Target MarketMarketing I

Definition

Is a group of customers that the business has decided to aim its marketing efforts and ultimately its merchandise toward. Target Marketing allows the marketer / sales team to customize their message to the targeted group of consumers in a more focused manner.

Example

CVS’s Target Market is women since they make up 80 percent of the pharmacy chain’s customers. CVS has marketed its stores to aid women who are constantly multitasking. They recently redesigned 1,200 of its 6,200 stores to women, including shorter wait times for prescriptions, wider and better-lit shopping aisles, and more beauty products

Example

Sam’s Club- has a target market of consumers buying???