taming taxonomy: a practical intro
DESCRIPTION
Talk given for OCUX Meetup by Alberta Soranzo & Jessica DuVerneay, Sept 2013TRANSCRIPT
taming taxonomy | @albertatrebla | @undrstndng OCUX Meetup 2013
Taming TaxonomyTips & Tools for Creating Structure with the User in Mind
alberta soranzo | @albertatreblajessicaduverneay | @undrstndng
OCUX Meetup 2013 – Orange County, CA
photo: jessica duverneay/
taming taxonomy | @albertatrebla | @undrstndng OCUX Meetup 2013
THE PLAN
•Case Study
•Tool Review
•Peer to peer learning activity
taming taxonomy | @albertatrebla | @undrstndng OCUX Meetup 2013
CASE STUDYAmerican Society for Aesthetic Plastic Surgery
taming taxonomy | @albertatrebla | @undrstndng OCUX Meetup 2013
THE CLIENT
American Society for Aesthetic Plastic Surgery (ASAPS)
taming taxonomy | @albertatrebla | @undrstndng OCUX Meetup 2013
Case Study
2!
3!
4!
5!
1!
taming taxonomy | @albertatrebla | @undrstndng OCUX Meetup 2013
THE PAPERWORK
Statement of Work (SOW)
taming taxonomy | @albertatrebla | @undrstndng OCUX Meetup 2013
THE REAL WORK
• Understanding Taxonomies?!?
• Search Engine Keyword Market?!?
• Comprehensive System?!?
• Polyhierarchy?!? • Synonym
Mapping?!?• Governance Plan?!?
Statement of What?!?
...and I had this much time:
24 Hours
taming taxonomy | @albertatrebla | @undrstndng OCUX Meetup 2013
HOT MESS
The ProblemGlossary of Terms!Injectables and Dermal Fillers!• Amphadase"• Acquamid"• Anesthesia"• Anika CTA"• Anti-viral"• Artecoll"• ArteFill"• ArteSense"• Axillary"• Belotero"• Betacaine"• Bio-alchamid"• Bioplastique"• Botox"• Botox Cosmetic"• Botulinum Toxin"• Botulinum Toxin Type A"• Botulinum Toxin Type B"• Bovine Collagen "• Calcium hydroxylapitite"• Captique"• Carboxytherapy"• Cellulite"• Collagen"• ETC… "
taming taxonomy | @albertatrebla | @undrstndng OCUX Meetup 2013
THE BREAST CHOICE
Breast ImplantsBreast Augmentation Breast EnhancementBreast EnlargementBreast SurgeryImplantsSilicon ImplantsSaline ImplantsGel ImplantsSubpectoral Breast SurgeryMammoplastyBreast ReplacementBreast RevisionBreast Reconstruction**Boob Job**Pectoral Implants
taming taxonomy | @albertatrebla | @undrstndng OCUX Meetup 2013
WWPBBD?
Polar Bear Book Says:
•Categories should be mutually exclusive, unless they are polyhierarchical.
•Consider the balance breadth and depth, erring on the side of broad and shallow for new sites.
•Taxonomy = a slow layer, while navigation may be slightly faster
taming taxonomy | @albertatrebla | @undrstndng OCUX Meetup 2013
SEEMS EASY
Which exact word should be used? Where does it go in relation to the others? What are the exceptions?
That’s all I have to do? NEAT!
taming taxonomy | @albertatrebla | @undrstndng OCUX Meetup 2013
SEEMS EASY
Which exact word should be used? Where does it go in relation to the others? What are the exceptions?
That’s all I have to do? NEAT!
NOT SO FAST THERE, BUDDY!
taming taxonomy | @albertatrebla | @undrstndng OCUX Meetup 2013
LEBOWSKI JOKE
taming taxonomy | @albertatrebla | @undrstndng OCUX Meetup 2013
KEY FACTORS
Strategy: User Centered vs. Business CenteredSize: Scalable vs. FiniteCoverage: Comprehensive vs. Section SpecificApplication: Cross Channel vs. Web CenteredTime Sensitivity: Aspirational vs. CurrentMetaphor: Uniform/Exact vs. Mixed ApproachLanguage Conventions: SEO Preferential vs. Natural Language vs. Branding vs. AuthoritativeStructure: Polyhierarchical vs. Mutually Exclusive
Consider:
taming taxonomy | @albertatrebla | @undrstndng OCUX Meetup 2013
CONTINUUMS
STRATEGYUser Centered Business Centered
SIZEScalable Finite
COVERAGEComprehensive Section Specific
APPLICATIONCross-channel Web-centric
TIME SENSITIVITYAspirational Current
METAPHORUniform/Exact Mixed Approach
STRUCTUREPoly-hierarchical Mutually Exclusive
LANGUAGE
SEO Preferential Natural
Branding Authoritative
Concept: Jessica DuVerneayGraphic Representa9on: Alberta Soranzo
taming taxonomy | @albertatrebla | @undrstndng OCUX Meetup 2013
CONTINUUMS
STRATEGYUser Centered Business Centered
SIZEScalable Finite
COVERAGEComprehensive Section Specific
APPLICATIONCross-channel Web-centric
TIME SENSITIVITYAspirational Current
METAPHORUniform/Exact Mixed Approach
STRUCTUREPoly-hierarchical Mutually Exclusive
LANGUAGE
SEO Preferential Natural
Branding Authoritative
Concept: Jessica DuVerneayGraphic Representa9on: Alberta Soranzo
taming taxonomy | @albertatrebla | @undrstndng OCUX Meetup 2013
REVIEW
Activity 1: Existing Taxonomy ReviewGlossary of Terms!Injectables and Dermal Fillers!• Amphadase"• Acquamid"• Anesthesia"• Anika CTA"• Anti-viral"• Artecoll"• ArteFill"• ArteSense"• Axillary"• Belotero"• Betacaine"• Bio-alchamid"• Bioplastique"• Botox"• Botox Cosmetic"• Botulinum Toxin"• Botulinum Toxin Type A"• Botulinum Toxin Type B"• Bovine Collagen "• Calcium hydroxylapitite"• Captique"• Carboxytherapy"• Cellulite"• Collagen"• ETC… "
taming taxonomy | @albertatrebla | @undrstndng OCUX Meetup 2013
KEYWORDS
Activity 2: Lightweight Keyword Research
**Note: Site Search log files would have been nice too but the client didn’t track it and now was not the time to start.
taming taxonomy | @albertatrebla | @undrstndng OCUX Meetup 2013
PERSONASActivity 3: Existing User Research & Vernacular
Ashlee: The Lifestyle Patient - "Seeking Perfection"Experienced Consumer / Immediate or Recent
DETAILS: Age 29, Part time dental hygienist, Married, Soon to be mother, Extensive procedure history, Motivated by beauty, Detail oriented, Technology proficient
Representative Activities:Understanding detailed info on procedures, Understanding a procedure lifecycle, Pursing a complex procedure, Finding a doctor near her, Researching the best way to find the best doctor, Keeping up to date on aesthetic news, Participating in online social aspects, account features, and creating user generated content
Tonya: The Potential Patient - "Seeking Comfort"Novice Consumer / Far Future
DETAILS: Age 36, Higher education administrator, Single, No children, No procedure history, Not motivated by beauty, Seeking general information, Technology proficient
Representative Activities:Researching basic procedure information, determining if a procedure is the right option, researching commonly asked questions, investigating a more complicated specific medical concern
Loren: The Occasional Patient - "Seeking Rejuventation"Intermediate Consumer / Future
DETAILS: Age 49, Lawyer, Dating with two college age children, Injectable history but no procedure history, Motivated by appearance, Seeking comparative and specific information, Technology savvy
Representative Activities:Comparing multiple options to solve an aesthetic concern, addressing a post procedure experience, locating male specific procedure information for a male companion
taming taxonomy | @albertatrebla | @undrstndng OCUX Meetup 2013
GET IT SORTEDActivity 4: Term Sorting / Affinity Diagramming
taming taxonomy | @albertatrebla | @undrstndng OCUX Meetup 2013
COMPETITORS
Activity 5 : Competitor’s Approaches
SOURCES:!www.plasticsurgery.org!
www.realself.com!www.clevelandclinic.org!
!
taming taxonomy | @albertatrebla | @undrstndng OCUX Meetup 2013
NICE TRY
First Stab - Word Document
taming taxonomy | @albertatrebla | @undrstndng OCUX Meetup 2013
CALL IN THE EXPERTS
Activity 6: SEO / SME Validation & Client Approval
OPTIONS:
•Rhinoplasty, Nose Job, Nose Surgery, Nasal Enhancement
•Chin Lift, Neck Lift, Jowl Lift, Saggy Neck Surgery
•Phalloplasty, Penile Implant, Penis Enlargement, Penile Surgery
WINNERS:
•Rhinoplasty
•Neck Lift
•Penis Enlargement
taming taxonomy | @albertatrebla | @undrstndng OCUX Meetup 2013
SYNONYMS
Activity 7: Synonyms & Polyhierarchy
Liposuction =
Lipoplasty, Body Contouring, Fat Reduction, Liposculpture, Fat Removal, Lipo, Ultrasonic Liposuction, Ultrasound Liposuction, Tumescent Liposuction, Power Assisted Liposuction
Eyelid Surgery =
Blepharoplasty, Droopy Eye, Droopy Eye Surgery, Eyelid Lift, Eye Lift
taming taxonomy | @albertatrebla | @undrstndng OCUX Meetup 2013
DELIVERABLE
Final Product
taming taxonomy | @albertatrebla | @undrstndng OCUX Meetup 2013
NOW WHAT?
Cross Channel Applications
• Sitemap• Content Inventory / Build
Guide• Navigation• Wireframes• Node Tagging
• News Categories• Search Filters• URL Structures• Glossary• Content Creation
Roadmap• Non-web Properties
taming taxonomy | @albertatrebla | @undrstndng OCUX Meetup 2013
Case Study
Smart Beauty Guide Logo / Home
"Your Expert Source for Cosmetic Medicine & Surgery" SEARCH Enter Procedure, Keyword, or Question
Hello ASHLEE | My Account | Sign Out
PROCEDURES INJECTABLES FOR MEN PLANNING TOOLKIT SELECT A DOCTORASK A QUESTION
Follow Us on Social Media
PROCEDURES
BODY HEAD & FACE
Breast AugmentationBreast LiftBreast ReductionBreast RevisionRevision Breast Augmentation
Body LiftButtock ImplantsButtock LiftFat TransferLabiaplastyLiposuctionNon-Surgical Fat ReductionSpider Vein TreatmentThigh LiftTummy TuckUpper Arm Lift
Brow LiftEar ReshapingEyelid SurgeryFace LiftFacial ImplantsNeck LiftRhinoplasty
BREAST SKIN & HAIR
Cellulite TreatmentChemical PeelEyelash EnhancerHair TransplantHand RejuvenationIPL / PhotorejuvenationLaser Hair RemovalLaser Skin ResurfacingLaser Tattoo RemovalMicrodermabrasionNon-Surgical Skin TighteningPermanent Makeup
COMPLETE SOLUTIONS
Facial RejuvenationMommy MakeoverPlastic Surgery After Weight Loss
PROCEDURES
INJECTABLES
All InjectablesDermal FillersFat InjectionsLip InjectionsPerspiration ReducerWrinkle FillersWrinkle Reducers
FOR MEN
Body LiftCalf ImplantsHead & FaceGynecomastiaInjectablesLiposuctionNon Surgical Fat ReductionPectoral ImplantsPenis EnlargementSkin & HairThigh LiftTummy TuckUpper Arm Lift
PLANNING TOOLKIT
Getting StartedBeauty at Every AgeAsk a DoctorCostFacts & StatsSafetyPlanning Resources (Checklists)Patient StoriesAftercare & RecoveryComplications
SELECT A DOCTOR
Find a DoctorFind a Skin Care SpecialistHow to Choose a DoctorHow to Choose a ProviderCredentials, Training & CertificationPlanning an Office Visit
ProTip: Taxonomy
isn’t naviga9on
taming taxonomy | @albertatrebla | @undrstndng OCUX Meetup 2013
TAXONOMY VS NAVIGATION VS IA
TAXONOMY Metadata(information about information)
NAVIGATION Wayfinding (how visitors move around)
INFORMATION ARCHITECTUREStructural design of information(informed by taxonomy, helps build navigation)
taming taxonomy | @albertatrebla | @undrstndng OCUX Meetup 2013
GOVERNANCE
Governance Plan
• How it’s used
• Who uses it
• Why & When it might be updated
• How it’s updated
• Who updates it
• Version tracking & archival considerations
Ensures the Taxonomy remains useful as business needs, content, vendor input, or user expectations change or scale.
taming taxonomy | @albertatrebla | @undrstndng OCUX Meetup 2013
FTW!
Value to ASAPS
• User Centered, learnable navigation
• Uniform Language guide for internal
content creators & vendors across
all consumer channels
• Repositioning controlled vocabulary
in alignment with brand –
medically authoritative but
approachable by average
consumer
• Explicit support of business goals (ie: Men, Taxonomy)
• Roadmap for content creation due to holes pointed out by aspirational taxonomy
• Improved Findability – SEO, navigation, site search, tagging
• Created a valuable, living, manageable taxonomy that will be used
taming taxonomy | @albertatrebla | @undrstndng OCUX Meetup 2013
LIFECYCLE
ASAPS Taxonomy Project Lifecycle
Understand the Problem
Understand Purpose of Taxonomy
Strategy
Assess Existing Taxonomies
Keyword Research
User Research & Vernacular
Competitor's Approaches
Term Sorting
SEO Validation
Client Approval
Synonym Generation
Polyhierarchical Mapping
Application
Governance
taming taxonomy | @albertatrebla | @undrstndng OCUX Meetup 2013
TAKE HOME
Main Point: Doing it Once =
Understand the Problem
Understand Purpose of Taxonomy
Strategy
Assess Existing Taxonomies
Keyword Research
User Research & Vernacular
Competitor's Approaches
Term Sorting
SEO Validation
Client Approval
Synonym Generation
Polyhierarchical Mapping
Application
Governance
TAXONOMY IS
AWESOME!
taming taxonomy | @albertatrebla | @undrstndng OCUX Meetup 2013
TAME TAXONOMY
Taxonomy Tamed
• Taxonomy helps consistently and meaningfully organize words
• Be strategic & thoughtful about how you approach your taxonomy creation
• Search analytics, SME, and user research can help you understand how users talk about things
• Taxonomy is NOT navigation
• Branding, culture, & business needs have a place in deciding how to say what you say
• Remember to consider all of the cross channel places your users might see the taxonomy
• Jump in and try it, it’s not scary, it can be fun, and adds tangible value / ROI to a project
taming taxonomy | @albertatrebla | @undrstndng OCUX Meetup 2013
CARD SORTING
taming taxonomy | @albertatrebla | @undrstndng OCUX Meetup 2013
TAXONOMY
Taxonomies are collections of facets, which are created by organizing concepts into categories.
taming taxonomy | @albertatrebla | @undrstndng OCUX Meetup 2013
WHAT IS CARD SORTING?
Card sorting is one of the best ways to identify categories by having controlled tests with groups of users to create categories.
source thetaxonomyblog.com
taming taxonomy | @albertatrebla | @undrstndng OCUX Meetup 2013
WHY USE CARD SORTING?
• Input into information design process•Define overall content hierarchy and
structure•Design navigation, menu and taxonomies•Outline users’ mental models
source thetaxonomyblog.com
taming taxonomy | @albertatrebla | @undrstndng OCUX Meetup 2013
HOW DO YOU DO CARD SORTING?
Participants organize topics into categories that make sense to them and may also help label these groups.
source flickr.com/photos/nedrichards/
taming taxonomy | @albertatrebla | @undrstndng OCUX Meetup 2013
OPEN CARD SORTING
Participants organize topics into groups that make sense to them, then name the groups.
source flickr.com/photos/nedrichards/
taming taxonomy | @albertatrebla | @undrstndng OCUX Meetup 2013
CLOSED CARD SORTING
Participants organize topics into predefined groups.
source flickr.com/photos/nedrichards/
taming taxonomy | @albertatrebla | @undrstndng OCUX Meetup 2013
DESIGN THE TEST
•Create list of content topics. •Prepare the cards.•Email participants a link to the study.•Provide instructions for the sort, including
expected length.•Thank the participant for their time.
taming taxonomy | @albertatrebla | @undrstndng OCUX Meetup 2013
TOPICS
• Individual pages•Functionality •Small groups of pages•Whole sections of the site
taming taxonomy | @albertatrebla | @undrstndng OCUX Meetup 2013
WHAT USERS SEE - CARDS
taming taxonomy | @albertatrebla | @undrstndng OCUX Meetup 2013
WHAT USERS DO - PUT CARDS IN GROUPS
taming taxonomy | @albertatrebla | @undrstndng OCUX Meetup 2013
WHAT USERS DO - NAME GROUPS
taming taxonomy | @albertatrebla | @undrstndng OCUX Meetup 2013
WHAT YOU SEE - CARDS
taming taxonomy | @albertatrebla | @undrstndng OCUX Meetup 2013
WHAT YOU SEE - CATEGORIES
taming taxonomy | @albertatrebla | @undrstndng OCUX Meetup 2013
WHAT YOU SEE - SIMILARITY MATRIX
taming taxonomy | @albertatrebla | @undrstndng OCUX Meetup 2013
WHAT YOU SEE - STANDARDIZATION GRID
taming taxonomy | @albertatrebla | @undrstndng OCUX Meetup 2013
WHAT YOU SEE - DENDOGRAM
taming taxonomy | @albertatrebla | @undrstndng OCUX Meetup 2013
WHAT YOU SEE - DENDOGRAM
taming taxonomy | @albertatrebla | @undrstndng OCUX Meetup 2013
WHAT YOU SEE - PARTICIPANT CENTRIC ANALYSIS
taming taxonomy | @albertatrebla | @undrstndng OCUX Meetup 2013
THE FUTUREPredictive Cognitive Semantic Analysis
taming taxonomy | @albertatrebla | @undrstndng OCUX Meetup 2013
PCSA
Seamus O’Leary, PhDQueen’s UniversityInstitute of Cognition and CultureBelfast
“Predictive Cognitive Semantic Analysis: An Algorithm for Place-Making in Cross-Channel Experiences” (2010)
source gerard1972.deviantart.com
taming taxonomy | @albertatrebla | @undrstndng OCUX Meetup 2013
PCSA
Predictive Cognitive Semantic Analysis
source gerard1972.deviantart.com
taming taxonomy | @albertatrebla | @undrstndng OCUX Meetup 2013
PCSA
Predictive Cognitive Semantic Analysis
source gerard1972.deviantart.com
“I had an intuition that by interpolating results of best merge dendograms with anti-pattern libraries and text readability scores, my algorithm would accurately predict the boundaries of cognitive and semantic mapping.”
taming taxonomy | @albertatrebla | @undrstndng OCUX Meetup 2013
PCSA
Predictive Cognitive Semantic Analysis
source gerard1972.deviantart.com
taming taxonomy | @albertatrebla | @undrstndng OCUX Meetup 2013
PCSA
Predictive Cognitive Semantic Analysis
source gerard1972.deviantart.com
• Parallax Theory of Brain Modeling (Johnston, Neil et al.)
taming taxonomy | @albertatrebla | @undrstndng OCUX Meetup 2013
PCSA
Predictive Cognitive Semantic Analysis
source gerard1972.deviantart.com
• Parallax Theory of Brain Modeling (Johnston, Neil et al.)
• Cognitive Disenthropy Theory (Blake, McGuinn)
taming taxonomy | @albertatrebla | @undrstndng OCUX Meetup 2013
PCSA
Predictive Cognitive Semantic Analysis
source gerard1972.deviantart.com
• Parallax Theory of Brain Modeling (Johnston, Neil et al.)
• Cognitive Disenthropy Theory (Blake, McGuinn)• Systemic Distribution of Neural Pathways Model (Mould?)
taming taxonomy | @albertatrebla | @undrstndng OCUX Meetup 2013
PCSA
Predictive Cognitive Semantic Analysis
source gerard1972.deviantart.com
• Parallax Theory of Brain Modeling (Johnston, Neil et al.)
• Cognitive Disenthropy Theory (Blake, McGuinn)• Systemic Distribution of Neural Pathways Model (Mould?)
• Fibonacci Sequence
taming taxonomy | @albertatrebla | @undrstndng OCUX Meetup 2013
PCSA
Predictive Cognitive Semantic Analysis
source gerard1972.deviantart.com
• Parallax Theory of Brain Modeling (Johnston, Neil et al.)
• Cognitive Disenthropy Theory (Blake, McGuinn)• Systemic Distribution of Neural Pathways Model (Mould?)
• Fibonacci Sequence
• Limit of Consecutive Quotients Paradox (Kepler)
taming taxonomy | @albertatrebla | @undrstndng OCUX Meetup 2013
PCSA
Predictive Cognitive Semantic Analysis
source gerard1972.deviantart.com
• Parallax Theory of Brain Modeling (Johnston, Neil et al.)
• Cognitive Disenthropy Theory (Blake, McGuinn)• Systemic Distribution of Neural Pathways Model (Mould?)
• Fibonacci Sequence
• Limit of Consecutive Quotients Paradox (Kepler)• Structural Malta Approach to Card Sorting (Mann, Pallot)
taming taxonomy | @albertatrebla | @undrstndng OCUX Meetup 2013
PCSA
source gerard1972.deviantart.com
taming taxonomy | @albertatrebla | @undrstndng OCUX Meetup 2013
PCSA
source gerard1972.deviantart.com
NDA
taming taxonomy | @albertatrebla | @undrstndng OCUX Meetup 2013
PCSA TOOL AND API
Predictive Cognitive Semantic Analysis(exp. release 2014)
source gerard1972.deviantart.com
taming taxonomy | @albertatrebla | @undrstndng OCUX Meetup 2013
PCSA TOOL AND API
Predictive Cognitive Semantic Analysis(exp. release 2014)
source gerard1972.deviantart.com
• Solid taxonomy
taming taxonomy | @albertatrebla | @undrstndng OCUX Meetup 2013
PCSA TOOL AND API
Predictive Cognitive Semantic Analysis(exp. release 2014)
source gerard1972.deviantart.com
• Solid taxonomy
• Comparable sitemaps (CI 97.2%-99.71)
taming taxonomy | @albertatrebla | @undrstndng OCUX Meetup 2013
PCSA TOOL AND API
Predictive Cognitive Semantic Analysis(exp. release 2014)
source gerard1972.deviantart.com
• Solid taxonomy
• Comparable sitemaps (CI 97.2%-99.71)• Increased findability, better SEO
THE FUTURE?Predictive Cognitive Semantic Analysis
taming taxonomy | @albertatrebla | @undrstndng OCUX Meetup 2013
taming taxonomy | @albertatrebla | @undrstndng OCUX Meetup 2013
NOT HAPPENING!
taming taxonomy | @albertatrebla | @undrstndng OCUX Meetup 2013
WHAT YOU DO - ANALYSIS
• look for patterns and similarities•cheap method of testing labels and structure•user-centered taxonomy
taming taxonomy | @albertatrebla | @undrstndng OCUX Meetup 2013
WHAT CARD SORTING HELPS WITH
•Vetting navigation schemes•Defining information architecture• Improving findability
taming taxonomy | @albertatrebla | @undrstndng OCUX Meetup 2013
CARD SORTING GIVES YOU
•Data to support decisions•Cheap method of testing labels and structure•User-centered taxonomy
taming taxonomy | @albertatrebla | @undrstndng OCUX Meetup 2013
PEER TO PEER LEARNING(it’s everybody’s turn)
taming taxonomy | @albertatrebla | @undrstndng OCUX Meetup 2013
CARD SORTING & TAXONOMY RESOURCES
BooksCard Sorting - Designing Usable CategoriesDonna SpencerRosenfeld Media, 2009
Mental Models: Aligning Design Strategy with Human BehaviorIndy YoungRosenfeld Media, 2008
The Accidental Taxonomist Heather HeddenInformation Today, Inc. 2010
Information Architecture for the World Wide Web: Designing Large-Scale Web Sites Peter Morville and Louis RosenfeldO’Reilly, 2008
Pervasive Information Architecture: Designing Cross-Channel User ExperiencesAndrea Resmini and Luca RosatiMorgan Kaufmann, 2011
taming taxonomy | @albertatrebla | @undrstndng OCUX Meetup 2013
CARD SORTING & TAXONOMY RESOURCES
Card sorting toolsOnline
conceptcodify.comoptimalworkshop.com/optimalsort.htmsimplecardsort.comusabilitest.com/CardSortinguxpunk.com/websort/
Offline (spreadsheets)Joe Lamantia – boxesandarrows.com/?p=2803Donna Spencer – maadmob.com.au/?p=45Mike Rice – www.informoire.com/?p=162
How-tosoptimalworkshop.com/help/kboptimalworkshop.com/blog/how-to-pick-cards-for-card-sorting
Illustration: Dan Willis
taming taxonomy | @albertatrebla | @undrstndng OCUX Meetup 2013
THANK YOU!alberta soranzo @albertatrebla
albertasoranzo.com
jessica duverneay@undrstndng
understandinggroup.com