Global Marketing

Taking the Revolutionary Approach to Cloud Building How to architect for the greatest efficiency

Barton George, Dell Cloud and Scale out Evangelist

www.DellintheClouds.com

www.Dell.com/Cloud

@barton808

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First a Question….

Is

Cloud Computing over hyped?

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Gartner Agrees: Cloud Computing is

At the “Peak of inflated expectations” Gartner’s Hype Cycle for Emerging Technologies, 8/09

Source: http://www.gartner.com/it/page.jsp?id=1124212 Source: http://news.cnet.com/8301-30685_3-10378782-264.html

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Gartner Agrees: Cloud Computing is

Source: http://www.gartner.com/it/page.jsp?id=1124212 Source: http://news.cnet.com/8301-30685_3-10378782-264.html

At the “Peak of inflated expectations” Gartner’s Hype Cycle for Emerging Technologies, 8/09

#1 Strategic Technology for 2010 Technologies You Can’t Afford to Ignore, Gartner, 10/09

Also

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Google Trends – Cloud Computing

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Google Trends – Cloud & Web 2.0

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Google Trends – Cloud, Britney Spears

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Getting to the Cloud

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Compute Models Shift Towards Cloud

Today

Traditional Virtualized Private Cloud Public Cloud

IT will manage a portfolio of compute models

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Compute Models Shift Towards Cloud

Today

Traditional Virtualized Private Cloud Public Cloud

3–5 Years from now

IT will manage a portfolio of compute models

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Two Approaches

Revolutionary

Evolutionary

Cloud

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The Evolutionary Approach: Traditional Applications

Traditional Virtualized Private Cloud Public Cloud

Building on Virtualization

Two complimentary ways of getting to private cloud

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The Revolutionary Approach: Cloud-Native Applications

Traditional Virtualized Private Cloud Public Cloud

Building on Virtualization

Two complimentary ways of getting to private cloud

Greenfield opportunities

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Revolutionary Approach to Cloud

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The Birth of a Revolution

1,000s – 10,000s of

systems

Customized

General Servers

* Conceptual, not to scale

Broad Usage

Single Machines

Server landscape ~2006

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The Birth of a Revolution

1,000s – 10,000s of

systems

Customized

General Servers

* Conceptual, not to scale

Broad Usage

Single Machines

Server landscape ~2006

Hyperscale

Google, Amazon, Microsoft Azure…

Data Center = Factory

Unique architecture

Every watt/penny counts

Greenfield/Starting from scratch

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The Revolutionary Advantage

Revolutionary Evolutionary

Admin (servers/admin)

3,000 300

Storage Costs (GB/month)

$0.40 $2.20

Network Costs (Mbps/month)

$13 $ 95

Pwr. Efficiency (PUE)

1.15 1.70

Utilization 50-60% ~25%

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Ultimately, Software Drives Cloud Hardware

Fau

lt Z

on

e

Fau

lt Z

on

e

Fau

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e

Application Deployment

Changes to Applications

• Application designed to fail

• Application Striping

Leads to hardware architecture

• Fault zones

• No RAID

• Limited redundancy

• Flatter networks

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Ultimately, Software Drives Cloud Hardware

12 server nodes with 2 x 3.5 or 4 x 2.5 drives

2 power supplies

6 system fans

2 power supply fans

Performance Power Efficiency Density TCO

Extreme Optimization

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Dell enters the Cloud

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Learning from the Revolutionaries Building Hyperscale Cloud Environments

1,000s – 10,000s of

systems

Customized

General Servers

* Conceptual, not to scale

Broad Usage

Single Machines

Server landscape ~2006

Hyperscale

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Learning from the Revolutionaries Building Hyperscale Cloud Environments

1,000s – 10,000s of

systems

Customized

PowerEdge Core

* Conceptual, not to scale

Broad Usage

Single Machines

Dell Server landscape ~2007

Data Center Solutions

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Learning from the Revolutionaries Building Hyperscale Cloud Environments

1,000s – 10,000s of

systems

Customized

* Conceptual, not to scale

Broad Usage

Single Machines

Dell Server landscape ~2010

PowerEdge Core

Data Center Solutions

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Custom Solution to Specialized System

1. Customer goal

• Looking to enter new segment

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Custom Solution to Specialized System

1. Customer goal

• Looking to enter new segment

2. Custom solution

• Created microserver • Customer gained 10% share

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Custom Solution to Specialized System

1. Customer goal

• Looking to enter new segment

2. Custom solution

• Created microserver • Customer gained 10% share

3. Specialized system

• Realized market potential • Created PE C5000

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Building Blocks – Hyperscale Inspired PowerEdge C Line

Web Apps HPC/GPU Big Data Cloud Hosting/CDN

C6100/C6145 C1100/ C6100/ C6105

C410x

C2100 C6100/C6145

C5220/C5125

C6100/C6105

Performance Power Efficiency Density TCO

Extreme Optimization

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Our Partners In Delivering Revolutionary Data Analytics and Cloud solutions

Big Data Analytics

Scale-out structured data

Hadoop – Open Source Data Management

Scale-out unstructured data

Ubuntu Enterprise Cloud

Private/Hybrid IaaS

Open Source Cloud Platform

Private/Public IaaS

Web Application Cloud Platform

Private PaaS

Data

Cloud

Se

rvic

es

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Putting it all Together

Old school model of inefficiency

Old sloppy code Gen purpose/proprietary Raised floor data center

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Putting it all Together

Old school model of inefficiency

Old sloppy code Gen purpose/proprietary Raised floor data center

Optimized Solutions Optimized Systems Optimized Enclosure

The world’s most efficient Hyperscale data center

Optimized Services

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Dell Modular Data Center for Hyperscale build-outs

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Dell Modular Data Center: Tier 5

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Dell Modular Data Center: Tier 5

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Join the Revolution

Setting a new bar for IT efficiency

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Dell Services

#1 in Healthcare IT worldwide (Gartner)

#1 for IT Service & Support Customer Satisfaction (TBR)

7 Outsourcing Excellence Awards (Outsourcing Center/Forbes)

Manage: • 2.5M+ clients • 36 customer

data centers

Support : • 12.8M clients • 1.4M servers &

storage systems

• 10K+ SaaS customers

• Manage over 6.2M SaaS seats

Dell Services presence globally

Dell IT saves $200M over two years through standardization, consolidation and automation. Reduces maintenance costs to <50% of IT spending

43,000 team members | 90 countries | 60 tech support centers | 7 global command centers

Global Marketing

Thank You Visit us at www. dellintheclouds.com