TASK 5. TOYS

Hyeseung Maria ChangShih-Ting Lee

Younyoung Kim

Part I. Evaluating 1. Scenario

• Julia: 4th grade girl, having a birthday party this Sat.

• Maria: Julia’s Mother• Dorothy: Maria’s Friend, Has no child• Younyoung: Julia’s best friend, Also 4th grade

Part I. Evaluating 2. Web sites evaluation

• eToys.com (http://www.etoys.com)

• Toysrus.com (http://www.toysrus.com)

• Nifty Cool Toys (http://www.niftycool.com)

• Plush Dreams (http://www.plushdreams.com)

• AcriveToys.com (http://www.activetoys.com)

Part I. Evaluating 3. Conclusion

The best two toys retailer sites:– Niftycool.com (http://www.niftycool.com)– etoys.com (http://www.etoys.com)

• The worst toys retailer site:– Toysrus.com (http://www.toysrus.com)

Part I. Evaluating 3. Good designs example: Nifty Cool

Toys

Search Function

Consistent navigation bar

Terse but informative welcome blurb

Prominent tag line

Part I. Evaluating 3. Good designs example: Nifty Cool

Toys

Top 10 toys listClick here for detail product description

Click here to purchase

Part Ⅱ. Suggestions for improving

1. Web Sites Evaluation

Toysrus.com (http://www.toysrus.com) Good Bad

Information design Serving related information

Ambiguous termsUsing difficult wordsToo much information

Interface design Browse by age Not cute enoughDifferent template Complicate navigation

Interaction design Serving related information

Complicate help desk(too many categories)

Part Ⅱ. Suggestions for improving

2. Improved Design

Key points of the improved design

• Simple design: Essential information• Easy navigation• Customer-centered & Client-considered design:

- Related stores and merchandises

- New & popular items: Ranking

Before After

SEARCH

GO

BROWSE

By age:

Brith-12 Months

12-24 Months

2 years

3&4 years

5-7 years

8-11 years

12-14 years

Grownups

New Item

Popular Item

Comparing Price

Comparing Price

(Educational effect reviews)

’

Nifty Cool Toys

Plush Dreams

AcriveToys

eToys

Babiesrus

More stores

Help / Contact us / Q&A