taking new talent to market
DESCRIPTION
By David Dencker, Muuse. Presented at Crowdsourcing Week Europe 2014. Join us at the next event: http://crowdsourcingweek.com/TRANSCRIPT
![Page 1: Taking New Talent to Market](https://reader035.vdocuments.us/reader035/viewer/2022081518/5495846ab479597a718b4753/html5/thumbnails/1.jpg)
Taking New Talent to Market
![Page 2: Taking New Talent to Market](https://reader035.vdocuments.us/reader035/viewer/2022081518/5495846ab479597a718b4753/html5/thumbnails/2.jpg)
MUUSE - A Platform for Talent
JUNE
JULY
AUGUST
OCTOBER
JANUARY
Sasha NassarArab Spring
Collection
Winner of MUUSE X Graduate Fashion Week
Developing products with MUUSE
Copenhagen, London and Paris fashion weekGlobal B-B sales
Production placed at global supplier network
Global PR pushGlobal B-C sales through MUUSE.com
![Page 3: Taking New Talent to Market](https://reader035.vdocuments.us/reader035/viewer/2022081518/5495846ab479597a718b4753/html5/thumbnails/3.jpg)
1. Why we do this
2. Learnings about Co-creation
![Page 4: Taking New Talent to Market](https://reader035.vdocuments.us/reader035/viewer/2022081518/5495846ab479597a718b4753/html5/thumbnails/4.jpg)
![Page 5: Taking New Talent to Market](https://reader035.vdocuments.us/reader035/viewer/2022081518/5495846ab479597a718b4753/html5/thumbnails/5.jpg)
95% OF NEW DESIGNERS FAIL WHEN THEY TRY
TO LAUNCH A LABEL
![Page 6: Taking New Talent to Market](https://reader035.vdocuments.us/reader035/viewer/2022081518/5495846ab479597a718b4753/html5/thumbnails/6.jpg)
Running a successful label has become too complex for new
designers
DESIGN COLLECTION
MAKE SAMPLES
TAKE ORDERS
MANAGE PRODUCTION
DELIVERTAKE
PAYMENTPR &
MARKETING
![Page 7: Taking New Talent to Market](https://reader035.vdocuments.us/reader035/viewer/2022081518/5495846ab479597a718b4753/html5/thumbnails/7.jpg)
Online marketplaces specialized for independent
designers are opening fast.
DESIGN COLLECTION
MAKE SAMPLES
TAKE ORDERS
MANAGE PRODUCTION
DELIVERTAKE
PAYMENTPR &
MARKETING
![Page 8: Taking New Talent to Market](https://reader035.vdocuments.us/reader035/viewer/2022081518/5495846ab479597a718b4753/html5/thumbnails/8.jpg)
Many shops are doing fine. Most designers are not. Very few become successful
brands.
Maker in 17th
century
Maker in 21st
century
DESIGN COLLECTION
MAKE SAMPLES
TAKE ORDERS
MANAGE PRODUCTION
DELIVERTAKE
PAYMENTPR &
MARKETING
Maker in 17th
century
Maker in 21st
century
![Page 9: Taking New Talent to Market](https://reader035.vdocuments.us/reader035/viewer/2022081518/5495846ab479597a718b4753/html5/thumbnails/9.jpg)
DESIGN COLLECTION
MAKE SAMPLES
TAKE ORDERS
MANAGE PRODUCTION
DELIVERTAKE
PAYMENTPR &
MARKETING
MUUSE is a Business-in-a-Box for designers, where we take the risk and the
designer gets a royalty on sales
![Page 10: Taking New Talent to Market](https://reader035.vdocuments.us/reader035/viewer/2022081518/5495846ab479597a718b4753/html5/thumbnails/10.jpg)
The Journeyand what we learned along the way
![Page 11: Taking New Talent to Market](https://reader035.vdocuments.us/reader035/viewer/2022081518/5495846ab479597a718b4753/html5/thumbnails/11.jpg)
The idea started as a marketplace
![Page 12: Taking New Talent to Market](https://reader035.vdocuments.us/reader035/viewer/2022081518/5495846ab479597a718b4753/html5/thumbnails/12.jpg)
The idea started as a marketplace
![Page 13: Taking New Talent to Market](https://reader035.vdocuments.us/reader035/viewer/2022081518/5495846ab479597a718b4753/html5/thumbnails/13.jpg)
Then it was an online platform for Fashion Designers
![Page 14: Taking New Talent to Market](https://reader035.vdocuments.us/reader035/viewer/2022081518/5495846ab479597a718b4753/html5/thumbnails/14.jpg)
![Page 15: Taking New Talent to Market](https://reader035.vdocuments.us/reader035/viewer/2022081518/5495846ab479597a718b4753/html5/thumbnails/15.jpg)
Our community was very international from the beginning because of our
designers
![Page 16: Taking New Talent to Market](https://reader035.vdocuments.us/reader035/viewer/2022081518/5495846ab479597a718b4753/html5/thumbnails/16.jpg)
We sold tailor-made dresses – starting at €3.000
![Page 17: Taking New Talent to Market](https://reader035.vdocuments.us/reader035/viewer/2022081518/5495846ab479597a718b4753/html5/thumbnails/17.jpg)
Sometimes we got difficult orders
![Page 18: Taking New Talent to Market](https://reader035.vdocuments.us/reader035/viewer/2022081518/5495846ab479597a718b4753/html5/thumbnails/18.jpg)
We introduced Ready-to-Wear using a pre-order business model
![Page 19: Taking New Talent to Market](https://reader035.vdocuments.us/reader035/viewer/2022081518/5495846ab479597a718b4753/html5/thumbnails/19.jpg)
And we made small Ready-to-Wear runs that we sold from own stock.
![Page 20: Taking New Talent to Market](https://reader035.vdocuments.us/reader035/viewer/2022081518/5495846ab479597a718b4753/html5/thumbnails/20.jpg)
MUUSE March 201440.000 FACEBOOK FANS125.000 NEWSLETTER SUBSCRIBERS 89.000 UNIQUE VISITORS /MONTH
![Page 21: Taking New Talent to Market](https://reader035.vdocuments.us/reader035/viewer/2022081518/5495846ab479597a718b4753/html5/thumbnails/21.jpg)
Then we threw out the 2mDKK platform we built and changed to Shopify like a
regular webshop.
![Page 22: Taking New Talent to Market](https://reader035.vdocuments.us/reader035/viewer/2022081518/5495846ab479597a718b4753/html5/thumbnails/22.jpg)
And started selling the vast majority through B-B
![Page 23: Taking New Talent to Market](https://reader035.vdocuments.us/reader035/viewer/2022081518/5495846ab479597a718b4753/html5/thumbnails/23.jpg)
LEARNINGS ABOUT CO-CREATION
![Page 24: Taking New Talent to Market](https://reader035.vdocuments.us/reader035/viewer/2022081518/5495846ab479597a718b4753/html5/thumbnails/24.jpg)
Co-creation is TransformativeBut end the end you might end up looking more like the
incumbents than you think
Marketplace Platform Fashion Brand
![Page 25: Taking New Talent to Market](https://reader035.vdocuments.us/reader035/viewer/2022081518/5495846ab479597a718b4753/html5/thumbnails/25.jpg)
Co-creation is a Tool – not a Goal
![Page 26: Taking New Talent to Market](https://reader035.vdocuments.us/reader035/viewer/2022081518/5495846ab479597a718b4753/html5/thumbnails/26.jpg)
Taking New Talent to Market
![Page 27: Taking New Talent to Market](https://reader035.vdocuments.us/reader035/viewer/2022081518/5495846ab479597a718b4753/html5/thumbnails/27.jpg)
![Page 28: Taking New Talent to Market](https://reader035.vdocuments.us/reader035/viewer/2022081518/5495846ab479597a718b4753/html5/thumbnails/28.jpg)
![Page 29: Taking New Talent to Market](https://reader035.vdocuments.us/reader035/viewer/2022081518/5495846ab479597a718b4753/html5/thumbnails/29.jpg)
![Page 30: Taking New Talent to Market](https://reader035.vdocuments.us/reader035/viewer/2022081518/5495846ab479597a718b4753/html5/thumbnails/30.jpg)
![Page 31: Taking New Talent to Market](https://reader035.vdocuments.us/reader035/viewer/2022081518/5495846ab479597a718b4753/html5/thumbnails/31.jpg)
![Page 32: Taking New Talent to Market](https://reader035.vdocuments.us/reader035/viewer/2022081518/5495846ab479597a718b4753/html5/thumbnails/32.jpg)
![Page 33: Taking New Talent to Market](https://reader035.vdocuments.us/reader035/viewer/2022081518/5495846ab479597a718b4753/html5/thumbnails/33.jpg)
Co-creation is Our Competitive Edge
![Page 34: Taking New Talent to Market](https://reader035.vdocuments.us/reader035/viewer/2022081518/5495846ab479597a718b4753/html5/thumbnails/34.jpg)
Q&A