tata sky redefine - copy
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TATA SKYTATA SKYISKO LAGA DAALA TOH LIFE JINGALALA
Group membersTo
Prof.
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133133MillionTV sets
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Cable &Satellite
57%
DD32%
DTH11%
Sales
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When was DD launchedWhen was DD launched
Cable was introduce in
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DD was the Ist player tolaunch DTH
DTH comes to India
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Key DTH playersKey DTH players
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Tata SkyTata Sky
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Services and featuresServices and features
y Providing different pack which suits thecustomer .
y Interactive channels / services likegames, devotional ,Active English etc.
y Channels in regional language.
y 360-degree communication for its
customers through mass media, both inurban and rural areas.
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Features and services (cont.)Features and services (cont.)
y 24x7 call centers, to answer customerqueries in 11 different languages, deal withcomplaints.
y Trained engineers to install Tata Sky inhomes.
y If the problem can't be resolvedimmediately, the subscriber box isreplaced on the spot.
y 24-hour "subscriber help" explaining thefeatures of the service.
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MarketingMarketing
yWalking into schools directly andconvincing teachers that children couldlearn multiplications and divisions directly
from TV & giving demonstrations.y Giving bundle pack to the customer like 2
months subscription free etc.
y Selling the setup box at a very low rate@999 without any condition.
y
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FeaturesFeaturesParentalControl
Regulate what your children watch on
your television by locking movies basedon the ratings provided by the channel or
by locking the entire channel.
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Search & Scan BannerSearch & Scan Banner
y Find out whats playing on anotherchannel without changing the channel you
are watching.
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GuideGuide
y Guide ends your search for the televisionlisting in the newspaper.With a 4-day on-
screen listing of programmes across all
channels, you can plan your televisionviewing four days in advance. This coupled
with a unique reminder service will
ensure that you never miss a programme.
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Diff. ways of rechargeDiff. ways of recharge
y Pick any of the recharge options availableto recharge your account. You can pay
using the recharge vouchers available in a
few denominations, via SMS, using ourcheque payment facility or by simply
paying online using your credit card/net
banking account.
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Interactive servicesInteractive services
y Interactive cooking
y Interactive games
y Interactive English
y Interactive devotional
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Movies on demand any timeMovies on demand any time
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y Youcan also subscribe to the
AnnualMega Packto get all the
channels and services onTata Sky
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So go ahead andmake yourlifeSo go ahead andmake yourlife
jingalalajingalala!!y Rs 1,599
Rs 999(inclusive of all taxes)
y Rs 1,000Waived OffInstallation Free Offer,
y Packages starting fromRs 150permonth(inclusive of all taxes)
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