B. DEFINE BUSINESS STRATEGY Integrated Marketing

communication between TaoBao and consumers

meet consumer demand for the orientationachieve the best level of promotional

activities

B. DEFINE BUSINESS STRATEGY

B. DEFINE BUSINESS STRATEGY E-commerce

carry out trading activitiessimple, fast, low-cost electronicbuild consumer recognitionformation of brand image and facilitate

transactionsconsumer demand and build sales method

B. DEFINE BUSINESS STRATEGY Horizontal expansion

attract more and more partners or we called them as the shop in taobao

expansion the size of their businessmore people aware of the websitemore products will appear in the sitemore choices for the customers

B. DEFINE BUSINESS STRATEGY Good security system

“real name confirmation”○ confirm the name and identity○ finish the transaction

credit card ○ many company using

Visa verify ○ produce by the trade company and the bank○ set of password online for security

B. DEFINE BUSINESS STRATEGY

Paypal○ deposit money in to the paypal account ○ pay by the paypal and deduct the amount in

the account

B. DEFINE BUSINESS STRATEGY logistic system

know more about the transferring condition of the product

customers feel more safety know where their product arewhen will they get their product

B. DEFINE BUSINESS STRATEGY “pay after got product”

Convenientfirst make their orderPay after the transition made and received

the product.

C. IDENTIFY INTERNAL CAPABILITIES AND SKILLS The biggest E commerce / trading

website in asia.size of the company business increasing far

faster than the economic finance increase in internet.

C. IDENTIFY INTERNAL CAPABILITIES AND SKILLS revenue from advertisement

revenue earn from the online advertisements is right at the top in china.

ratio of people in china web surfing is being at the second place than baido.

C. IDENTIFY INTERNAL CAPABILITIES AND SKILLS large number of visitor

number of visitor a day is almost 43,910,000 people

number of product online is over 700,000,000 pc

members of taobao is almost 250,000,000 people

C. IDENTIFY INTERNAL CAPABILITIES AND SKILLS transition value

transition value made by taobao in 2009 is almost $200,000,000,000

large amount to show that there are many customer supporting taobao

C. IDENTIFY INTERNAL CAPABILITIES AND SKILLS Greater present value of member

spending much buying things in taobao about $1260 RMB

C. IDENTIFY INTERNAL CAPABILITIES AND SKILLS successful marketing strategy

D. STRATEGIC PERFORMANCE visitor increase

visitor per day had been raised to 85,000,000 people

5,000,000 people more than the passing month

paipai is just only got 7,000,000 people a day.