is a realistic possibility

    the position will be sustained on its merits if challenged by the IRS (AICPA,

    1999, TX 112 .05) . Thus, advocating an aggressive (but not fraudulent) position

    to accommodate the risk preferences of a client does not violate the CPA's

    ethical standards, provided the realistic possibility standard has been met . In

    contrast, if the CPA believes that a client has supplied fraudulent data,

    completing the return without making reasonable inquiries regarding the data

    would be a clear violation of professional standards . Accordingly, CPAs should

    be less willing to accommodate their clients' preferences if they feel they have

    supplied unreliable or fraudulent data .'

    This reasoning is consistent with recent studies in the auditing literature, which

    have shown that client preferences influence auditor judgment for accounting

    issues that are in the "gray area," but not for issues that represent clear violations

    of GAAP (e.g. Salterio & Koonce, 1997). Thus, if past experience with a client

    raises credibility questions, then tax practitioners should be less willing to rely

    on the data without verification, as reflected in the following hypothesis .

    Hypothesis 1 . Tax practitioners will be more (less) willing to rely on

    questionable data provided by a client whose information has been reliable

    (unreliable) in the past .

    An important situational variable recognized in the Kee and Knox (1970) model

    is the effect of incentives for dishonest behavior . Several studies in the tax

    literature have suggested that a client's year-end tax payment status affects

  • Tax Practitioners' Willingness to Trust Clients

    149

    incentives to adopt aggressive positions (e .g . Duncan et al ., 1989; LaRue &

    Reckers, 1989 ; Schisler, 1994, 1995) . Specifically, an underwithheld client

    should have a greater incentive to engage in aggressive or fraudulent reporting .

    This incentive effect may be explained by the potentially disruptive conse-

    quences of having to make an unexpected payment, or more formally based on

    Prospect Theory, which suggests that the potential-loss framing effect for the

    unexpected payment would result in risk-seeking behavior (Roberts,l998) . It

    has been suggested that tax practitioners also will make more aggressive

    decisions for clients who are in an underwithheld position, in an effort to satisfy

    the client (LaRue & Reckers, 1989) .

    Based on a review of the empirical findings on this issue, Roberts (1998)

    concluded that year-end payment status alone does not appear to affect tax

    preparers' decisions, but payment status does interact with other variables such

    as client risk preferences to affect the likelihood of aggressive reporting . For

    example, Schisler (1994, 1995) found that payment status increased the

    likelihood of aggressive recommendations when the client was described as

    aggressive, but not when the client was described as conservative . These findings

    suggest that tax practitioners recognize the incentive effects arising from the

    client's year-end payment status, and attempt to make reporting decisions that

    are consistent with the client's preferences (Roberts, 1998) .

    In situations involving decisions of whether to rely on questionable data, tax

    practitioners also should recognize the incentive effects of the client's year-end

    payment status . The current study proposes that recognition of the incentive

    created by underwithholding will reduce the likelihood that the CPA will rely

    on questionable client data without verification . This proposal may appear

    inconsistent with previous findings that CPAs will attempt to satisfy their clients

    by making aggressive reporting decisions . However, as previously explained,

    there are important qualitative differences between the two situations . If the

    CPA suspects that the client has provided incorrect or fraudulent data, accepting

    such data without documentation will be difficult to rationalize on the basis of

    "client preferences." Thus, the following hypothesis is proposed :

    Hypothesis 2. Tax practitioners will be less (more) willing to rely on

    questionable data provided by clients who are in an underwithheld (over-

    withheld) position .

    Dispositional factors, or personal characteristics of tax preparers, also should

    influence their willingness to rely on client data . Kee and Knox (1970)

    acknowledged the potential effects of variables such as motivational orientation,

    personality factors, and attitudes on trust. The CPA's propensity to trust others

  • 1 5 0

    WILLIAM SHAFER

    is one personality trait that potentially influences their willingness to rely on

    their clients .

    Although individual differences in trusting behavior appear to be widely

    acknowledged, very little research has investigated whether such differences

    influence behavior in a professional context such as tax preparation . Rotter

    (1971) suggested that dispositional trust is a relatively stable personality trait,

    which indicates that its influence may carry over to professional decision making

    contexts. Shaub (1996) tested the relationship between dispositional trust,

    measured using the Wrightsman (1974) trustworthiness scale, and auditors'

    judgments regarding the reliability and accuracy of client data . Subjects' propen-

    sity for trusting behavior did not significantly influence their professional

    judgments in any of the eight cases examined . Shaub (1996) suggested this lack

    of significant results may have been due to the fact that all his subjects were

    seniors or managers who worked for the same public accounting firm ; thus,

    firm training and socialization may have produced a relatively homogeneous

    set of subjects who were more influenced by firm policy than by personal dispo-

    sitions . Thus, in a less homogeneous subject group, dispositional trust should

    be more likely to influence judgments, as reflected in the following hypothesis .

    Hypothesis 3 . Tax practitioners' who have a higher (lower) propensity

    to trust others will be more (less) willing to rely on questionable client

    data .

    Another dispositional factor that potentially affects client reliance decisions is

    the tax preparer's attitude toward risk in tax matters . CPAs who are risk averse

    should be less willing to risk the potential preparer penalties and other sanc-

    tions that could result from improper reliance on questionable client data.

    Although relatively few studies have investigated the effects of CPAs' risk atti-

    tudes on tax reporting decisions, they have generally found support for their

    influence (Roberts, 1998) . For example, Pei et al. (1990) found that tax prac-

    titioners' self-assessments of their aggressiveness affected reporting judgments .

    Carnes et al. (1996) reported that preparers' risk attitude was the only variable

    that consistently influenced the aggressiveness of their recommendations across

    both low and high ambiguity tax cases . Finally, Schisler (1994) found that prac-

    titioners' risk preferences had a significant impact on their estimates of the

    probability that they would recommend a questionable deduction. Based on

    these research findings, the following hypothesis is proposed .

    Hypothesis 4 . Tax practitioners' who are more (less) risk averse in tax

    matters will be less (more) willing to rely on questionable client data .

  • Tax Practitioners' Willingness to Trust Clients

    151

    RESEARCH METHOD

    The data for this study were obtained by mailing instruments to a random

    sample of AICPA members whose membership information indicated that they

    were in public accounting practice, and that they had an interest in taxation .

    This section describes the research instrument and the participants .

    Instrument

    The research instrument included: (1) a cover letter, (2) two tax cases, (3) the

    MacDonald et al . (1972) Self-Report Trust Scale, and (4) a supplemental data

    sheet.' To enhance external validity, two separate tax cases were used . Client

    reliability and tax payment status were manipulated on a between-subjects basis

    for both cases, which are illustrated in Appendix 1 .

    In the Low Reliability conditions, the case indicated that in the past the client

    had been unable to provide documentation relating to certain deductions (Case

    1), or that the CPA had discovered several errors in the client's records in the

    past (Case 2) . In the High Reliability conditions, the case indicated that

    all information supplied by the client in the past had proven to be reliable . 4

    Tax payment status was manipulated by indicating that the client either had a

    significant amount of tax due, or should receive a significant tax refund . The

    cases were reviewed by three CPA firm partners, who indicated that they seemed

    realistic, and that they had encountered similar situations in the past . Taxpayer

    aggressiveness and payment status were crossed to create four versions of each

    case, and each potential subject was randomly assigned to one of the four

    versions of each case .

    To assess their willingness to rely on client-provided data, participants were

    asked to estimate the likelihood that they would prepare the client's tax return

    without attempting to verify the propriety of reported expenses . Responses

    were provided on an eleven-point Likert scale anchored on "0%" and "100%" .

    Several additional questions served as manipulation checks and provided data

    for supplemental analyses. To assess the effectiveness of the client reliability

    manipulation, subjects were asked to rate the reliability of the information

    supplied by the client on an eleven-point scale anchored on "very unreliable"

    and "very reliable". To test the manipulation of tax payment status, participants

    estimated the strength of the client's incentives to overstate deductions on an

    eleven-point scale anchored on "very weak incentive" and "very strong incen-

    tive" . Finally, to assess the realism of the cases, subjects were asked to estimate

    the likelihood of encountering similar situations in their tax practice . Responses

  • 152

    WILLIAM SHAFER

    to this question were provided on an eleven-point scale anchored on "0%" and

    "100%d' .

    The McDonald et al . (1972) Self-Report Trust scale was used to measure

    respondents' predisposition toward trusting behavior. This scale was developed

    based on Rotter's (1967) Interpersonal Trust Scale . Reliabilities for this scale

    reported in previous studies have ranged from 0 .70 (Lagace & Gassenheimer,

    1989) to 0 .84 (McDonald et al., 1972). The scale, which is illustrated in

    Appendix 2, consists of ten items, each of which is scored on a scale of one

    to four, where four indicates more trusting behavior . A total score for each

    subject is obtained by summing responses to the ten items .

    To obtain a measure of risk attitudes, the supplemental data section included

    a question that asked participants to assess their own attitude toward risk.

    Following Carnes et al . (1996) and Schisler (1994), risk preferences were

    obtained using a single measure of risk propensity in tax matters .' Responses

    were provided on an eleven-point Likert scale anchored on "very conservative"

    and "very aggressive ."

    Participants

    Instruments were mailed to a random sample of 1,000 AICPA members . After

    a follow up mailing, a total of 256 usable responses were obtained, providing

    a response rate of approximately 25% . A comparison of the responses to the

    tax case and demographic data for the early and late respondents indicated no

    significant differences . A demographic profile of participants is provided in

    Table 1 . As indicated in the table, 81% of the respondents were male, and

    approximately 98% were either partners or managers in public accounting firms .

    Since most respondents were partners or managers, it is not surprising that the

    sample was predominantly male. Data reported by Doucet and Hooks (1999)

    indicated that in 1997, males accounted for 84% of all partners in public

    accounting firms . Thus, the gender composition of the sample appears to be

    approximately representative of this population . The fact that virtually all

    respondents were either partners or managers suggests that higher level

    employees may be more likely to respond to surveys ; however, this was

    not considered a cause for concern because these are the employees who are

    most likely to make the ultimate decision regarding reliance on client-provided

    information .

    Approximately 95% of the participants were employed by local or regional

    accounting firms . All respondents indicated a taxation interest in their AICPA

    membership information, and on average they spent approximately 60% of their

    time in the tax area . Since both cases dealt with small tax clients, it appears

  • Tax Practitioners' Willingness to Trust Clients

    153

    Table 1. Demographic Profile of Participants .

    ' Scores could range from 10 (least trusting) to 40 (most trusting) .

    2

    Responses were provided on an eleven-point scale where 0 = "Very conservative" and 10="Very

    aggressive".

    Number Percent

    Sample Size 256

    Gender:

    Male 208 81 .3

    Female 48 18 .7

    Position :

    Partner 196 76 .6

    Manager 56 21 .9

    Supervisor and below4

    1 .5

    Firm size :

    NationalJlnternational 12 4.7

    Regional/Local 244 95 .3

    Highest Degree :

    Bachelors 160 62 .5

    Masters 88 34 .4

    Other (e.g. JD, Ph.D .)

    83 .1

    Age:

    Mean 46 .3

    Standard deviation 10 .3

    Public accounting experience (years) :

    Mean 19 .6

    Standard deviation 10.8

    Percentage of time spent doing tax work :

    Mean 58%

    Standard deviation 25

    Responses to Self-Report Trust Scale :

    Mean' 26 .6

    Standard deviation2 .9

    Attitude toward risk in tax matters :

    Mean 5 .1

    Standard deviation 2 .0

  • 154

    WILLIAM SHAFER

    that they were appropriate for this participant group . However, it should be

    recognized that the findings of this study may not be generalizable to employees

    of national or international accounting firms . The majority of respondents had

    not earned a graduate degree . The average participant was 46 years old and

    had almost 20 years of public accounting experience .

    Table 1 also reports information on participants' dispositional trust and tax

    risk attitude. The reliability of the Self-Report Trust Scale, based on coefficient

    alpha, was 0 .72, which appears to be acceptable . The mean value for self-

    reported trust was approximately at the midpoint of the scale, which is

    comparable to the results reported by Lagace and Gassenheimer (1989) based

    on a sample of 242 adults . The standard deviation of trust scores was small

    in relation to the mean, which indicates that participants were relatively homo-

    geneous in terms of dispositional trust . Responses to the tax risk attitude measure

    indicate that participants in the current study were slightly more conservative

    than those included in prior studies in the tax literature, and that significant

    individual differences in context-specific risk attitudes existed

    . 6

    RESULTS

    Responses to Tax Cases and Preliminary Analysis

    A summary of responses to the tax cases is provided in Table 2 . As the data

    indicate, participants' mean estimates of the likelihood they would include the

    questionable deductions in the client's tax return without examining supporting

    documentation or otherwise verifying them ranged from approximately 42 (32)

    to 73 (55) percent for Case 1 (2). For both cases, the lowest estimates were

    obtained for the Low Reliability, Tax Due condition, and the highest estimates

    were for the High Reliability, Refund condition, which is consistent with

    the research hypotheses . The responses also indicate significant variation in

    participants' willingness to rely on questionable client data, based on the

    relatively large standard deviations of the estimates .

    Responses to the manipulation checks are summarized in Table 3 . The

    estimated reliability of the client-provided data was used to test the effectiveness

    of the reliability manipulation. One-way ANOVA models with estimated

    reliability as the dependent variable and manipulated reliability as the independent

    variable indicated that the effects of the manipulation were significant at the

    0.0001 level for both cases, although the effect appears to be more pronounced

    for Case 1 . Participants' estimates of the strength of the hypothetical client's

    incentives to overstate their reported expenses served as a check for the payment

  • Tax Practitioners' Willingness to Trust Clients

    1 5 5

    Table 2 . Responses to Tax Cases : Estimated Likelihood of Client Trust .

    I Reported numbers are mean responses. Numbers in parentheses represent standard deviations .

    2

    All responses were provided on an eleven-point scale where 0="0%" and 10="100%" .

    status manipulation. One-way ANOVA models with estimated incentives as the

    dependent variable and payment status as the independent variable indicated that

    the effects of this manipulation also were significant at the 0 .0001 level for both

    cases. To assess the realism of the cases, respondents were asked to estimate

    the probability that they could encounter similar situations in their tax practice .

    The mean estimates reported in Table 3 ranged from 64 (61) to 75 (72) percent

    for Case 1 (2), which indicates that the hypothetical scenarios were perceived as

    Reliability

    Low High Pooled

    Case l :

    Payment Status :

    Tax Due'4.21 6.08 5 .05

    (3 .07) (3.41)

    (3 .32)

    n=68n=56 n=124

    Refund 5 .75 7 .29 6 .54

    (2 .79) (2 .45) (2 .70)

    n=64 n=68 n=132

    Pooled 4.96 6.74 5 .82

    (3 .04) (2 .90) (3 .13)

    n=132 n=124 n=256

    Case 2 :

    Payment Status :

    Tax Due 3.23 4.20 3 .73

    (2.14) (3 .05) (2.88)

    n=66 n=70 n=136

    Refund 4.20 5 .53 4 .91

    (2 .62) (2 .83) (279)

    n=56 n=64 n=120

    Pooled3.67 4.84 4.28

    (2 .55) (2 .97) (2.93)

    n=122 n=134 u=256

  • ' Reported numbers are mean responses . Numbers in parentheses represent standard deviations.

    2

    Responses were provided on an eleven-point scale where 0 ="very unreliable" and 10 ="very

    reliable" .

    3 Responses were provided on an eleven-point scale where 0="very weak" and 10="very strong" .

    4 Responses were provided on an eleven-point scale where 0 = "0%" and 10 = "100%" .

    relatively realistic. Consistent with the findings of Yetmar et al . (1998), these

    results also suggest that the problem of reliance on questionable client data is a

    significant ethical issue in tax practice .

    Univariate ANOVA and regression models were used to test for possible

    effects of various demographic factors on participants' willingness to rely on

    client data . Univariate ANOVA models indicated that neither gender, position

    (partner vs. manager), education level (bachelors vs. masters), nor firm type

    (nationallinternational vs . regional/local) had a significant influence on reliance

    decisions. Linear regression models also revealed that age, years of experience,

    156 WILLIAM SHAFER

    Table 3 . Manipulation Checks and Supplemental Data .

    Reliability

    Low High

    Refund Tax Due Refund Tax Due

    Case 1 :

    Reliability'' 4.25 4 .00 8 .55 6 .67

    (1 .90) (2.25) (1 .03) (2 .41)

    Incentives' 3.89 8 .21 1 .82 6 .29

    (1 .96) (1 .43) (1 .18) (1 .63)

    Likelihood of similar simations 4 7 .21 7 .46 6 .42 7 .05

    (1 .36) (1 .13) (1 .47) (1 .25)

    Case 2 :

    Reliability' 3 4.33 3 .03 5 .60 4 .39

    (2.77) (2 .23) (1 .68) (1 .69)

    Incentives 3 4.33 7 .10 4 .07 7 .20

    (2 .50) (1 .81) (1 .73) (1 .57)

    Likelihood of similar situations 4 6.48 7 .19 6 .14 6 .78

    (1 .11) (1 .36) (1 .35) (1 .04)

  • Tax Practitioners' Willingness to Trust Clients

    1 57

    and the percentage of time spent doing tax work generally did not affect

    reliance

    .7

    Based on the lack of significant influence of demographic factors on

    client reliance decisions, these variables were excluded from subsequent

    analyses .

    Hypothesis Tests

    The hypotheses were tested using analysis of covariance (ANCOVA) models .

    The results of the models for both cases are included in Table 4 . Both models

    include client reliability and year-end tax payment status as between subjects

    variables, and self-reported trust and risk attitude as covariates

    s

    The model

    for Case I indicates that the effects of both client reliability and payment

    status were highly significant, while their interaction was not .' These results

    Table 4. ANCOVA Results .

    ' Reported significance levels are based on one-tailed tests .

    Sum of

    Squares F-value

    Significance

    Level'

    Case 1 :

    Between-subjects effects :

    Reliability 178 .8 22.3 0.000

    Payment status 108 .4 13 .1 0.000

    Reliability*Payment status 0 .7 0 .1 0.770

    Covariates :

    Self-reported trust 0 .1 0 .0 0.947

    Risk attitude 87 .9 10.9 0.001

    Model R2

    0.19

    Case 2-

    Between-subjects effects:

    Reliability 40.1 4 .8 0.030

    Payment status 39.0 4 .6 0

    .032

    Reliability*Payment status 10.21.2 0 .270

    Covariates :

    Self-reported trust 21 .3 2 .5 0 .112

    Risk attitude 11 .3 1 .3 0.246

    Model R 2

    0.06

  • 158

    WILLIAM SHAFER

    provide support for Hypotheses 1 and 2. Participants' tax risk attitude also had

    a significant effect on their reliance judgments . As indicated in Hypothesis 4,

    subjects who rated themselves as more aggressive were more likely to accept

    questionable data without verification . Contrary to Hypothesis 3, the effects of

    self-reported trust on reliance decisions did not approach significance .

    The results for Case 2 also indicate that the effects of reliability and payment

    status were significant, although to a lesser degree than for Case 1 . These find-

    ings also support Hypotheses 1 and 2 . As in Case 1, the interaction of reliability

    and payment status did not approach significance . For Case 2, neither of the

    covariates were significant . Thus, the results for Case 2 failed to support

    Hypotheses 3 and 4 .

    DISCUSSION, LIMITATIONS, AND SUGGESTIONS

    FOR FUTURE RESEARCH

    The results of this research support the hypothesized effects of client reliability

    on practitioners' willingness to accept questionable client-provided data . The

    effects of reliability on CPAs' reliance decisions were significant for both of

    the cases examined . Thus, CPAs' willingness to trust clients appears to be

    dependent on prior history in dealing with the client . This result is consistent

    with prior research on trust and suspicion, which has demonstrated that trust is

    largely a history-dependent process (Kramer, 1999) . The findings also support

    the hypothesized effects of the client's year-end tax payment status on CPAs'

    acceptance of questionable data. Apparently, tax preparers recognize the incen-

    tive effects of the client's payment status, and act more cautiously when the

    client has an incentive to "cheat" on the return .

    The study failed to support the hypothesized effects of the predisposition

    toward trusting behavior on client reliance . The lack of significant results

    may be due to the fact that participants' attitudes toward trust were relatively

    homogeneous, as reflected in the small standard deviation of responses to the

    Self-Report Trust Scale . This explanation is consistent with Shaub's (1996)

    speculation that the lack of significance of dispositional trust in his study was

    a result of the high degree of homogeneity of his sample . Although the sample

    in the current study was less homogeneous than that of Shaub (1996) in the

    sense that participants did not work for the same firm, individual differences

    in dispositional trust appeared to be relatively small . The lack of significance

    for dispositional trust also may be attributable to the fact that context-specific

    information, such as the prior history of dealings with a particular client, over-

    rides the general predisposition toward trusting behavior . Rotter (1971)

  • Tax Practitioners' Willingness to Trust Clients

    1 5 9

    suggested that general tendencies toward trust will be most effective in

    predicting behavior in unusual or novel situations . This may explain why this

    personality trait was not an effective predictor of trusting behavior in familiar

    professional contexts such as those examined in this study and in the Shaub

    (1996) study .

    The findings of this study provide mixed support for the hypothesized effects

    of tax preparers' risk attitudes on their willingness to accept questionable data .

    The effects of risk attitude were significant for Case 1, but not for Case 2 . The

    lack of significance for Case 2 appears inconsistent with recent research findings .

    In a study that employed 18 different tax scenarios, Carnes et al . (1996) found

    that contextual differences had a significant effect on tax preparers' willingness

    to support clients' return positions ; however, practitioners' risk propensity was

    a significant explanatory variable across all the scenarios tested .

    The primary difference between the two cases is that Case I dealt with the

    taxpayers' personal tax return, while Case 2 dealt with the corporate tax return

    for a small business . If most subjects perceived a low level of risk associated

    with Case 2, this could explain why risk attitude was not a salient determinant

    of client reliance . However, the data indicate that, compared to Case 1, subjects

    estimated a lower likelihood of client reliance, rated the reliability of the client's

    data lower, and generally felt that the client had a greater incentive to cheat

    in Case 2 . These results suggest that there was a significant amount of risk

    associated with Case 2 and, accordingly, that risk attitude should have affected

    judgments . One possibility for the differential results may be that participants

    perceived the threat of IRS audit or penalties to be lower in Case 2 than in

    Case 1 . Due to the lack of a clear explanation for the inconsistent results, future

    research should attempt to clarify the effects of risk attitude on tax practitioners'

    client reliance decisions .

    The current study was an attempt to gain a better understanding of CPAs'

    willingness to rely on questionable client data, and the factors that influence such

    reliance decisions . The findings of the study are subject to a number of limitations

    and should be interpreted with caution . For example, most respondents were

    employed by local CPA firms. If systematic differences exist between the

    judgments of tax practitioners employed in large and small firms due to

    differences in such things as selection, training or socialization, then the findings

    of the current study may not be generalizable to employees of national or inter-

    national firms . Also, although the response rate was comparable to that typically

    obtained in this type of study (e.g. Bandy et al., 1994 ; Schisler, 1994), there is

    a chance that the results were affected by nonresponse bias . The generalizability

    of the findings to practice settings also is an open question . An attempt was made

    to capture some of the key contextual influences on CPAs' reliance decisions in

  • 160

    WILLIAM SHAFER

    the hypothetical cases ; however, client reliance decisions in practice may be

    affected by factors not addressed in the current study, such as economic

    incentives .

    The findings of this study have implications for tax compliance and profes-

    sional ethical standards . From a public policy perspective, an important issue

    is whether professional tax preparers are in effect aiding noncompliance by

    failing to question client data that appear suspect.

    Previous research has demonstrated that, given an incentive to do so, tax

    professionals are willing to exploit the ambiguity provided by either vague

    professional standards or weak evidential support in order to justify a client's

    aggressive reporting position (Cuccia et al ., 1995) . The results of the current

    study suggest that, at least in some cases, practitioners may also choose to ignore

    suspicions of client improprieties rather than demand supporting documentation.

    The AICPA Statements on Responsibility in Tax Practice (SRTPs) (AICPA,

    1999) stipulate that if a paid preparer has reason to suspect that client data is

    incorrect or incomplete, then further inquiries should be made to substantiate

    the validity of the information . In the current study, even when participants

    felt that the hypothetical taxpayer was relativley unreliable and had a strong

    incentive to cheat, they estimated a 30 to 40% likelihood that they would accept

    the client's deduction amounts without asking for any supporting documentation .

    The results also suggest a general lack of consensus among CPA tax practi-

    tioners regarding when client reliance is justified .

    Thus, future research should attempt to establish a baseline for what consti-

    tutes reasonable client reliance, and address the issue of the appropriateness of

    reliance by CPAs and other professional tax preparers . 10 One possible approach

    for addressing the issue of whether CPAs' willingness to rely on client data

    is reasonable would be to compare CPA tax practitioners' reliance judgments

    with those of IRS agents or other professional groups such as attorneys and

    non-licensed tax preparers . If future studies conclude that CPA tax practitioners

    appear too eager to rely on questionable data, then perhaps professional stan-

    dards should be modified to clarify the tax preparer's professional responsibility

    to verify such data.

    Future research also should attempt to obtain a better understanding of the

    factors that influence tax practitioners' client reliance judgments . The current

    study addressed the effects of only one situational and two dispositional

    variables on client trust, and the relatively low RI values for the ANCOVA

    models suggests that other variables may play an important role in explaining

    variation in professional judgments .

    Roberts (1998) recognized the potential influence of numerous situational or

    environmental variables on tax practitioner judgment . For example, factors such

  • Tax Practitioners' Willingness to Trust Clients

    161

    as client importance, client tenure, and client sophistication may influence

    reliance decisions . Kee and Knox (1970) also recognized the potential influence

    of variables such as the relative power of the parties involved on trust and

    suspicion . In a tax preparation context, the relative power of the parties will be

    influenced by economic considerations such as client importance. Previous

    studies have shown that economic incentives of this nature may influence CPA

    tax practitioners' ethical judgments (e .g . Burns & Kiecker, 1995) ; thus, such

    incentives may play a role in client reliance decisions. Other potential situational

    influences include factors such as the perceived IRS audit probability and

    perceived likelihood of monetary penalties or other sanctions (Roberts, 1998).

    Other dispositional traits also could be examined. The current study generally

    found no evidence that demographic variables such as age, years of experience,

    gender, or education level affect client trust . However, other personality

    characteristics such as ethical attitudes or ethical development may influence

    client reliance. For example, studies in the auditing literature have found that

    individual differences in cognitive moral development can have a significant

    influence on professional judgment (Louwers et al ., 1997). The influence of

    such factors on client reliance in a tax setting also could be investigated.

    NOTES

    I . Of course, one could question whether auditors do actually exercise the level of

    skepticism toward client assertions that is required by professional standards . For

    example, recent research suggests that auditors' reporting judgments may be biased by

    their economic incentives (Hackenbrack & Nelson, 1996) . An inherent bias toward

    supporting the client's position is likely to be present in both auditing and tax practice .

    Nevertheless, the fundamental differences in professional responsibilities between the

    two contexts should produce differences in trusting behavior .

    2 . This discussion is not intended to imply that economic considerations, such as the

    fear of losing the client, will not influence tax practitioners' judgments . Previous research

    by Bums and Kiecker (1995) indicated that tax practitioners are more likely to encourage

    their clients to overstate their deductions when their firm benefits from such actions .

    However, the current study proposes that, ceteris paribus, knowledge that the client is

    not trustworthy should cause the CPA to be more cautious in relying on data that appear

    suspect .

    3. The two tax cases were presented first, followed by the Self-Report Trust Scale

    (STS) and the supplemental data sheet. To test for possible effects of completion of the

    experimental cases on the general propensity toward trust, responses to the STS were

    compared for participants who received : (I) the low reliability version of both cases, (2)

    the high reliability version of both cases, and (3) a mixture of low and high reliability

    cases . There were no significant differences in the mean responses to the STS among these

    three groups; thus, it appears that completion of the experimental cases did not have a

    significant impact on the measure of general propensity toward trusting behavior.

  • 162

    WILLIAM SHAFER

    4. As illustrated in the Appendix, in the low (high) reliability version of Case 1, the

    taxpayer was described as aggressive (conservative) . These terms were intended to

    convey the general idea of a taxpayer who is more (less) willing to take risks . As

    observed by Helleloid (1989), more aggressive taxpayers are more likely to be viewed

    as possessing low credibility or trustworthiness .

    5 . Schisler (1994) also measured risk preferences using the Pettigrew (1958) Category-

    Width instrument . However, the measure of risk preferences provided by this instrument

    had no significant impact on tax practitioners judgments, while self-reported risk in tax

    matters did have a significant influence .

    6 . On average, Schisler's (1994) subjects rated themselves at 63 on a 100-point scale

    of tax aggressiveness, where 50 represented the "average tax preparer ." Similarly, the

    mean response for tax risk preferences in the Carnes et al . (1996) study was 4 .77 on a

    7-point scale where 1 (7) represented "very risk averse" ("very risk prone") . The mean

    risk attitude in the current study was approximately at the midpoint of the scale . The

    standard deviation of tax risk attitude scores was approximately 40% of the mean

    response in the current study, compared with 32% in the Schisler (1994) study . Standard

    deviations were not reported by Carnes et al . (1996) .

    7. Years of experience had a marginally significant effect (0 .05 level) on reliance

    decisions for Case 1, but not for Case 2 . For Case 1, more experienced subjects estimated

    slightly higher probabilities of relying on the client-provided data .

    8 . The two covariates were not significantly correlated (Pearson r = 0 .03, two-tailed

    significance level of 0.627) . Two alternative models that included only one of the two

    covariates also were run for both cases . All substantive results and conclusions based

    on these models were the same as those reported in Table 4 (i .e. the self-report trust

    measure was not significant for either case, and tax risk attitude was significant for Case

    I but not for Case 2) .

    9. Interaction terms were included in the models to control for possible interaction

    effects, although interactions were not formally hypothesized. None of the reported

    results are significantly different when the terms are excluded from the models .

    10. Client trust or the appropriateness of reliance on questionable data should be viewed

    distinctly from the issue of recommending aggressive tax return positions . CPAs may

    recommend "aggressive" positions if they have a good faith belief that such positions have

    a "realistic possibility" of being sustained on their merits if challenged by the IRS .

    However, intentional overstatements of expense or understatements of revenue reported by

    a client obviously have no "merits," and would never be sustained if detected by the IRS .

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    165

    APPENDIX 1

    Experimental Cases

    Case No. 1

    Low Reliability, Tax Due :

    Bob Jenkins and his wife Diane have been tax clients of your firm for several

    years. Bob is president of a large local bank, and Diane is a partner in a local

    law firm. Based on prior experience, you have found that the Jenkins are

    aggressive taxpayers . In fact, on a few occasions they were unable to provide

    documentation you requested relating to certain deductions they were claiming

    on their return, such as charitable contributions and medical expenses .

    Last week, you had a meeting with the Jenkins to discuss the current year's

    tax return . Based on preliminary analysis of the data they provided, you

    informed them that they had approximately $10,000 tax due . The Jenkins were

    noticeably upset that their underpayment was so large. This week, Bob Jenkins

    called you to say that he had overlooked a number of expenses relating to rental

    properties they own . He faxed you a list of the additional expenses, which

    included a variety of repair and maintenance items and other miscellaneous

    expenses. The additional expenses totaled approximately $12,000 .

    High Reliability, Tax Refund :

    Bob Jenkins and his wife Diane have been tax clients of your firm for several

    years. Bob is president of a large local bank, and Diane is a partner in a local

    law firm . Based on prior experience, you have found that the Jenkins are very

    conservative taxpayers, and that the information they have supplied you with

    has been very reliable .

    Last week, you had a meeting with the Jenkins to discuss the current year's

    tax return . Based on preliminary analysis of the data they provided, you

    informed them that they should receive a substantial refund . This week,

    Bob Jenkins called you to say that he had overlooked a number of expenses

    relating to rental properties they own . He faxed you a list of the additional

    expenses, which included a variety of repair and maintenance items and other

    miscellaneous expenses . The additional expenses totaled approximately $12,000 .

    Case No. 2

    Low Reliability, Tax Due :

    For the past five years, you have prepared the personal tax returns for Richard and

    Mary Cooper, as well as the corporate return for their family-owned advertising

  • 166

    WILLIAM SHAFER

    agency, Advertising Solutions, Inc . Due to its small size, Advertising Solutions

    has never been required to have a CPA associated with its financial statements .

    The company submits its internally prepared statements to the local bank and to

    your firm for tax return preparation . Not surprisingly, on several occasions in the

    past you have noticed apparent errors in the Advertising Solutions financial state-

    ments, which generally turned out to be either understatements of revenues or

    overstatements of expenses .

    Based on recent discussions with Richard Cooper, you expected Advertising

    Solutions' profitability to increase significantly in the current year, since the

    company performed a great deal of work for two large new clients during the

    fourth quarter . Consequently, you informed Mr . Cooper that the company would

    have a significant amount of tax due. However, when the Coopers submitted

    the current year financial statements to you, you noticed that net income was

    approximately the same as in the prior year . Although revenue did increase

    significantly, the increase was largely offset by increases in travel, advertising

    and promotion, and miscellaneous expenses . The Coopers were not able to

    provide you with a specific explanation for the increase in these expenses .

    High Reliability, Tax Refund:

    For the past five years, you have prepared the personal tax returns for Richard

    and Mary Cooper, as well as the corporate return for their family-owned adver-

    tising agency, Advertising Solutions, Inc . Due to its small size, Advertising

    Solutions has never been required to have a CPA associated with its financial

    statements . The company submits its internally prepared statements to the local

    bank and to your firm for tax return preparation . Despite the fact that the

    Advertising Solutions financial statements have not been audited or reviewed,

    they have appeared to be very reliable in the past .

    Based on recent discussions with Richard Cooper, you expected Advertising

    Solutions' profitability to decrease in the current year, due to the loss of two

    large clients during the fourth quarter . Consequently, you informed Mr . Cooper

    that the company should receive a substantial tax refund . When the Coopers

    submitted the current year financial statements to you, you noticed that reported

    net income was even lower than you anticipated . The decrease in income was

    due to the loss of the two clients, as well as the fact that travel, advertising

    and promotion, and miscellaneous expenses significantly increased . The Coopers

    were not able to provide you with a specific explanation for the increase in

    these expenses .

  • Tax P ct otters' Willingness to Trust Clients

    167

    APPENDIX 2

    Self-Report Trust Scale

    Please respond to each of the following statements by circling the number that

    corresponds most closely with your personal attitudes :

    I, 1 expect other people to

    be honest and open .

    (reverse scored)

    2 . I am less trusting than

    the average person.

    (reverse scored)

    3. 1 am more trusting than

    the average accountant .

    4 . 1 am suspicious of other

    people's intentions .

    5 . 1 am less trusting than the

    average CPA in my area of

    concentration . (reverse scored)

    6. I have faith in human nature .

    7 . 1 feel that other people can be

    relied upon to do what they say

    they will do .

    8 . 1 feel that other people are out

    to get as much as they can for

    themselves .

    9 . 1 have faith in the promises or

    statements of other people .

    (reverse scored)

    Ip. I am cynical (pessimistic) .

    I 2 4

    Strongly Agree Disagree Disagree

    Agree Strongly

    1 2 3 4

    Strongly Disagree AgreeStrongly

    Disagree Agree

    I 2 1 4

    Strongly Disagree Agree Strongly

    Disagree Agree

    I 21

    4

    Often Sometimes Seldom Never

    I 2 3 4

    Strongly Disagree Agree Strongly

    Disagree Agree

    1 2 3 4

    Strongly Disagree Agree Strongly

    Disagree Agree

    1 2 1 4

    Nobody A few some Most

    people people people

    I 2 3 4

    Most Some A few Nobody

    people people people

    I 2 3 4

    Very Much Little Very

    much little

    1 2 3 4

    Strongly Agree Disagree Strongly

    AgreeDisagree