targeted industry sectors (jcci).1
DESCRIPTION
Targeted Industries Recent Announcements & Case Studies Jacksonville & Northeast Florida Industry Clusters (geographical concentration of interconnected companies) Key to community’s overall economic development strategy Based on research (Location Quotient - SWOT analysis) Targeted Industry StrategyTRANSCRIPT
Targeted Industries Recent Announcements & Case Studies
Jacksonville & Northeast Florida
Targeted Industry Strategy
Industry Clusters (geographical concentration of interconnected companies)
Key to community’s overall economic development strategy
Based on research (Location Quotient -SWOT analysis)
Targeted Industries (adopted October 2006)
Headquarters
Finance & Insurance
Information Technology
Advanced Manufacturing
Aviation & Aerospace
Distribution & Logistics
Life Sciences
Recent AnnouncementsHeadquartersCompany Name Employees
Adecco 100
Fidelity National Financial 200
I.B.A. (Ion Beam Applications) 50
InEnTec Chemical 10
Nemours Home Office 25
Pilot Pen 66
PSS World Medical 277
RailAmerica 95
Headquarters Case Study
Adecco (formerly MPS Group)HQ for professional staffing divisions; adding 100 high-wage jobs in Jacksonville (236 existing jobs)
Competitive Advantages Established management for professional staffing brands; minimal
disruption to grow in Jacksonville. Competitive real estate and labor costs vs. Melville, NY
Competitive Disadvantages Consolidation to corporate HQ would have been ideal for efficiency in
operations Florida incentives minimal for HQ expansion Company’s downtown location no longer made sense; relocating to
suburban office market in April, 2011.
Recent AnnouncementsFinance & Insurance ServicesCompany Name Employees
CIT 300
Deutsche Bank 1,000
Digital Risk 300
Enhanced Recovery Corporation 274
EverBank 120
Fidelity Investments 1,200
Lender Processing Services (LPS) 600
Bank of America Merrill Lynch 800
PNC Mortgage 200
Tax Defense Network 150
Financial Services Case StudyFidelity Investments1,200 new jobs
Competitive Advantages Labor market availability and cost were driving factors; Series 7
licensure pass rate highest in U.S. Incentives were competitive for this deal with other locations under
consideration. Company was committed to a Florida market; final competition for
this project was Tampa
Competitive Disadvantages Site consulting firm placed Jacksonville in last place at start of
location analysis. Intensive 9-month process with at least 8 site visits. Air service (offset by JetBlue service to Boston)
Recent AnnouncementsInformation Technology
Company Name Employees
AT&T Florida 266
BellSouth/AT&T 300
Blue Cross Blue Shield of Florida 60
Comcast 160
Meridian Technologies 27
Ultramatics 50
Web.com 139
WebEx 50
IT Case StudyWeb.comAdded 139 high-wage jobs, retained 250 jobs
Competitive Advantages Website Pros was already located in Jacksonville with experienced workforce CEO was not relocating from Ponte Vedra, but was willing to commute to
Atlanta IT work can be completed just about anywhere.
Competitive Disadvantages Website Pros had just completed acquisition of web.com, an Atlanta-based
website design firm. Board was concerned about depth of marketing talent in Jacksonville vs.
Atlanta Atlanta could offer incentives for almost 400 new jobs; Jacksonville could only
139 incent new Florida jobs
IT Case StudyDeutsche Bank319 IT positions (average wage $90K) lost to Raleigh, NC, $6.7 million investment
Competitive Advantages Jacksonville offered competitive IT salaries compared to the Northeast,
where many of our companies have relocated jobs Surprising amount of IT depth in Northeast Florida; but within companies
that are not branded as IT. Company did agree to place 50 IT network support positions in Jacksonville
Competitive Disadvantages Lack of Tier 1 Research University limits ability to collaborate Area universities not producing enough IT graduates NC offered $9.4 million in incentives for this project. Florida’s incentives for
this type of project are not competitive.
Recent AnnouncementsAdvanced Manufacturing
Company Name Employees
Florida Boilerplate 25
Gerdau Ameristeel 5
J.C. Renfroe & Sons 32
Oshkosh Truck 100
St. Johns Ship Building 73
Saft America 279
Manufacturing Case StudySAFT America Lithium ion storage batteries for alternative energy power
production Investing $200 million, adding 279 high-wage jobs DOE grant for $95 million allowed project to move forward in U.S.
Competitive Advantages SAFT executive on the site location team was a longtime friend of Mayor
Peyton, which got Jacksonville into consideration City able to provide no cost site at Cecil Commerce Center; other state and
city incentives made us competitive Cornerstone had recently completed labor study proving depth of
manufacturing workforce in Jacksonville
Competitive Disadvantages JEA electric rates were higher than other locations under consideration. Cecil site was under water during a site visit.
Recent AnnouncementsAviation & AerospaceCompany Name Employees
Airborne Tactical Advantage Company 60
Aviation Systems Engineering Company (ASEC)
10
AVMAX Montana Inc 100
Boeing Company 125
Embraer 50
FlightStar Aircraft Services 250
SSE, Inc. 60
Aviation Case Study
BoeingTwo recent expansions of its assembly plant at Cecil Commerce Center, total employment around 300
Competitive Advantages Competitively priced, existing hangar space at Cecil
Commerce Center Labor force is strengthened by military presence
Competitive Disadvantages Company has numerous alternative location options
Aviation Case StudySpirit Aerosystems$1 Billion investment in manufacturing plant to build fuselages for Boeing 787 jets; 900 high-wage jobs
Competitive Advantages City able to offer free land at Cecil Field Other state and city incentives were substantial Jacksonville labor force was stronger than NC site under consideration.
Stronger educational resources and better trained employees.
Competitive Disadvantages Project was delayed for a year and Kinston, NC was able to win deal with
incentives that Florida did not match. Heavy involvement of NC Governor in deal.
Recent AnnouncementsDistribution & LogisticsCompany Name Employees
Bridgestone Americas Tire Operations 250
COACH 80
Dr. Pepper-Cadbury Schweppes 40
ICS Logistics 90
Interline Brands 70
Mercedes-Benz 98
Michael’s 60
Mitsui O.S.K. Lines 200
Samsonite 53
Unilever USA 150
Volkswagen of America 60
Volvo/Mack Trucks 52
Logistics Case Study
Bridgestone Firestone One million sq. ft. tire distribution facility constructed at Cecil Commerce Center
Competitive Advantages City able to provide below market land deal at Cecil Commerce Center. Heavy port user; Jacksonville’s location was the perfect fit.
Competitive Disadvantages Almost lost deal to Savannah because we did not have direct shipping to
Asia at that time. Mayor Peyton and a team of business leaders went back to HQ and guaranteed Mitsui was initiating service at JAXPORT to win deal back. Logistics projects don’t qualify for many state/local incentives due to
high-wage requirements
Logistics Case Study
Wal-MartJacksonville was a finalist for a four million sq. ft. mega distribution facility that would have served regional distribution facilities.
Competitive Advantages Competitive port location and operating cost City offered below market land deal at Cecil Commerce Center Florida’s 18 million consumer market provided strong demand for
retail products
Competitive Disadvantages Global logistics models shifted and deal never happened. Only two
similar facilities are currently sited in Houston and Chicago.
Company Name Employees
Bodytel 13
Eurofin Scientific 12
PSS World Medical 50
Ranbaxy Pharmaceuticals 12
Specialty Disease Management Services 40
W. Lorenz Surgical/Biomet Microfixation 20
Recent AnnouncementsLife Sciences
Factors for Our Success
Workforce Availability & Cost
Building & Sites
Quality of Life
Business Environment/Tax or Permitting
Cecil Commerce Center
Regional Options
Incentives
Key Competitors - Aviation
Dallas/Ft. Worth
Charlotte
Mesa
Melbourne
Northern VA
Savannah
Charleston
Key Competitors - Office
Dallas/Ft. Worth
Tampa
Atlanta
NashvilleCharlotte
Key Competitors - Logistics
Atlanta
Memphis
Norfolk
Charleston
Savannah
Key Issues That Will Influence Our Future Mayport/Nuclear Carrier
Retaining Jaguars
Downtown Revitalization & Development
Raising Educational Attainment Levels/K-12 Education Reform
Regional Intermodal Plan and Investment
Port Infrastructure - River, Roads, Rail and Airports
Industries of the Future & Incentives to Attract Projects
www.expandinjax.com