taking hungrynaki to the next level-battle of minds' 15 finale presentation
TRANSCRIPT
TEAMVAN GO(GH)
People are preferring
to eat outside and
order more
Started in late 2013 3 players entered
No. of restaurant
Commission
No. of customers
Delivery Charge
Locations = =
Delivery Charge = =
Innovation = =
Restaurant Service ? ?
Time Specific ETA Basic ETA
Customer Service ✗ ✓
Greater Online Presence ✓ ✗
✓ ✗
Identifying!
Identifying!
SEC A and B: 16-22 Biggest
internet usersSEC A
Corporates
Life & work - blurred lines
Children Influence HIGH
SEC A-B
Age: 30-45
৳
No loyalty
Immediate
gratification
Recency effect
One bad experience
Pre launch
Re-design Logo Create New
Tagline
Associate a
Different Color with
the Brand
Develop a new
Interface for Website
and App
?
?
The
One Stop Food Solution
Attacking
Reviews of Restaurants in App
by Food Industry Experts.
Ratings for STAR performers.
?
?
Remove Restaurant on Negative
Reviews.
Communicate this to customer.
?
?
APRIL
Local Company
LEVERAGE
Bengali New Year
MAY
Month before Exams
Greater Volume
Orders
Providing “Tissues “,
Knife & Fork with logo
shaped box
Review of
individual orders
and restaurants
Order points in app
cumulating to attractive
offers
?
?
Providing witty and
engaging content
Resolve
complains using
Social Media
Using Pixel Conversion and
Optimization on Facebook to
understand the effectiveness
of ads
?
?
Total orders
Total Orders
Total orders
Not profitable or
scalable enough
WHY?
Not regular
WHY?
Not Scalable• Unhealthy
• Price sensitive
Limited access
of foodHigh Prices Non local
cuisine
Le Meredian, Izumi
etc
Takeout, CFC etc Arabians, Shwarma
etc
BBQ, Nando’s. etc New Cathay, Handi
etc
Star Kabab, Hotel
Nirob etc
Value-For-Money Restaurants
Catering Services
Completely Bengali Restaurants
Small Businesses
Food at a daily basis
Nobody to cook at home
Homely cooked food
seekers
Lives in Mess/Hostels
Away from family
Food lacking Hygiene
Factors
Doesn’t want to worry
about food at lunch
Have very less time for
lunch
Subscription
Select Regularity
Select meal time
START ORDER
Total ordersTotal Orders
Total orders Total orders
The
Year 1 Year 2 Year 3
Revenue 95,749,830.00 254,536,698.27 407,130,545.61
Cost of Service 21,582,450.00 56,673,915.00 93,310,790.00
Gross Profit 74,167,380.00 197,862,783.27 313,819,755.61
Selling, General & Administrative Expenses 70,418,591.50 125,730,722.09 177,793,208.81
Depreciation & Amortization (owned and leased
vehicles) 2,572,500.00 4,001,250.00 3,522,500.00
Total Operating Expenses 72,991,091.50 129,731,972.09 181,315,708.81
Operating Income 1,176,288.50 68,130,811.18 132,504,046.80
EBIT 1,176,288.50 68,130,811.18 132,504,046.80
Tax 470,515.40 27,252,324.47 53,001,618.72
Net Income 705,773.10 40,878,486.71 79,502,428.08
