targeted traffic simplified

8/10/2019 Targeted Traffic Simplified

1/31

Click Here: http://guiderightgroup.com/Medi!"#r!%%ic"Meltdo,-


2/31


3/31

-troductio-

78po-e-ti!l reource m!-!geme-t i-Et Gut ! %!-cB -!me. /tE ! re!llB u-deretim!ted

u-der ued m!rketi-g method th!t ,ork i-crediIlB ,ell. Ao much o thi ectio- i o-e

o% the m!i- re!o- ,eEre o-lB letti-g JKK copie o% thi go. / do-Et ,!-t mB competitio-

to Ie !Ile to m!-!ge their cutomer correctlB i% it me!- /Em goi-g to get them i-te!d.

9h!t ,eEre looki-g !t here !re Bour %i1e prim!rB reource the li%eIlood o% !-B o-li-e

Iui-e. #h!tE Bour !%%ili!te Bour lit Bour cutomer lo-g term cutomer !-d Goi-t

1e-ture propect !ll o% ,hich ,eEll re%er to %rom thi poi-t o-,!rd ! Bour reource

or Bour promotio- po,er.

7!ch o-e o% the Iig %i1e h!1e the po,er to m!ke Bou !le !-d thu Iig pro%it.

Ho,e1er im!gi-e Iei-g !Ile to t!ke thoe %i1e !-d m!-!ge them i- uch ! ,!B th!t Bou

-e1er h!1e to c!rrB out the e8pe-i1e !ct o% p!Bi-g %or -e, cutomer ! Iigger lit

more !%%ili!te or ?@ co-t!ct e1er !g!i- Iut till h!1i-g cou-tle thou!-d o% them

%lo,i-g i-to Bour l!p.

/t ou-d u-thi-k!Ile Iut ,ith the right m!-!geme-t o% Bour reource BouEre goi-g to

Ie eei-g their ue%ul-e douIle multiplB IB three %our ometime e1e- %i1e. 9h!t

doe thi me!- or Bour pro%it 9ell h!1e Bou e1er ,orked it out i- Bour he!d ho,

much BouEd m!ke i% Bou douIled ! pe--B e1erB d!B %or ! mo-th or t,o #he pri-cip!l

here i the !me Iut i-te!d o% mo-eB BouEre ui-g Bour reource. #he more Bou h!1e

the %!ter theB Iuild e!ch other. #he true po,er o% re!l e8po-e-ti!l gro,th i !t e1erB

m!rketerE %i-gertip. #heB Gut h!1e to k-o, ho, to re!lie itE there !-d u-dert!-d

ho, to ue it to their !d1!-t!ge... !me Iut i-te!d o% mo-eB BouEre ui-g Bour

reource. #he more Bou h!1e the %!ter theB Iuild e!ch other. #he true po,er o% re!l

e8po-e-ti!l gro,th i !t e1erB m!rketerE %i-gertip. #heB Gut h!1e to k-o, ho, to

re!lie itE there !-d u-dert!-d ho, to ue it to their !d1!-t!ge...


4/31

01er1ie, o% 3eource M!-!geme-t

5!rt 6

N #o demo-tr!te ho, to t!ke Bour e8iti-g reource !-d cro them o1er i- uch ! ,!B

th!t theB Iegi- to Iuild themel1e. #he ultim!te i- m!rketi-g tr!tegie !llo, Bou to

Ioot Bour promotio- po,er e8po-e-ti!llB ,he- other !re h!1i-g trouIle e1e- Iuildi-g

! lit th!t m!ke ! i-gle !le.

N #o dipl!B ! di!gr!m to demo-tr!te thi method helpi-g Bou commit thi to memorB

!-d !ct o- Bour k-o,ledge.

N #o dicu e!ch reource i- depth !-d to de%i-e peci%ic role %or e!ch o-e ope-i-g upthe !IilitB to cro Bour reource !-d to t!rt the -o,I!ll e%%ect rolli-g.

N #o !1oid the pit%!ll th!t other m!rketer !re m!ki-g ! ,e pe!k ,ith their croi-g

o% reource i% theBO1e e1e- dico1ered uch ! method i- the %irt pl!ce.


5/31

N #o i-pire !-d to demo-tr!te ide! %or the croi-g o% Bour reource Ioth e-!Ili-g

Bou to %ollo, the e8!mple ,eO1e l!id out %or Bou !-d to come up ,ith Bour o,- ! Bour

reource t!rt to %lood i- ,he- Bou l!u-ch Bour product.

78po-e-ti!l 3eource M!-!geme-t 6

Preeti-g !-d ,elcome to the m!-u!l e-titled e8po-e-ti!l reource m!-!geme-t !-d

tre!ti-g Bour cutomer right. ,ell ! ! electio- o% liter!l ,!B to get the mot out o%

Bour cutomer ,ithout gi1i-g them the e!rth %or %ree ,eOll !lo Ie t!ki-g ! little Iit o% !

l!ter!l detour here.


6/31

#he 9orki-g Co-cept " - 01er1ie,

#he ,hole ide! o% thi ectio- i I!ed !rou-d ki-d o% ! cro promotio- tr!tegB ,hich

i -othi-g -e, product ,ie Iut ,he- ,e look !t it i- term o% the %i1e m!i- reourceBouO1e Iee- g!theri-g it Iecome ! di%%ere-t m!tter e-tirelB. 9h!t ,eOre pl!--i-g to do

here i t!ke the ,hoppi-g promotio- po,er o% the Iig %i1e tie them together !-d douIle

,h!t theBOre doi-g %or Bou ,ithout Iri-gi-g i- !-Bo-e -e,. 9eOre implB re%erri-g e!ch

tBpe o% memIer to di%%ere-t ectio-.

Qo, Bou m!B h!1e ee- thi circle o% %i1e Ie%ore ,he- t!lki-g i- term o% ,eIite

promotio- ui-g the ite itel% ! ! I!e to l!u-ch e!ch reource o-to the -e8t t!ge i-

the l!dder ,here poiIle ,hilt !t the !me time Iri-gi-g i- -e, Ilood. #hi time

!rou-d ,eOre t!ki-g th!t circle !-d mo1i-g people !rou-d o th!t theB c!- reide i-

multiple pl!ce ,hich i- tur- c!- douIle or e1e- triple Bour promotio- po,er implB

Iec!ue o-e pero- Iecome t,o three !-d up to %i1e di%%ere-t reource o- their o,-.

5o,er%ul tu%%. Ror Suick re%ere-ce hereO th!t I!ic reource circle th!t ,eEre t!lki-g

!Iout. 9eEll Ie !ddi-g to thi i- ! mome-t.

Qo, thi i goi-g to Iecome ! Iig p!rt o% the circle Iec!ue itO goi-g to !dd to it

i-ter-!llB ! ,eOre mo1i-g people !rou-d here ,ithout Iri-gi-g i- -e, people


7/31

i-cre!i-g the producti1itB o% the people ,e !lre!dB h!1e o ple!e do t!ke ! c!re%ul

look !t it right -o, or the ret o% thi ectio- ,o-Et m!ke !-B e-e. #he m!i- thi-g /

,!-t Bou to keep i- mi-d i the !Io1e di!gr!m ! th!t ,ill %orm the I!i o% Bour ,hole

,eI I!ed m!rketi-g outlook. /t ,ill ho,e1er Ie !dded to !t the e-d o% thi m!-u!l o

th!t Bou h!1e %i1e l!rge di!gr!m !t the e-d o% the coure to I!e Bour m!rketi-g o%% o%.

9h!t ,eOre goi-g to do -o, i go through e!ch reource !-d look !t the mot e%%ecti1e

,!B to cro them o1er to !-other reource ,hether itO ,orth doi-g ,hB Bou hould

or hould-Ot do p!rticul!r thi-g ,ith e!ch ectio- !-d mot import!-tlB ,hich o-e

!re goi-g to m!ke Bou the mot c!h.

71e- i% Bou do-Et h!1e !ll o% thee reource !t Bour dipo!l Bet do-Et ,orrB. #he !im

here i to ho, Bou ,h!tE goi-g to go o- ,he- Bour promotio- do go out !-d Ie

prep!red. =et me !ure Bou the peed th!t the %i1e m!i- reource come i- m!B tur-

!rou-d !-d urprie Bou /tE goi-g to come i- 1erB h!-dB 1erB oo-.

9h!t to ;o ,ith


8/31

- mport!-t #ip

Deep i- mi-d th!t itO -ot !l,!B poiIle or e1e- i- Bour Iet i-teret to uIGect !

p!rticul!r reource to thi tBpe o% cro promotio-. #hi i epeci!llB true %or Bour more

1!lu!Ile mo-eB"m!ker. #he re!o- Iei-g i th!t theB c!- Ie lot Gut like !-B other

reource Iut ,he- Bou t!ke the regul!r cutomer ,ho h!1e pe-t m!-B thou!-d o%

doll!r o- Bour product i- m!ll -umIer comp!red to ! l!rge lit th!t h!1e Bet to

pe-d itO much more de1!t!ti-g to loe o-e or t,o perce-t o% Bour Iig pe-der th!- it

i to loe o-e or t,o perce-t o% Bour %reeIie eeker.

9h!t to ;o ,ith


9/31

i-ter-et e1erBo-e ,!-t omethi-g right -o, theB do-Ot ,!-t to ,!it. #he lo-ger it

t!ke to c!rrB out the more theB o1erlook it ! omethi-g th!t ,o-Ot Ie !- immedi!te %i8

%or their itu!tio-.

>uildi-g


10/31

#ur-i-g


11/31

ome m!i1e pro%it pote-ti!l. /- %!ct ! ,e pe!k the m!GoritB o% m!rketer out there

!re 1erB oI1ioulB le!1i-g thee tBpe o% hole.

#he proIlem ,ith Goi-t 1e-turi-g through ! lit !t thi t!ge i it Iecome ki-d o% !

lotterB i% BouOre -ot c!re%ul.


12/31

9h!t to ;o ,ith


13/31

!1oid doi-g thi u-le BouOre Gut

promoti-g other people tu%% or 1erB r!relB

cre!te Bour o,- product. /% Bour Iui-e

i !-d ,ill i- the %uture rem!i- !ll !Iout

the product BouOre cre!ti-g !-d elli-g

keep them ep!r!te. /% Bou c!rrB thi

ectio- out correctlB it ,o-Ot me!- ! huge

!mou-t o% e8tr! ,ork !ide %rom %i1e hort

m!ili-g per product promotio- dri1e or

l!u-ch i-te!d o% o-e.

>!ck to M!-!gi-g


14/31

to gi1e them Io-ue or Iigger commiio- !t thi t!ge Iec!ue other,ie BouOll Gut

e-d up ,ith ! Iig t!-gled I!ll o% B!r- !-d ! he!d!che. 9eOll get o- to Gut ho, ,e m!ke

them 1!lued i- ! mome-t.

>ut %irt letE look !t tur-i-g Bour cutomer i-to Bour lit. #o t!rt ,ith BouOll %i-d th!t

mot o% Bour cutomer !re o- Bour lit !-B,!B. Qot much -eed to Ie !id !Iout thi

uIGect %or th!t 1erB re!o-. -B cutomer th!t !re-Ot o- Bour t!-d!rd lit ,ill till Ie

recei1i-g !d %or Bour product high cot product !-d lo, cot product ! p!rt o% Bour

i-troductorB erie e!ch time Bou l!u-ch omethi-g -e, ui-g the I!cke-d !le %lo,

ch!rt. 9h!t theB ,o-Ot Ie recei1i-g !re the m!il th!t Bou ue to trB !-d ep!r!te Bour

lit i-to o-e o% thee c!tegorie %or the !me re!o- ! ,ith the l!ck o% !%%ili!te m!ili-g

! e8pl!i-ed i- the pre1iou poi-t.

-B o% Bour cutomer th!t !re -ot o- Bour t!-d!rd lit ,o-Ot Ie mii-g much i- the

,!B o% m!ki-g Bou mo-eB IB -ot Iei-g there Iec!ue theBOre !lre!dB ,here Bou ,!-t

them i- ! prime poitio- to IuB ! premium product %rom Bou. /- mB e8perie-ce

cutomer !re more th!- te- time more likelB to IuB %rom Bou !g!i- th!- Bour

t!-d!rd lit !-d thi i the re!o- / !id th!t Bour lit i the le!t t!rgeted !-d lo,et

Su!litB o% the Iig %i1e reource.

Cutomer to =o-g"#erm Cutomer

Mo1i-g o- ,i%tlB letE look !t the proI!IlB the mot import!-t p!rt here !-d th!tO

tur-i-g Bour cutomer i-to lo-g"term cutomer or Iig IuBer. Qo, Gut Iec!ue

theBOre i- thi ph!e !-d h!1e-Ot Iought Bour %irt high ticket item !%ter t!-d!rd %ollo,"

up procedure doe-Ot me!- theBOre uele !-d ,ill o-lB e1er IuB the %i%tB doll!r

product %rom Bou. R!r %rom it Iut it doe me!- o-e o% three thi-g. 7ither there ,! !

g!p i- Bour m!rketi-g Btem th!t theB %ell through ,hether it ,! Bour i-tro product

Bour !d copB or Bour !le letter or theB could-Ot !%%ord to purch!e the l!rger product

or %i-!llB theB ,ere-Ot i-tereted i- ,h!t Bou h!d to o%%er.


15/31

Ror thoe re!o- Bou h!1e to m!ke ure to c!ter to !ll o% them ,he- Bou l!u-ch Bour

-e8t product. #heB ,ill recei1e Bour m!ll i-tro product !-d ! ! %ollo,"up to thi theB

,ill !lo recei1e Bour l!rger high"ticket product. #hi i import!-t here Iec!ue i% theB

did-Ot purch!e Bour %irt high priced product BouOll ,!-t to get them i- !t the Iottom

!g!i- Ie%ore Bou do !-Bthi-g ele !-d h!1e them mo1e through Bour i-tro product up

to the Iigger product. /% Bour %irt time !rou-d ,! hoddB theBOll k-o, Bour g!me !-d

-ot IuB i-to the eco-d %reh -e, product li-e BouO1e et up !-d -e1er mo1e through to

IuB high"ticket item %rom Bou.

Qo, ! ! %ollo,"up to thi BouOll ,!-t to !lo -oti%B them directlB !Iout Bour high"ticket

item ome time !%ter Bou -oti%B them o% the i-tro product. #hi ,!B BouOre !g!i-

rege-er!ti-g the trut !-d the %!mili!ritB o% Bour Ir!-d through Bour i-tro product !-d!t the !me time h!1i-g thoe th!t did-Ot mo1e up the l!dder through Bour %irt product

mo1e up -o,. -d o% coure do-Ot go thi-ki-g th!t people ,ill Ie !--oBed th!t Iought

the i-tro product to recei1e ! Iigger Ietter product l!ter !g!i- %or the re!o- th!t Bour

i-tro product i ! re!l !-d help%ul product -ot Gut ! che!p e8cue to ell Iigger tu%%.

/tO ethic!l it co1er !ll !-gle rel!ti-g to Bour t!-d!rd cutomer !-d ,h!tE more it

,ork like ! ch!rm.

#ur-i-g


16/31

Aummi-g thi up the- Bour cutomer !re import!-t to Bou !-d h!1e ! peci%ic role.

Ch!-gi-g th!t role !t thi !ll import!-t t!ge c!- do more h!rm th!- good. /% BouOre

goi-g to co-t!ct them !Iout !-Bthi-g other th!- ree!rch or !le o% Bour product

re%er to Bour ree!rch %irt !-d do it pero-!llB !-d i-di1idu!llB %or Goi-t 1e-ture !-d

!1oid it !ltogether %or tur-i-g them i-to !%%ili!te. /% Bou re!llB ,!-t Bour cutomer to

Iecome !%%ili!te ! to plug the g!p m!ke ure Bou h!1e ! higher commiio- i-tegr!ted

i-to the product theBOre IuBi-g %rom Bou o theB c!- t!ke thi o%%er up ! ! Ie-e%it i%

theBOre i-tereted i- the %irt pl!ce !-d -ot to do it ! !%terthought.

3ight ,eOre goi-g to top thi o-e here ! -ot to gi1e Bou i-%orm!tio- o1erlo!d. /- the

-e8t ectio- !%ter the umm!rB th!t %ollo, ,eOll co-ti-ue looki-g !t ho, to cro Bourreource to get more out o% them ,he- ,e t!ke ! cloer look !t ,h!t to do T!-d ,h!t

-ot to doU ,ith Bour !%%ili!te lo-g term cutomer !-d Goi-t 1e-ture propect. 9eOll

!lo Ie t!ki-g ! look !t ! %e, o% the ge-er!lied ide! !Iout tre!ti-g !ll Bour lit

correctlB.


17/31

01er1ie, o% 3eource M!-!geme-t

5!rt F

N #o co-ti-ue to look !t !-d dicu e%%ecti1e ,!B o% co-trolli-g !-d ui-g the

reource th!t BouOre Iuildi-g through the l!u-ch o% e!ch product i- uch ! ,!B th!t Bou

-e1er h!1e to ,orrB !Iout Bour promotio- po,er e1er !g!i-.

N #o look !t the re!o- ,hB m!-B people c!-Ot get uch ! Btem i- pl!ce !-d ,hB it

h!-Ot Iee- ,orki-g %or them !-d ,h!t BouOre doi-g di%%ere-tlB to e-ure it doe ,ork.

N #o %urther dicu the peci%ic role o% e!ch o% Bour reource !llo,i-g Bou moreco-trol o1er ho, Bou cro them o1er !-d h!1e them Iuild e!ch other.

N #o e-h!-ce the reource m!-!geme-t ectio- !-d complete the picture o% lit

!%%ili!te cutomer Goi-t 1e-ture !-d lo-g term cutomer m!-!geme-t i- uch ! ,!B


18/31

th!tO goi-g to Ie highlB Ie-e%ici!l to Ioth Bour co-t!ct Bour Iui-e !-d Bour

pocket.

N #o complete the !le Btem di!gr!m IB !ddi-g to it the %lo, o% reource th!t ,ill

occur ,ithi- Bour Iui-e ,he- ui-g thi method.

N #o um up ,ith ! %e, poi-ter o- ho, to tre!t e!ch reource i- ge-er!l. Deep them

h!ppB !-d ho, theBOll keep Bou e!r-i-g.

78po-e-ti!l 3eource M!-!geme-t F

/- the l!t ch!pter ,e looked !t getti-g the mot out o% Bour %i1e prim!rB reource i-

uch ! ,!B th!t theB Iuild themel1e Iut -ot Gut through other people promoti-g Bour

tu%% Iut IB the o1erl!p o% the reource through other me!-. 9e %i-ihed o%% t!lki-g

!Iout ,h!t to do ,ith Bour t!-d!rd cutomer !lre!dB h!1i-g co1ered Bour lit

pre1ioulB o ,ithout %urther !do ,eOll -o, co-ti-ue %urther do,- the reource !-d

t!lk !Iout the rem!i-i-g three !-d ,h!t Bou hould or hould-Ot Ie doi-g to m!ke the

mot out o% them. 5le!e -ote i% Bou h!1e-Ot re!d the pre1iou ectio- Bou hould do o

! thi ,o-Ot m!ke !-B e-e other,ie !-d BouOll o-lB get p!rt o% the picture.

9h!t to ;o ,ith


19/31

uit!Ile to do o depe-di-g o- Bour product. #ur-i-g !-B o-e o% thee reource i-to

!%%ili!te i epeci!llB import!-t i- the ,orld o% o-li-e m!rketi-g o%t,!re or i-%o

elli-g Iec!ue !%ter !ll !%%ili!te m!rketi-g i !t le!t FKW o% the ,hole picture. #h!tO !

huge chu-k.

9ell !%ter telli-g Bou th!t /Om goi-g to h!1e to tur- !rou-d -o, !-d tell Bou tr!ight up

th!t tur-i-g Bour lo-g"term cutomer i-to !%%ili!te Tor trBi-g toU i ! I!d ide!.

3ememIer thee people h!1e !lre!dB pe-t their mo-eB ,ith Bou !-d h!1e ee- Bour

!%%ili!te o%%er e1er!l time. M!-B o% them ,ill Ie o- Bour lit recei1i-g the !d %or Bour

!%%ili!te progr!m olelB ! ,e t!lked !Iout e!rlier. Ror thi re!o- there i !IolutelB -o

-eed to h!le thee people directlB ,ith !-Bthi-g u--ece!rB.

3ememIer thi group h! !lre!dB pe-t !

,hole lot o% mo-eB o- Bour tu%% !-d i% Bou

,!-t to keep them comi-g I!ck e1erB time

Bou co-t!ct them it h! to Ie Bour Iet ,ork.


20/31

=o-g"#erm Cutomer i-to ec!ue theBOre 1!lued. 5eople like to %eel 1!lued Iut i% Bou do-Ot

tell them theB !re the- theBOre Gut goi-g to !ume BouOre !-other pero- collecti-g

more e"m!il !ddree !-d e-di-g them more !d.


21/31

=o-g"#erm Cutomer >!ck i-to Cutomer

9he- it come do,- to e-di-g them !d ,he- trBi-g to ell them omethi-g ele

thi-g get ! little more Suetio-!Ile. ;o Bou t!rt them i- ! Btem !g!i- %rom the 1erB

Iegi--i-g or do Bou get them right i- !t the high priced e-d #h!tO e8!ctlB ,h!t / ,!-t

to touch o- right -o,. #ur-i-g Bour lo-g term cutomer I!ck i-to cutomer th!t %irt

,ill purch!e !- e-trB le1el product the- Ie old o-to the %ull product. ;o Bou or do-Et

Bou

9ell the !-,er i Ioth ! Be !-d -o. / ,ould ugget %or t!rter th!t Bou get them

i-%orm!tio- out !Iout Bour hi-B -e, high ticket product. #hi i ! gre!t ,!B to t!rt

getti-g ome %eedI!ck Ie%ore the m!e t!rt promoti-g !-d comi-g through theBtem o-to thi high priced product. 3ememIer theBO1e !lre!dB pe-t their c!h !-d i%

Bour product ,! good theB !lre!dB trut Bou !-d lite- to Bou !-d i% Bour !le letter i

good Bou do-Ot -eed to go through !ll th!t !g!i- it er1e -o purpoe.

#he o-lB time / ,ould ugget th!t Bou t!rt them %rom cr!tch !ll o1er !g!i- i i% itO

Iee- ! lo-g time i-ce BouO1e co-t!cted them or i% BouOre goi-g to Ie gi1i-g them

omethi-g 1!lu!Ile %or %ree there%ore i-cre!i-g the trut !-d their %eeli-g o% peci!l"

-e %urther. Ror e8!mple BouO1e ee- !ll thoe de!l !Iout people gi1i-g Bou Iu-dle o%

tu%% %or %ree th!tO !pp!re-tlB uppoed to Ie ,orth o much c!h o ,h!tO to top Bou

pl!Bi-g o- th!t

/% Bou ,!-t to Iuild trut ,ith Bour lo-g term cutomer %urther i% Bour i-tro product

pl!B too Iigger p!rt i- Bour %i-!l high ticket product %urther do,- the ch!i- th!- Bou

c!-Et !%%ord to ,!i1e it the- gi1e them Bour i-tro product. Qo /Om -ot t!lki-g !Iout

omethi-g %ree th!t ,! %ree !-B,!B /Om t!lki-g t!ke the ZFK"Z\K out o% Bour pocket

th!t BouOre p!Bi-g out i- high commiio- !-B,!B %rom the i-tro product !-d gi1e it to

them.

Ho, o%te- h!1e Bou Iee- gi1e- omethi-g %or %ree IB omeo-e Bou Iought omethi-g


22/31

o%% o% o-lB to ee them elli-g it l!ter ! ! re!l product Ho, peci!l ,ould Bou %eel ! !

1!lued cutomer to pick thi up !-d ,!tch !-other !d come through o- ! t!-d!rd lit

the !me d!B elli-g the Ir!-d -e, product Bou got %ree 5rettB peci!l /Od im!gi-e. /

hould !B i% BouO1e ucceeded i- ge-er!l i- cre!ti-g ! %orm o% Io-d ,ith thee people

the- theBOll t!rt thi-ki-g BouOre ,orth,hile. /tO -ot %or u to decide ,hoO ,orth,hile

!-d ,hoO -ot itO the other ,!B !rou-d. 9he- thi h!ppe- though BouOll %i-d more

people t!rt t!lki-g to Bou m!ili-g Bou c!lli-g Bou !-d ome prettB i-tereti-g tu%%

h!ppe- i- the %orm o%...

=o-g"#erm Cutomer to ?@ 5ropect

#ur- Bour lo-g term cutomer i-to Goi-t 1e-ture p!rt-er m!ll or l!rge lo-g"term or

hort term. Deep i- mi-d th!t thi i-Ot IB %!r Bour mot e%%ecti1e ,!B o% ge-er!ti-g Goi-t

1e-ture o- ! m!ll c!le T!d ,!p lit !cce etc.U or e1e- o- ! l!rge c!le T%ull Ilo,-

p!rt-erhip o% product e!ch pl!Bi-g ! peci!lied roleU ho,e1er BouOd Ie urpried

,h!t h!ppe- ,he- Bou t!rt t!lki-g to people. #hi report %or e8!mple ,ould-Ot e1e-

Ie here i% it ,!-Ot %or th!t %!ctor !lo-e.

9hile ,e ,o-Ot d,ell o- thi %or too lo-g / do ,!-t to m!ke ure Bou u-dert!-d /Om

-ot telli-g Bou to go out !-d t!rt pe-di-g Bour d!B t!lki-g to Bour cutomer !-d !

!-ti pro%eio-!l ! th!t ou-d ,e c!-Ot trike co-1er!tio- up ,ith !ll thee people

epeci!llB ! Bour Iui-e t!rt de1elopi-g o1er ! -umIer o% product the -umIer

c!- get ! little o1er,helmi-g i% BouEre goi-g to trB !-d pull omethi-g like th!t out o%

Bour h!t.

9h!t / do ,!-t to m!ke ure Bou u-dert!-d though i to look %or thoe ig- th!t the

lo-g term cutomer th!t i co-t!cti-g Bou ,ould Ie ! 1i!Ile t!rget %or ! Goi-t 1e-ture

o%%er ,hether theB me-tio- theB h!1e ! l!rge lit o% their o,- or o- occ!io- Bou Gut

get t!lki-g !-d i% itO ,ith the right pero- Bou might Gut %i-d Bourel1e pulli-g ome


23/31

gre!t ide! out o% the I!g together. 9!tch out %or thi Iec!ue it c!- ,ill !-d doe

h!ppe- more o%te- th!- Bou m!B Ielie1e. / ,o-Ot r!mIle o- !g!i- !t thi t!ge !Iout

ho, import!-t Goi-t 1e-ture !re. /-te!d letE mo1e o- to the -e8t reource tBpe i-

Bour !re-!l.

9h!t to ;o ,ith B cle!r cut /

me!- Bou k-o, ,h!t thee people ,!-t. #heBOre here olelB to promote ! good product!-d m!ke good mo-eB doi-g o.


24/31

!le elli-g %ree tu%% elli-g Bourel% !-d Bour product to g!i- Goi-t 1e-ture or

elli-g the pote-ti!l to e!r- mo-eB through Bour !%%ili!te. /tO !ll !Iout elli-g !ll the

time.

#h!tO e-ough co1ered to demo-tr!te mB poi-t !-d ,eOll t!ke it %urther i- ! mome-t

,he- ,e go o- to t!lk !Iout Goi-t 1e-ture.

%%ili!te i-to Cutomer

=etE ,r!p up ,ith the %i-!l three reource i-

the !%%ili!te ectio- t!rti-g ,ith cutomer.

Ho, o- e!rth do Bou get Bour !%%ili!te to p!BBou ! ,ell ! promote %or Bou 9ell thereO

ple-tB o% ,!B to tur- thee !%%ili!te i-to

cutomer. #he %irt Bou ,ould thi-k ,ould Ie

looki-g !t the i-tro product !-d h!1i-g !%%ili!te

th!t IuB %rom Bou e!r- ! higher commiio-.

#hereO o-e proIlem ,ith th!t though ,h!t did

,e !B the m!i- go!l o% our i-tro product ,!-Ot

e!rlier o- /% Bou rememIer ,e !id th!t itO go!l i-Ot to m!ke ! pro%it Iut to Iuild Bour

reource.

Ch!rgi-g !%%ili!te c!h to Goi- up ,hether it i i-gle !le or memIerhip ui-g Bour

i-tro product i cutti-g o%% Bour -oe to pite Bour %!ce %or thi e8!ct re!o-. #hi i

epeci!llB true i% BouOre !ttr!cti-g ome he!1B hitter !-d ,orki-g i- the o-li-e

m!rketi-g i-%o product ,orld -ot Iec!ue theB c!-Ot !%%ord to IuB Bour product Iut

Iec!ue itO Gut ! h!le comp!red to goi-g i- %illi-g i- ! Suick %orm promoti-gtr!ight !,!B. /% BouO1e Iee- %ollo,i-g u o %!r !-d Bour !%%ili!te commiio- !re -ice

!-d high to get lot o% people promoti-g BouOll %i-d th!t Bou ,o-Ot Ie m!ki-g much

pro%it e1e- i% Bou did get them !ll to ig- up. /- !-B c!e itO more likelB BouOll put them

o%% promoti-g !-d loe ome Suick Il!t to ome o% thee people Iig lit i% Bou go


25/31

!Iout thi !-B other ,!B. Ateer cle!r o% it !-d rememIer the role o% Bour i-tro product

!-d the reource itel% Bour !%%ili!te.

%%ili!te to =o-g"#erm Cutomer

=ooki-g !t !%%ili!te i- the light o% co-1erti-g them to lo-g term cutomer ho,e1er i

! di%%ere-t torB !ltogether implB Iec!ue th!tO ,h!t Bour lo-g term product i there

to do. M!ke Bou ! pro%it !-d i% !-B o% them ig- up !-d IuB thi ,hilt promoti-g ,hile

itOll Ie 1erB u-likelB itOll Ie the m!i-t!B ource o% cutomer %or Bour Iui-e it c!- Ie

! -ice little Io-u. Ho, Bou do thi i o-lB limited IB the Btem Bou h!1e et up !-d

Bour im!gi-!tio- !d!pt!tio- !-d impleme-t!tio-. #here re!llB i -o right or ,ro-g

,!B !-d to lit e1erB i-gle method ,ould Ie ! ,hole e-cBclopedi! i- itel%.

=et me gi1e Bou ome e8!mple though o / do-Ot le!1e Bou ,o-der ,h!t /Om t!lki-g

!Iout. Rirt e8!mple Bou ,!-t to m!ke ! pro%it out o% Bour !%%ili!te o !lo-g ,ith Bour

-e8t !d to them !Iout the -e,et !%%ili!te progr!m Bou h!1e rele!ed %or Bour -e,et

product goe !- o%%er 1oucher %or ! dicou-t do-Ot Gut ,!-t ! Iori-g old dicou-t Qot

! proIlem ho, !Iout the ticket o-lB Iecome 1!lid ,he- theBO1e m!de %i1e or te- !le.

71e- Ietter i-te!d o% puhi-g !%%ili!te h!rd h!1e the ticket o-lB reSuet o-e !le o%

Bour product Ie%ore it Iecome 1!lid. /tO 1erB u-likelB !- !%%ili!te ,ith ! good lit i

goi-g to m!ke e8!ctlB o-e !le ,he- theB Il!t !- !d out. 7!B theB thi-k out goe the

!d. #e- !le come i- i-te!d o% the o-e th!t theB -eeded. #heB get ! dicou-t or e1e- !

%ree product o- top o% their commiio-. t the !me time Bou peru!ded omeo-e to

get out there !-d promote -ot o-lB Iri-gi-g i- more !le Iut ! Iu-dle more reource

th!t !re goi-g to do the !me !g!i- !-d !g!i-. >et o% !ll Bou ,ere leepi-g !t the time.

T/ lo1e th!t p!rtU

Qo, ok gr!-ted Bou might Ie cri-gi-g !t me right -o, ,o-deri-g ,hB /Om telli-g Bou

thi Iut let me !B i- mB de%e-e %irt thi-k !Iout ,h!t BouOre elli-g. /% itO ! Ai8tB

doll!r product ,ho c!re i% Bou gi1e !%%ili!te !- VKW dicou-t o- top o% their

commiio- i% theB m!ke ! i-gle !le. 3ememIer th!tO -ot ,h!t ,eOre t!lki-g !Iout

-o,. 9eOre dicui-g high price item !-B,here %rom ZJKK to Z6Kk per product. Qo,


26/31

th!t dicou-t t!rt to eem ! little more ig-i%ic!-t !-d ,orth,hile. /% / g!1e Bou Fk o%%

o-e o% mB product o- top o% ! ]k commiio- %or m!ki-g ! i-gle !le ,ould Bou Il!t

!- !d to Bour pri1!te t!rgeted lit !Iout th!t #hereO ! ,hoppi-g ,!d o% c!h i- it %or

Bou !-d pote-ti!llB hu-dred more people %or me to ell mB product to %or me.

/t doe-Ot e1e- h!1e to go th!t %!r e1e- i% BouOre o-lB elli-g ! Z6FJK product. 9he- ,!

the l!t time Bou ,ere p!id ZJKK per !le Bou m!de /% Bou h!1e Iee- p!id th!t much

Ie%ore / Iet the product Bou ,ere elli-g ,! prettB ucce%ul. 9hB do-Ot more people

pull tu%% like thi o%% AimplB ,!it u-til BouO1e old ! m!-B ! Bou c!- i- ! hort period

o% time the- ope- it up %or !%%ili!te ,ith ! de!l like thi ,hile the Iu i till there

!Iout Bour product.



27/31

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