Targus Objectives:

“To increase the Targus website visibility and products’ sales by using innovative digital marketing methods. “

Digital Marketing Strategy:

Driver Strategy ObjectivePPC Main keywords analysis Immediately increase visibilitySEO Optimize the key pages Long term visibility increaseAffiliate Lead generation Detecting sales conversionsOnline PR Reputation management Gain customer trustYouTube Interactive engagement Provide entertainment to customersTV adverts Interactive engagement Provide entertainment to customers

TV Advert strategy: BT case study on the TV advert created a story based TV advert, which created high impact to customers.https://www.youtube.com/user/BTCampaigns

* Available on the YouTube channel too.

RACE Strategy:

Reach: Using SEO, PPC, Affiliate marketing, Online PR and Social Media Marketing can increase the Targus visibility over the Internet.

Act & Convert: Conversion rate optimization, Lead generation, Landing page optimization can help in higher conversion from visitors to sign ups. We will create a provision to allow users to create personalized experience. Such as Nike, have the names and message printed on the bags. Even the colors can be customized too.

Research in the UK suggests the 49% people think that personalized experience is highly important.

Source: eConsultancy

Engage: Social media sharing provides higher rate of popularity. Following graphics shows the global growth of social media.

Source: http://www.mediabistro.com/alltwitter/files/2014/01/social-media-networks.png

Inbound Marketing Funnel:

Source: http://www.leadmarketingnet.com/general_images/image_featured_MarketingFunnel_LARGE.jpg

By using an effective RACE strategy, we can convert visitors into the leads. The leads are further connected with the affiliate networks, using which we will be able to develop a profitable channel for Targus.

Digital Marketing

Visitors on website

Affiliate connections

Create leads Profits - Win / Win

Demand Curves:

With the help of an effective marketing campaign, we will be able to shift the demand curve and which will eventually increase sales for the Targus products and services.

4Is to be done:

Involvement: Interaction Intimacy Influence

Digital Campaigns

Rewards and Reviews Strategy for the Earned Media:

Source: http://sloanreview.mit.edu/files/2013/07/shin-s1.jpg

Virtual Reality App for all the products:

A virtual reality app can be created as a Digital Strategy, which can be used to provide training videos to customers on how to use the accessory, such as Mouses, Presentation clicker etc

Example of IKEA: https://www.youtube.com/watch?v=uRjZ6mM2q8A