task four research

7/30/2019 Task Four Research

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Billboard is an international news weekly magazine devoted to music and the music industry.Billboard is one of the oldest trade magazines in the world. Billboard maintains severalinternationally recognized music charts that track the most popular songs and albums invarious categories on a regular weekly basis. The two most notable charts are the BillboardHot 100, which ranks the top 100 songs from any genre. The Billboard Hot 100 is based ondigital sales, radio airplay and internet streaming data.

Billboard was founded in Cincinnati on November 1 1894 by William H Donaldson andJames Hennegan. Billboard, originally titled Billboard Advertising, was a trade paper for thebill posting industry, hence the magazine name.

Within a few years of Billboards founding, it began to carry news of outdoor amusements, amajor consumer of billboard space. Eventually Billboard became the paper of record forcircuses, amusement parks, carnivals, fairs, vaudeville and other live entertainment.Billboard began coverage of motion pictures in 1909 and radio in 1920.

Billboard began publishing music charts, with the development of the jukebox industry in the1930s. Originally, there were only three genre-specific charts: Pop, Rhythm & Blues andCountry & Western.

At the start of 1961, Billboard was renamed Billboard Music Week, this now meant that thepublication was now entirely devoted to the music industry. Two years late the name

changed again to Billboard.

Billboard is published by the American entertainment publishing company PrometheusGlobal Media, it attracts more than four million readers each month in more than 100countries. The magazine is priced slightly higher than other music magazines at 5.50 in theUK, due to the shipping and importing from the U.S.

71% of Billboards readers are between the ages of 16 30 years old. 82% of the readersare college graduates.
http://1.bp.blogspot.com/-WCNtsBom8Tg/TYHP-t4jbLI/AAAAAAAAAGE/bNncWE6Ouh4/s1600/billboard+magazine+logo.png


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Billboard has a variety of different artists that they share throughout there magazine andwebsite:

Beyonce

Nickelback Christina Aguilera

Lady Gaga

Madonna Usher

Katy Perry

Mariah Carey

Kelly Clarkson

Pink

Rihanna

Taylor Swift

Bruno Mars

A majority of these artists are American so I would possibly use the genre of British artists asthis is an American music magazine.

Who are in involved in Billboard magazine?

Tommy PagePublisher, Billboard

Tommy Page is Billboard's Publisher. He joined the Billboard Magazine inJune 2011 after several years at Warner Bros/Reprise Records, where heworked as a recording artist, an A&R executive, and most recently as theVice President of Top 40 Radio Promotion. During his time at Warner

Bros/Reprise Records, Tommy helped shape the careers of many successful artists,including Michael Buble, Josh Groban, and Green Day. He also had his own No. 1 BillboardHot 100 hit in April 1990 with "I'll Be Your Everything" (collaboration with New Kids on theBlock) before returning to NYU's Stern School of Business to pursue his career as a music

executive.

Bill WerdeEditorial Director, Billboard

Bill Werde leads the editorial strategy and vision for the brand, whichincludes the weekly publication, websites and other digital contentofferings, as well as industry-leading conferences and events. He joinedBillboard in July 2005 as Senior News Editor and has steadily climbed theranks of the organization, having been promoted to Deputy Editor and later

Executive Editor of the brand. Prior to Billboard he was the Associate Editor for RollingStone. Before that he worked as a freelance journalist for a number of publications includingthe New York Times, Washington Post, Village Voice and Wired Magazine on matters ofculture, politics and technology.


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New Musical Express, popularly known as NME, is a music publication founded in the UnitedKingdom in March 1952 NME first started off as music newspaper and gradually movedtowards a publishing magazine in the 1980s. NME was the first British paper to include thesingles chart, in the 14 November 1952 edition. During four years in the 1970s (1972 - 1976)

NME was particularly associated with gonzo journalism, written without claims of objectivity,however it then became closely associated with punk rock. NME is published weekly by IPCMedia.

The online version of NME - NME.com was then launched in 1996. It is now the worldsbiggest standalone music site, with over seven million users each month.

Mike Williams, NME editor since 31st May 2012 after taking over Krissi Murison, is helpedalongside the NME.com editor Luke Lewis to create the magazine and website appropiatefor the target audience.

The target audience of the magazine is 66% males and 34% female. The median age for the

core buyer of NME is 23 years old. The social class of the core buyer is upper middle class(A), middle class (B) and lower middle class (C1). 35% of the readers of this magazine arestudents. There is a readership of 239,000The target audience of this magazine are obsessed with music and are strong users of theirmobile phones.

NME readers enjoy watching films both at home and at the cinema. The average reader ofNME buys a new DVD every month, which is higher that the average national.NME readers have a strong relationship with the magazine NME.

NME targets their audience by understanding that they are keen on their mobile phone so

they have now got their own App in which they are using which gives the target audience thechance to get involved with magazines by the forums.

The products that NME offer include: Music Apps, Radio Stations, Clothing Shop, MusicVideos, Festival Tickets Sales, Free Music Emails, NME Blog, NME Nightclubs, Fast MusicNews.


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NME music genre varies through a variety of genres from pop to rock. Some of these artistsinclude:

Coldplay

Lady GaGa

Kanye West Muse

Kings Of Leon

The Beatles

Lily Allen

Radiohead

The Strokes

Arctic Monkeys

Arcade Fire

Kasabian
http://www.nme.com/artists/coldplay/http://www.nme.com/artists/lady-gaga/http://www.nme.com/artists/kanye-west/http://www.nme.com/artists/muse/http://www.nme.com/artists/Kings-of-leon/http://www.nme.com/artists/the-beatles/http://www.nme.com/artists/lily-allen/http://www.nme.com/artists/radiohead/http://www.nme.com/artists/the-strokes/http://www.nme.com/artists/arctic-monkeys/http://www.nme.com/artists/arcade-fire/http://www.nme.com/artists/kasabian/http://www.nme.com/artists/kasabian/http://www.nme.com/artists/arcade-fire/http://www.nme.com/artists/arctic-monkeys/http://www.nme.com/artists/the-strokes/http://www.nme.com/artists/radiohead/http://www.nme.com/artists/lily-allen/http://www.nme.com/artists/the-beatles/http://www.nme.com/artists/Kings-of-leon/http://www.nme.com/artists/muse/http://www.nme.com/artists/kanye-west/http://www.nme.com/artists/lady-gaga/http://www.nme.com/artists/coldplay/

task four research

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