targeting zapr audiences: tv moments marketing
TRANSCRIPT
CASE STUDYINTRODUCING MOMENT MARKETINGA major FMCG brand picked TV moments to engage with the relevant TV audience through an innovative mobile ad campaign
A leading FMCG foods brand wanted to market a new premium product to food loving audiences in the top 8
metropolitan cities, in a context where they connect with gourmet and premium food.
We helped the brand engage with a geo-targeted TV audience by launching a mobile ad campaign activated
only at the time when popular cooking TV show MasterChef Australia, was airing on TV.
Goal
To identify and engage with a premium TV audience interested in gourmet foods in a relevant context
Creative: Banner, InterstitialGeography: Top 8 metropolitan cities
IDENTIFYING & TARGETINGThe ZAPR audience platform identified millions of individuals on the basis of their geographical location in the top 8 metropolitan cities in India.
This audience was then targeted with the brand’s mobile ad creatives at the same time that the MasterChef Australia season 8 aired on TV between 9 PM - 10 PM on Star World.
What we delivered:
1 mn+UNIQUE URBAN REACH
1.8xCTR* TO THE
LANDING PAGE
* compared to average programmatic CTR for these formats in India
Like to know more about our audience targeting platform?
Come visit us:www.zapr.in
Thank you!