Slide 1

PITCH DECK - STARTCON 2016

Sam Wilson

John Forrester

TappnEd IntroductionInteractive in-video learning platformAny device (smartphone, tablet, desktop)Any time 24/7No downloadsMobile First responsive designPaywall enabled for selling courses

The Problem, is with mobile video advertising itself!- Advertisements are not effectiveRecent study shows conversion rates are between only 2-3%

- Advertisers demanding better engagement and what they call conversions Consumers are not watching video adsPre-roll ads are typically irrelevant and often skipped through when given the option

and as a result of this - Publishers are not monetizing fully

What problems are we trying to solve?Lack of Mobility - access training content easilyNo Validation of Knowledge during videoLack of Monetisation of interactive video contentCurrent video platforms are mostly lean back experiences eg. Youtube, Vimeo

The Problem, is with mobile video advertising itself!- Advertisements are not effectiveRecent study shows conversion rates are between only 2-3%

- Advertisers demanding better engagement and what they call conversions Consumers are not watching video adsPre-roll ads are typically irrelevant and often skipped through when given the option

and as a result of this - Publishers are not monetizing fully

The Solution is TappnEd- a multi device video platform that educators can sell their courses as an interactive video.

TappnGo is an mobile video advertising delivery platform with a patented interactive call-to-actions.One of the reasons why we are unique is because we offer a very high level of engagement which in turn can provide a very rapid response for advertisers. In short we will learn alot more about your customers as we can actually ask them!

TappnEd has solved these problemsMobility = any device, any where, any timeValidate learner knowledge in-video instantlyMonetise = Sell your interactive video courseWith TappnEd video is now a interactive and immersive experience

TappnGo is an mobile video advertising delivery platform with a patented interactive call-to-actions.One of the reasons why we are unique is because we offer a very high level of engagement which in turn can provide a very rapid response for advertisers. In short we will learn alot more about your customers as we can actually ask them!

Business Model1.Recurring monthly access fees from educators2.Revenue Share from course purchasesProfessional services revenue for setupPatent & product licensing

These are our two primary global client targets.

We anticipate customisation and campaign management fees.

Customers & Target MarketAnyone can be an educator!

EntrepreneursConsultantsTraining organisationsCorporatesGovernmentSchoolsUniversities

Behaviour oriented actions dynamic interactive video call to actions.

Global Market Size165 billion $US in 2016 for global e-learning market Annual growth rate of over 5%Thousands of educatorsMillions of learnersMajority have smartphones

These are our two primary global client targets.

We anticipate customisation and campaign management fees.

CompetitorsYoutube minimal interactionUdemy no in-video engagementSponge UK all custom developed Storyline (Articulate) no monetisation; Flash basedKajami no eLearning functions

none of these are designed for a mobile first approach to learning.

Management TeamCapable executives with complementary skill-sets

Mix of corporate professionals and entrepreneurs.

supported by good legal, financial and tech partners.

They are from industries such as:Advertising & online advertising, mobile technology, media & entertainment and ICT enterprise sales.McCann-Erickson, 20th Century Fox, News Corp, Sony, Hewlett Packard, Toshiba, Anderson Consulting. Experience with numerous start-ups.

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Stand D58.

Thanks for your time...Id like to leave you with one thought...When you're next waiting for a pre-roll to finish and you're pulling you hair out, just imagine how this experience could have been so much better...with TappnGo.Thank you!