tata sky
TRANSCRIPT
Project Lakshya
Chetana’sChetana’s
VISION….
• Revolutionize Indian entertainment by offering superior DVD quality picture and CD quality sound.
• Connecting every television homeEmpowering every television viewerRevolutionizing home entertainment
MISSION….
• Tata Sky is set to revolutionize television viewing in India through its superior digital quality picture and sound. “The service aims to empower the Indian viewer with Choice, Control and Convenience through its wide array of programming choices and interactive features.”
Project Lakshya
Chetana’sChetana’s
Incorporated in 2004, Tata Sky is a JV between the TATA Group and
STAR,150 TV Channels
Project Lakshya
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WHY SKY???
British Sky Broadcasting Group
STAR’s parent company, owns an International group of DTH businesses that include BSkyB in UK, Sky Italia in Italy and
Foxtel in Australia.
Project Lakshya
Chetana’sChetana’s
Title
Project Lakshya
Chetana’sChetana’s
PRINT ADS….
Project Lakshya
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KEY COMPETITOR 1….
Project Lakshya
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KEY LEADERSHIP TEAM....
Harit NagpalMD & CEO Tata Sky
Was Vodafone marketing head
Project Lakshya
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Common Job Titles
Manager 9%
Senior Executive 6%
Trainer 4%
Executive 3%
Human Resources Executive 2%
Top Schools
Univ. of Mumbai 10%
Delhi Univ. 6%
Bangalore Univ. 5%
Kendriya Vidyalaya 3%
COMPANY SIZE : 5000+ Employees
Project Lakshya
Chetana’sChetana’s
year 08 year 09 year 100
0.5
1
1.5
2
2.5
3
3.5
4
4.5
5
Sales in Million
Project Lakshya
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NET PROFIT......
Particulars Quarter Ended Year Ended
Mar. 2010Rs. In cr
Mar. 2009Rs. In cr
% Var.Mar. 2010Rs. In cr
Mar. 2009Rs. In cr
% Var.
Sales 17.02 14.78 15 62.98 60.11 5
OPM % 4.23 7.31 -42 8.30 7.89 5
PBDT 1.11 0.66 68 4.63 2.44 90
PBT 0.64 0.14 357 2.58 0.21 1129
NP 2.82 0.50 464 4.01 0.15 2573
LINKS…
• www.tatasky.com/• www.tatasky.com/applynow.html• www.tatasky.com/careers.html
Chetana’sChetana’s