taobao final

7/30/2019 Taobao Final

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B2C E-Commerce Market Competition

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Status Quo AnalysisStrategic

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B2C E-Commerce Market Competition

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360buy – 14.7% market shareChinese electronic commerce company with headquarters in Beijing, China.

en.360buy.com provides about 400,000 new products, including cell phones, homeappliances, apparel, wedding events, electronics and more.

It ships to 35 countries countries and regions such as America, Canada, France, Germany,Australia, and Southeast Asia

Tencent Q – 27.7%is a free instant messaging computer program in China.

The number of simultaneous online QQ accounts exceeded 100 million. Up to 20November 2012, the highest numbers of online users is 176,375,723



C2C E-Commerce Market Competition

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EBay entered China in 2002 with the

acquisition of EachNet, a domestic

player in the C2C market. EBaymarket share plummeted from 85%

in 2002 to 8.2% in 2007. EachNet’s

market share subsequently dropped

to 0.7%, while the dominant player,

China’s own Taobao, controls 90.3%

of the consumer-to-consumer market.



New Wave of Competition

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Rocket Internet GmbH

• It clones successful internet sites, replicate them in other countries and oftenthe sites

are acquired by the original company.

• Operates e-commerce retail companies like

• Zalando in Germany

• Jabong.com in India

• Locondo in Japan

• Iconic and Zanui in Australia and

• Azmalo.pk and

• Daraz.pk in Pakistan

• 5rooms.com and Zando.co.za (modeled after zappos.com in USA) in South

Africa

taobao final

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