tatasteel group orgn study

8/10/2019 Tatasteel Group Orgn Study

http://slidepdf.com/reader/full/tatasteel-group-orgn-study 1/46

A

Group Project Report On

“ORGANIZATIONAL STDUY OF TATA STEEL”

A Report Submitted To

BHARATI VIDYAPEETH UNIVERSITY, PUNE

IN PARTIAL FULFILLMENT OF

DEGREE OF

MASTER OF BUSINESS ADMINISTRATION

BYMr. ROAN NILLE

Mr. !INAY "UMAR

Mr. NITES "UMAR

Mi##. "ET"I SINDE

Mi##. DEE$ALI $ATIL

Mr. %ASIM $AIL%AN

Mr. TAARI&UE 'ALAL

Mr. RAGUNAT RAM TRI$ATI

UNDER THE GUIDANCE OF

DR. &. '. TAMBOLE

MA, P!D

T!rou"!

T!e D#rector

BARTI !IDYA$EET

INSTITUTE OF MANAGEMENT

"OLA$UR

())*+()),.



BARATI !IDYA$EET UNI!ERSITY- $UNE

INSTITUTE OF MANAGEMENT

"OLA$UR.

GUIDES /ERTIFI/ATE

T!#$ #$ to cert#%& t!'t t!e project report ent#t(e) *AN ORGANISATIONAL

STUDY ON TATA STEEL+ Su-#tte) & Mr. Ro012 Ni33e- Mr. !i214 "um1r-

Mr. Nite#0 "um1r- Mi##. "et5i S0i2de- Mi##. Deep13i $1ti3- Mr. %1#im

$1i3612- Mr. T11ri7ue '1313- Mr. R180u21t0 R1m Trip1t0i #n p'rt#'(

%u(%#((-ent o% )e"ree, M'$ter o% Bu$#ne$$ A)-#n#$tr't#on .MBA/ !'$ een

co-p(ete) un)er -& $uper0#$#on 'n) "u#)'nce

To t!e e$t o% -& 1no2(e)"e 'n) e(#e% t!e -'tter pre$ente) & !#- #$or#"#n'( #n n'ture 'n) !'$ not een cop#e) %ro- 'n& $ource$ T!#$ report !'$ not

een $u-#tte) e'r(#er %or t!e '2'r) o% 'n& De"ree3D#p(o-' o% B!'r't#

V#)&'peet! Un#0er$#t&, Pune or 'n& ot!er Un#0er$#t&

P('ce4

D'te4 Dr 56 T'-o(#

. Project Gu#)e/



INDE9Sr.

No.

/o2te2t# $18e

No.I. Re#e1r:0 De#i82

' Intro)uct#on

Oject#0e o% co-p'n&

c Met!o)o(o"&

) Scope o% co-p'n&

e L#-#t't#on

7

7

7

8

8

8

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' H#$tor&

V#$#on

c M#$$#on

) Ac!#e0e-ent$

e A2'r)$

% M'n'"e-ent

T't' Stee( P'r#0'r

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III. T0eoreti:13 ;r1me6or5

' Pro)uct$ Po(#c#e$

c Bu$#ne$$ Un#t$

) Ne2 In0e$t-ent$

e Ser0#ce$

% M'r1et Se"-ent$

" Econo-#c Su$t'#n'#(#t&

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B.!.U.- INSTITUTE OF MANAGEMENT "OLA$UR .

RESEAR/ DESIGN

I2tro d u:tio2

T!e project #$ un)ert'1en %or TATA STEEL, 2!#c! %ocu$e$ on $tu)&

o% t!e or"'n#'t#on 2!#c! #$ $tee( -'nu%'ctur#n" co-p'n& T't' Stee( #$

'-on" t!e (o2e$t co$t pro)ucer$ o% $tee( #n t!e 2or()

T!e $tu)& -'#n(& %ocu$e$ t!e Pro)uct, M'n'"e-ent, M'nu%'ctur#n",

R D %'c#(#t&, M'r1et#n" $tren"t!, F#n'nc#'( po$#t#on, #t$ $u$#)#'r#e$,

O0er'(( $tr'te"&, Hu-'n Re$ource 'n) Stren"t!$, e'1ne$$e$, Opportun#t#e$'n) T!re't$ o% t!e co-p'n&

De;i2itio2<

*An Or"'n#'t#on #$ 'n #)ent#%#'(e "roup o% peop(e contr#ut#n" t!e#r

e%%ort$ to2'r)$ t!e 'tt'#n-ent o% "o'($+

McF'r('n)

*Or"'n##n" #n0o(0e$ t!e "roup#n" o% 'ct#0#t#e$ nece$$'r& to'cco-p(#$! "o'($ 'n p('n$, t!e '$$#"n-ent o% t!e$e 'ct#0#t#e$ to 'ppropr#'te

)ep'rt-ent$ 'n) t!e pro0#$#on %or 'ut!or#t& )e(e"'t#on 'n) coor)#n't#on+

oont 'n) ODonne((

Ob=e:ti>e# o; t0e #tud4

To $tu)& t!e potent#'( o% t!e or"'n#'t#on #n t!e -'r1et

To $tu)& )#%%erent pro)uct (#ne

To $tu)& )#%%erent $tr'te"& ')opte) & co-p'n&

To 'n'(&e t!e %uture '$pect$ o% t!e %#r-

To e0'(u'te t!e po$#t#on o% t!e co-p'n&

To -e'$ure t!e $'t#$%'ct#on (e0e( o% cu$to-er

7




To pro0#)e u$e%u( $u""e$t#on$ to or"'n#'t#on 2!ere0er

nece$$'r&

8




Met0odo3o84

$rim1r4 D1t1<

T!e )'t' !'$ een co((ecte) & o$er0't#on 'n) #nter'ct#n" 2#t! t!e

St'%% D't' Source$ 're con$u(te) #n '))#t#on to t!#$ re$e'rc!er '($o )#$cu$$e)2#t! -'n'"er$ 'n) )e0e(op-ent o%%#cer$ o% t!e %#r-

Se:o2d1r4 D1t1<

T!e )'t' 2!#c! #$ co((ecte) %ro- ot!er $ource$ $uc! '$ M'"'#ne$,

Internet, Ne2$p'per etc #$ c'((e) $econ)'r& )'t'

T!u$, t!#$ )'t' re('te$ to $tu)& $uc! '$ co-p'n& pro%#(e, pro)uct

)et'#($, Re$e'rc! -et!o)o(o"& #$ co((ecte) %ro- Ne2$p'per$, -'"'#ne$,

Internet, etc

S:ope o; t0e #tud4<

T!e -o$t #-port'nt $cope o% t!#$ project #$ to 1no2 'out t!e

co-p'n& 'n) t!e pro)uct$ '0'#('(e 'n) re$e'rc! -')e %or t!e )#%%erent

#nno0't#on$.

T!e $cope o% t!#$ $tu)& #$ u$e%u( to prep're t!e %uture project$ 'n)

'n'(&$#$ o% 'n& )'t' It #$ '($o !e(p%u( %or t!e )e0e(op-ent 'n) to -eet t!e

pre$ent %uture or"'n#'t#on nee)$

Limit1tio2 o; t0e #tud4<

• T!e $tu)& 2'$ (#-#te) to $econ)'r& )'t' on(&

• T!e pre$ent $tu)& (#-#t$ t!e t#-e '0'#('#(#t& %or t!e project

• T!e $tu)& (#-#te) to on(& t!e )'t' '0'#('(e on 222t't'$tee(co-

• T!e $#e o% t!e project

9

http://www.tatasteel.com/





/OM$ANY $ROFILE

E$t'(#$!e) #n ;@<9, T't' Stee( #$ A$#'$ %#r$t 'n) In)#'$ ('r"e$t pr#0'te

$ector $tee( co-p'n& T't' Stee( #$ '-on" t!e (o2e$t co$t pro)ucer$ o% $tee(

#n t!e 2or() 'n) one o% t!e %e2 $e(ect $tee( co-p'n#e$ #n t!e 2or() t!'t #$

EVA

T't' Stee($ pro)uct$ 're t'r"ete) 't t!e u'(#t& con$c#ou$ 'uto $ector

'n) t!e ur"eon#n" con$truct#on #n)u$tr& #t! 2#re -'nu%'ctur#n" %'c#(#t#e$

#n In)#', Sr# L'n1' 'n) T!'#('n), t!e Co-p'n& p('n$ to e-er"e '$ ' -'jor

"(o'( p('&er #n t!e 2#re u$#ne$$

FUTURE $LANS

Steel Plant Projects

Other Projects

:

http://www.tatasteel.com/Company/profile.asp

http://www.tatasteel.com/Company/profile.asp




ISTORY

T't' Stee( 2'$ e$t'(#$!e) '(-o$t !un)re) &e'r$ '"o It !'$ e0o(0e)

e0er $#nce to re'c! t!e p#nn'c(e o% $ucce$$ 2!ere #t $t'n)$ to)'& 2#t! pr#)e

e pre$ent to &ou JL'n)-'r1$K t!e$e 're t!e $#"n#%#c'nt -#(e$tone$ #n t!eco-p'n&$ journe& to2'r)$ In)u$tr#'( H'r-on&

T!e Foun)er 4 P#oneer$ 4 L'n)-'r1

T!e Foun)er + '1m#et=i Nu##er612=i T1t1 .;:>@K;@<?/

• 6'-$etj# Nu$$er2'nj# T't' r'n1$ '-on" t!e "re'te$t0#$#on'r#e$ o% In)u$tr#'( enterpr#$e$ o% '(( t#-e

• G#%te) 2#t! t!e -o$t etr'or)#n'r& #-'"#n't#on 'n)

pre$c#ence, !e ('#) t!e$ %oun)'t#on$ o% In)#'n

#n)u$tr&, contr#ute) to #t$ con$o(#)'t#on, 'n)

ec'-e ' 1e& %#"ure #n In)#'$ #n)u$tr#'(

ren'#$$'nce

• He !o2e0er re'(#$e) t!'t In)#'$ re'(

%ree)o- )epen)e) upon !er $e(%K

$u%%#c#enc& #n $c#ent#%#c 1no2(e)"e, po2er

'n) $tee(, 'n) t!u$ )e0ote) t!e -'jor p'rt

o% !#$ (#%e, 'n) !#$ %ortune to t!ree "re't

enterpr#$e$ T!e In)#'n In$t#tute o%

Sc#ence 't B'n"'(ore, t!e !&)roKe(ectr#c

$c!e-e$, 'n) t!e Iron Stee( or1$ 't

6'-$!e)pur

• A p#oneer #n to2n p('nn#n", !e 2'$ -'#n(& re$pon$#(e %or -o)ern#$#n" Bo-'&, !e en0#$'"e) 'n) conce#0e) ' $tee( to2n to t!e

0er& ('$t )et'#(, ('ter to e n'-e) 6'-$!e)pur, '%ter

!#-

P#oneer$ + Sir Dor1b=i T1t1 .;:7@K;@>>/

@

http://www.tatasteel.com/Company/archives.asp#The%20Founder

http://www.tatasteel.com/Company/archives.asp#Pioneers

http://www.tatasteel.com/Company/archives.asp#Landmark

http://www.tatasteel.com/Company/archives.asp#The%20Founder

http://www.tatasteel.com/Company/archives.asp#Pioneers

http://www.tatasteel.com/Company/archives.asp#Landmark




• 6 N T't' !') e!orte) to !#$ $on$ to pur$ue 'n) )e0e(op !#$ (#%e$

2or1 !#$ e()er $on, Dor' T't' c'rr#e) out t!e eue$t 2#t!

$crupu(ou$ e'(, 'n) )#$t#nct#on

• Dor' T't' 2!o 'ctu'((& rou"!t t!e 0enture$ to e#$tence 'n)

%ru#t#on He 2'$ t!e %#r$t C!'#r-'n o% t!e "#"'nt#c T't' enterpr#$e$

• He !') ' )eep #ntere$t #n peop(e T!e "re't ('our $tr#1e #n ;@=< #n

6'-$!e)pur en)e) #n ' )'& )ue to !#$ #nter0ent#on It )e-on$tr'te)

In)#' cou() !'0e no etter e-p(o&er o% ('our t!'n S#r Dor'

• H#$ c!'r#t#e$ 2ere nu-erou$ 'n) -un#%#cent T!e

Dor' T't' C!'r#t'(e Tru$t t!'t !e eecute),

co0er#n" propert& 'n) crore$ o% rupee$ #$ u$e)

to)'& %or #nnu-er'(e c!'r#t'(e c'u$e$ 'n)#n$t#tut#on$

'e0128ir R1t12=i D1d1b01i T1t1 .;@<?K;@@>/

• 6RD T't' !'$ een one o% t!e "re'te$t u#()er$ 'n)

per$on'(#t#e$ o% -o)ern In)#' #n t!e t2ent#et!

centur&

• He '$$u-e) C!'#r-'n$!#p o% T't' Son$ L#-#te) 't

t!e &oun" '"e o% >? ut !#$ c!'r#$-'t#c, )#$c#p(#ne)'n) %or2'r)K(oo1#n" (e')er$!#p o0er t!e net 7<

&e'r$ 'n) -ore, (e) t!e T't' Group to ne2 !e#"!t$ o%

'c!#e0e-ent, ep'n$#on 'n) -o)ern#$'t#on

• He #-p(#c#t(& %o((o2e) t!e pr#nc#p(e$ o% u$#ne$$ et!#c$ o% t!e "re't

0#$#on'r& 6'-$etj# T't', !#$ #)e'( He '($o per$on'((& cru$')e) %or

#$$ue$ t!'t !e %e(t 2ere #-per't#0e %or In)#'$ )e0e(op-entKK%'-#(&

p('nn#n", 2o-en$ e)uc't#on, $pre') o% (#ter'c& T!e ;<< $ucce$$%u(

%'-#(& 2e(%'re $c!e-e$ 't T't' Stee( 'n) t!e 0'r#ou$ e)uc't#on'(

pro"r'--e$ %or '((, )#rect(& e-'n'te %ro- 6RD T't'$ #n$#"!t

• Nu-erou$ n't#on'( 'n) #ntern't#on'( !onour$ 2ere e$to2e) on 6RD

T't' T!e$e #nc(u)e) n#"!t Co--'n)er$ Cro$$ o% t!e Or)er o%

Mer#t o% t!e Fe)er'( Repu(#c o% Ger-'n&, Be$$e-er Me)'( o% t!e

In$t#tute o% Met'($, Lon)on, 'n) t!e Un#te) N't#on$ Popu('t#on

A2'r)

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• Go0ern-ent o% In)#' con%erre) t!e !#"!e$t c#0#(#'n '2'r) o% t!e ('n),

B!'r't R'tn' to 6RD T't' #n ;@@=

;;




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Note# o2 !i#io2 ()),

• To $e#e t!e opportun#t#e$ o% to-orro2 'n) cre'te ' %uture t!'t 2#((

-'1e u$ 'n EVA po$#t#0e co-p'n&

• To cont#nue to #-pro0e t!e u'(#t& o% (#%e o% our e-p(o&ee$ 'n) t!e

co--un#t#e$ 2e $er0e

• Re0#t'(#e t!e core u$#ne$$ %or ' $u$t'#n'(e %uture

• Venture #nto ne2 u$#ne$$e$ t!'t 2#(( o2n ' $!'re o% our %uture

• Up!o() t!e $p#r#t 'n) 0'(ue$ o% TATA$ to2'r)$ n't#on u#()#n"

Str1te8i: Go13#

• Mo0e %ro- co--o)#t#e$ to Br'n)$

• EVA Po$#t#0e Core Bu$#ne$$

• Cont#nue to e (o2e$t co$t pro)ucer o% $tee(

•

V'(ue cre't#n" p'rtner$!#p$ 2#t! cu$to-er$ 'n) $upp(#er$• Ent!u$e) H'pp& e-p(o&ee$

• Su$t'#n'(e Gro2t!

Str1te84

• M'n'"e no2(e)"e

• Out$ource Str'te"#c'((&

• Encour'"e Inno0't#on 'n) A((o2 t!e Free)o- to F'#(

• Un(e'$! peop(e$ potent#'( 'n) cre'te (e')er$ 2!o 2#(( u#() t!e

%uture• In0e$t #n 'ttr'ct#0e ne2 Bu$#ne$$e$

• En$ure S'%et& En0#ron-ent'( Su$t'#n'#(#t&

• D#0e$t, Mer"e, Acu#re

Achieve total customer satisfaction by offering high quality & reliable

products & services.

;>




T't' Be'r#n"$ 2#(( $tr#0e to en$ure t!e e%%ect#0e ut#(#'t#on o% M'c!#ne,

M'ter#'( 'n) Men T!e -e'n$ en0#$'"e) to 'c!#e0e t!e$e 're !#"!tec!no(o"& pro)uct#0#t& con$#$tent 2#t! -o)ern -'n'"e-ent pr'ct#ce$

T't' Stee( reco"n#e$ t!'t 2!#(e !one$t& 'n)

#nte"r#t& 're t!e e$$ent#'( #n"re)#ent$ o% ' $tron" 'n)

$t'(e enterpr#$e, pro%#t'#(#t& pro0#)e$ t!e -'#n $p'r1 %or

econo-#c 'ct#0#t&

O0er'((, t!e Co-p'n& $ee1$ to $c'(e t!e !e#"!t$ o%

ece((ence #n '(( t!'t #t )oe$ #n 'n 't-o$p!ere %ree %ro-

%e'r, 'n) t!ere& re'%%#r-$ #t$ %'#t! #n )e-ocr't#c 0'(ue$,

2!#c! encour'"e$ #nno0't#0ene$$ 'n) cre't#0#t&

A/IE!EMENTS

• T't' Stee( L#-#te) )#$co0ere) C!ro-e #n In)#'

• De0e(ope) t!e ;$t C!ro-#te M#ne$ #n In)#'

• Our Su1#n)' -#ne #$ t!e ;$t -#ne #n t!e 2or() to e cert#%#e) %or SAK:<<<

• Our Su1#n)' -#ne #$ t!e ;$t -#ne #n A$#' to e '2'r)e) ISO @<<=

;?<<;

• Our p('nt 't Su1#n)' #$ t!e ;$t C!ro-e ene%#c#'t#on p('nt #n In)#' to e

'2'r)e) ISO ;?<<;

=<<9 Pro)uct#on S'(e$ epecte) >< -#((#on, 2#t! ' t!ru$t on

)e0e(op-ent o% ne2 ('r"e T'pere) Ro((er Be'r#n"$ !u e'r#n"$

;?




A%ARDS

or() Stee( D&n'-#c$ !'$ r'n1e) T't' Stee( '$ t!e 2or()$ e$t $tee( -'1er

.%or t2o con$ecut#0e &e'r$/ #n #t$ 'nnu'( (#$t#n" #n Feru'r& =<<8

T't' Stee( !'$ een con%erre) t!e Pr#-e M#n#$ter o% In)#'$ Trop!& %or t!eBe$t Inte"r'te) Stee( P('nt %#0e t#-e$

It !'$ een '2'r)e) A$#'$ Mo$t A)-#re) no2(e)"e Enterpr#$e '2'r) #n

=<<> 'n) =<<?

N1me o; A61rdYe1r

/o2;erredA:0ie>eme2t Re:o82i#ed

N't#on'( S'%et& A2'r) ;@:? Re)uct#on #n Injur& Freuenc& R'te

S V#$2'n't!'n A2'r) ;@@>K@? For M'#-u- I-pro0e-ent

N't#on'( S'%et& A2'r) ;@@? Lo2e$t Injur& Freuenc& R'te

N't#on'( S'%et& A2'r) ;@@7 Lo2e$t Freuenc& R'te o% Acc#)ent

Be$t Eporter$ A2'r) Or#$$' ;@@8K@9 H#"!e$t Eport Turno0er #n M#ner'( Ferro A((o&

N't#on'( S'%et& A2'r) ;@@9 Lon"e$t Acc#)ent Free Per#o)

Tot'( 5u'(#t& A2'r) ;@@9 6 N TATA T5A

N't#on'( S'%et& A2'r) ;@@: Lon"e$t Acc#)ent Free Per#o)

N't#on'( S'%et& A2'r) ;@@: A0er'"e Lo2e$t Freuenc& R'te o% Acc#)ent

N't#on'( S'%et& A2'r) ;@@@ Lon"e$t Acc#)ent Free Per#o)

R'j#0 G'n)!# N't#on'( 5u'(#t&A2'r)

;@@@ 5u'(#t& S&$te-

FICCI A2'r) =<<; Rur'( De0e(op-ent

S V#$2'n't!'n A2'r) =<<> S#"n#%#c'nt I-pro0e-ent #n Bu$#ne$$

Ece((ence

BE FAIR A2'r) K F#r$t Pr#e =<<= For S!'r#n" O% Un#ue Be$t Pr'ct#ce$

CII Pro)uct#0#t& A2'r) =<<> Co--en)'(e E%%ort$ To2'r)$ S#"n#%#c'ntI-pro0e-ent In Pro)uct#0#t&

Mo!t' A2'r) =<<> For Be$t V'(ue En"#neer#n" Project

TBEM Act#0e Pro-ot#on

A2'r)

=<<> S#"n#%#c'nt I-pro0e-ent In Bu$#ne$$

Ee((ence

;7




?A# o2 )*t0 O:tober- ())*@

Mr R N T't' .C!'#r-'n/

Mr B Mut!ur'-'n M'n'"#n" D#rector

Dr T Mu1!erjee Deput& M'n'"#n" D#rector .Stee(/

Mr A N S#n"! Deput& M'n'"#n" D#rector .Corpor'te Ser0#ce$/

Mr H M Nerur1'r V#ce Pre$#)ent .PO Tec!no(o"&/

Mr A D B'#j'( V#ce Pre$#)ent .Hu-'n Re$ource$/

Mr U C!'tur0e)# V#ce Pre$#)ent .Lon" Pro)uct$/Mr R P S#n"! V#ce Pre$#)ent .En"#neer#n" Ser0#ce$ Pro)uct$/

Mr ou$!#1 C!'tterjee V#ce Pre$#)ent .F#n'nce/

Mr An'n) Sen V#ce Pre$#)ent .F('t Pro)uct$/

Mr V'run 6!' V#ce Pre$#)ent .C!'tt#$"'r! Project/

Mr A0#n'$! Pr'$') V#ce Pre$#)ent .In)u$tr#'( Re('t#on$/

Mr A'n#n)r' M M#$r' V#ce Pre$#)ent .R'2 M'ter#'($/

Mr O- N'r'&'n V#ce Pre$#)ent .S'%et& Ser0#ce$/

Mr HC !'r1'r V#ce Pre$#)ent .T5M CSI/

Mr 6 C B!'- Co-p'n& Secret'r&

;8

http://www.tatasteel.com/Company/Rtata.asp

http://www.tatasteel.com/Company/muthuraman.asp

http://www.tatasteel.com/Company/mukherjee.asp

http://www.tatasteel.com/Company/singh.asp

http://www.tatasteel.com/Company/HMN.asp

http://www.tatasteel.com/Company/ADBaijal.asp

http://www.tatasteel.com/Company/UK_Chaturvedi.asp

http://www.tatasteel.com/Company/RPS.asp

http://www.tatasteel.com/Company/Kchatterjee.asp

http://www.tatasteel.com/Company/Asen.asp

http://www.tatasteel.com/Company/Vkjha.asp

http://www.tatasteel.com/Company/Aprasad.asp

http://www.tatasteel.com/Company/am_mishra.asp

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T1t1 Stee3 $1ri>1r

A$ ' p'rt o% #t$ co--#t-ent to t!e T't' Stee( P'r#0'r, t!e %#r$t 'tc! o% ><

&out!, no-#n'te) %ro- t!e )#$p('ce) %'-#(#e$ %or T't' Stee($ project 't'(#n"'n'"'r #n 6'jpur )#$tr#ct o% Or#$$', "r')u'te) #n e()#n" Tec!no(o"&

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%unct#on or"'n#e) #n Su1#n)' C!ro-#te M#ne$ o% T't' Stee( on ;8t! Au"u$t,

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A$ per t!e RR po(#c& o% Go0t o% Or#$$', t!e $tee( co-p'n& #$ co--#tte) to

pro0#)e e-p(o&-ent opportun#t& to one no-#nee o% e'c! )#$p('ce) %'-#(& #n

#t$ p('nt or #t$ '$$oc#'te co-p'n#e$ Furt!er T't' Stee(, '$ ' p'rt o% #t$

cont#nue) $upport 'n) co--#t-ent %or t!e 2e(( e#n" re!'#(#t'te) %'-#(#e$

!'$ %or-u('te) t!e concept o% T't' Stee( P'r#0'r, #n 2!#c! e'c! )#$p('ce)%'-#(& #$ ' -e-er A-on"$t ot!er$ #$$ue$, t!e $tee( co-p'n& 2#((

con$t'nt(& pur$ue %or #ncre'$e #n #nco-e (e0e($ %or e'c! -e-er o% T't'

Stee( P'r#0'r So #t #$ etre-e(& #-port'nt to up"r')e t!e $1#(($ 'n) #-pro0e

t!e e-p(o&'#(#t& o% t!e )#$p('ce) %'-#(#e$ to #ncre'$e t!e #nco-e (e0e($ o%

e'c! T't' Stee( P'r#0'r In or)er to )o $o, ' t'#(or -')e tr'#n#n" pro"r'--e

!'$ een #n#t#'te) & T't' Stee( #n co(('or't#on 2#t! Nettur Tec!n#c'(

Tr'#n#n" Foun)'t#on .NTTF/ t#t(e) '$ Prer'n' K For ' Br#"!ter Future to

)e(#0er u'(#t& tr'#n#n" to t!e )#$p('ce)K2ou()KeKe-p(o&ee$

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u'(#t& o% Ne2 L#%e T!#$ re'%%#r-$ t!e co--#t-ent o% T't' Stee( %or

u#()#n" ' etter to-orro2

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TEORETI/AL FRAMER%OR"

$RODU/TS

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T't' Stee($ #nc(u)e !ot 'n) co() ro((e) co#($ 'n) $!eet$, "'(0'n#$e)

$!eet$, tue$, 2#re ro)$, con$truct#on re'r$, r#n"$ 'n) e'r#n"$ T!e

co-p'n&$ Ret'#( V'(ue M'n'"e-ent '))re$$e$ t!e nee)$ o% )#$tr#utor$,

ret'#(er$ 'n) en) con$u-er$ T!e co-p'n& !'$ '($o ('unc!e) In)#'$ %#r$t

$tee( ret'#( $tore K $tee(junct#on K %or -'1#n" $tee( $!opp#n" ' !'pp& 'n)

-e-or'(e eper#ence

$OLI/IES

&u13it4 $o3i:4<

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to e ' $upp(#er o% -o$t pre%erre) Goo)$ Ser0#ce$, & 'nt#c#p't#n" 'n)

ecee)#n" t!e epect't#on$ o% '(( our cu$to-er$ Cont#nuou$ #-pro0e-ent,

te'-2or1, co--#t-ent 'n) cre)##(#t& 2#(( e our "u#)#n" 0'(ue$ T!e

po(#c& 2#(( e re0#e2e) to '(#"n 2#t! u$#ne$$ )#rect#on 'n) to co-p(& 2#t!'(( t!e reu#re-ent$ o% t!e 5u'(#t& M'n'"e-ent St'n)'r)

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#-pro0e t!e u'(#t& o% (#%e o% t!e co--un#t#e$ #t $er0e$ t!rou"! ece((ence

#n '(( %'cet$ o% #t$ 'ct#0#t#e$ e 're co--#tte) to cre't#n" 0'(ue %or '(( our

$t'1e!o()er$ & cont#nu'((& #-pro0#n" our $&$te-$ 'n) proce$$e$ t!rou"!

#nno0't#on, #n0o(0#n" '(( our e-p(o&ee$

A3:o0o3 12d Dru8# $o3i:4<

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T't' Stee( e(#e0e$ t!'t t!e (o&'(t& 'n) co--#t-ent o% #t$ e-p(o&ee$

)epen) upon t!e u'(#t& o% (#%e t!e& 're o%%ere) 't 2or1 'n) 't !o-e

e reco"n#e t!'t #n)#$cr#-#n'te u$e o% '(co!o( 'n) )ru"$ #$ #njur#ou$

to t!e 2e(( e#n" o% #n)#0#)u'($, t!e#r %'-#(#e$ 'n) t!e co--un#t& '$ '

2!o(e e 'c1no2(e)"e t!'t t!e -#$u$e o% t!e$e p$&c!o'ct#0e $u$t'nce$ #$' -'jor !e'(t! 'n) $'%et& !''r)

T't' Stee( #$ t!ere%ore co--#tte) to cre't#n" 'n '(co!o( 'n) )ru"K%ree

en0#ron-ent 't t!e 2or1 p('ce

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I!?@ AIDS /o2tro3 $o3i:4<

T't' Stee( 2ou() t'1e -e'$ure$ to pre0ent t!e #nc#)ence 'n) $pre') o%

HIV 'n) AIDS #n t!e $oc#et& In c'$e o% nee), t!e co-p'n& 2ou() 'rr'n"e to

pro0#)e coun$e(#n" 'n) -e)#c'( "u#)'nce to t!e$e p't#ent$ 'n) t!e#r %'-#(#e$

um12 Re#our:e $o3i:4<

T't' Stee( reco"n#$e$ t!'t #t$ peop(e 're t!e

pr#-'r& $ource o% #t$ co-pet#t#0ene$$ It #$

co--#tte) to eu'( e-p(o&-ent opportun#t#e$ %or

'ttr'ct#n" t!e e$t '0'#('(e t'(ent 'n) en$ur#n" '

co$-opo(#t'n 2or1%orce It 2#(( pur$ue -'n'"e-ent pr'ct#ce$ )e$#"ne) to

enr#c! t!e u'(#t& o% (#%e o% #t$ e-p(o&ee$, )e0e(op t!e#r potent#'( 'n)

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cont#nuou$(& to %o$ter ' c(#-'te o% openne$$, -utu'( tru$t 'n) te'-2or1

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to t!e etent #t c'n re'$on'(& '%%or), to $u$t'#n 'n) #-pro0e !e'(t!& 'n)

pro$perou$ en0#ron-ent 'n) to #-pro0e t!e u'(#t& o% (#%e o% t!e peop(e o%

t!e 're'$ #n 2!#c! #t oper'te$

E2>iro2me2t13- O::up1tio213 e13t0 S1;et4 $o3i:4<

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c(e'n en0#ron-ent to #t$ e-p(o&ee$ 'n) ot!er $t'1e!o()er$ '$ 'n #nte"r'( p'rt

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'ct#0#t#e$, pro)uct$ 'n) $er0#ce$ t!rou"! ' $tructure) EHS -'n'"e-ent

%r'-e2or1 To2'r)$ t!#$ co--#t-ent, 2e $!'((

• E$t'(#$! 'n) 'c!#e0e EHS oject#0e$ 'n) t'r"et$

• En$ure co-p(#'nce 2#t! 'pp(#c'(e EHS (e"#$('t#on 'n) ot!er

reu#re-ent 'n) "o e&on)

• Con$er0e n'tur'( re$ource$ 'n) ener"& & con$t'nt(& $ee1#n" to

re)uce con$u-pt#on 'n) pro-ot#n" 2'$te '0o#)'nce 'n) rec&c(#n"

-e'$ure$

=;




• E(#-#n'te, -#n#-#e 'n)3or contro( ')0er$e en0#ron-ent'( #-p'ct$

'n) occup't#on'( !e'(t! 'n) $'%et& r#$1$ & ')opt#n" 'ppropr#'te

$t'teKo%Kt!eK'rt tec!no(o"& 'n) e$t EHS -'n'"e-ent pr'ct#ce$ 't

'(( (e0e($ $'n) %unct#on$

En!'nce '2'rene$$, $1#(( 'n) co-petence o% our e-p(o&ee$ 'n)contr'ctor$ $o '$ to en'(e t!e- to )e-on$tr'te t!e#r #n0o(0e-ent,

re$pon$##(#t& 'n) 'ccount'#(#t& %or $oun) EHS per%or-'nce

Re#e1r:0 $o3i:44

T't' Stee( e(#e0e$ t!'t re$e'rc! pro0#)e$ t!e %oun)'t#on %or $u$t'#ne),

(on"Kter-, $t'1e!o()er )e(#"!t T't' Stee( $!'(( nurture 'n) encour'"e

#nno0't#0e re$e'rc! #n ' cre't#0e '-#ence to en$ure t!'t t!e co-pet#t#0e

')0'nt'"e #n #t$ o0er'(( u$#ne$$ #$ ret'#ne) 'n) $urp'$$e) To2'r)$ t!#$

"o'(, t!e Co-p'n& co--#t$ #t$e(% to pro0#)#n" '(( nece$$'r& re$ource$ 'n)%'c#(#t#e$ %or u$e & -ot#0'te) re$e'rc!er$ o% t!e !#"!e$t c'(#er Re$e'rc! #n

T't' Stee( $!'(( e '(#"ne) to t!e tec!no(o"#c'( #n#t#'t#0e$ nece$$'r& to

e0o(0e 'n) %u(%#( t!e o0er'(( u$#ne$$ oject#0e$ o% t!e Co-p'n&

"e4 E2terpri#e $ro:e##e#<

• Le')er$!#p

• Str'te"#c P('nn#n" R#$1 M'n'"e-ent

• M'r1et De0e(op-ent

• In0e$t-ent M'n'"e-ent

• Hu-'n Re$ource$

• I-pro0e-ent C!'n"e M'n'"e-ent

• Or)er Gener't#on

• Oper't#on Fu(%#((-ent

• Supp(& M'n'"e-ent

• Re$e'rc! De0e(op-ent

• In%or-'t#on M'n'"e-ent

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• Soc#'( Re$pon$##(#t& Corpor'te Ser0#ce$

!13ue#4

• Tru$tee$!#p

• Inte"r#t&

• Re$pect %or t!e #n)#0#)u'(

• Cre)##(#t&

• Ece((ence

=>




Stri>i28 For EC:e33e2:e<

So:i13 A::ou2t1bi3it4 $o3i:44

T't' Stee(, #n 'ccor)'nce 2#t! #t$ %oun)#n" pr#nc#p(e$, 2#(( cont#nue to

#-pro0e t!e u'(#t& o% (#%e o% #t$ e-p(o&ee$ 'n) t!e co--un#t#e$ #t $er0e$

T't' Stee( 2#(( con)uct #t$ u$#ne$$ e0er -#n)%u( o% #t$ $oc#'(

'ccount'#(#t&, re$pect#n" 'pp(#c'(e ('2$ 'n) 2#t! re"'r) %or !u-'n )#"n#t&

T't' Stee( 2#(( po$#t#0e(& #-p'ct 'n) #n%(uence #t$ p'rtner$ #n %o$ter#n"

' $en$e o% $oc#'( co--#t-ent %or t!e#r $t'1e!o()er$

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Ap'rt %ro- t!e -'#n $tee( )#0#$#on, T't' Stee($ oper't#on$ 're "roupe)

un)er t!e %o((o2#n" $tr'te"#c u$#ne$$ un#t$

• Be1ri28# Di>i#io2#< M'nu%'cture$ '(( e'r#n"$, )ou(e ro2 $e(%K

'(#"n#n" e'r#n"$, c(utc! re(e'$e e'r#n"$ 'n) t'ppe) ro((er e'r#n" %or

t2o 2!ee(er$, %'n$, 2'ter pu-p$, etc

• Ferro A33o4# 12d Mi2er13# Di>i#io2< Oper'te$ c!ro-e -#ne$ 'n) !'$

un#t %or -'1#n" %erro c!ro-e 'n) %erro -'n"'ne$e It$ one o% t!e

('r"e$t p('&er$ #n t!e "(o'( %erro c!ro-e -'r1et

• Ri28# 12d A8ri:o Di>i#io2< T!e r#n" p('nt -'nu%'cture$ %or"e) 'n)ro((e) r#n"$ %or e'r#n"$ 'n) 'uto-ot#0e co-ponent$

• T1t1 A8ri:o #$ t!e %#r$t or"'n#e) -'nu%'cturer #n In)#' o% !'n) too($

'n) #-p(e-ent$ %or 'pp(#c't#on #n '"r#cu(ture

• T1t1 Gro6t0 S0op ?TGS@< H'$ )e$#"ne), )e0e(ope), -'nu%'cture),

erecte) 'n) co--#$$#one) t!ou$'n)$ o% tonne$ o% eu#p-ent$ r'n"#n"

%ro- o0er!e') cr'ne$ to !#"! prec#$#on co-ponent$, #nc(u)#n" '

roc1et ('unc! p') %or t!e In)#'n Sp'ce 'n) Re$e'rc! Or"'n#'t#on

• Tube# Di>i#io2< T!e #""e$t $tee( tue -'nu%'cturer 2#t! t!e ('r"e$t

-'r1et $!'re #n t!e countr&, #t '$p#re$ to $tren"t!en #t$ -'r1et

pre$ence & ep'n)#n" 'n) -o)ern##n" #t$ co--erc#'( 'n) prec#$#on

tue -'nu%'ctur#n" c'p'c#t&

• %ire Di>i#io2< A p#oneer #n t!e -'nu%'cture o% $tee( 2#re$ #n In)#', #t

pro)uce$ co'te) 'n) unco'te) 2#re$, r'n)e) '$ T't' #ron T!e

)#0#$#on '($o oper'te$ ' 2!o((& o2ne) $u$#)#'r& #n Sr# L'n1'

=7




N1tio213 I2ter21tio213

6!'r1!'n)

C!'tt#$"'r!

Or#$$' K '(#n"'n'"'r

Or#$$' K D!'-r' Port

T'-#( N')u

N'tStee(K A$#'

Ir'n

M#((enn#u- Stee( K

T!'#('n)

Au$tr'(#'

Sout! A%r#c'

B'n"(')e$!

SER!I/ES

$ort Oper1tio2#

In or)er to r#n" 'out ' proper %ocu$ to our port oper't#on re('te)

'ct#0#t#e$, ' ne2 co-p'n& !'$ een %or-e) 'n) n'-e) '$ M3$ TMILL

TMILL #$ c'p'(e o% !'n)(#n" > M#((#on MT o% c'pt#0e u(1, re'1 u(1 'n)

cont'#ner#$e) c'r"o 't 0'r#ou$ port$

TMILL pro0#)e$ C(e'r#n" %or2'r)#n"3 L#'#$on#n" #t$ Port, R'#(2'&

'n) Cu$to-$3 )#$c!'r"#n" %ro- 0e$$e(3(o')#n" #nto 0e$$e($3 #nter-e)#'te port

=8

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!'n)(#n", #ntr' port tr'n$port't#on, $tor'"e, $t'c1#n"3un(o')#n" %ro- r'#(

c'r$, (o')#n" #nto r'#( c'r$3 truc1$ ot!er 0'r#ou$ )e$p'tc! re('te) $er0#ce$

=9




TMILL #$ $et to e-er"e '$ ' co-p(ete (o"#$t#c$ $o(ut#on pro0#)er

A#)e) & TMILL , FAMD !ope$ to re)e%#ne t!e Co-p(ete Cu$to-er

Ser0#ce Concept At FAMD t!e on(& t!#n" con$t'nt #$ c!'n"e #t$e(% '$ 2e

"o on to re'(#$e our 0#$#on o% eco-#n" ' 2or() c('$$ $e(ect -#ner'($ %erro

'((o&$ -'jor T't' Stee( L#-#te) !'$ t2o co((#er#e$ #n e$t Bo1'ro 'n)

6!'r#', #n t!e $t'te o% 6!'r1!'n) !#(e e$t Bo1'ro un#t #$ 'n open c'$t-#ne, t!e 6!'r#' un#t #$ un)er"roun) T!e co'( -#ne$ 're 'out ;7< 1-$ %ro-

t!e $tee( p('nt 't 6'-$!e)pur 'n) pro)uce $uper#or "r')e$ o% c(e'n co'(

Iron ore M#n#n" #$ 'n #nte"r'( p'rt o% $tee( -'1#n" #n T't' Stee(

L#-#te) T!e #ron ore un#t$ 're (oc'te) #n No'-un)#, 6o)' 'n) 't'-'n)# #n

t!e $t'te$ o% 6!'r1!'n) 'n) Or#$$' T't' Stee( L#-#te) '($o !'$ ' -'n"'ne$e

-#ne$ 'n) )o(o-#te u'rr#e$ #n Or#$$'T!e -#ner'( ore #$ cru$!e), r#"!tK

$#e) 'n) 2'$!e) #nK!ou$e 't t!e $#te 'n) tr'n$porte) to t!e $tee( 2or1$ #n

6'-$!e)pur 'n) to ot!er cu$to-er$ T!e -#ne$ )#0#$#on '($o pro0#)e$

tec!n#c'( $er0#ce$ to B!ut'n Do(o-#te M#ne #n t!e Ro&'( #n")o- o% B!ut'n

T't' Stee( L#-#te) !'$ $e0er'(

)ec')e$ o% eper#ence #n $c#ent#%#c 'n)

$u$t'#n'(e -#n#n", -#ne p('nn#n",

)e0e(op-ent 'n) re$e'rc! T!e r'2

-'ter#'($ )#0#$#on o% t!e $tee( co-p'n&

r'#$e$ o0er ;? -#((#on tonne$ o% ore$ %ro-#t$ c'pt#0e co((#er#e$, #ron ore -#ne$ 'n)

u'rr#e$ $pre') o0er t!e $t'te$ o%

6!'r1!'n) 'n) Or#$$' Co'(, #ron ore,

-'n"'ne$e ore, c!ro-e 'n) )o(o-#te 're pro)uce) 't 0'r#ou$ -#ne$ 'n)

u'rr#e$ T!e Co-p'n&$ $tee( p('nt #n 6'-$!e)pur 'n) #t$ cu$to-er$

con$u-e t!e !#"!K"r')e r'2 -'ter#'($ %ro- t!e$e un#t$

=:




T!e ent#re -#n#n" oper't#on o% t!e

Co-p'n& #$ $'%e "u'r)e) '"'#n$t 'cc#)ent

occur'nce Pro'ct#0e -e'$ure$ 're

un)ert'1en to en$ure t!e e-p(o&ee$ !e'(t!'n) pro)uct#0#t& t!rou"! er"ono-#c'((&

)e$#"ne) 2or1 $t't#on$ 'n) & protect#n"

t!e- %ro- occup't#on'( !''r)$

In#t#'((& t!e 'ct#0#t#e$ 't P'r')#p port 2ere con%#ne) to eport o% c!ro-e ore3concentr'te co-#n" %ro- Su1#n)' Fe2 p'rce($ o% %erroK

-'n"'ne$e eport$ 'n) $-'(( '-ount$ o% $tee( eport$ 2ere '($o !'n)(e)

T't' Stee( co--ence) #-port$ o% co1#n" co'(, (#-e$tone, !ot r#uette) #ron

.2!en reu#re)/, p#" #ron $cr'p, co1e, etc %or #t$ $tee( p('nt #n ;@:7 Eport

o% %erroK'((o&$ %ro- t!e Co-p'n& p('nt$ 't 6o)' 'n) B'-n#p'( 2'$

$u$euent(& '))e) T!e Co-p'n& '($o #-porte) $u$t'nt#'( u'nt#t#e$ o%

$tee( p('nt eu#p-ent t!rou"! t!#$ port %or #t$ Mo)ern#$'t#on pro"r'--e$

e" G B('$t Furn'ce, Hot Str#p M#((, LD=, etc $#nce t!e$e 2ere 0er& ('r"e

o0erK)#-en$#on'( con$#"n-ent$

In '((, t!e P'r')#p un#t o% T't' Stee(

#$ no2 !'n)(#n" 'roun) ;7 -#((#on tonne$

o% 0'r#ou$ #-port 'n) eport c'r"oe$ To

e '(e to )o t!#$, o0er t!e &e'r$, t!e

Co-p'n& !'$ $pent R$ @ crore$ on

eu#p-ent, $tor'"e %'c#(#t#e$, -'c!#ne$,

u#()#n"$, o%%#ce "'ette$, etc T't' Stee(

!'$ '($o #n$t'((e) 2e#"!#n" -'c!#ne$ %or

rece#pt 'n) )#$po$'( o% -'ter#'($

Current(&, :< e-p(o&ee$ 're )#rect(&

#n0o(0e) #n t!e )'&KtoK)'& 'ct#0#t& o% port

oper't#on$ C'r"o -o0e-ent %ro- t!e 2're!ou$e$ to t!e $!#p$ 'n) 0#ce 0er$'

.c'((e) #ntr'Kport tr'n$port't#on/ 're #-port'nt 'ct#0#t#e$ #nc(u)#n"

no2(e)"e Centre 'n) ' Recre't#on Centre

=@

The Tata Steel office at

Paradip




M12u;1:turi28 F1:i3itie#

TE/NOLOGY

In ;@@@ 2e entere) #nto ' tec!n#c'( co(('or't#on

2#t! N'c!# Fuj#1o$!# o% 6'p'n %or )e0e(op-ent 'n)te$t#n" o% ne2 "ener't#on 'uto-ot#0e e'r#n"$ 'n)

$pec#'( 'pp(#c't#on e'r#n"$ T!e tec!no(o"& %or t!e

-'nu%'cture o% e'r#n"$ 2'$ ot'#ne) %ro- M3$ Soc#ete

Nou0e((e )e Rou(e-ent$ .SNR/, Fr'nce t!rou"! '

tec!n#c'( co(('or't#on A(( eu#p-ent u$e) %or t!e

-'nu%'cture o% e'r#n"$ 're $t'teKo%Kt!eK'rt %ro-

co-p'n#e$ o% "(o'( repute Spec#'(#e) ('or'tor#e$ 2#t! !#"!Ktec!

-e'$ur#n" #n$tru-ent$ 're '0'#('(e %or 1eep#n" ' c(o$e c!ec1 on t!e pro)uct

u'(#t& T!e )#0#$#on !'$ #n$t'((e) IBM RS8<<< $er0er$ #$ on ERP .SAP/

S318 Mo2itori28 12d Dete:tio2 S4#tem ?SMDS@

TE NEED

Stee( -'1#n" #n -o)ern #nte"r'te) $tee( p('nt$ #$ per%or-e) #n ('r"eK

$c'(e re%r'ctor&K(#ne) 0e$$e($ 1no2n '$ B'$#c O&"en Furn'ce$ . BOF /

Dur#n" t!e proce$$#n", ' ('&er o% !etero"eneou$ (#u#), nonK-et'((#c -'ter#'(

c'((e) $('" #$ pro)uce) Be#n" (#"!ter t!'n t!e (#u#) $tee(, #t %(o't$ o0er

$tee(

><




M#n#-##n" t!e out%(o2 o% con0erter $('" #nto (')(e #$ one o% t!e

%un)'-ent'( precon)#t#on$ %or #-pro0e) e%%#c#enc& #n t!e %urt!er tre't-ent

o% $tee( Pre$ence o% t!e con0erter $('" #n (')(e cou() r'#$e t!e %o((o2#n"

pro(e-$4

; A((o& 'n) con)#t#oner '))#t#on$ 're !#n)ere) & pre$ence o% ' $('"('&er

= A !#"! (e0e( o% FeO 'n) MnO .$('" con$t#tuent$/ re$u(t$ #n !#"!

O&"en content o% $tee( (e')#n" to #ncre'$e proce$$#n" t#-e 'n)

tre't-ent co$t$

> P!o$p!oru$ 'n) $#(#con re0er$#on occur$

? L')(e )eK$u(p!er#$'t#on #$ !'-pere)

7 Poor &#e()

8 H#"! #nc(u$#on %or-'t#on

9 Incre'$e) r#$1 o% c'$ter no(e c(o""#n": H#"! 2e'r o% L')(e re%r'ctor&

@ Incre'$e) con$u-pt#on o% A(u-#nu-

;<Stee( u'(#t& $u%%er$

Stee( Pour#n" #n pro"re$$ S('" Pour#n" #n pro"re$$

FEATURES<

>;




; It$ ' nonKcont'ct t&pe -et!o) 'n) #n)epen)ent o% oper'tor

#n0o(0e-ent, t!u$ $'%er co-p're) to ot!er tec!n#ue$

= A)ju$t'(e t!re$!o() #$ '0'#('(e 2!#c! t!e oper'tor c'n $et

> Auto-'t#c Contro( o% 0e$$e( t#(t#n"

? Accur'te )etect#on #n)epen)ent o% c!'r"e 2e#"!t

7 I-pro0e) Y#e()

8 Stee( pur#t& #ncre'$e$

9 Pro0#)e t'p ter-#n't#on con$#$tenc&

: Re)uce t!e nu-er o% $('" re('te) nonKcon%or-'nce !e't$

@ Dou(e 2'(( enc(o$ure coo(#n" $&$te- u$#n" Vorte coo(er

;< It u$e$ ' (o2 -'#nten'nce So(#)K$t'te c'-er'

;; I-'"e$ c'n e $tore) 'n) 'n'(&e) 't ' ('ter )'te

;= E%%ect#0e 'rr'n"e-ent %or tr'n$%err#n" t!e $#"n'( %ro- t!e #n%r' re)

c'-er' to t!e S&$te-

BENEFITS<

SMDS pro0#)e$ t!e %o((o2#n" ene%#t$4

; Auto-'t#c )etect#on o% $('"

= E(#-#n'te$ -'nu'( #nter0ent#on & 'pp(#c't#on o% co-puter 0#$#on

'rc!#tecture to )ec#$#onK-'1#n"

Incre'$e$ &#e(), u'(#t& 'n) pro)uct#0#t& S('" Mon#tor#n" 'n)

Detect#on S&$te- 2or1$ #n re'( -o)e 'n) 'n'(&$e$ t!e -o(ten $tre'- o%

-et'( to )etect t!e $('" percent'"e #n #t It #$ )e$#"ne) to "#0e e'$e to t!eoper'tor 'n) r'#$e t!e u'(#t& pro)uct

T't' Stee( #re$ Bu$#ne$$ #$ ' -'jor p('&er #n t!e 2#re #n)u$tr&

$er0#c#n" t!e )#$cern#n" nee)$ o% #t$ cu$to-er$ 'cro$$ t!e "(o'( -'r1et$

T't' Stee($ G(o'( #re$ Bu$#ne$$ !'$ -'nu%'ctur#n" %'c#(#t#e$ $pre') 'cro$$

t!e "eo"r'p!#e$ o% In)#', C!#n', T!'#('n) 'n) Sr# L'n1'

>=




T't' Stee($ G(o'( #re$ Bu$#ne$$4K

H'$ %u((& #nte"r'te) -'nu%'ctur#n", %ro- Iron Ore -#n#n" to Stee(

#re$

I$ '-on"$t t!e Top #re M'nu%'cturer$ #n t!e or()

H'$ ' 2e'(t! o% epert#$e 'n) eper#ence #n #re )r'2#n", coup(e)

2#t! t!e ('te$t -'nu%'ctur#n" %'c#(#t#e$

H'$ t!e '#(#t& to -eet t!e e'ct#n" $pec#%#c't#on$ 'n) 0'r#e) nee)$ o%

t!e cu$to-er$

H'$ e$t'(#$!e) #t$ pro)uct$ 'cro$$ #t$ )o-e$t#c -'r1et$ o% In)#',

T!'#('n), Sr# L'n1' 'n) C!#n' 'n) #n -'r1et$ o% USA, Europe,Au$tr'(#' 'n) M#))(e E'$t A$#'

>>




Ne6 I2iti1ti>e#

DISTRIBUTION NET%OR" IN INDIA

TATA Be'r#n"$ !'$ -ore t!'n =< con$#"n-ent '"enc& po#nt$ .'re

!ou$e/ 'n) ;9< $toc1#$t $pre') '(( o0er In)#' to $er0e t!e nee)$ o% 'n e0er #ncre'$#n" u'(#t& con$c#ou$ u&er, ot! #n t!e OEM -'r1et '$ 2e(( '$ #n t!e

rep('ce-ent -'r1et T!e con$#"n-ent '"ent $er0e '$ t!e co-p'n&$

repre$ent't#0e 't t!e 0'r#ou$ (oc't#on 2!ere t!e pro)uct #$ $toc1e) 'n)

%urt!er )#$tr#ute)

TATA Be'r#n"$ 2'$ one o% t!e %#r$t to $t'rt t!e concept$ o% S!#p to

(#ne, 6IT )e(#0er& concept$ Ar-e) 2#t! our 2e(( $pre') )#$tr#ut#on

net2or1, 2e 're eten)#n" $uc! %'c#(#t#e$ to cu$to-er$ (#1e To&ot' #r(o$1'r,

M'rut#, Te(co In)#c' etc

Ap'rt %ro- t!#$ TATA Be'r#n"$ #$ $upporte) & T't' Stee($ 2#)e

net2or1 o% o%%#ce$ #n In)#' 'n) 'ro')

M1r5et Se8me2t#

$rodu:t Se8me2t Sub+ Se8me2t /ou2tr4

C!ro-e

Ore3Conc

Met'((ur"#c'( Do-e$t#c

Met'((ur"#c'( Int( 6'p'n, C!#n'Re%r'ctor& Int( C!#n'

FeCr

SSKUten$#( Do-e$t#c K

SSKIn)u$tr#'(Do-e$t#c K

Int( 6'p'n, ore'

FeMnUten$#( Do-e$t#c K

In)u$tr#'( Do-e$t#c K

Mn Ore Met'((ur"#c'( Do-e$t#c K

>?




A Pu(#c L#-#te) Co-p'n&, T't' Stee( #$

!e')u'rtere) #n Mu-'# Co--#tte) to ju$t#%&#n" t!e

tru$t repo$e) #n #t & #t$ #n0e$tor$, t!e %#n'nc#'(

co--un#t&, #t$ e-p(o&ee$, "o0ern-ent$, cu$to-er$

'n) $upp(#er$, T't' Stee( #$ )eter-#ne) to en$ure etter

re'(#$'t#on$, re-'#n t!e (o2e$t co$t pro)ucer 'n) e

EVA Po$#t#0e #n #t$ core u$#ne$$

Gro2t! #$ t!e p't! t!'t t!e Co-p'n& !'$ c!o$en to 'c!#e0e Econo-#c

Su$t'#n'#(#t& It #$, t!ere%ore, 2or1#n" to2'r)$ t!e $tr'te"#c "o'($enunc#'te) #n V#$#on =<<9 It )ep(o&$ #t$ $1#(($ to en$ure t!'t t!e pro)uct -#

#t o%%er$ -'tc!e$ t!e )e-'n) #n -'r1et$ 2!ere #t 2#$!e$ to e pre$ent

Br12di28

"To beat the industry trend in a situation of over-supply we need to

move away from selling commodities into marketing brands. Even as we will

continue to leverage and take to greater heights the value of the TATA

brand there will be efforts to create new images and associations for our

services and products in current as well as new businesses"

"!randing will give rise to a customied product in terms of value

performance and pricing# it will meet our customers$ needs better. !randing

will go a long way in meeting the challenge of gaining a sustainable

competitive edge."

Bui3di28 br12d# o; #tee3

!#(e pro)uct r'n)#n" #n t!e FMCG $ector per $e 2'$ not ' ne2

concept t!en, r'n)#n" $tee( 2'$, re('t#0e(& Stee( !'$ '(2'&$ een 'co--o)#t& u$#ne$$ Peop(e "ener'((& )#) not u& $tee( & r'n) E0en t!e

#n)u$tr&$ #""#e$ )#) not ot!er 2#t! r'n)#n" t!e#r $tee( T!e t!#n1#n" t!en

2'$ t!'t $tee( 2'$ ' co--o)#t& -e'nt -o$t(& %or #n)u$tr#'( u$er$ $o t!ere

2'$ !'r)(& 'n& nee) %or -'jor -'r1et#n" 'ct#0#t& ot!er t!'n en$ur#n"

'0'#('#(#t&

>7




A COMMODITY BECOMES A BRAND4 Seen #n t!e p#cture 're T't'

T#$con TMT re#n%orc#n" 'r$ u$e) #n con$truct#on

But no2, t!ere $ee-$ to e '(-o$t ' p'r')#"- $!#%t T!ere 're -'n&

co-p'n#e$ -'1#n" $tee( #n t!e#r %urn'ce$ t!'t cu$to-er$ 2#(( '$1 %or &

n'-e Q T't', '-)!enu, R't!#, #KStee(, Suj'n', ARS, Tu($#&'n# 'n)

'n#$!1, to n'-e ' %e2

A$ B Mut!ur'-'n, M'n'"#n" D#rector, T't' Stee(, to() !rand%ineAn&t!#n" c'n e r'n)e) #% #t #$ 2ort!2!#(e I $ee no re'$on 2!& $tee(

$!ou() not e r'n)e) !en &ou $ee one $o'p $e((#n" 't ' pr#ce !#"!er t!'n

ot!er $o'p$ %or re'$on$ 2!#c! 're not o0#ou$ 'n) nonKco-p(e, I )ont $ee

2!& one $tee( $!ou() not $e(( 't ' !#"!er pr#ce t!'n 'not!er $tee(, e$pec#'((&

#% #t )e$er0e$ #t

/o2#umer per:eptio2

A$ con$u-er$ eco-e -ore 'n) -ore u'(#t&Kcon$c#ou$ 'n)

)e-'n)#n", r'n)#n" &our pro)uct !'$ '(-o$t eco-e ' nece$$#t& to $u$t'#n

#t #n t!e -'r1et p('ce

Gener'((&, co-p'n#e$ #n t!e #n)u$tr& $er0e t2o 1#n)$ o% cu$to-er$ Q

t!e -ore 1no2(e)"e'(e cu$to-er$ #n t!e B=B $e"-ent .'uto-o#(e, 2!#te

"oo)$ -'1er$ 'n) $o on/ 'n) t!e notKtoo 1no2(e)"e'(e one$ #n t!e B=C

$e"-ent .-o$t(& t!e con$truct#on $ector/ Cu$to-er$ #n t!e B=B $e"-ent

>8




1no2 t!e 'ttr#ute$ o% ' "oo) pro)uct !en t!e& perce#0e ' p'rt#cu('r

co-p'n&$ pro)uct '$ e#n" "oo), ' r'n) #$ cre'te), 2#t!out 'n& nee) %or '

r'n) n'-e e#n" e-o$$e) on t!e pro)uct

!en I $e(( to T't' Motor$, M'rut#, GE or For), I )ont !'0e to r'n)

-& pro)uct T!e& 2#(( u& #t on t!e '$#$ o% $pec#%#c't#on$, $ur%'ce u'(#t&,c(e'n(#ne$$, "r'#n$ #n t!e $tee(, p!&$#c'( propert#e$ 'n) $o on, $'&$ T't'

Stee($ Mut!ur'-'n !en A 0#(('"er 2!o "oe$ to u& $tee( #n t!e

-'r1etp('ce )oe$ not 1no2 2!'t T't' Stee( #$ r#n"#n" to #t A(( !e 1no2$ #$

t!'t #t #$ ' T't' pro)uct T!'t 0#(('"er nee)$ to e to() 'out t!e $uper#or#t&

o% T't' Stee($ pro)uct o0er ot!er$ T!#$ #$ t!e 2or1 o% t!e r'n)

Di#tributio2 #4#tem

T't' Stee( '($o -')e c!'n"e$ #n #t$ )#$tr#ut#on $&$te- On t!e

reco--en)'t#on o% con$u(t'nt$ Boo A((en H'-#(ton, t!e co-p'n&

#ntro)uce) t!e !uK'n)K$po1e -o)e( to re)uce epen)#ture on (o"#$t#c$ It

'($o re0'-pe) #t$ )#$tr#ut#on $&$te- #n t!e B=C $e"-ent T!e #n#t#'t#0e$

p'#) o%% 'n) t!e $!'re o% r'n)e) $tee( #n tot'( $'(e$ #ncre'$e) o0er t!e &e'r$

>9




FINAN/IAL IGLIGTS

>:




>@




?<




?;




?=




?>




Future Out3oo5

#t! re"'r)$ to t!e %uture, TATA STEEL )e%#n#te(& $t#(( !'$ roo- to"ro2 #n t!e #ntern't#on'( -'r1et T!e& '($o p('n to con$truct ne2

)#$tr#ut#on center$ to $er0#ce t!e$e )e0e(op-ent$ Hope%u((& 2#t! t!e#r

#-p(e-ent't#on o% ne2 tec!no(o"#e$ 2#t!#n t!e#r $upp(& c!'#n,

M'nu%'ctur#n" 2#(( cont#nue to ep'n) 'n) "ro2 '$ ' u$#ne$$

• To cont#nue to #-pro0e t!e u'(#t& o% (#%e o% our e-p(o&ee$ 'n) t!e

co--un#t#e$ 2e $er0e

• Re0#t'(#e t!e core u$#ne$$ %or ' $u$t'#n'(e %uture

• Venture #nto ne2 u$#ne$$e$ t!'t 2#(( o2n ' $!'re o% our %uture

• Up!o() t!e $p#r#t 'n) 0'(ue$ o% TATA$ to2'r)$ n't#on u#()#n"

Fi2di28# Su88e#tio2#

• T!e $oun) 'c1"roun) o% t!e or"'n#'t#on !e(pe) to #-pro0e u'(#t&

#n t!e pro)uct $er0#ce$ #n #ntern't#on'( -'r1et It $!ou() e

cont#nue)

• T!e or"'n#'t#on #$ !e(p#n" #n t!e #-pro0e-ent )e0e(op-ent o%

!u-'n re$ource$ T#-e(& Tr'#n#n" De0e(op-ent pro"r'--e $!ou()

e or"'n#e) to #-pro0e t!e-

• S'(e$ #ncre'$e) %ro- ;7< ('1! tone$ to ;@> ('1! tone$ %or T't'

Stee(#u- #e =@ #ncre'$e o0er t!e corre$pon)#n" per#o) o% pre0#ou$

&e'r

• S'(e$ #ncre'$e) %ro- ;>< ('1! tone$ to ;?: ('1! tone$ %or T't'

T#$con #e >< #ncre'$e o0er t!e corre$pon)#n" per#o) o% pre0#ou$

&e'r

• Turno0er '($o #ncre'$e) %ro- ;,7<= crore$ to ;,@;7 crore$, recor)#n"

'n #ncre'$e o% =: o0er t!e corre$pon)#n" per#o) o% pre0#ou$ &e'r It

$!ou() e cont#nue) #n %uture to #-pro0e o0er'(( or"'n#'t#on'( !e'(t!

• Supp(& o% co() ro((e) 'n) "'(0'n#e) pro)uct$ to 'uto $ector '$ 2e(( '$

'uto $1#n p'ne( #ncre'$e) & =; ?7 re$pect#0e(& o0er t!e

corre$pon)#n" per#o) o% pre0#ou$ &e'r

??




/ON/LUSIONS

T!e c!'pter )e'($ 2#t! t!e conc(u$#on$ o% t!e $tu)&, t!e %o((o2#n" 're

t!e -'jor conc(u$#on$

• T't' Stee( !'$ 'c!#e0e) tot'( cu$to-er $'t#$%'ct#on & o%%er#n" !#"!

u'(#t& re(#'(e pro)uct$ $er0#ce$

• Ac!#e0e "re'ter !e#"!t$ t!e 0'(ue o% t!e TATA r'n), 'n -')e e%%ort$

to cre'te ne2 #-'"e$ 'n) '$$oc#'t#on$ %or our $er0#ce$ 'n) pro)uct$ #n

current '$ 2e(( '$ ne2 u$#ne$$e$

• T't' Stee( !'$ u#(t ' 2#)e net2or1 o% o%%#ce$ #n In)#' 'n) 'ro') to

e'$e 2#t! pro0#)#n" "oo)$ $er0#ce$ to $'t#$%& t!e cu$to-er$

• It 'n'(&$e) -et t!e e'ct $pec#%#c't#on$ 'n) 0'r#e) nee)$ o% t!e

cu$to-er$

• It !'$ e$t'(#$!e) #t$ pro)uct$ 'cro$$ #t$ )o-e$t#c -'r1et$ o% In)#',

T!'#('n), Sr# L'n1' 'n) C!#n' 'n) #n -'r1et$ o% USA, Europe,

Au$tr'(#' 'n) M#))(e E'$t A$#'

• It !'$ #-pro0e) t!e tec!no(o"& #n -'nu%'ctur#n" proce$$ to pro0#)e"oo) u'(#t& pro)uct 'n) $er0#n" #t t#-e(&

www.tatasteel.com

?7






BIBLIOGRA$Y

Re;ere2:e Boo5 M181i2e#<

; RESEARCH METHODOLOGY .VP M#c!'e(/

= MANAGEMENT RESEARCH .ICFAI 6ourn'(/

> ECONOMC TIMES.Ne2$p'per/

? BUSINESS STANDARD.Ne2$p'per/

I2ter2et #ite#<

666.t1t1#tee3.:om

666.8oo83e.:om


http://www.google.com/


http://www.google.com/

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