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TASK 5. TOYS
Hyeseung Maria ChangShih-Ting Lee
Younyoung Kim
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Part I. Evaluating 1. Scenario
• Julia: 4th grade girl, having a birthday party this Sat.
• Maria: Julia’s Mother• Dorothy: Maria’s Friend, Has no child• Younyoung: Julia’s best friend, Also 4th grade
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Part I. Evaluating 2. Web sites evaluation
• eToys.com (http://www.etoys.com)
• Toysrus.com (http://www.toysrus.com)
• Nifty Cool Toys (http://www.niftycool.com)
• Plush Dreams (http://www.plushdreams.com)
• AcriveToys.com (http://www.activetoys.com)
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Part I. Evaluating 3. Conclusion
The best two toys retailer sites:– Niftycool.com (http://www.niftycool.com)– etoys.com (http://www.etoys.com)
• The worst toys retailer site:– Toysrus.com (http://www.toysrus.com)
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Part I. Evaluating 3. Good designs example: Nifty Cool
Toys
Search Function
Consistent navigation bar
Terse but informative welcome blurb
Prominent tag line
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Part I. Evaluating 3. Good designs example: Nifty Cool
Toys
Top 10 toys listClick here for detail product description
Click here to purchase
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Part Ⅱ. Suggestions for improving
1. Web Sites Evaluation
Toysrus.com (http://www.toysrus.com) Good Bad
Information design Serving related information
Ambiguous termsUsing difficult wordsToo much information
Interface design Browse by age Not cute enoughDifferent template Complicate navigation
Interaction design Serving related information
Complicate help desk(too many categories)
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Part Ⅱ. Suggestions for improving
2. Improved Design
Key points of the improved design
• Simple design: Essential information• Easy navigation• Customer-centered & Client-considered design:
- Related stores and merchandises
- New & popular items: Ranking
Before After
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SEARCH
GO
BROWSE
By age:
Brith-12 Months
12-24 Months
2 years
3&4 years
5-7 years
8-11 years
12-14 years
Grownups
New Item
Popular Item
Comparing Price
Comparing Price
(Educational effect reviews)
’
Nifty Cool Toys
Plush Dreams
AcriveToys
eToys
Babiesrus
More stores
Help / Contact us / Q&A