Payment Solutions for eCommerce

Tarun Arora

Confidential

Basic Facts

• Country of over 1.20 billion people with over 900 million mobile connections.

• 140 million+ Internet subscribers

• 18 million+ credit cards, 350 million+ debit cards, still a large part of the country is

unbanked

• Mobile payments introduced around 5 years back

• RBI introduced mobile payments guidelines around 3 years back

• IMPS(Immediate payment Service) introduced by NPCI around a year back thus

permitting interoperability between banks’ mobile banking systems

• Electronic commerce has seen acceptability in the last three years with India being

among fastest growing online market and has registered about 40% growth in about a

year

• About 75% of total ecommerce in India is related to travel & tourism, and about 12.5%

is online retailing

• India has a close to 10 million online shoppers and is growing at en estimated 30%

CAGR vis-à-vis a global growth rate of 8-10%

Confidential

Market Scenario

• Retail category has seen peculiar growth with a lot of retailers pushing for trials among consumers

through discounts and freebies. This is a changing trend as consumers having tried online

shopping; the credibility of these sites will further bolster the transaction volume on retail sites.

Among all retail sites apparel and lifestyle goods have seen an early adoption among consumers.

This again is a growing trend and we see a good amount of contribution in dollar share and

transaction share coming from lifestyle categories along with home furnishing and lifestyle goods.

• Comparison shopping has been on a growth and the need to compare and consume in India

across other online categories like travel, shows a similar consumer behaviour in retail category.

In the coming months, expect more and more consumers relying on online research of products

for features and prices.

• Online retail has seen a heavy overlap with social networking and search due to aggressive

marketing and strong inclination towards social commerce. We expect a larger portion of online

retail from social commerce with India positioning itself as one of the fastest growing social

networked user base and also larger size of social groups.

• To conclude, e-Commerce has seen tremendous growth in the last few years. Models like Cash on

Delivery, Mobile POS and other consumer centric payment options and improved service quality

will boost overall sales. It is definitely the most exciting phase among online retailers and

consumers as this learning curve will put India on the global map as one of the largest e-

commerce markets in the coming months.

Confidential

Payment Instruments

• Credit Cards

• Debit Cards

• Net Banking / Direct Debit

• Pre-paid Cards / eWallets / mWallets

• Cash on Delivery

• Card on Delivery

• Standing Instructions / ECS

• IMPS(Immediate payment services)

Confidential

Technologies adopted

Confidential

• Easy to spread

• Experiential

• Alternate modes available like SMS (Ubiquitous) / USSD (Operator Specific)

• Easy to access • In Person

transaction

POS / Mobile POS

Internet

IVR Mobile (GPRS

Application)

Confidential

Technology features

• Internet

• Standard Integration Kits

• Availability of Integration with standard shopping carts & framework

• Secure using encryption over an above HTTPS

• Mail based invoicing Solution

• IVR

• Multi Lingual support

• Anytime / Anywhere accessibility

• No training required for Usage

• Multiple Variants (Inbound, Outbound dialers, Automated, Agent Assisted, Integrated)

• Option for Multiple Payment Instruments

• Customer Identification based on Caller Id.

• Mobile

• Availability to add service into standard product

• Customizable white labeled solution

• Availability on different OS

• For handsets which are not capable of hosting any application, WAP / USSD / SMS based solutions are

supported

• End to End Encrypted

Confidential

Features / Services to look out for

• Security

• Express Checkout

• Reconciliation Mechanism

• Refund Processing

• Browser Compatibility

• Integration with different Carts

Confidential

Visit us at: http://www.atomtech.in