Taking Ownershipof Data

A Multinational Specialty Pharma and Medical Devices Company

Executive SummaryThe company's Sales Operations team was given the task of identifying a solution to manage

customer data across their decentralized business unit with multiple sales teams. Two major

factors during the company's decision-making process were: total cost of ownership and the

familiarity with the technology.

Our customer was less inclined to build a solution in which the technology used would not

meet their IT standards, or technology that would require a rework with downstream systems

in order to build a new isolated system. The objective was to build inside out by taking the

company's current infrastructure and scaling it across operational support in order to meet

growing business needs.

Customer Pain Points Customer was using a homegrown solution

built off of old technology that could not

support a growing and diversified business

Customer did not have the ability to store

historical information or to track changes

such as alignment and deciles.

Users lacked one central storehouse for

customer data. They had to search through

multiple databases and systems in order to

find and provide information to their

customers for state reporting, transparency,

sales reporting and standard demographic

diagnostics.

Customer was experiencing many

interruptions; there was a lack of Workflow

and Automation

Experienced daily operational delays which

caused regular cost over runs

Management was dissatisfied with these

operational and execution delays

How Our MDMSolution Helped

To help our customer, we at

Prescriber360 we implemented our

MDM Solution. By building out the

customer master solution on the

Microsoft platform, our customer

now has the ability to integrate,

translate and assess its customer

data by end users without requiring

technical skills or resources that

were scarce like any operations

group.

Before implementing our MDM

solution, our customer required

constant technical interference for

data operations, causing many

operational challenges. Audit trail

and the transparency with the

changing customer data.

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Post ImplementationWith this diversified portfolio and therapeutic classes in one solution, our customer is now able

to support more business units. The need for our customer to look for a certified solution that

supports a constantly changing business objective has been eliminated; the customer can now

work interruption free.

Prescriber360 allowed sales operations to be nimble and flexible yet business oriented, as the

industry needs change.

Gartner research indicates that the

average financial impact of poor

data quality on organizations is

$9.7 million per year.Ref - http://gtnr.it/2iAAKOS

Results, Return onInvestment and FuturePlans

90% of leads resolved without manual

intervention

Manual lead resolution time was reduced

from over 12 minutes per lead to an average

of 2 minutes

Fully compliant database as per compliance

policies

Implementation costs were paid off under a

year due to operational efficiencies and

reduced overhead

Able to support entire company across

business units with one solution

Customer is actively working to expand

solution in order to provide additional

integrations and functionalities

Prescriber360 Solutions

15 Corporate Place South, Suite 105 , Piscataway, NJ 08854

Phone: 1-732-703-6100 | Email: info@prescriber360.com | Web: www.prescriber360.com

“We were looking for an agnostic

solution to satisfy promotional

compliance, sales force execution and

data standardization across various

functional areas”

Sr.Director – Sales Operations

“We did not have the ability to review,

approve and track these changes as it

impacted targeting, call planning and

incentive compensation”

Sr. Manager – Data Management

"We took control of our master data

which gave us competitive advantage in

market place and allowed us

transparency to data at the business

level not requiring technical expertise."

Sr. Director Sales Operations

"Best in Class Solution”

Vice President, Sales Operations

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